3. 2017/6/18 royfang@m-commerce.com 3
The OLD: The NEW:
🤑 We are going “LLL”
Locales, Links and Leads
👿 Duopoly in the “WWW” space
Facebook-Google
Source: https://www.parse.ly/resources/data-studies/authority-
report-13/
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Business Models Key Differentiator Cloud
Classic
Free to customers
Paid by Venue
WaaS
WiFi-as-a-Service
Single SSID
Single Captive Portal
Only a cost element
No Income
Controlled by Enterprise
• Starbucks
• Macy’s
• McDonalds
• …. Etc.
EmojiWiFi.com
Free to customers
Sponsored by
Advertiser
SaaAD
Service-as-an-AD
Multiple SSID
Multiple Captive Portal
Revenue Source
Hashtag Advertising
Pay-Per-Day
Pay-Per-Click
Analytics and Big Data
Self-Serve by Syndicate Parcipatants
• SoHo/Indie
• SME
• Enterprise
• Agencies
Monetization of Free WiFi
18. Backer/User
Estimates
• Direct Investment per AP: $50
• Direct Investment per Channel: $5
• One-Click-Per-Day-Per-Channel :
$0.50 X 10 = $5
• Revenue Share Potential (RSP)
$5 x 61.8%= $3.09
• 3.5-year-total:
$3.09 x 365 x 3.5 =$3,947
• Downside ROI: 7,894%
• Upside ROI: Sky is the limit
💰
2017/6/18 royfang@m-commerce.com 18
Warren Buffett admitted to shareholders
Saturday that he made a mistake by not
buying Google shares years ago, when the
company was getting $10 or $11 per advertising
click from Berskhire Hathaway consumer
insurance company subsidiary Geico.
EmojiWiFi.c 🎯m
The LLL Syndicate
19. Instant App
• No Download
• No Installation
• Flattened App distribution
• Exponential growth
potential for EmojiWiFi
Holy💩! L 👀k!
2017/6/18 royfang@m-commerce.com 19
Incidental
Market Driver
🔥 🔥 🔥
20. The
#NewGame
• Discovery of Instant
Apps
• URL transporting
and sharing
• QR Codes vs HOTA
2017/6/18 royfang@m-commerce.com 20
Incidental
Market Driver
🔥 🔥 🔥
24. 2017/6/18 royfang@m-commerce.com 24
Executive Summary
Since 2013, I have been independently and diligently
promoting my missions of "Building a Hashtag Layer
over Smart Cities in the World", with the practice to
configure the SSIDs of WiFi hotspots into the so-called
"Hashtags Over the Air (HOTA)."
The HOTA concept is rather simple and needed only two
unique abilities from the WiFi Industry:
1. Cloud Management
2. Multiple SSIDs, Emoji and Hashtag enabled
These conditions are largely met today as the industry
evolves, and it's not hard to imagine a totally different
WiFi "beast" coming out from these small changes.
If and when the HOTA concept is adopted in any large
network, for example, the #ExpressWiFi from Facebook
or #WiFiPassport from Softbank, we can expand the
original emphasis of Basic Connectivity by adding 10's
of Sponsored Channels and take users to designated
landing pages (captive portals) with just single clicks
very similar to the scanning of QR codes
HOTA can work in parallel with QR Codes, and works in
a way like launching a guided missiles to hit a target.
All these HOTA channels can be added, changed and
managed via cloud management, and all unused
resources (channels) can be hired via an AirBnB-like
platform on which renting of Advertising Channels are
enabled by matching the venue and Advertisers.
The HOTA channels are part of a Syndicate by design, it
doesn't need to be "owned" by anyone or any
organization, but each entrepreneurial individual can
bring his/her own wifi hotspot into the syndicate, and
channels can be hired by either the public or private
sectors. If we make the syndicate a part of the Share
Economy and maintain it with due respect to local
authorities, certainly it will meet requirements of ad-hoc
network neutrality.
Warren Buffett expressed his regret in not having
invested in Google, mainly because he has to pay
$10~11 per click for his Geico ads nowadays. The Hota
Syndicate will probably be able to serve him well both
from an investment point of view and from an
advertisement budgeting point of view.
Last but not least, the Android camp announced in
Google I/O 2017 that "Android Instant Apps is now open
to all developers, so anyone can build and publish an
instant app today."
URL transporting and sharing had also been emphasized
in the Instant App announcement as follow: "Access
From Anywhere Users can get to your flagship Android
experience from any URL—including search, social
media, messaging, and other deep links—without
needing to install your app first."
With regard to the ability of URL transporting and
sharing (URLing), The HOTA Syndicate will provide a
new choice over QR codes that is reclaiming its
importance and popularity in recent years due to its
massive adoption for Instant Payment and Instant
Messaging in China, and other markets.
HOTA, uniquely and innovatively poised, is a new way of
location based directory and advertising.