Coffee Ko is launching a coffee shop focused on providing affordable and accessible spaces for students in urban areas. The business will leverage social media for marketing and offers unique features like student discounts and promotions. Seeking $100,000 in funding, Coffee Ko aims for significant revenue growth and a strong presence within the student community.

1. Coffee Ko
Business Plan Presentation

2. The Problem
• Urban areas lack accessible and affordable
coffee shops that cater to students' needs.
Many students face challenges finding a cozy
space for studying, socializing, or relaxing.

3. Our Solution
• Coffee Ko offers high-quality coffee and a
student-friendly ambiance. We will leverage
social media platforms to endorse our brand
and connect with the student community.

4. Opportunity & Target Market
• Target Market: Students in urban areas.
• Market Opportunity: Urban students are a
growing demographic with a demand for
affordable and accessible coffee shops. Social
media engagement provides a direct channel
to reach this audience.

5. Technology
• Coffee Ko will utilize social media analytics
tools to track engagement and optimize
marketing strategies. Point-of-sale (POS)
systems and mobile payment options will be
implemented to streamline customer service.

6. Competition
• Competitors include established coffee chains
and local coffee shops. Coffee Ko differentiates
itself through affordable pricing, a student-
focused atmosphere, and strategic social
media engagement.

7. Marketing & Sales Strategy
• Social Media: Active presence on Instagram,
TikTok, and Facebook.
• Sales Promotions: Discounts for students,
loyalty programs, and referral incentives.
• Partnerships: Collaborate with local schools
and universities for exclusive promotions.

8. Meet the Team
• Founder: [Your Name] - Passionate
entrepreneur with a vision to create a student-
friendly coffee brand.
• Team: [Add details about potential staff or
advisors].

9. Financial Projections
• Year 1 Revenue: $120,000
• Year 2 Revenue: $180,000
• Year 3 Revenue: $250,000
• Estimated Expenses: $80,000 annually, with a
profit margin of 33% by Year 3.

10. Current Status
• The business concept has been developed,
and initial research on student preferences
has been conducted. The next steps involve
securing funding and establishing a physical
location.

11. Funding Request
• We are seeking $100,000 to:
• - Set up the first Coffee Ko location.
• - Purchase equipment and initial inventory.
• - Execute a targeted social media marketing
campaign.
• - Hire and train staff.

12. Summary
• Coffee Ko aims to become the go-to coffee
shop for students in urban areas. With a
strong marketing strategy and a focus on
student needs, we are poised for growth. Join
us in making this vision a reality!