Online Collaboration and interactions among employees, business partners, and customers of diverse firms belonging to a trading community or industry segment.
Collaborative commerce involves optimizing supply and distribution channels to capitalize on the global economy and use technology efficiently. Examples of c-commerce companies include AirBnB, One Fine Stay, Uber, and Lyft, which are disrupting markets by providing alternative options for lodging and transportation at lower costs. Hotels should work with these c-commerce companies to provide complementary services rather than seeing them as competitors, in order to remain relevant in this changing business environment where consumers value practicality, affordability, and quality. Collaborative commerce models like AirBnB and BNB Sitters are succeeding by meeting these new consumer demands through innovative, disruptive business models.
Collaborative commerce utilizes internet technology to promote collaboration between businesses. It provides benefits like optimized processes, improved transparency, innovation, reduced time-to-market, increased customer satisfaction and a focus on core competencies. Airbnb represents a collaborative platform that is disrupting the traditional hospitality model by allowing people to share their homes. Lyft is another example that provides an affordable alternative to taxis through ride sharing. While hotels and sites like Airbnb both provide accommodations, their price structures, target customers, and tax/regulatory environments differ.
Collaborative commerce allows for electronic collaboration between business partners and organizational employees through a joint online platform. Companies like AirBnB and Uber create businesses through unused inventory, like AirBnB allowing individuals to earn revenue from unused living spaces. AirBnB specifically started in 2008 and disrupted the hospitality sector by allowing users to book rooms and flats from individuals worldwide, appealing to younger generations. It creates a win-win situation for both those lending and borrowing spaces.
Collaborative commerce involves electronic collaboration between business partners and organizations using inter-organizational information systems in real-time. It optimizes supply and distribution channels to capitalize on the global economy and new technologies efficiently. Examples of collaborative commerce companies in hospitality include ridesharing services like Blabla car and Uber, car rental services like Flightcar, homesharing services like Airbnb, and boat rental companies like Sailsharing. These companies disrupt traditional industries by implementing new business models that connect individuals directly through sharing assets and services, making offerings more accessible and affordable.
This document discusses collaborative commerce companies in the hospitality industry and how they are disruptive. It analyzes BlaBlaCar and Onefinestay specifically. BlaBlaCar connects drivers with empty seats to passengers, targeting the train, bus, and airline industries. Onefinestay allows people to stay in luxury homes when owners are away, targeting the luxury hotel industry. Both companies create new experiences for customers while costing less. The document also notes that hotels could list on collaborative sites or partner with such companies to penetrate the market in new ways.
9 Reasons Why AirBNB Is So Successful... (Public Opinion)Abde Ali Vania
http://bit.ly/2VaJuy8
There is always a question in the mind of people Why AirBNB and business-like AirBNB are getting as much attention as it is getting?
Why people are preferring it over 100’s of years old, and a trusted hotel brand?
Why people are getting ready to stay in the house of an unknown? or why people are letting strangers in their house?
Well, the Internet is a great tool, the answers to all these questions by people could be found within their content itself.
We have created a list of questions and found the most interesting answers from the content uploaded on the internet by the people like you and me.
It will answer two of the biggest questions for startups and entrepreneurs, Why AirBNB is so popular and what makes businesses like AirBNB so successful.
We have understood the business from inside out, so we can help you build an app like Airbnb that will help you replicate the success story of AirBNB for your business.
Check out for AirBNB similar app development http://bit.ly/2VaJuy8
This document discusses collaborative commerce and disruptive innovation in the hospitality industry. It provides examples of how BlaBlaCar and Onefinestay disrupt traditional transportation and luxury accommodation through peer-to-peer sharing networks that connect individuals, allow customers to pay less, and change customer habits. Hotels can participate by listing properties or renting staff and services, while services like BnBSitter manage rentals and provide concierge support to reduce owner stress and effort. The collaborative economy succeeds through networking, shared ownership, inspiration, support and economies of scale.
Collaborative commerce involves optimizing supply and distribution channels to capitalize on the global economy and use technology efficiently. Examples of c-commerce companies include AirBnB, One Fine Stay, Uber, and Lyft, which are disrupting markets by providing alternative options for lodging and transportation at lower costs. Hotels should work with these c-commerce companies to provide complementary services rather than seeing them as competitors, in order to remain relevant in this changing business environment where consumers value practicality, affordability, and quality. Collaborative commerce models like AirBnB and BNB Sitters are succeeding by meeting these new consumer demands through innovative, disruptive business models.
Collaborative commerce utilizes internet technology to promote collaboration between businesses. It provides benefits like optimized processes, improved transparency, innovation, reduced time-to-market, increased customer satisfaction and a focus on core competencies. Airbnb represents a collaborative platform that is disrupting the traditional hospitality model by allowing people to share their homes. Lyft is another example that provides an affordable alternative to taxis through ride sharing. While hotels and sites like Airbnb both provide accommodations, their price structures, target customers, and tax/regulatory environments differ.
Collaborative commerce allows for electronic collaboration between business partners and organizational employees through a joint online platform. Companies like AirBnB and Uber create businesses through unused inventory, like AirBnB allowing individuals to earn revenue from unused living spaces. AirBnB specifically started in 2008 and disrupted the hospitality sector by allowing users to book rooms and flats from individuals worldwide, appealing to younger generations. It creates a win-win situation for both those lending and borrowing spaces.
Collaborative commerce involves electronic collaboration between business partners and organizations using inter-organizational information systems in real-time. It optimizes supply and distribution channels to capitalize on the global economy and new technologies efficiently. Examples of collaborative commerce companies in hospitality include ridesharing services like Blabla car and Uber, car rental services like Flightcar, homesharing services like Airbnb, and boat rental companies like Sailsharing. These companies disrupt traditional industries by implementing new business models that connect individuals directly through sharing assets and services, making offerings more accessible and affordable.
This document discusses collaborative commerce companies in the hospitality industry and how they are disruptive. It analyzes BlaBlaCar and Onefinestay specifically. BlaBlaCar connects drivers with empty seats to passengers, targeting the train, bus, and airline industries. Onefinestay allows people to stay in luxury homes when owners are away, targeting the luxury hotel industry. Both companies create new experiences for customers while costing less. The document also notes that hotels could list on collaborative sites or partner with such companies to penetrate the market in new ways.
9 Reasons Why AirBNB Is So Successful... (Public Opinion)Abde Ali Vania
http://bit.ly/2VaJuy8
There is always a question in the mind of people Why AirBNB and business-like AirBNB are getting as much attention as it is getting?
Why people are preferring it over 100’s of years old, and a trusted hotel brand?
Why people are getting ready to stay in the house of an unknown? or why people are letting strangers in their house?
Well, the Internet is a great tool, the answers to all these questions by people could be found within their content itself.
We have created a list of questions and found the most interesting answers from the content uploaded on the internet by the people like you and me.
It will answer two of the biggest questions for startups and entrepreneurs, Why AirBNB is so popular and what makes businesses like AirBNB so successful.
We have understood the business from inside out, so we can help you build an app like Airbnb that will help you replicate the success story of AirBNB for your business.
Check out for AirBNB similar app development http://bit.ly/2VaJuy8
This document discusses collaborative commerce and disruptive innovation in the hospitality industry. It provides examples of how BlaBlaCar and Onefinestay disrupt traditional transportation and luxury accommodation through peer-to-peer sharing networks that connect individuals, allow customers to pay less, and change customer habits. Hotels can participate by listing properties or renting staff and services, while services like BnBSitter manage rentals and provide concierge support to reduce owner stress and effort. The collaborative economy succeeds through networking, shared ownership, inspiration, support and economies of scale.
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Airbnb has become another global platform to turn traveling experience upside down, To develop an app like Airbnb, explore the History, Market Potential, Business Model & Roadmap here.
This document summarizes the GoOpti platform, which provides an on-demand shuttle service to transport passengers to airports. It notes that 12 million passengers worldwide struggle with unreliable, expensive, and indirect transportation options to reach airports. GoOpti addresses this problem with a mobile app that allows dynamic pricing and pooling of passengers, optimized routing, and risk management to provide a convenient, affordable, and reliable shuttle option. Since launching, GoOpti has seen strong revenue growth for partner shuttle companies and high customer satisfaction ratings, while creating opportunities for travel agencies, hotels, airlines, and businesses to arrange airport transportation. The vision is for GoOpti to become the number one airport transfer platform and transform passenger transportation.
This document discusses taxi booking apps for travel in Kuwait. It outlines 5 popular apps for booking taxis in Kuwait: 1) RideRove, which is emerging as a leader and provides luxury, safe, and seamless taxi service. 2) Q8 Taxi services, one of the first and most affordable. 3) Careem, known for quick service. 4) Araba Ho, best for tourists with over 40 years in car rentals. 5) BIM BIM Bikes, known for bike rentals from tandems to trekking bikes. The document recommends RideRove as the favorite but allows choosing the preferred taxi booking app.
Technology stack behind the Airbnb business & revenue modeliScripts
A complete stack history behind the success of Airbnb business and revenue model. Airbnb's process summarization & its detailed working flow is defined more visually with the best case studies.
Brought by: https://www.agriya.com/products/airbnb-clone
The document promotes an outdoor digital billboard advertising service located in Carbonear, Newfoundland. The billboard is located on a very busy road where over 10,000 vehicles travel daily, providing great exposure. The service allows ads to change frequently without fees. It offers benefits like reaching a large audience and allowing images and animated text. Pricing plans start at $125 monthly for 10-second ads.
Bla Bla Car...now social media can arrange you a drive! Uma Muruganantham
Blablacar is a European car sharing platform that connects drivers with empty seats to passengers looking for rides so they can share costs. It has over 2 million registered users across 9 countries in Europe. The service allows passengers to search for rides and find comfortable trips to destinations at affordable prices, while drivers can offer trips and find passengers to share costs with. Blablacar aims to be an eco-friendly and social travel option that saves both money and reduces carbon emissions.
If you are interested in not just sharing or getting rides, then there is another very interesting option for you. You can get your hands on a carpooling clone copy of a car ride website and launch it as your own.
Shared mobility: the Rosetta stone for rural areasjeffrey matthijs
I gave this presentation at WOCOMOCO 2017 in Berlin. It supports my article about shared mobility in rural areas as an essential element in sustainable and accessible mobility (https://www.linkedin.com/pulse/shared-mobility-rosetta-stone-rural-areas-jeffrey-matthijs/)
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
Airbnb was founded in 2008 in San Francisco and now operates in 191 countries. It entered the Indian market in 2012 and operates in 100 cities. Airbnb targets millennials, foodies, and solo travelers in India. It has partnered with state governments and Bollywood to promote entrepreneurship and appeal to masses. While Airbnb has seen strong growth in India, it faces regulatory challenges and competition from companies like Oyo. Airbnb is addressing problems like discrimination and working to improve standards through initiatives like Airbnb Plus.
A rich interconnect web of currencies could be used to provide incentives and discounts for positive behaviors like using public transportation, recycling, exercising, and sharing resources with others. People may receive tax breaks, lower loan rates, or discounts on insurance by tracking behaviors through connected devices and currencies, and trust earned in one area like hosting guests could help access tools from others. When currencies are interlinked, it opens up possibilities for transparently seeing environmental impacts and incentivizing sustainable choices.
The document summarizes Native Byte, a startup developing a mobile app called Walk. Walk connects travelers sharing routes and allows them to form groups to share transportation. It aims to reduce costs for travelers and improve efficiency for transportation agencies. Native Byte's team includes experts in machine learning, web technologies, Android, and design. The problem is people travel alone inefficiently and agencies struggle to meet demand. Native Byte's solution is a real-time mobile app connecting travelers and agencies. It has advantages like savings, mobility, and environmental benefits. There is significant market opportunity among India's millions of daily commuters. Native Byte plans to partner with transportation agencies and generate revenue through their services.
1) Motrac Linde asked the company to create a CGI visual portraying a forklift truck as a luxury automobile.
2) Constamed B-Total developed an online platform for patients to get online medical advice from doctors. The company created visuals portraying patients and doctors in various medical situations.
3) An agency asked the company to create visuals and an animation about ABN AMRO bank for its branches throughout the country.
The Partnership has evolved since 1985 from focusing solely on commuter assistance to also include workforce development and tourism. It now oversees several shuttle programs that connect transit-dependent workers to major employment centers like Ft. Meade, BWI Airport, and Arundel Mills Mall. These shuttles have been successful thanks to partnerships and diverse funding sources. The shuttles aim to be cost-effective solutions that complement conventional transit routes and support regional economic growth.
The document promotes an Airbnb clone script that allows users to build their own online vacation rental marketplace. It discusses how the sharing economy has bolstered the hospitality industry. The clone script offers features like interchangeable guest/host profiles, price estimation, live chat, and Android/iOS apps. It claims to be the top provider of Airbnb clone scripts and provides contact information for their India-based company.
Cribistro is a web platform that connects tourists (guests) with locals (hosts) to have home-cooked meals together. This provides an authentic cultural experience for guests and additional income for hosts. The founders conducted research finding needs for both groups to connect through a digital solution. Cribistro's value propositions are providing locally-prepared meals at a good value for guests and earning profits by catering meals for hosts. The target customer segments are adventurous tourists and foodies looking for unique experiences, and locals interested in cooking and meeting new people. The founders project significant growth in hosts and guests over two years, resulting in increased revenue, earnings, and net income.
fileChapter 6 - Designing tourism services and experiences .pptxap0554407
This document discusses designing memorable tourism experiences. It explains that experiences take place when businesses use services as a theatrical stage to engage customers. There are five key characteristics of memorable experiences: 1) having a clear theme, 2) harmonizing impressions with positive cues, 3) eliminating negative cues, 4) incorporating memorabilia, and 5) engaging multiple senses. The document emphasizes that experiences must represent a memorable event for customers in order to command a price premium.
Whichever way you chose to remember it, there’s no denying the
fact that as travel and hospitality professionals, we’ll all have to break some moulds, get creative,
optimize use of resources and collaborate like we’re never done before!
Sustainability: People, Prosperity and the EnvironmentI Meet Hotel
Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online.
I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted was sustainability;
In this session, we will cover what hotels can do in terms of being a sustainable business through its management of people, business models, and environmental standards.
This webinar will feature;
Michael Ros, Co-Founder and CEO @Bidroom
Cláudia Lisboa, Technical Coordinator @UNWTO
Christof Burgbacher, Founder, and Managing Director @Consulting-Elementerre
The webinar is being moderated by Simon Lehmann, former president of Phocuswright and CEO / Co-Founder
@AJL Consulting GmbH, who is a world-leading expert and opinion leader in the online travel industry.
Visit www.imeethotel.com/webinar for more information and future events
tart your career in digital marketing with our guide. Digital marketing consist of many different fields like SEO, Google Ads, Social Media, Email Marketing to choose.
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Airbnb has become another global platform to turn traveling experience upside down, To develop an app like Airbnb, explore the History, Market Potential, Business Model & Roadmap here.
This document summarizes the GoOpti platform, which provides an on-demand shuttle service to transport passengers to airports. It notes that 12 million passengers worldwide struggle with unreliable, expensive, and indirect transportation options to reach airports. GoOpti addresses this problem with a mobile app that allows dynamic pricing and pooling of passengers, optimized routing, and risk management to provide a convenient, affordable, and reliable shuttle option. Since launching, GoOpti has seen strong revenue growth for partner shuttle companies and high customer satisfaction ratings, while creating opportunities for travel agencies, hotels, airlines, and businesses to arrange airport transportation. The vision is for GoOpti to become the number one airport transfer platform and transform passenger transportation.
This document discusses taxi booking apps for travel in Kuwait. It outlines 5 popular apps for booking taxis in Kuwait: 1) RideRove, which is emerging as a leader and provides luxury, safe, and seamless taxi service. 2) Q8 Taxi services, one of the first and most affordable. 3) Careem, known for quick service. 4) Araba Ho, best for tourists with over 40 years in car rentals. 5) BIM BIM Bikes, known for bike rentals from tandems to trekking bikes. The document recommends RideRove as the favorite but allows choosing the preferred taxi booking app.
Technology stack behind the Airbnb business & revenue modeliScripts
A complete stack history behind the success of Airbnb business and revenue model. Airbnb's process summarization & its detailed working flow is defined more visually with the best case studies.
Brought by: https://www.agriya.com/products/airbnb-clone
The document promotes an outdoor digital billboard advertising service located in Carbonear, Newfoundland. The billboard is located on a very busy road where over 10,000 vehicles travel daily, providing great exposure. The service allows ads to change frequently without fees. It offers benefits like reaching a large audience and allowing images and animated text. Pricing plans start at $125 monthly for 10-second ads.
Bla Bla Car...now social media can arrange you a drive! Uma Muruganantham
Blablacar is a European car sharing platform that connects drivers with empty seats to passengers looking for rides so they can share costs. It has over 2 million registered users across 9 countries in Europe. The service allows passengers to search for rides and find comfortable trips to destinations at affordable prices, while drivers can offer trips and find passengers to share costs with. Blablacar aims to be an eco-friendly and social travel option that saves both money and reduces carbon emissions.
If you are interested in not just sharing or getting rides, then there is another very interesting option for you. You can get your hands on a carpooling clone copy of a car ride website and launch it as your own.
Shared mobility: the Rosetta stone for rural areasjeffrey matthijs
I gave this presentation at WOCOMOCO 2017 in Berlin. It supports my article about shared mobility in rural areas as an essential element in sustainable and accessible mobility (https://www.linkedin.com/pulse/shared-mobility-rosetta-stone-rural-areas-jeffrey-matthijs/)
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
Airbnb was founded in 2008 in San Francisco and now operates in 191 countries. It entered the Indian market in 2012 and operates in 100 cities. Airbnb targets millennials, foodies, and solo travelers in India. It has partnered with state governments and Bollywood to promote entrepreneurship and appeal to masses. While Airbnb has seen strong growth in India, it faces regulatory challenges and competition from companies like Oyo. Airbnb is addressing problems like discrimination and working to improve standards through initiatives like Airbnb Plus.
A rich interconnect web of currencies could be used to provide incentives and discounts for positive behaviors like using public transportation, recycling, exercising, and sharing resources with others. People may receive tax breaks, lower loan rates, or discounts on insurance by tracking behaviors through connected devices and currencies, and trust earned in one area like hosting guests could help access tools from others. When currencies are interlinked, it opens up possibilities for transparently seeing environmental impacts and incentivizing sustainable choices.
The document summarizes Native Byte, a startup developing a mobile app called Walk. Walk connects travelers sharing routes and allows them to form groups to share transportation. It aims to reduce costs for travelers and improve efficiency for transportation agencies. Native Byte's team includes experts in machine learning, web technologies, Android, and design. The problem is people travel alone inefficiently and agencies struggle to meet demand. Native Byte's solution is a real-time mobile app connecting travelers and agencies. It has advantages like savings, mobility, and environmental benefits. There is significant market opportunity among India's millions of daily commuters. Native Byte plans to partner with transportation agencies and generate revenue through their services.
1) Motrac Linde asked the company to create a CGI visual portraying a forklift truck as a luxury automobile.
2) Constamed B-Total developed an online platform for patients to get online medical advice from doctors. The company created visuals portraying patients and doctors in various medical situations.
3) An agency asked the company to create visuals and an animation about ABN AMRO bank for its branches throughout the country.
The Partnership has evolved since 1985 from focusing solely on commuter assistance to also include workforce development and tourism. It now oversees several shuttle programs that connect transit-dependent workers to major employment centers like Ft. Meade, BWI Airport, and Arundel Mills Mall. These shuttles have been successful thanks to partnerships and diverse funding sources. The shuttles aim to be cost-effective solutions that complement conventional transit routes and support regional economic growth.
The document promotes an Airbnb clone script that allows users to build their own online vacation rental marketplace. It discusses how the sharing economy has bolstered the hospitality industry. The clone script offers features like interchangeable guest/host profiles, price estimation, live chat, and Android/iOS apps. It claims to be the top provider of Airbnb clone scripts and provides contact information for their India-based company.
Cribistro is a web platform that connects tourists (guests) with locals (hosts) to have home-cooked meals together. This provides an authentic cultural experience for guests and additional income for hosts. The founders conducted research finding needs for both groups to connect through a digital solution. Cribistro's value propositions are providing locally-prepared meals at a good value for guests and earning profits by catering meals for hosts. The target customer segments are adventurous tourists and foodies looking for unique experiences, and locals interested in cooking and meeting new people. The founders project significant growth in hosts and guests over two years, resulting in increased revenue, earnings, and net income.
fileChapter 6 - Designing tourism services and experiences .pptxap0554407
This document discusses designing memorable tourism experiences. It explains that experiences take place when businesses use services as a theatrical stage to engage customers. There are five key characteristics of memorable experiences: 1) having a clear theme, 2) harmonizing impressions with positive cues, 3) eliminating negative cues, 4) incorporating memorabilia, and 5) engaging multiple senses. The document emphasizes that experiences must represent a memorable event for customers in order to command a price premium.
Whichever way you chose to remember it, there’s no denying the
fact that as travel and hospitality professionals, we’ll all have to break some moulds, get creative,
optimize use of resources and collaborate like we’re never done before!
Sustainability: People, Prosperity and the EnvironmentI Meet Hotel
Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online.
I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted was sustainability;
In this session, we will cover what hotels can do in terms of being a sustainable business through its management of people, business models, and environmental standards.
This webinar will feature;
Michael Ros, Co-Founder and CEO @Bidroom
Cláudia Lisboa, Technical Coordinator @UNWTO
Christof Burgbacher, Founder, and Managing Director @Consulting-Elementerre
The webinar is being moderated by Simon Lehmann, former president of Phocuswright and CEO / Co-Founder
@AJL Consulting GmbH, who is a world-leading expert and opinion leader in the online travel industry.
Visit www.imeethotel.com/webinar for more information and future events
tart your career in digital marketing with our guide. Digital marketing consist of many different fields like SEO, Google Ads, Social Media, Email Marketing to choose.
This document discusses trends and challenges facing the hospitality industry. It notes that customers now have higher expectations due to technologies like mobile apps, social media, and online booking. A variety of hotel types have emerged to satisfy different customer needs and budgets. The industry must adapt to trends like the sharing economy, sustainability concerns, and changing customer demographics and preferences, especially among millennials. New technologies also present opportunities and challenges around areas like mobile check-in, big data analysis, and bringing customers' own devices into hotel networks.
This document discusses collaborative commerce companies in the hospitality industry and how they are disruptive. It analyzes BlaBlaCar and Onefinestay specifically. BlaBlaCar connects drivers with empty seats to passengers, targeting the train, bus, and airline industries. Onefinestay allows people to stay in luxury homes when owners are away, targeting the luxury hotel industry. Both companies create new experiences for customers while costing less. The document also notes that hotels could list on collaborative sites or partner with such companies to penetrate that market.
The document provides a marketing plan for a Hometripping Android app in India. It outlines opportunities in the hotel industry with the rise of online bookings and mobile usage. The app connects travelers with local hosts for affordable authentic stays. The plan details target consumers, collaborators, value propositions, and tactics like pricing, revenue streams, and communication channels. Implementation focuses on social media marketing, word of mouth, print ads, and regular app updates/incentives to gain users.
The document discusses the need for travel agencies and tour operators to diversify their business operations beyond traditional areas like ticket and hotel bookings. It outlines several new business areas that agencies have expanded into, such as insurance, foreign exchange, and MICE (meetings, incentives, conferences, and events). The diversification strategies discussed include horizontal, concentric, and conglomerate diversification to increase business volume and immunity in an increasingly competitive environment.
Collaborative commerce, or C-commerce, involves optimizing supply and distribution channels to capitalize on the global economy and new technologies. It allows businesses to shift from a focus on production and sales to integrating with other businesses. For the hospitality industry, examples of collaborative commerce platforms include Airbnb, which offers cheaper private accommodations booked through a smartphone app, and Uber Pool, which allows people to share rides at a lower price. These platforms are competitors to traditional hotels and taxis but provide more options for customers. Hotels will need to adapt to these new collaborative accommodation providers.
Fresh wash is aiming to be the first On-Demand Laundry service in Kenya. We will pick up and Deliver your clothes in a seamless manner either once a month or three times a month.All for a flat rate fee , this makes it an affordable and convenient service.
Guiding Principles of Destination E-CommerceÎrfåñ Mír
The document provides guiding principles for destination e-commerce. It discusses that a destination management organization (DMO) should ensure all local business categories have access to an e-commerce system, not just accommodation. Customers should be able to view and book multiple products in one place. The DMO should aim to distribute inventory on major online shops and platforms to reach 80% of customers who use 20% of media. It then discusses various channels for distributing e-commerce offers, including direct sales on merchant websites, resellers who sell direct to customers like Expedia, wholesalers who sell to travel agents, and global distribution systems used by travel agents. It emphasizes the importance of distribution beyond a company's own website.
The document discusses reservations systems and processes in the hotel industry. It covers the importance of reservations for travelers and hotels, the types of reservation systems including central reservation systems and global distribution systems, sources of reservations such as corporate clients and leisure travelers, processing reservations including blocking rooms, overbooking practices, and the role of the internet and third-party websites in reservations.
The document discusses different ways that guests can co-create value for hospitality organizations. It describes how guests can be involved as unpaid consultants by providing feedback, as marketers by spreading word-of-mouth, and as co-producers by participating in parts of the service experience. Co-production reduces labor costs for the organization and allows guests to customize their experience. The key is finding the right balance of guest involvement versus organizational control over the experience.
The document outlines a marketing plan for a travel app called Nomadic. The app aims to help budget travelers find free accommodation and food in exchange for volunteering work with local hosts. It connects travelers with hosts who offer lodging, and travelers contribute a few hours of work per day. The plan details goals of growing registrations over three years across major tourist destinations in India. It analyzes the youth travel market and identifies customers, collaborators, and competitors. Key tactics include a freemium pricing model with in-app purchases and a paid premium version. The plan also covers branding, communication, and infrastructure needed for implementation.
Airbnb is an American based online marketplace company that connects travellers with the local inhabitants of a place who wants to rent their property to earn money. Airbnb provides services to the travellers so that they can get an affordable place and they get a chance to know the local residents of the place.
Read our full Bog : https://www.appsrhino.com/how-airbnb-work-business-model-and-revenue-model/
This document provides an overview of key concepts in hospitality sales and marketing. It discusses the historical background and evolution of the hospitality industry from the 1950s to today. Factors like population growth, improved incomes, increased leisure time, and expanded transportation systems have driven industry changes. The document also examines topics like the marketing mix, competition analysis, developing a marketing plan, targeting profitable customer segments, and positioning a property in the marketplace. Overall it provides a foundation for understanding hospitality sales and marketing strategies and trends.
The document provides an introduction to the sharing economy and Airbnb as a prominent example. It discusses how the sharing economy allows for underutilized resources to be shared through online platforms. Airbnb allows people to rent out rooms or homes when they are away. It has grown significantly with more listings than hotels in some cities. The sharing economy is impacting many industries like tourism by offering new accommodation options and experiences that travelers seek. Both opportunities and challenges exist for traditional businesses.
The hospitality industry is shaped by key trends including the importance of brands, technology, emerging markets, sustainability, and human capital. By 2015, social media will be integrated in travel decisions, mobile technology will enable greater customization and loyalty, and sustainability will increasingly influence consumer choices. Hotels must understand generational needs, embrace social media, invest in talent, and upgrade technology to engage consumers in this evolving industry.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
2. • Optimization of supply and
distribution channels in order to
capitalize upon the global economy
and use new technology efficiently.
• Online Collaboration and
interactions among employees,
business partners, and customers of
diverse firms belonging to a trading
community or industry segment.
4. A process by which a
product or service takes
root initially in simple
applications at the bottom
of a market and then
relentlessly moves up
market, eventually
displacing established
competitors.
5. Accommodation
It is disruptive because:
• Families will choose houses instead of hotel rooms.
• This business will pilfer hotel customers
• It discards traditional intermediaries such as real estate
agencies, travel agents
• It disrupts states as it generates no or little taxes.
HouseTrip is one of the largest holiday rental websites in
the world. An ideal alternative to hotels, a HouseTrip stay
means authenticity, privacy, value for money and flexibility.
6. Food
They are disruptive because:
• You dine with new people and make new friends
• People will make RDVs at home instead of going to the
restaurant
• It will affect restaurant business
VoulezVousDiner is an open and social marketplace for
eating with strangers and locals everywhere in the
world. Try a unique and authentic food experience.
7. Transportation
They are disruptive because:
• It targets frequent flyers customers
• Offers private jet experience with personalized service
• Different sense of flying (saving money and time)
Surf Air is an all-you-can-fly private air travel membership that
provides business and leisure travellers with exclusive, hassle-free
air travel, saving valuable time and money. The company provides
first-class service on executive aircraft to and from convenient local
airports.
8. • Hotels can become members of
commercial collaboration sites, offering
rooms, staff and/or services to customers
willing to live a special experience.
• For example, a hotel can adapt prices and
make rooms or dinners really less
expensive if people accept to share them
at the last minute.
• They must be careful not to destroy B to
C business
• Anyway, it is obvious that hotels will have
to find a way to rival collaborative
accommodation as new start-ups will
arise, creating a new way of consumption
in the hospitality industry.
Is there a role for hotel companies in
collaborative accommodation providers?
9. What does BnBSitter permit owners to do?
BnbSitter takes all burden out of the
owner’s shoulders by acting as a
concierge:
– It welcomes and assists guests
– It advises them of what to do in the
area
– It can take care of cleaning and
laundry
– It checks the state of the house on
arrival and departure
AND
– It insures the services and secures
payments
10. Why is the collaborative economy
succeeding?
• Crowdfunding plays a major role in innovation
• It comes from very simple, appealing ideas
• Customers are please to bypass intermediaries, thus getting lower
prices
• It promises new experiences, apparently without limits
• It appeals to Gen C, a population addicted to technology and social
media.