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Collaborative
Commerce
Benintendi Lorine & Prevost Typhaine
MBA 2A
Mrs. Craig course
Definition
“Optimization of supply and distribution channels in
order to capitalize upon the global economy and use
new technology efficiently.”
Collaborative commerce companies
in hospitality
 Blablacar
 Onefinestay
What does disruptive innovation
mean?
« It is a process by which a product or service takes root
initially in simple applications at the bottom of a market
and then relentlessly moves up market, eventually
displacing established competitors »
By Clayton Christensen
How is each company
disruptive?
 Blablacar
 BlaBlaCar connects drivers traveling with available
seats with passengers looking for a means of transport.
 It is a disruptive company because :
 It targets train, bus and plane customers
 It steals customers from transport companies
 It readucates customers in doing things differently
 Onefinestay
Onefinestay offers customers to stay in a luxury
accomodation while its owners are not using it.
 It is a disruptive company because :
 It steals customers from luxury hospitality industry
 It creates a new experience by living « in the shoes » of
the owners
 Customers have more while paying less
 It readucates customers in doing things differently
How is each company
disruptive?
Is there a role for hotel companies in
collaborative accommodation providers?
YES
  Independent hotels can list themselves on
collaborative commerce sites
 Big hotel chains can penetrate the market by
renting their staff and services instead of selling
their rooms only. Example with the partnership
between BeMate and RoomMate
What does BnBSitter permit owners
to do?
 They take care of :
 Renting your appartment
 Welcoming travellers
 Offering concierge services : sightseeings, restaurants...
 They permit owners to :
 Rent their accommodation without stress
 Not take care about extra services
 Make money without being too much invested
Summary - why is the collaborative
economy succeeding?
 Networking
 Inspiration and support
 Shared ownership
 Economies of scale

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Collaborative Commerce

  • 1. Collaborative Commerce Benintendi Lorine & Prevost Typhaine MBA 2A Mrs. Craig course
  • 2. Definition “Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently.”
  • 3. Collaborative commerce companies in hospitality  Blablacar  Onefinestay
  • 4. What does disruptive innovation mean? « It is a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors » By Clayton Christensen
  • 5. How is each company disruptive?  Blablacar  BlaBlaCar connects drivers traveling with available seats with passengers looking for a means of transport.  It is a disruptive company because :  It targets train, bus and plane customers  It steals customers from transport companies  It readucates customers in doing things differently
  • 6.  Onefinestay Onefinestay offers customers to stay in a luxury accomodation while its owners are not using it.  It is a disruptive company because :  It steals customers from luxury hospitality industry  It creates a new experience by living « in the shoes » of the owners  Customers have more while paying less  It readucates customers in doing things differently How is each company disruptive?
  • 7. Is there a role for hotel companies in collaborative accommodation providers? YES   Independent hotels can list themselves on collaborative commerce sites  Big hotel chains can penetrate the market by renting their staff and services instead of selling their rooms only. Example with the partnership between BeMate and RoomMate
  • 8. What does BnBSitter permit owners to do?  They take care of :  Renting your appartment  Welcoming travellers  Offering concierge services : sightseeings, restaurants...  They permit owners to :  Rent their accommodation without stress  Not take care about extra services  Make money without being too much invested
  • 9. Summary - why is the collaborative economy succeeding?  Networking  Inspiration and support  Shared ownership  Economies of scale