All Hotels and almost all restaurants in Myrtle Beach area have invested money into WiFi as additional guests service. Local businesses still pay for the Internet, but a router can be a cash cow if you know how to use the hidden potential of WiFi. The Mission of RichMyrtleBeach startup project is to show to Myrtle Beach hotels how to turn an ordinary WiFi hotspot into a money maker. Over 460 hotels can be turned into Resort Local Guide Stations for 14 million visitors annually with ZERO investment cost.

1. Rich Myrtle Beach
*
ROI Urban Project
Resort Local Guide
based on the Hashtags-Over-The-Air phenomenon
ashchebet@coastal.edu

2. All Hotels and almost all restaurants in MB area have
invested money into WiFi as additional guests service.
Local businesses still pay for the Internet, but a
router can be a cash cow if you know how to use
the hidden potential of WiFi.
The problem

3. Splash pages
ROI iceberg of WiFi
HOTA
Being used now
Can be used

4. The Solution
Any WiFi router can be a HOTA broadcaster.
HOTA means Hashtags-Over-The-Air.
#BookYourGolf
for example

5. What is HOTA phenomenon?
It’s possible to broadcast hashtags not only in Social
Media, but over the air, too. In this case hashtags work
as web links. Any web page can be this hashtag. The
customers are landed on the web page per one-click.
#BookYourGolf One-Click Web page
1 2 3
The Technology

6. The Mission of RichMyrtleBeach
startup project is to show to MB hotels
how to turn an ordinary WiFi hotspot
into a money maker.
But how?
The Business

7. before
after
Hotel_Guest_WiFi #catchYourFlounder
#bookYourGolf
#TaxiOnTime
@HotelGuestWiFi
#needPizzaClickHere
#GetMedievalShow
#MakeYourVacation
#CondoForParty
Routers have been used as an Internet source so far,
but now they can be used as a local guide as well.
http://www.youtube.com/
watch?v=K3MAgyngiXg

8. One click –
one useful web link for hotel’s guest

9. Over 460 hotels can be
turned into Resort
Local Guide Stations
for 14 million visitors
annually with ZERO
investment cost

10. Good ROI solution - Rich hotels -
Rich Myrtle Beach
ashchebet@coastal.edu