The document proposes embedding data analysts called "data wranglers" within newsrooms and non-governmental organizations (NGOs) to help utilize their data better. It suggests identifying newsrooms and data-focused NGOs to work with initially, having the data wranglers focus on short-term projects, and exploring data-based revenue models. The goal is to help organizations tap into the value of their underused data and find linkages between stories that are currently being missed due to a lack of data analysis capabilities.