The document analyzes and compares the codes and conventions used on the websites of The Guardian and Daily Mail newspapers. It notes that The Guardian presents a more traditional font and layout that conveys a long history but still modern relevance, focuses more on text than images, and aims to cover a wide range of topics. In contrast, the Daily Mail uses a sleeker design aimed at younger audiences, emphasizes urgency through the use of red text and live updates, and focuses more on stories about famous or elite individuals.

1. Investigation into Codes and
Conventions of websites
By Molly McGee

2. 'News website of the year'
gives The Guardian a high-
profile, well-recognised
status, placing them above
other newspapers
The noun 'Guardian' connotes
ideas of trust, importance and
responsibility, suggesting that
they will always provide
reliable news stories
The choice to include a 'more'
label shows how The
Guardian choose not to limit
the content they cover,
instead intending to reach as
wide a readership as possible
'Support us' aligns them with
being a donation model
The font is traditional and
somewhat old-fashioned while still
maintaining an element of
modernity, suggesting that The
Guardian have a long-standing
history of providing relevant news
for their readers
Text dominates more than image,
assuming you want to read as the
images are hyperlinked to the
whole article
Strikes are the dominant headline –
feels very serious, thoughtful
journalism, white on red creates
sense of urgency = breaking news,
hence live symbol
Timeliness is news value being
presented, also closeness to home
as it is about the NHS
Harry and Meghan = familiarity and eliteness as news values
Tries harder to not express opinions

3. Contrasting fonts allow the reader to feel confident that the newspaper
is good/old fashioned, almost Shakespearian, through dipping into old,
conservative values but keeping elements of modernity
Too many labels,
not appealing to
16-25 age range
No strapline
Similar as presents stories
as breaking news = have
elite people
First news story that isn’t about
Harry and Meghan is about Winter
Wonderland = not covering news
about the strikes , very
opinionated
No headline,
just blurt of the
story, in red
to create a
sense of
urgency ,
DailyMail
readers
interested in
this story
Moving images
draw you in

4. Three main news stories to
immediately align with the values of
the readership
Sleek, more attractive to
a younger
audience, suggesting
identity of paper
Easily navigable
with labels e.g news
/politics/sport
Presents migrant crossing as a tragedy,
MailOnline readers may not share this
viewpoint whereas The Guardian would
share this viewpoint = more left leaning
(younger the audience, more likely to have
this political bias)
Live is in red =
urgency = Harry and
Meghan = all have
acknowledged elite
people involved
Exclusive suggests it features
stories that no other newspaper
will cover