SlideShare a Scribd company logo
Coca Cola: The Real
      Story
• Coca-Cola FEMSA S.A.

• The worlds largest bottler in terms of sales
  volumes.

• Delivers more than 2.5 billion unit cases a year.

• Counts with 34 bottler plants in Latin America.

• Serves more than 1.600.000 retailers in the
  region.

• It employs 68.449 people (as December 2010)
• Produces and distributes in:
  •   Mexico
  •   Guatemala
  •   Nicaragua
  •   Costa Rica
  •   Panama
  •   Colombia
  •   Venezuela
  •   Brazil
  •   Argentina
COLOMBIA
•   Founded in May 2003

•   FEMSA ownership 53.7%

•   The Coca-Cola Company 31.6%

•   Public 14.7%

•   Sales Volume 244 millions of units cases (One unit case equals 24 8-
    ounces bottles)

•   Breweries / Plants 6

•   Distribution Facilities 32

•   Clients 370.1 thousands
• Coca-Cola is the number one company in Colombia in
  the category of “Best Marketing Strategy” according with
  the magazine Portafolio.

• The messages to promote the brand in the country are
  related to: Optimism, Family reunions, and Traditions.

• 120 millions of dollars are destined, each year, to
  support the brand and its marketing strategies in
  Colombia.
Brands
Colombia

                       1.365ml




+/- $1.35
+/- $1.25
+/- $ 0.95
http://www.youtube.com/watc
    h?v=HQX9w72L0wM
COCA COLA
ENTREPRISE
  FRANCE
Coca Cola Entreprise France

• Over 2 500 employees



• 1,8 billion euros of turnover in 2007



• 5 bottling factories in the country
Process



• Ingredients   • Add water to   • Supermarkets
• Bottles         concentrated   • Restaurants
                                 • Automatic
                                   vending
                                   machines
Product portfolio
      Chaudfontaine

• Powerade

• Burn

• Vitamine water

• Ocean spray

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Coca cola

  • 1. Coca Cola: The Real Story
  • 2. • Coca-Cola FEMSA S.A. • The worlds largest bottler in terms of sales volumes. • Delivers more than 2.5 billion unit cases a year. • Counts with 34 bottler plants in Latin America. • Serves more than 1.600.000 retailers in the region. • It employs 68.449 people (as December 2010)
  • 3. • Produces and distributes in: • Mexico • Guatemala • Nicaragua • Costa Rica • Panama • Colombia • Venezuela • Brazil • Argentina
  • 4.
  • 5. COLOMBIA • Founded in May 2003 • FEMSA ownership 53.7% • The Coca-Cola Company 31.6% • Public 14.7% • Sales Volume 244 millions of units cases (One unit case equals 24 8- ounces bottles) • Breweries / Plants 6 • Distribution Facilities 32 • Clients 370.1 thousands
  • 6. • Coca-Cola is the number one company in Colombia in the category of “Best Marketing Strategy” according with the magazine Portafolio. • The messages to promote the brand in the country are related to: Optimism, Family reunions, and Traditions. • 120 millions of dollars are destined, each year, to support the brand and its marketing strategies in Colombia.
  • 8. Colombia 1.365ml +/- $1.35
  • 11. http://www.youtube.com/watc h?v=HQX9w72L0wM
  • 12.
  • 14. Coca Cola Entreprise France • Over 2 500 employees • 1,8 billion euros of turnover in 2007 • 5 bottling factories in the country
  • 15. Process • Ingredients • Add water to • Supermarkets • Bottles concentrated • Restaurants • Automatic vending machines
  • 16. Product portfolio Chaudfontaine • Powerade • Burn • Vitamine water • Ocean spray