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College kids for cancer awareness
- 1. College Kids For Cancer Awareness Anthony DiMezza Mike Mondelli Dory Landa Daniel Pelner Tina Yi-Hsuan Huang
- 2. General Goals • Spread cancer awareness • Generate interest amongst students • Reach out to those already in the fight • Post tips to help prevent the disease
- 3. Social Media Goals • 30 Facebook Likes • 30 Twitter followers • 10 Retweets • 10% re-pin rate
- 4. Metrics Used • Facebook likes • Twitter followers • Reposts on Twitter and Facebook
- 5. Campaign • Ran from April 5th to May 4st • Facebook • Twitter • Pintrest
- 6. • Created: April 7th • Ended: May 5th • Metrics: 1. Likes (# of fans) 2. # of Shares 3. Reach Rate Facebook Fan Page
- 9. 143 on 1st week (4/7 – 4/13) 247 on 2nd week (4/14 – 4/21) 172 on 3rd week (4/22 – 4/28) 132 on 4th week (4/28 – 5/5)
- 12. Twitter Analysis
- 13. Goals • Followers (30 or more) • Retweets (10 or more)
- 14. Strategy • Follow influential people in the cancer and health community • Get these people to follow back • Tweet useful information
- 15. Strategy • Tweet inspirational stories about cancer survival stories • Tweet health and nutrition facts for how to remain healthy and cancer free • Link visitors to sites off Twitter
- 16. Results
- 17. Results
- 18. Results
- 19. Pinterest Analysis Goal: 10% re-pin rate
- 20. Pinterest • Pinterest is an online Pin board • Upload and share pictures with people from all over the world • Create boards for specific topics and separate pictures by topic • Gaining popularity, but not as popular as Facebook and Twitter in Social Media
- 21. Pinterest Stats • 17 Pins on 2 boards • 29% re-pin rate achieved in the last week for the campaign • 5 re-pins
- 23. Cancer Awareness
- 24. Critique (Facebook) • What we did well – Got the minimum of 30 likes within 9 days – Got at least 4 to 5 people to like each of our wall posts • Things to improve – Share more videos – Get people to share our wall posts – Interact more with followers
- 25. Critique (Twitter) • What we did well – Attracted over 30 Twitter followers – Posted information in the form of news articles and videos that allowed our followers to become more knowledgeable about cancer – Retweeted other relevant posts related to cancer awareness.
- 26. Critique (Twitter) • What we could have done better – Interact with our followers – Try to get followers to post their own tweets using our hashtag symbol (#beatcancer)
- 27. Critique (Pintrest) • What we did well – 29% re-pin rate – Posted pictures relating to health and cancer awareness • What we need to improve – The amount of followers – Have to find a way to post relevant pictures that are useful to our audience.
Editor's Notes
- Useful in their lives
- -raised cancer awareness by sharing content such as video and links of cancer related articles, research foundations, cancer development, and cancer prevention tips.Things to improvePeople seemed to like video posts better than any other type of posts This would allow us to reach a larger audience We can accomplish this by commenting on our wall posts or posting feeds that attempt to get the followers to respond to the message
- What we did well - We obtained the following of a few health organizations which was beneficial to our overall campaign since it helped us establish a legitimate audience
- We could have made more of an attempt to get our followers to reply to our Tweets and start an actual conversation with them in order to peak their interest and keep them engaged
- We need to establish a greater presence on pintrest but with the small amount of time that we had, this was difficult to accomplish.