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3. designhawg

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6. making alts rock

7. making alts rock surprising readers, again 03.02.07 >> jacksonville

9. WHAT TODAY’S READER WANTS THEIR PUBLICATION DOES TO BE: UNIQUE INFORMATIVE THE SURPRISING HUMOROUS READER FAST-PACED WANT? VISUAL FOCUSED www.designhawg.com based on focus group feedback and readership institute studies on reader experience

10. WHAT TODAY’S READER WANTS THEIR PUBLICATION DOES TO BE: UNIQUE INFORMATIVE THE SURPRISING HUMOROUS READER FAST-PACED WANT? VISUAL FOCUSED www.designhawg.com based on focus group feedback and readership institute studies on reader experience

12. ALTs will allow you to say things that publications aren’t supposed to be able to say

13. stop... collaborate...

14. stop... collaborate... www.designhawg.com

16. time to create

17. time to create THE FIVE STAGES OF REPORTING idea reporting organize dra revision

18. time to create THE FIVE STAGES OF REPORTING deciding how the story will best be told in the idea stage idea will allow you to tailor the content as you go reporting organize dra revision

19. time to create THE FIVE STAGES OF REPORTING deciding how the story will best be told in the idea stage idea will allow you to tailor the content as you go ALTs can be created and guided here, but generally only reporting by the person working on the story organize dra revision

20. time to create THE FIVE STAGES OF REPORTING deciding how the story will best be told in the idea stage idea will allow you to tailor the content as you go ALTs can be created and guided here, but generally only reporting by the person working on the story we now know what the content is and that tells us our organize potential solutions, the best stage to create ALTs dra revision

21. time to create THE FIVE STAGES OF REPORTING deciding how the story will best be told in the idea stage idea will allow you to tailor the content as you go ALTs can be created and guided here, but generally only reporting by the person working on the story we now know what the content is and that tells us our organize potential solutions, the best stage to create ALTs with a direction generally set at this point, the decision to dra create an ALT normally is in the reporters’ hands revision

22. time to create THE FIVE STAGES OF REPORTING deciding how the story will best be told in the idea stage idea will allow you to tailor the content as you go ALTs can be created and guided here, but generally only reporting by the person working on the story we now know what the content is and that tells us our organize potential solutions, the best stage to create ALTs with a direction generally set at this point, the decision to dra create an ALT normally is in the reporters’ hands toughest stage to create ALTs, on deadline, no room for revision error... and this is where most ALT discussions start

23. time to create THE FIVE STAGES OF REPORTING deciding how the story will best be told in the idea stage idea will allow you to tailor the content as you go ALTs can be created and guided here, but generally only reporting by the person working on the story we now know what the content is and that tells us our organize potential solutions, the best stage to create ALTs with a direction generally set at this point, the decision to dra create an ALT normally is in the reporters’ hands toughest stage to create ALTs, on deadline, no room for revision error... and this is where most ALT discussions start

24. time to create

25. time to create THE ENEMY OF ALT COLLABORATION

26. time to create THE ENEMY OF ALT COLLABORATION The Clock of history The amount of time normally taken to produce a traditional story vs. the amount of time taken to produce an Alt

27. time to create

28. time to create FOUR WEAPONS OF COLLABORATION IM INSTANT MESSAGING email phone feet

29. time to create FOUR WEAPONS OF COLLABORATION its free of spam, you can use it to transfer ﬁles and you know IM INSTANT MESSAGING who’s available right now. IM was built for collaboration, if your not using it in your o ce your missing the boat email phone feet

30. time to create FOUR WEAPONS OF COLLABORATION its free of spam, you can use it to transfer ﬁles and you know IM INSTANT MESSAGING who’s available right now. IM was built for collaboration, if your not using it in your o ce your missing the boat having to dodge the invitations to startup a Nigerian trust email fund is a small price to pay when you have the ability to leave highly detailed messages for peers at any time. it’s a must phone feet

31. time to create FOUR WEAPONS OF COLLABORATION its free of spam, you can use it to transfer ﬁles and you know IM INSTANT MESSAGING who’s available right now. IM was built for collaboration, if your not using it in your o ce your missing the boat having to dodge the invitations to startup a Nigerian trust email fund is a small price to pay when you have the ability to leave highly detailed messages for peers at any time. it’s a must the forgotten form of communication in the world phone of instant everything, but that means no one else is hogging the lines so use it feet

32. time to create FOUR WEAPONS OF COLLABORATION its free of spam, you can use it to transfer ﬁles and you know IM INSTANT MESSAGING who’s available right now. IM was built for collaboration, if your not using it in your o ce your missing the boat having to dodge the invitations to startup a Nigerian trust email fund is a small price to pay when you have the ability to leave highly detailed messages for peers at any time. it’s a must the forgotten form of communication in the world phone of instant everything, but that means no one else is hogging the lines so use it nothing helps sell your interest pushing the publication feet forward like your physical involvement in the discussions, so if it’s being discussed, be there and be active

33. time to create

34. time to create 6:18pm: designhawg hey man... something to think about for whoville

35. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me

36. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me 6:18pm: designhawg celebrity valentine’s day cards

37. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me 6:18pm: designhawg celebrity valentine’s day cards 6:18pm: lebersole nice

38. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me 6:18pm: designhawg celebrity valentine’s day cards 6:18pm: lebersole nice 6:20pm: designhawg we could make them like the cheesy one-sided valentine’s that school kids hand out

39. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me 6:18pm: designhawg celebrity valentine’s day cards 6:18pm: lebersole nice 6:20pm: designhawg we could make them like the cheesy one-sided valentine’s that school kids hand out 6:20pm: lebersole That’s what I was thinking— the ones that you tape lollipops to

40. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me 6:18pm: designhawg celebrity valentine’s day cards 6:18pm: lebersole nice 6:20pm: designhawg we could make them like the cheesy one-sided valentine’s that school kids hand out 6:20pm: lebersole That’s what I was thinking— 6:25pm: designhawg the ones that you tape lollipops to again, not sure if you have the week planned out but the idea came to me so I wanted to share

41. time to create 6:18pm: designhawg hey man... something to think about for whoville 6:18pm: lebersole hit me 6:18pm: designhawg celebrity valentine’s day cards 6:18pm: lebersole nice 6:20pm: designhawg we could make them like the cheesy one-sided valentine’s that school kids hand out 6:20pm: lebersole That’s what I was thinking— 6:25pm: designhawg the ones that you tape lollipops to again, not sure if you have the week planned out but the idea came to me so I wanted to share 6:27pm: lebersole Dude I don’t even have tomorrow planned out Very cool though. I’ll conceptualize that tonight

42. time to create

43. time to create THE RESULTS The ten-minute IM coversation didn’t produce a richly detailed graphic that showed how to cure cancer, but it did provide a visual chuckle to those who read it and gave cubicle mates throughout Chicago something to share without feeling attached.

44. the five-sided story

45. the five-sided story www.designhawg.com

47. CHRIS MALCOLM REDEYE WEB EDITOR

49. the ﬁve-sided story october 8, 2004 FIVE ON FIVE BEGINS Begins as a Friday feature aimed at replacing our traditional- style sports column ‘Grand Standing’

50. the ﬁve-sided story

51. the ﬁve-sided story october 19, 2004 FIVE ON FIVE GOES DAILY Readers like the conversational style, sta likes the amount of time it takes to write and create. A er two Friday runs, the ‘column’ goes daily

53. the ﬁve-sided story november 2, 2004 FIVE ON FIVE SHIFTS LINEUP People on the sta begin picking up on the tone and pace of the ‘column’ and want to be a part of it

55. the ﬁve-sided story january 10, 2005 FIVE ON FIVE GOES OUTSIDE Local personalities start showing up in the column, sparking a constant discussion among morning talk show hosts that participate

57. the ﬁve-sided story february 25, 2005 READERS INVADE FIVE ON FIVE A er a brief campaign on the page inviting readers to try out for a spot on the page, readers became a ﬁxture in 5on5 every Friday

59. the ﬁve-sided story march 25, 2005 WELCOME TO THE READERS ONLY CLUB The popularity of reader Friday’s leads to an wave of requests to be part of 5on5... that demand was met with this all-reader panel

61. the ﬁve-sided story may 6, 2005 MOM’S REVENGE Nobody will throw your ego under the bus quicker than your mom, so why not let the mom’s help humanize our 5on5 faces.

63. the ﬁve-sided story may 20, 2005 HELP WANTED In an e ort to utilize every inch of the space as a possible way to grab attention we begin working with the individual images to push messages

65. the ﬁve-sided story may 23, 2005 PUT DOWN THE PAPER Everyone knows what happens when joe reader knows they will be in the paper, the tell all their friends... but when their pet will appear in the paper they send out an APB.

67. the ﬁve-sided story june 2, 2005 WAS THAT LEO’S CUP? The success of the pet guest stars leads to the all pets panel to close out two weeks of readers funneling their thoughts through cute furry animals

69. the ﬁve-sided story april, 2006 WE’LL PUMP... YOU UP! One of the great things about creating characters to drive a device is that they can be used to silently make statements, just as we used Stick Figure during the BALCO hearings

75. the ﬁve-sided story july 18, 2006 SKETCH COMEDY Sometimes you don’t need to change the content to surprise the reader, but a simple twist will help keep them interested... like the day Stick Figure wished for Stick Friends

76. the ﬁve-sided story july 18, 2006 SKETCH COMEDY Sometimes you don’t need to change the content to surprise the reader, but a simple twist will help keep them interested... like the day Stick Figure wished for Stick Friends

78. the ﬁve-sided story august 25, 2006 MEET THE EXPANSION TEAM Over 300 guests have appeared in the FiveOnFive space since it was started, but we wanted more of a head-to-head, us vs. them component to keep the device moving forward

79. the ﬁve-sided story august 25, 2006 MEET THE EXPANSION TEAM Over 300 guests have appeared in the FiveOnFive space since it was started, but we wanted more of a head-to-head, us vs. them component to keep the device moving forward

81. the ﬁve-sided story november 24, 2006 POKE FUN AT YOURSELF Everyone knows that journalists have crapped schedules. Everyone working on Thanksgiving meets that criteria, but rather than admit to it we opted to allow Stick Figure to have the place to himself for a day.

83. the ﬁve-sided story ACCOMPLISHMENTS OF FIVE ON FIVE...

84. the ﬁve-sided story ACCOMPLISHMENTS OF FIVE ON FIVE... CREATED A QUICK, DAILY CONVERSATION THAT IS EASY TO CONSUME

86. the ﬁve-sided story ACCOMPLISHMENTS OF FIVE ON FIVE... CREATED AN ENVIRONMENT THAT UTILIZES THE VOICES OF OUR STAFF

88. the ﬁve-sided story ACCOMPLISHMENTS OF FIVE ON FIVE... ESTABLISHED A HOME FOR VISUAL STATEMENTS TO BE MADE

90. the ﬁve-sided story ACCOMPLISHMENTS OF FIVE ON FIVE... BROUGHT HUNDREDS OF READERS INTO REDEYE AND GAVE THEM A VOICE

91. celebritooning

92. celebritooning www.designhawg.com

94. celebritooning

95. celebritooning day 1 day 2 day 3 IT STARTS WITH AN IDEA One of the many tasks tackled during a shi is the writing of Nine Lines. Part of the task involves a thorough search of entertainment images to look for ways to inject visual humor into the column.

102. celebritooning day 1 day 2 day 3 IT STARTS WITH AN IDEA

103. celebritooning day 1 day 2 day 3 IT STARTS WITH AN IDEA Gathering your thoughts and initially working through a few possibilities are key before pulling others into the collaboration process. You want to talk as soon as possible, but you also want to make sure you know where the idea is going.

107. celebritooning day 1 day 2 day 3

108. celebritooning day 1 day 2 day 3 START TALKING BIG PICTURE Once you have the vision for your idea intact, that’s the moment you want to start pulling together your team that will complete the idea. How do you do that? Face-to-face is always great, but phone, e-mail and IM can shrink distance and be used when a good working relationship has already been established

109. celebritooning day 1 day 2 day 3 START TALKING BIG PICTURE Once you have the vision for your idea intact, that’s the moment you want to start pulling together your team that will complete the idea. How do you do that? Face-to-face is always great, but phone, e-mail and IM can shrink distance and be used when a good working relationship has already been established

110. celebritooning

111. celebritooning day 1 day 2 day 3 ROOM TO OPERATE Anytime your creating a new storytelling device, you need to build in time for a little experimenting. Only allowing your team enough time to try only one option will limit the possible success of the initial e ort. Also remember, your project maybe one of many on the plate. If it isn’t deadline oriented, it will most likely have to wait in line.

116. celebritooning day 1 day 2 day 3

117. celebritooning day 1 day 2 day 3 THINK, REVISE, REPEAT Once you’ve found a device that suits your needs, you’ll want to double check the content and make sure you’re still on track. Nobody ever intentionally changes the content to insert errors, but being that we are working out of our comfort zones whe dealing with Alts its always good to use this time to double check everything.

120. celebritooning

121. celebritooning day 1 day 2

122. celebritooning day 1 day 2 day 3 READY TO PRINT With little extra time and good communication, you can try new storytelling devices within your section or publication. The real trick is opening up the lines of communication. Ongoing projects rarely take longer than the initial conception.

128. celebritooning

129. celebritooning SPAWNING OTHER IDEAS

130. celebritooning SPAWNING OTHER IDEAS

131. show and tell

132. show and tell www.designhawg.com

134. CHARLES APPLE THE VIRGINIAN-PILOT

135. DISC LAIM viewp ER: P oints arts o Time o f -Unio f manag Charles A n or P emen great infor aris H t, des pple’s com matio ilton. ignha m n som W wg.co entary d e of h hile we b m, Ch ris Co o not neces is vie elieve urtne sarily wpoi Mr. A nts a y r re his pple to b , RedEye eﬂect the and h e a re , the is alo liable Florid ne. sourc a e of CHARLES APPLE THE VIRGINIAN-PILOT

136. CHARLES APPLE THE VIRGINIAN-PILOT

137. real simple

138. real simple CAN WE SHOW IT Anytime you are dealing with a theoretical topic or a story that takes place in the future (near or far) the ﬁrst question we should ask is how can we show the unshowable. Giving readers a guide, in this case a map, aids their understanding of the topic and allows them to visualize the content.

139. real simple CAN WE SHOW IT Anytime you are dealing with a theoretical topic or a story that takes place in the future (near or far) the ﬁrst question we should ask is how can we show the unshowable. Giving readers a guide, in this case a map, aids their understanding of the topic and allows them to visualize the content.

140. real simple

141. real simple FOLLOWING THROUGH So you can’t possibly have every good idea. Ideas come from everywhere, even your boss. When the boss cooks up a good idea this is a great time to show them exactly what you can do and help build buy in for that next big idea that you have.

142. super planning

143. super planning www.designhawg.com

145. PHIL THOMPSON REDEYE SPORTS EDITOR

170. does it work?

171. does it work? www.designhawg.com

173. does it work?

174. does it work? 2002: Editor and Publisher’s initial review of RedEye... It isn’t cool, it’s condescending. And it’s ugly too.

175. does it work? 2002: Editor and Publisher’s initial review of RedEye... It isn’t cool, it’s condescending. And it’s ugly too. 2006: RedEye named to Editor and Publisher’s annual list of Ten That Do It Right

176. does it work?

177. does it work? From July edition of E&P... RedEye — which these days distributes 100,000 free copies — is a mostly smart and good-looking newspaper with a laser focus on serving its target audience's eclectic appetite for news and information about sex, mass transit, drink specials, and Jennifer Aniston. It's a quick-read paper with some positively addicting aspects that could teach mainstream publications a thing or two about connecting deeply with readers.

179. does it work? 7:30am >> 10 minute time lapse video taken in front of the Addison St. Brown Line train station

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