1. Thinking about your
Audience
Foundation Production

2. All media texts are made with
an audience in mind and
your production should be
no exception

3. All media texts are made with
an audience in mind and
your production should be
no exception

4. Do you think there
would be an audience
for your film?

9. If not no one would
finance the production.

10. You must know and find
your audience.

11. You must know and find
your audience.

12. As a media producer you
need to know things
like the…
• age

13. As a media producer you
need to know things
like the…
• age
• gender

14. As a media producer you
need to know things
like the…
• age
• gender
• class

15. As a media producer you
need to know things
like the…
• age
• gender
• class
• ethnicity

16. As a media producer you
need to know things
like the…
• age
• gender
• class
• ethnicity
• location

17. As a media producer you
need to know things
like the…
• age
• gender
• class
• ethnicity
• location
• income bracket

18. This is called the audience
Demographic

19. Once you know this you
can make sure your text
is going to appeal to
your audience Demographic

20. You also need to
consider how your
audience is going to
react to or engage with
your text

21. You also need to
consider how your
audience is going to
react to or engage with
your text

22. We can try to predict
reaction by considering…

23. We can try to predict
reaction by considering…
• audience engagement

24. We can try to predict
reaction by considering…
• audience engagement
• audience expectations

25. We can try to predict
reaction by considering…
• audience engagement
• audience expectations
• audience foreknowledge

26. We can try to predict
reaction by considering…
• audience engagement
• audience expectations
• audience foreknowledge
• audience identification

27. We can try to predict
reaction by considering…
• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
• audience placement

28. We can try to predict
reaction by considering…
• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
• audience placement
• audience research

29. We can try to predict
reaction by considering…
• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
• audience placement
• audience research

30. A text has no meaning
until it is read or
decoded by an
audience

31. A text has no meaning
until it is read or
decoded by an
audience

32. Encoding & Decoding

33. There are many theories
which attempt to explain
how an audience receives,
reads and responds to a
text.

34. There are many theories
which attempt to explain
how an audience receives,
reads and responds to a
text.

35. Audience
Theory
Foundation Production

36. These theories help us to
deconstruct the relationship
between audience and text

37. The Hypodermic Needle Model
Sometimes referred to as the Silver Bullet
Model (Schram1982), this is the idea that the
mass media are so powerful that they can
'inject‘ their messages into the audience.

38. The Hypodermic Needle Model
Sometimes referred to as the Silver Bullet
Model (Schram1982), this is the idea that the
mass media are so powerful that they can
'inject‘ their messages into the audience.

39. The Hypodermic Needle Model
Sometimes referred to as the Silver Bullet
Model (Schram1982), this is the idea that the
mass media are so powerful that they can
'inject‘ their messages into the audience.

40. The Hypodermic Needle Model

41. The Hypodermic Needle Model

42. The Hypodermic Needle Model
The idea that an audience can be precisely
targeted by a “magic bullet”. Then they
irresistibly fall down when hit by the bullet.

43. The Hypodermic Needle Model
The idea that an audience can be precisely
targeted by a “magic bullet”. Then they
irresistibly fall down when hit by the bullet.
In brief - it is the idea that the makers of media
messages can get us to do whatever they want
us to do.

44. The Two Step Flow Model

45. The Two Step Flow Model
• A more sophisticated idea...

46. The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders

47. The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders

48. The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders
• This waters down the message
diminishing the power of the media

49. The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders
• This waters down the message
diminishing the power of the media

50. What is the third theory?
Please review these theories and research this for
yourself.
Make sure there is content on your blog to show that
you have thought about your audience and understand
these theories