GUILT-FREE CONSUMPTION is the new luxury for consumers, and the Holy Grail for businesses. Discover the growing hunger for a new kind of consumption: one free from worry (or at least with less worry) about its negative impact, yet that still allows continued indulgence. Check out the guilt absolving examples from Nike, Miya's Sushi, McDonald's, Unilever, Fairphone, Burger King, Chipotle, Peddler's Creamery and many more...
In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand.
Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018!
Download the full report here: https://hubs.ly/H08P7vY0
GUILT-FREE CONSUMPTION is the new luxury for consumers, and the Holy Grail for businesses. Discover the growing hunger for a new kind of consumption: one free from worry (or at least with less worry) about its negative impact, yet that still allows continued indulgence. Check out the guilt absolving examples from Nike, Miya's Sushi, McDonald's, Unilever, Fairphone, Burger King, Chipotle, Peddler's Creamery and many more...
In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand.
Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018!
Download the full report here: https://hubs.ly/H08P7vY0
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
Trend-Driven Innovation: book launch webinarTrendWatching
Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.
Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.
More at www.trenddriveninnovation.com
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
TrendWatching
May 2015 South & Central America Trend Bulletin
TRANSPARENCY TRIUMPH
Why Latin American consumers
are demanding honesty – and leaving no hiding place for brands!
TrendWatching
Maio de 2015 Boletim de Tendências para as Américas do Sul & Central
TRANSPARENCY TRIUMPH
Por que os latinos estão exigindo honestidade - sem deixar nenhum esconderijo para as marcas!
TrendWatching
June 2015 Trend Bulletin de América del Sur y Central
TRANSPARENCY TRIUMPH
Los consumidores se entregarán a las marcas que sean abiertas, honestas y participativas.
9. 例子
Hachikyo : 海鲜餐馆对没有吃完
食物的顾客进行罚款
“全球87%的消费者认
为企业应该将社会利益
与商业利益放在同等重
要的地位上 自2008年
,
以来,
以企业目标触发
的购买增加了26%。”
- Edelman, 2012年4月
2013年2月,
日本的海鲜餐馆Hachikyo规定那些没有
吃完三文鱼卵寿司的顾客必须支付相应的
“罚款”
,而
这笔钱将被捐赠给帮助本地渔民的基金会。菜单上注
明了这一举措是想让人们认识到获取鱼卵的渔民需要
在危险的工作环境下工作才能获得这些食材。
w w w. t r e n d w a t c h i n g . c o m / c n / t r e n d s / d e m a n d i n g b r a n d s /
9
11. 例子
Vitoria : 通过改变球队制服的颜
色呼吁球迷献血
Casa do Zezinho : 买一得半
为了推广慈善献血活动,巴西的足球俱乐部Vitoria于2012
2011年,巴西的非营利组织Casa do Zezinho推出了名
年7月发布了新的球员制服。与以往红色和黑色的组合所
为
“Half for Happiness”
的活动以唤起公众对于贫困
不同,新款的球员制服采用了白色和黑色的条纹
(这在为
足球疯狂的巴西算的上一件大事)
。活动鼓励巴西球迷
通过献血使球队的制服恢复到原来的颜色。在赛季的10
场比赛中,当献血量增加,球队的制服颜色逐渐恢复到
了红色。在该活动成功之后,Bahia血液基金会于2013年
5月创立了
“Hemoba Solidarity Cup”
,邀请两个竞争球
队
(Bahia和Vitoria)
的球迷献血并通过Facebook应用进
行
“竞争”
,看哪个球队的球迷献血更多。
w w w. t r e n d w a t c h i n g . c o m / c n / t r e n d s / d e m a n d i n g b r a n d s /
11
儿童营养不良的重视。在圣保罗的百货店里,
几种出
售的食物如牛排和莴苣都被切成一半销售,在食物缺
失一半的空白处用文字解释了另一半食物的销售所得
将被用于捐赠给Casa do Zezinho以帮助减轻儿童营
养不良的影响。