Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Internship: Process, Interview, Offer

How to ace your next marketing internship: cultural fit, leadership aptitude, and marketing knowledge. From acing the interview to negotiating your offer.

  • Be the first to comment

Marketing Internship: Process, Interview, Offer

  1. 1. Marketing Recruiting UGBA 198 Haas School of Business UC Berkeley
  2. 2. Marketing Roles • Digital Marketing • Social Media Marketing • Analytics Marketing • Product Marketing • Field Marketing • Corporate Marketing • Brand Marketing
  3. 3. Typical Process Applying Initial Contact Interviews Offer Extended
  4. 4. Where and how to apply? • Where? – Callisto – LinkedIn Jobs – Company Website • How? – Cold applying – Applying with lead (recruiter) – Applying with referral
  5. 5. Work Submission • Resume • Cover Letter • Marketing Portfolio • References • LinkedIn Profile
  6. 6. The Interview • Screening – Phone – 1x 15-30 minutes • First Round – Phone – 1x 15-30 minutes • Second Round – Skype / In-Person – 2x 30 minutes
  7. 7. Core Three Marketing Knowledge Leadership Aptitude Cultural Fit
  8. 8. Marketing Interview • Fit Questions • Behavioral Questions • Technical Questions
  9. 9. Fit Questions • Goal: Assess your preparedness and cultural fit • Key to success: research, research, research
  10. 10. Fit Sample Questions • Tell me more about yourself. • Why are you interested in working at Microsoft? • How did you find out about this opportunity? • Tell me one of your strengths and weaknesses. • Do you prefer independent or collaborative work?
  11. 11. Behavioral Questions • Goal: Predict future performance with past behaviors and assess cultural fit • Key to success: telling a story that highlights leadership competency • STAR Model Situation Task Action Results
  12. 12. Behavioral Sample Questions • Tell me a time when you worked well under pressure. • Describe a decision you made that wasn't popular and how you handled implementing it. • Give an example of how you set goals and achieve them. • Give an example of how you worked on team. • What do you do if you disagree with someone at work?
  13. 13. Technical Marketing Questions • Goal: Evaluate knowledge about marketing and industry • Key to success: Acknowledge assumptions, macro/micro perspective, utilize frameworks, answer with confidence • Background  Competitive Landscape  Frameworks Marketing Mix Situational Analysis IMC Strategy SWOT
  14. 14. Technical Sample Questions • Product Assessment – What was a product that was marketed well? – What was a product that was marketed poorly? – What was a poor product that was marketed well? – What was a good product that was marketed poorly? • Other Types – How much revenue does Google make in Gmail ads daily? – What is the customer lifetime value of an Amazon user? – What type of channel distribution is best for the iPhone?
  15. 15. The Offer • Compensation: $10-$30/hour • Relocation and corporate housing – Rare, but does happen for enterprise companies • Traveling stipend – BART, Amtrak, CalTrain, VTA, Commuting • Other perks – Food, intern social events, company products
  16. 16. Q&As

×