The strategic plan of the Rotary Club of Cochin Lands End outlines goals for 2012-2016. The plan focuses on strengthening the club through membership development, leadership training, and youth programs. It also aims to increase humanitarian service through projects related to polio eradication, health, sanitation, and vocational training. Additionally, the plan seeks to enhance public image by promoting the Rotary brand and vocational values. Key performance indicators and responsibilities are identified for tracking progress towards these goals.

1. STRATEGIC PLAN
2012-2016
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2. Core Values
Rotary’s core values represent the guiding principles of the organization’s culture, including what guides members’ priorities and actions within the organization.
Values are an increasingly important component in strategic planning because they drive the intent and direction of the organization’s leadership.
Service
We believe that our service activities and programs bring about greater world understanding and peace. Service is a major element of our mission. Through the
plans and actions of individual clubs, we create a culture of service throughout our organization that provides unparalleled satisfaction for those who serve.
Fellowship
We believe that individual efforts focus on individual needs, but combined efforts serve humanity. The power of combined efforts knows no limitation, multiplies
resources, and broadens our lives and perspectives. Fellowship leads to tolerance and transcends racial, national, and other boundaries.
Diversity
We believe Rotary unifies all people internationally behind the ideal of service. We encourage diversity of vocations within our membership and in our activities
and service work. A club that reflects its business and professional community is a club with a key to its future.
Integrity
We are committed to and expect accountability from our leaders and fellow members, both in the results of our efforts and in the processes we use to accomplish
our goals. We adhere to high ethical and professional standards in our work and personal relationships. We are fair and respectful in our interactions, and we
conscientiously steward the resources entrusted to us.
Leadership
We are a global fellowship of individuals who are leaders in their fields of endeavor. We believe in the importance of leadership development and in leadership as
a quality of our members. As Rotarians, we are leaders in implementing our core values.
All of these core values are reflected in the Object of Rotary and The Four-Way Test, which we use in our daily lives. They inspire us to foster and support the
ideal of service for developing and maintaining high ethical standards in human relations.
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3. 1. Club goals to support and strengthen the club and its members
We will:
Foster club innovation and flexibility
Participate in a variety of service activities
Promote membership diversity
Improve member retention and recruitment
Encourage strategic planning at the club level
Maintain an open budget to facilitate project planning
2. Club goals to Focus and Increase Humanitarian Service
We will:
Help to eradicate polio
Increase sustainable service focused on
New Generation Programs and
The Rotary Foundationʼs six areas of focus
Increase collaboration and connection with other organizations
Create significant projects both locally and internationally
3. Club goals to Enhance Public Image and Awareness
We will:
Unify image and brand awareness
Publicize action orientated service
Promote core values
Emphasize vocational service
Promote networking opportunities and signature activities
4. Club goals to Provide Timely Advise to members via the budget
We will:
Prepare the Annual Budget prior to each changeover meeting
Review the budget and accounts at board meetings monthly
Keep members informed about fund raising results and disbursements on a regular basis
Link all projects to a fund raising activity or event
Expect project leaders to provide an estimated budget at the beginning of each financial year or prior to the commencement of a project
Large projects will be expected to appoint a project treasurer other that the club treasurer to manage accountsand expenditure prior,
during and after the projectʼs completion.
All disbursements of funds must be approved by the board prior to any announcement
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4. Mission
To provide business, professional, and
community leaders an opportunity for service to
others in order to benefit our community and to
promote high ethical standards, fellowship, and
goodwill world wide.
Vision
The Rotary Club of Cochin Lands End will continue to be
the premier Service Club for our community's service
minded leaders of all ages, who enjoy each other's
company, have fun working together, and are committed
to the Rotary motto
"Service Above Self"
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5. LEADERSHIP PLAN
2012-2016 CORE TEAM
2012-2016
Leadership Chairman
Rtn.PP.Cherian.P.C.
PRESIDENT
Rtn.Jayasankar.K. 2012-13
Rtn.Dr.A.V.Jose 2013-14
Rtn.Ramdas Parakkat 2014-15
Rtn.Deepak Kamalasanan 2015-16
Advisors
Rtn.PP.Dr.Nibit Purkyastha.
Rtn.PP.Anilkumar.K.V.
Rtn.PP.Krishnamoorthy Dharmarajan
Rtn.Chandiroor Vijayan
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6. 1. PROGRAMS SUPPORT AND STRENGTHEN OUR CLUB.
Outcome Action Responsibility Performance Indicator
Innovation and flexibility New ideas presented will be welcomed and decided Membership Records kept of suggestions
fostered. upon quickly by the Board. Development and along with Board decisions.
Retention Committee Club member informed of
Short picnic by the club members with family to Chairman board decisions promptly.
create more interaction and bonding friendship.
Club Service Director
Guest Speakers engaged based on member
interest and their contributions to community.
Membership Diversity Friends of Rotary program developed - members Membership 2 Younger
promoted. can bring their friends for Speaker Meetings, After Development and Professionals under 45
some meetings if their friend is interested club can Retention Committee
induct them to membership. Chairman
Member Retention Reasons for members leaving the club obtained. Membership Exit interviews carried by
Number leaving and reasons on record. Development and selected board members.
Retention Committee
Meet them at their work place or residence to know their Chairman
problems.
Leaders Developed Potential leaders developed and mentored for future The Board and all Executive positions
positions at both the club and district levels members shadowed at club level
3 members on
Members encouraged to attend at least one District committees.
District seminar or event every year. Core Team selected for
2012-2016.
Looking Out for Each Other Every week one member to be selected to phone Club Service Director Reports to all members at
other members to attend that meeting. the weekly meeting, if a
member of family members
Club member or a family member encouraged to is ill or if on leave.
contact the President or Club Service Director by Hospital and home visits if
phone/mail , if they are ill or need to take leave. needed.
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7. 2. TO FOCUS ON AND INCREASE HUMANITARIAN SERVICE
Outcome Action Responsibility Performance Indicator
Polio eradicated Members support the Rotary Foundation Pulse Polio Committee India no longer Polio
Chairman endemic country. Only
Participate in all National Immunisation Days in our Pakistan/Afganistan/Nigeria
country and if possible in other countries. International Service is polio endemic.
Director
Immunisation facility at our Community US$ 3000 paid this year to
Development Center. TRF.
Increase sustainable Start Rotakids, Interact and Roatract Clubs in the CORE TEAM Based on youths participation.
service focused on community within two years.Youth programs like
New Generation Programs Youth Speaks, Youth Photographer, Youth Writer to New Generations
be conducted every year on a continuting basis as a Director
club youth project. RYLA, Career Guidance Centre
and Give Life (Become an organ donor) Projects.
New Generation Youth Projects to be discussed and CORE TEAM Exit interviews carried by
finalised preferably on a long terms basis as a project of selected board members.
the club on a continuing basis. A community Peace New Generation
Forum is planned for the year at our Community Director Report by the Assistant
Development Center. Governor.
Projects to be discussed and finalised preferably on a CORE TEAM Exit interviews carried by
long terms basis as a project of the club on a continuing selected board members.
basis.Matching Grant may be utilised. Community Service
Director Report by the Assistant
Medical Camps, Regular Clinics planned at our Governor.
Community Development Center
Projects to be discussed and finalised preferably on a CORE TEAM Exit interviews carried by
long terms basis as a project of the club on a continuing selected board members.
basis.Matching Grant may be utilised. Community Service
Drinking Water, Hygiene & Sanitation, Community Toilets Director Report by the Assistant
projects. Governor.
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8. 2. TO FOCUS ON AND INCREASE HUMANITARIAN SERVICE
Outcome Action Responsibility Performance Indicator
Projects to be discussed and finalised preferably on a CORE TEAM Exit interviews carried by
long terms basis as a project of the club on a continuing selected board members.
basis. Matching Grant may be utilised. Community Service
Director Report by the Assistant
Health Checkup for Mother and Child. Governor.
Immunisation Center for Children.
Projects to be discussed and finalised preferably on a CORE TEAM Exit interviews carried by
long terms basis as a project of the club on a continuing selected board members.
basis. Matching Grant may be utilised. New Horizons Director
Computer Training for Students. Report by the Assistant
Vocational Training for Women. Governor.
Women Empowerment.
Projects to be discussed and finalised preferably on a CORE TEAM Exit interviews carried by
long terms basis as a project of the club on a continuing selected board members.
basis. Matching Grant may be utilised. Vocational Service
Youth Exchange Program - Group Study Exchange Director Report by the Assistant
Micro Credit Projects. Governor.
Community Projects for Employment Generation.
Community Help Center.
Rotary Community Festival every year.
The Club collaborates and Join hands with other organisations engaged in CORE TEAM Exit interviews carried by
is connected to other community service like Heart Foundation, Kidney selected board members.
organisations Foundation, Organ Donation, Eye Banks and Blood Community Service
Banks. Matching Grant may be utilised. Director Report by the Assistant
Governor.
RCC to be formed in the community.
International Projects Collaborate with a Club in other countries to do Matching CORE TEAM Exit interviews carried by
Grant Projects selected board members.
International Service Reports from the District
Director Administration.
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9. 3. TO ENHANCE THE PUBLIC IMAGE AND AWARENESS OF ROTARY
Outcome Action Responsibility Performance Indicator
Brand Awareness raised Club Website, Twitter and Facebook updated regularly. CORE TEAM Exit interviews carried by
Links to other clubs and organisations promoted on selected board members.
Twitter and Facebook Web Master
Report by the District
Members to use Rotary Logo and Four Way Test in their New Horizons Director Officials and other clubs.
website, emails, stationery, vehicles, etc.Even in
Company signage and billboards.
Club Bulletins, News Letters, Invitations, Stationery, CORE TEAM Exit interviews carried by
Shirts/T-Shirts, Companies Diaries, compliments, etc. selected board members.
to carry Rotary Logo and/or Four Way West. New Horizons Director
Report by the District
ROTARY COMMUNITY DEVELOPMENT CENTER Officials and other clubs.
planned.
Vocational Service All members of the club in their meeting in October will CORE TEAM Exit interviews carried by
promoted take oath on the Rotary Code of Conduct. They will selected board members.
display the same in their place of work. Vocational Service
Director Report by the District
A Vocational Excellence Award will be given by the Club Officials and other clubs.
to a person of vocational stature.
Vocational visit to members organisation is encouraged.
FUND RAISING Club will decide a Fund Raising Project every year CORE TEAM Exit interviews carried by
to support the club community service. selected board members.
Community Service
Club to form a Charitable Trust for Funds Raising Director Report by the District
and for community service projects. Officials and other clubs.
Leadership Skills Training Every year the club will conduct training classes for the CORE TEAM Exit interviews carried by
members to improve their leadership skills. selected board members.
Reports from the District
Administration.
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10. CLUB GOALS - Budget
# Area 2012-13 2013-14 2014-15 2015-16
1 Retention of Members 90% 90% 90% 90%
2 Addition of Members 20% 20% 20% 20%
3 Lady Members 1 2 3 4
4 TRF US$.3000 US$.3000 US$.3000 US$.3000
5 Fund Raising for Projects Rs.100,000 Rs.500,000 Rs.750,000 Rs.750,000
6 Matching Grant Projects
District Grants Nil Nil Nil Nil
Global Grants Nil US$.50,000 US$.75,000 US$.75,000
Packaged Grants Nil Nil Nil ?
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11. As a Rotarian, I will
ROTARY CODE OF CONDUCT 1. Exemplify the core value of integrity in all behaviors and activities
2. Use my vocational experience and talents to serve in Rotary
3. Conduct all of my personal, business, and professional affairs ethically,
encouraging and fostering high ethical standards as an example to others
4. Be fair in all dealings with others and treat them with the respect due to
them as fellow human beings
5. Promote recognition and respect for all occupations which are useful to
society
6. Offer my vocational talents: to provide opportunities for young people,
to work for the relief of the special needs of others, and to improve the
quality of life in my community
7. Honor the trust that Rotary and fellow Rotarians provide and not do
anything that will bring disfavor or reflect adversely on Rotary or fellow
Rotarians
8. Not seek from a fellow Rotarian a privilege or advantage not normally
accorded others in a business or professional relationship
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12. The Four-Way Test
For Rotary, The Four-Way Test is the cornerstone of all action.
It has been for years, and it will be in the future.
Of the things we think, say or do
1. IS IT THE TRUTH?
2. IS IT FAIR TO ALL CONCERNED?
3. WILL IT BUILD GOODWILL AND BETTER FRIENDSHIPS?
4. WILL IT BE BENEFICIAL TO ALL CONCERNED?
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