This document provides tips and tools for iOS indie developers for planning, designing, coding, testing, and publishing their apps. It recommends tools for wireframing apps cheaply or free, generating icon files, resizing images, creating custom services in Automator, testing icons, using Airplay mirroring to record videos, optimizing app size with ImageOptim, finding existing code components on GitHub and CocoaControls, using Xcode snippets, adding analytics before publishing, distributing builds with TestFlight, tracking installation sources and sales, improving SEO with Appcod.es, and creating press kits.

1. iOS indie developer toolkit
CocoaHeads Tricity

2. Workflow
Plan Design Code
Analyze Publish

3. Research
+

4. Mindnode

5. Organize
Planning tasks
Designer + Developer
cooperation

6. Wireframes?

7. Design
‣ Wireframing is useful
‣ Wireframing can take a lot of time
‣ Wireframing apps can be cheap (or free ;) )
‣ https://gomockingbird.com/
‣ https://moqups.com/
‣ http://popapp.in/

8. IconKit - icon files generator
Generate icon files

9. Resizer - non-retina images
Make non-retina images easily

10. Automator - custom services
‣ Built in Mac OS X
‣ Create custom services by stacking blocks
‣ Use for example to add „@2x” to filename
Demo

11. Testico.net - icon test
‣ Great tool for testing your icon in live environment
‣ http://testico.net/icon/abmksj
‣ http://testico.net/icon/gdjgiv
Source image:

12. Reflector - Airplay server
‣ Airplay mirroring to your Mac (or PC)
‣ You can record promo videos
‣ Paid, but has a nice free trial

13. ImageOptim
Can decrease your app’ size about 30%
(think OTA)
Remember to disable Xcode’s compression

14. Remind your designer
Use only even dimensions and positions
1px becomes 0,5px
Have fun matching lines & patterns

15. 3, 2, 1..... Code!
‣ Go reinvent the wheel! Or...
‣ check for existing components first
‣ https://github.com/
‣ http://www.cocoacontrols.com/
‣ http://code4app.net/

16. Mou - reading markdown
‣ Free ;)
‣ Intuitive editor
‣ Doesn’t support github extension
‣ No preview

17. Find your code a home
‣ Git
‣ Git-flow
‣ Remote hosting issue
‣ https://bitbucket.org/

18. OMG command-line
‣ Xcode has built-in git support, but it sucks
‣ Command line committing sucks
‣ There’s an app for that...

19. SourceTree -GIT client
‣ Free
‣ Easy & intuitive GUI
‣ Supports MOST of git operations
‣ Supports Git-Flow
‣ Lack of nice file merging system(conflicts)
Demo

20. RestTest - WebService tester

21. Make your code shine
‣ Uncrustify
‣ Free code formatter
‣ Can be nicely plugged into Xcode (using behaviors)
‣ Make your own rules with Uncrustify X

22. Optimizing coding flow
‣ Xcode snippets
‣ Can I use that? Checking if method is available in
deployment target
‣ Powerful logging
‣ Colorful Xcode console
‣ More details on the second part ;)
‣ http://github.com/mzygar/CocoaHeads3CityLecture

23. Xcode snippets
‣ http://www.icodeblog.com/2011/12/06/using-xcode-4-snippets/
ttt =

24. Remind your developer
Always cut out NSLogs on release configuration
Or you will be pocked, or scrapped or...
Demo sponsored by Huffington Post

25. Publishing
‣ Before publishing
‣ find beta testers
‣ add analytics

26. TestFlight - build distribution
‣ Revolution
‣ seamless (almost) adHoc install
‣ use to send to QA or customers
‣ limited amount of devices

27. Your own Big Data
‣ Flurry Analytics
‣ nice SDK
‣ issues with retrieving data via API
‣ horrible UI
‣ Mixpanel
‣ perfect
‣ soo expensive

28. Tracking installation sources
‣ Yoz.io
‣ Google conversion tracking
‣ Flurry ??

29. Tracking sales
‣ AppAnnie
‣ free
‣ simple(basic) & clear
‣ AppFigures
‣ way better
‣ paid ;(

30. Appcod.es
‣ SEO tool for Appstore
‣ Keyword discovery
‣ Average accuracy ( based on xyo.net)
‣ Use „devforum” code to get first month for 1$
‣ UI is terrible

31. Press Kit
‣ http://placeit.breezi.com/
‣ Reflector app
‣ App page
‣ tumblr.com
‣ vipserv.org (for WordPress)

32. Thanks!
Michal Zygar
@mzygar