Coca Cola was founded in 1886 by John S. Pemberton. Asa G. Candler expanded Coca Cola's product and marketing in the late 1800s. Frank Robinson and Samuel Candler Dobbs helped further grow Coca Cola's popularity. In the 1900s, William C. D'Arcy and Robert W. Woodruff made Coca Cola a global brand by expanding internationally. Coca Cola's advertising goals focus on remembering the brand name and enhancing the brand's image through different types of advertising targeted towards various demographics.

1. Coca Cola Beginnings

2. Founders of Coca Cola
John S. Pemberton
http://www.thecoca-
colacompany.com/heritage/chronicle_birth_r Asa G. Candler
efreshing_idea.html http://www.wikitree.com/wiki/Candler-1

3. Expanding the Product
Frank Robinson Samuel Candler Dobbs
http://home.wxs.nl/~leonkors/verhaal2.htm http://www.sawbuddy.com/FamousRelatives.html

4. Making Coca-Cola Global
William C. D’Arcy Robert W. Woodruff, “Mr.
http://memory.loc.gov/cgi- Coca-Cola,”
bin/query/h?ammem/cola:@field(DOCID%20@lit(s http://www.georgiaencyclopedia.org/nge/Multime
kay_03)) dia.jsp?id=m-2759

5. • Coca Cola reflects on the time of
Advertising Goals the World with advertising.
for Coca-Cola • Core market 13 to 24-5
Peter Sealey: V.P. Marketing
Operations Coca-Cola Company • Black advertising/ Teen
http://www.cgu.edu/pages/5576.asp
advertising/ Home advertising
• Advertising has to do two things:
• 1.Remember the Brand name
• 2.Think more highly of Coca
Cola - Brand Image
Enhancement
• Inside Business Today. Directed
Tim Perko.