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Web 2.0 And Hype

  1. 1. Web 2.0 = Hype? Mark Bishop – Product Manager Pitney Bowes MapInfo [email_address] +44(0)7974 266 950
  2. 3. Web 1.0 Web 2.0
  3. 12. Skype
  4. 13. <ul><li>… Participation NOT Publishing </li></ul><ul><li>… Integrating data using the web as a platform </li></ul><ul><li>… Accessing that data as easily as possible through rich applications </li></ul>
  5. 14. Hype? What Hype?
  6. 15. Business Functions
  7. 16. Who started all this 2.0 Hype?
  8. 19. Curry 2.0 - pitch to a waiter Curry Think Tank 2.0 Tank Flash mob 2.0: Urban playground movement Mob Venture Capital 2.0: Bright Future or Broken Forever? Capital Rent-a-car 2.0 = Zipcar Rent 2.0 Headline Word
  9. 22. Search Comment Rate & Review Take away Send to a Friend Subscribe Save Customers and citizen’s have new expectations
  10. 23. Search Comment Rate & Review Take away Send to a Friend Subscribe Save Why stop with customers and citizens?
  11. 24. They might be onto something
  12. 29. What about the maps?
  13. 30. AJAX and RIA <ul><ul><li>“ Ajax makes javascript useful </li></ul></ul><ul><ul><li>for more than just popping up banner ads” </li></ul></ul>
  14. 32. The benefits of Location are well known We need to learn how to integrate Location with web 2.0 technologies “Is Enterprise 2.0 becoming a reality?” “you tell me”… “no you tell me.” Yes there is a bit of hype but… Personal and professional content will mix Web 2.0 allows us to use location in areas we didn’t think possible
  15. 33. References <ul><li>What Is Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html </li></ul><ul><li>Web 2.0 Over and Out http://earlystagevc.typepad.com/earlystagevc/2007/03/web_20.html </li></ul><ul><li>Want to start a stat-up http://www.paulgraham.com/web20.html </li></ul><ul><li>You – Time Magazines Person of the Year: http:// en.wikipedia.org/wiki/You_(Time_Person_of_the_Year ) </li></ul><ul><li>Google Trends http://www.google.com/trends </li></ul><ul><li>Information Design Principles For Web 2.0 Design: Simple & Social http://www.masternewmedia.org/information_design/information-design-principles/web-20-design-simple-social-design-components-20071017.htm </li></ul><ul><li>Where Are We In The Hype Cycle? http://www.techcrunch.com/2008/08/18/where-are-we-in-the-hype-cycle/ </li></ul><ul><li>Random word generator http://watchout4snakes.com/creativitytools/RandomWord/RandomWordPlus.aspx </li></ul>
  16. 34. Web 2.0 = Participation Thank You [email_address] +44(0)7974 266 950

Editor's Notes

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