Collecting consumer insights using app-context fencing - Pollfish
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at Market Research in the Mobile World Europe 23 - 26 September 2014, Belin, Germany This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.net
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Collecting consumer insights using app-context fencing - Pollfish
- 1. September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW
- 2. Title Sponsor Gold Sponsors Silver Sponsors Premier Sponsor Bag Sponsor Workshop Sponsors MRMW Berlin Sept. 23-26, 2014 #MRMW
- 3. Association & Media Partners Event App PartnerNetworking Reception PartnerExhibitor MRMW Berlin Sept. 23-26, 2014 #MRMW
- 5. how it works
- 6. Big distribution Fast turnarounds Real consumers Everywhere Why
- 7. Numbers More than 50,000,000unique mobile consumers 1 billion sessions to date Worldwide Thousandscompleted targeted surveys PER DAY 100%mo/mo increase of active users
- 8. studies EKPA studies on education 3 countries: Russia - UK - Greece
- 9. Quality ASSURANCE Abuse prevention Cross checking every response with previous responses and usage data Targeting relevant audiences based on behavioral data and screening questions
- 10. SPECS I Location: everywhere in Russia Language: English 500 500 18 - 24 150 | 25 - 34 300 | 35 - 44 300 | 45 - 54 250 SCREENING: People who plan to visit Greece this or next year
- 11. ResULTS I 2% discarded due to abuse detection system • Response speed • Straight-lining • Combined with over 80% russian apps Do you agree with the state that vacation could be combined with e-learning education? Yes 60 % In which of the following topics would you be more interested? Philosophy 42 % Summer 31% Autumn 31% According to you what is the ideal period to visit Greece? Duration: 5 days
- 12. SPECS II Location: everywhere in UK Language: English 500 500 25 - 34 350 | 35 - 44 350 | 45 - 54 300 SCREENING: People who plan to visit Greece this or next year
- 13. ResULTS II Summer 66% When would you visit Greece? More interested in History-Archaeology 24 % Philosophy 9 % Philosophy 42 % Summer 31% Autumn 31% Duration: 3 days
- 14. SPECS IIi Location: everywhere in Greece Language: GREEK 500 500 18-24 300 | 25 - 34 350 | 35 - 44 200 | 45 - 54 150 SCREENING: People who are interested in further education
- 15. ResULTS IIi Duration: 3 days Unemployed 40% [ easy validation :) ] Less than 1% discarded Interested in Computer science 24 % Marketing 12 % Business administration 14 %
- 16. thank you
- 17. Title Sponsor Gold Sponsors Silver Sponsors Premier Sponsor Bag Sponsor Workshop Sponsors MRMW Berlin Sept. 23-26, 2014 #MRMW
- 18. Association & Media Partners Event App PartnerNetworking Reception PartnerExhibitor MRMW Berlin Sept. 23-26, 2014 #MRMW
- 19. September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW