Coldplay is a British rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland while they were students at University College London. The band was originally named Pectoralz and then Starfish before settling on Coldplay in 1998. That same year, they released their first EP which they self-funded and led to them being signed by Parlophone Records, a record label owned by EMI. Coldplay has since released several successful albums and singles, mixing rock and pop styles. Their music videos showcase their progression from low-budget indie beginnings to mainstream popularity.

1. A Case Study

2. COLDPLAY
Coldplay are a British rock band formed in 1996 by
lead vocalist Chris Martin and lead guitarist Jonny
Buckland at University College London. After they
formed Pectoralz, Guy Berryman joined the group as
a bassist and they changed their name to Starfish
Will Champion joined as a drummer, backing
vocalist, and multi-instrumentalist, completing the
line-up. Manager Phil Harvey is often considered an
unofficial fifth member. The band renamed
themselves "Coldplay" in 1998, was their first
release on a major label, after signing to
Parlophone.
SORUCED FROM WIKIPEDIA

3. THE BEGINING
Chris Martin, Jon Buckland, Will In 1998, Coldplay released their first
Champion and Guy Berryman, who EP, which they funded themselves.
met whilst they were staying at the Only five hundred copies were made,
same Halls of Residence at University, and after they had handed them out to
formed Coldplay in 1996. family and friends, only fifty were left
for distribution around London.
All four members studied at University
College London – Chris was doing a Shortly afterwards, the band were
course in Ancient History, Jon read spotted playing in Camden by the co-
Maths and Astronomy, Will was an founder of Fierce Panda Records,
Anthropologist, and Guy was training Simon Williams. He offered them a
to be an engineer. one-off deal and they soon released
the 'Brothers and Sisters' EP on the
Both Chris and Jon had been playing Fierce Panda label.
the guitar since their early teens, Guy
is the band’s bass player, and Will took The band graduated from UCL in 1999
the role of drummer, despite that fact and, in the same year, were tipped by
that he prefers to play the guitar. the NME as a band to watch. Later that
year they signed to Parlophone
Records.

4. PAROLAPHONE RECORDS &
EMI
Parlophone is a record label that The EMI Group, also known as EMI
was founded in Germany in 1896 Music or simply EMI, is a British
by the Carl Lindström Company as multinational music company
Parlophon. The British branch was headquartered in London, United
formed in 1923 as "Parlophone" Kingdom. It is the fourth-largest
which developed a reputation in business group and family of record
the 1920s as a leading jazz label. labels in the recording industry and was
It was acquired in 1927 by the one of the "big four" record companies.
Columbia GraphophonE Company EMI Group also has a major publishing
which later became EMI. arm, EMI Music Publishing – also based
in London with offices globally.

5. DISCOGRAPHY

6. YELLOW
When looking at the style of the music video, the
immediate thought is how low budget it is. Most low
budget music videos are made for bands, most commonly
indie or rock. This videos usually are made to become
successful in the industry and move from independent to
major record label. The fact that the video was film all in
one shot shows that the budget was low but the band
wanted to make a impact with the clever use of this.

7. PRINCESS OF CHINA
Coldplay are typically known for be a indie rock, but this
video has the characteristics of a mainstream pop video.
This could be the result of the collaboration of Rihanna (a
pop singer). The video starts with a MPAA style banner at
the start. This is an intertextual reference of most film
trailers but the video has a particular theme of Chinese
movies. The give away is the Chinese opening titles
commonly featured in the films. The overall purpose of this
video is to relate to movies .

8. STYLE
From their all of Coldplay's music and videos, the image that
they broadcast to the audiences is very much of a cool rock
band. They dress in slightly unique ways, but usually typical
rock band clothing, for example the Beatles with uniform style
clothing. There music genre is indie rock/pop which is the
correct link between how they are marketed. The target
audience of Coldplay is boys aged 15 to about 30, purely
because they dress in a stylistic way in which these young
people look up to. There secondary audience could be girls of
the same ages, because of there sex appeal.