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CollabCon2024 - From Engage to storyline new experiences to engage leaders and employees in Viva.pptx
The document discusses the importance of storytelling in social media engagement and offers guidelines for effectively utilizing tools like Viva Engage. It outlines key strategies for curating content, such as knowing your audience, crafting meaningful narratives, and optimizing posts for readability. Additionally, it highlights tips for improving communication skills and leadership in the context of sharing knowledge within organizations.
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CollabCon2024 - From Engage to storyline new experiences to engage leaders and employees in Viva.pptx
- 1. THANK YOU TOOUR SPONSORS! DIAMOND BRONZE COMMUNITY WEB/PRIZE Presented by: SILVER
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- 3. From Engage tostoryline, new experiences to engage leaders and employees in Viva Nicolas Georgeault #collabconforall
- 4. Nicolas Georgeault MCT &MVP M365 & Biz Apps AFI/Edgenda - MuBrain Social Media: /in/nicolasgeorgeault/ @ngeorgeault @ngeorgeault YouTube Channel Contact Information: https://georgeault.net ngeorgeault@mubrain.com
- 5. What is Storyline? Ok… It’sbasically a wall…
- 8. What is a goodsocial media engagement rate? https://blog.hootsuite.com/average-engagement-rate/
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- 10. Why is itso important? Lack of leadership
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- 12. Leaders have to buildtheir own « Legend »
- 13. What is a“Legend” If you need a legend, you must be going in deep. It’s a sophisticated cover that amounts to an entire artificial life history (and supporting documents) to fool even determined counterintelligence professionals. (https://spyscape.com/article/spy-glossary) “ ”
- 14. Losing the know-how Documentby nature Information Data Information Knowledge sense structuration Knowledge Knowledge Knowledge Knowledge Know-how logic understanding emotional knowledge memory Experience Produce Semantic SharePoint Syntex Graph + Semantic Index
- 15. Thoughts • Enterprise SocialNetwork is the only place to store micro-knowledge. • Start using Viva Engage to structure the know-how in stories. • Use Viva Engage to connect the knowledge. • Teams conversations are not adapted to this content. • People typically have more than 6,000 thoughts per day ( https://www.nature.com/articles/s41467-020-17255-9) • Provide guidance about how to structure posts and how to use Tags
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- 17. A story thatcan provoke a connection between people is at the heart of storytelling.
- 18. What is socialmedia storytelling?
- 19. Why is social mediastorytelling important? •Emotion •Action •Value •Memory
- 20. How to dostorytelling on Viva Engage?
- 21. 6 tips andpractices to optimize your social media storytelling on StoryLine • Tip 1: Know your audience • Tip 2: Develop a “long” story • Tip 3: Write as a writer
- 22. Tip 1: Know youraudience
- 23. Tip 2: Develop a“long” story
- 24. Tip 3: Write asa writer
- 25. Tip 4: Makeyour story meaningful
- 26. Tip 5: Use socialtools
- 27. Tip 6: Leveragearchetypes of social media storytelling
- 29. 1. Don’t complicatethings
- 30. 2. The 3things to ask •Gut Check •Format •Visual Element
- 31. 3. Create detailedimagery to craft the setting you want
- 32. 4. Parachute in,don’t preamble
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- 34. Guidances • 1200 to1500 words in a post – reading time approx. 6 to 7 minutes • 12 to 15 words per sentence (https://hemingwayapp.com/) • At least one subheading every 300 words • 500 to 1,000 words long. However, a good rule of thumb is to write content between 1,500 and 3,000 words, which translates to 5 to 12 minutes of reading2. • Headline: Use Power Words , 5-12 words to deliver the gist of the whole news. • Lead paragraph: get straight down to the facts, there is no time for introductions. • Call to action • Tuesdays and Wednesday, 1st and 2nd best weekday to publish
- 35. Post must be •Active not passive writing • Positive, not negative tone • Accurate quotes • Sound use of adjectives • No jargon or abbreviations • Caution with puns and cliches • Plain English (easily digestible) • Timeliness and up-to-date information
- 36. If you wantto be a good writer, then you have to be a reader!
- 37. Start! • Start small •Reduce expectations • Share for the pleasure of sharing
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- 40. Links • Viva EngageAdoption center: https://adoption.microsoft.com/en-us/viva/engage/ • Editable FAQ Template: https://aka.ms/VivaEngage/EditableFAQ
- 41. Don’t forget toprovide feedback!
- 42. Stick around forthe party! When? After the event Where? HERE! Disney Dining Room What? Snacks and networking!
- 43. Conclusion Thank you foryour time
Editor's Notes
- #8 What is a good LinkedIn engagement rate? LinkedIn is probably the best platform for driving engagement and poses the biggest opportunity for individuals and businesses that want to increase awareness of their B2B brand or recruit for their B2C company. A good engagement rate for Linkedin is about 2%, however, this can climb all the way up to 5 or 6%, depending on the type of content you are sharing from your content marketing calendar.
- #9 Most of it is an emulation of others, shoving down the same information. However, there is one way to make your content seem unique and rise above all. It is the storytelling approach that guarantees to etch your brand in your audiences’ minds. Storytelling is one of the most captivating techniques to convey messages and information. If you want to be a true storyteller, create engaging stories that make people vigilant listeners. If utilized on social media, this can turn online audiences into your ardent followers. In this session, I shall talk about social media storytelling in specific and how to tap into it. Ready? Let the fun begin!
- #14 Being able to produce with quality standards
- #16 If you are a book lover, continually searching for new books and reading them is normal. But you must have one or some favorite authors that you will not hesitate to buy and read all of their pieces. Those authors are already successful over the others in terms of captivating your interest and interactions. And surely, the reason is that they tell you good stories. So, how can we define storytelling precisely? Is it the act of telling a story through a thousand words? That’s just one side of it. The understanding lies in the fact that stories go beyond pieces of literature. Stories, indeed, can not only be found in books. In reality, they are a universal language that everyone can use and understand. They appear in every form of communication like daily conversations, written papers, or blog posts online. A story that can provoke a connection between people is at the heart of storytelling.
- #17 Here’s how we define “storytelling”: Storytelling is the process of using facts and narratives to communicate and convey specific messages to the audience. Stories are revealed through words and actions with improvisation, theatrics, or embellishment. It encourages the listener’s active imagination and involves a two-way interaction between a storyteller and one or more listeners. However, one common characteristic of all forms of storytelling is that it empowers listeners to visualize vivid, sensory elements of the story based on the storyteller’s performance and their own experiences and understandings.
- #18 As mentioned earlier, stories come in forms beyond what you see in books or movies. And now, people are creating many stories on social media networks. Someone posts a status on Facebook about how he became a successful marketer. Or a composer unfolds the story behind her latest song in a vlog on Youtube. Both of these cases are storytelling. More precisely, they’re social media storytelling. Social media storytelling is the process of . Don’t assume that storytelling on social media is just another tactic to sell products or services. Instead, it enables you to expose your brand to your audience and tell them what it is all about.
- #19 Connecting with other people is one of the highest forms of communication. And good storytelling is the key to it. If you’re telling a story and another person is engaged in it, you two are in sync with each other. , and that’s why it’s so powerful. Storytelling has psychological superpowers which make it a powerful marketing tool: 1. Emotion: When you hear a story and feel a personal connection, which isn’t just theoretical; it’s based on some fascinating neuroscience facts. While hearing a story, many more areas of your brain activate and become engaged. That’s why it develops personal connections and creates deep emotional attachments better than facts. 2. Action: The connection and emotion that stories arouse don’t just pull on our heartstrings; they can influence our behavior substantially. A series of experiments by the neuro-economist Paul Zak proved the fact. People who watched a video about an ill boy had higher levels of oxytocin in their brain that made them more inclined to donate money to a stranger. 3. Value: Stories do elicit our emotions, sympathy, and actions. More than that, stories have a substantial influence on our perceiving the value of something. Brands can add more subjective value to their products with invented stories. 4. Memory: Storytelling is embedded in our culture, engraved in our hearts, and thus, has a connection with our memory. It causes us to memorize things more clearly, so we remember them for a long time. It’s known as “The Story Method” of memorization.
- #20 Stories allow us to build brands’ personalities and easily connect with customers. It seems to have so much to do with storytelling. But how can we create good stories on social media that are the biggest playground for trendspotters? In addition to the limitations of social media posts on some channels, is it possible for storytellers to thrive on social media? Don’t panic! Here’re some ways to become a real storyteller on Viva Engage
- #21 Engage storytelling with Storyline As Engage doesn’t limit the number of words on a post, you can write an in-depth story. Instead of summarizing or just mentioning some key points, it’s better to write longer Storyline posts. It works well if you want to captivate audiences with incredible stories rather than promoting a new product or driving traffic to another site. Tip 1. Before writing a story, ask yourself, “Who are your listeners? Who will engage with it the most? You need to understand your audience to create a compelling story. The best way to understand your audience is to identify customer personas. It’ll create a foundation for you to sell a story that resonates with your listeners, readers, or viewers. Data and analytics will be your friends here! Check out your individual platform analytics, see how your posts perform. Tip 2. It’s essential to look at your business goals from short-term and long-term perspectives before developing your stories on social media. To create a whole story of your business, individual stories should be illustrated in every format, including clips, social media posts, or images. Once you realize that every piece of content you produce contributes to your brand story, you’ll want to get audiences involved for a prolonged period. Tip : Avoid changing themes or designs frequently. It takes time for an audience to recognize and connect your brand with the themes you’re trying to establish. Tip 3. Even if you have little or no background or experience in writing, you can still create a storyline that everyone would love to read. Thinking about how to get attention? Write a creative, unique, and intriguing story to arouse a sense of curiosity in your audience. Tip:In order to keep your audience engaged, add a cliffhanger to your headline or title. Ensure that they would want to come back to know more. Use Copilot! Tip 4. An interesting story might be enough for audiences to tap a “like.” But what makes them more inclined to engage and take action is a meaningful story. When you tell a story that is deeply meaningful to the audience, it can provoke their emotions and build a strong connection with your brand. So, before developing your story, figure out what is meaningful to your audience. Tip : Besides keeping your social media content engaging and entertaining, it also adds value to your audience. This is how they recognize the worth of your brand.
- #22 Before writing a story, ask yourself, “Who are your listeners? Who will engage with it the most? You need to understand your audience to create a compelling story. The best way to understand your audience is to identify customer personas. It’ll create a foundation for you to sell a story that resonates with your listeners, readers, or viewers. Data and analytics will be your friends here! Check out your individual platform analytics, see how your posts perform.
- #23 It’s essential to look at your business goals from short-term and long-term perspectives before developing your stories on social media. To create a whole story of your business, individual stories should be illustrated in every format, including clips, social media posts, or images. Once you realize that every piece of content you produce contributes to your brand story, you’ll want to get audiences involved for a prolonged period. Tip:Avoid changing themes or designs frequently. It takes time for an audience to recognize and connect your brand with the themes you’re trying to establish.
- #24 Even if you have little or no background or experience in writing, you can still create a storyline that everyone would love to read. Thinking about how to get attention? Write a creative, unique, and intriguing story to arouse a sense of curiosity in your audience. Tip:In order to keep your audience engaged, add a cliffhanger to your headline or title. Ensure that they would want to come back to know more. Use Copilot!
- #25 An interesting story might be enough for audiences to tap a “like.” But what makes them more inclined to engage and take action is a meaningful story. When you tell a story that is deeply meaningful to the audience, it can provoke their emotions and build a strong connection with your brand. So, before developing your story, figure out what is meaningful to your audience. Tip:Besides keeping your social media content engaging and entertaining, it also adds value to your audience. This is how they recognize the worth of your brand.
- #26 If you find it hard to do storytelling, there are many practical tools at your disposal. Some outstanding candidates are Instagram stories, Snapchat stories, or Facebook stories. It’s easy to create content on these available tools. Each of them allows you to create real-time videos with multiple fabulous filters and effects. If you’re targeting millennials and the young demographic, storytelling on these types of social media tools is worth your efforts. Also, use social media scheduling tools to maintain a constant flow of storytelling content on all your social media platforms.
- #27 Here are the 3 types of social media storytelling techniques that garner the most attention: Synecdoche It is the use of a part to represent the whole of something or vice versa. For example, Airbnb uses experiences and photos to tell its brand story. They add stories to customers’ pictures and post them on Facebook via posts and albums. It makes their experience more real and encourages more people to use Airbnb services. Origins It’s a classic way of telling brand stories. It means you include your audience in your story from the beginning. It’s better to actively interact with your audience and find what they need, what they want to read before writing your story. You’ll need to put a lot of effort and capacity into producing content that matches your audience’s interest. On an exchange, this archetype helps you create authentic conversations and drive valuable engagement. Spoilers It is a quick summary of the surprise element or the climax of the story to intrigue the audience for a complete read. Remember that your audience is an integral part of your business. You can’t expect your story to be successful if it’s irrelevant to your audience. In order to make the audience feel involved with your story and palpably see them as a part of it, create content that they can relate to, communicate with them on social media, update regularly, and share their stories, not just yours.
- #29 One thing that’s very important for social media and storytelling in general, is to not complicate things unnecessarily. While we want to be very thoughtful about the stories and posts that we’re sharing, we don’t want to muddy that story up with irrelevant information. What’s important is that you keep it simple.
- #30 To tell a great story you must ask three things: - Is this story going to be interesting? (Gut Check) - What is the best way to tell this story? (Format) - How do people want to see this story and how are they going to consume it? (Visual Element)
- #31 Creating detailed imagery helps craft the setting YOU want Want to get people swept up in your stories? Tell them what they are getting swept up in to, and they will respond. Could any of us relate to the heroic deeds in tales like those of the Lord of the Rings without Tolkien’s exquisitely detailed descriptions of the dangers of Mordor or the perils faced by Frodo and Sam? The imagery paints the picture of any good story, we could say that [Spoilers if you haven’t read/seen Lord of the Rings] “Frodo and Sam fight a giant spider,” but Tolkien spends an entire chapter on the ordeal, taking the time to help the reader visualize the ferocious nature of the enemy and the bravery of our heroes who persevere despite their many weaknesses (doubt, fear, dismay, etc.) Implementing the “real” into a fantastic setting often helps create a better connection with the reader. I don’t know the feeling of encountering a spider the size of a house, but I do know what terror feels like, and I also know how hard it can be to persevere in the face of immense doubt of your abilities. These “all-too-real” elements of a fantastical story make it easier to relate to.
- #32 Parachute in, don’t preamble. The best storytellers draw us immediately into the action. They capture our attention and set the tone for a unique audience experience. Avoid opening with “I’d like to tell you a story about a time when I learned…” Instead, drop us into the action and draw the lesson out later.
- #33 Great, emotional brand storytelling must be told through the lens of a person: a specific customer, a passionate employee, or a dedicated partner. Every great company story must be anchored in a human story and told through a personal human lens. Anchor your stories through real people, and you’ll see a big difference in your storytelling.
- #46 Storytelling is an art. It goes beyond a piece of paper with a beginning, middle, and end. There are many innovative ways for you to create unforgettable stories. On social media, leverage the stories option to show sneak peeks of your everyday life hustle. Share videos of your customers sharing their stories and how your brand is a total game-changer in that. You can have live sessions and partner with other people in your industry to share their life stories for inspiration. Most brands are even starting their weekly podcasts to connect with the story buffs. Here’s a reminder, though. You can create endless valuable content, but you also need to ensure it gets maximum exposure. SocialPilot is that tool that will help you appear in the feeds of your active followers. Take its free trial to shoot up your engagement rate.