4. The State of Operations
• Continually evolving
• More fragmented and more specialized
• Challenging and changing
• Profile increasing
• Misunderstood
• Ever changing
• Cutting edge
• Busy
• Complicated and fast moving
5.
6.
7. The State of Operations
• Is the evolution/change good?
• Do you feel like a revenue centre?
• How does specialization impact you?
9. Breakout Sessions
• 3 sets of 2 groups
– Set 1
• Future of Ad Ops
• Privacy & Future of Cookies
– Set 2
• Ad Server Migration
• Data
– Set 3
• Mobile – needs a leader
• Automated Trading– needs a leader
13. New York | December 7, 2011
Build the Mobile Future
14. For online media leaders and mobile
innovators, OPS Mobile is the only conference
that unites the global community of operations
experts to design and build the monetization
infrastructure for the world’s largest technology
platform.
15. Upcoming Events
• OPS Markets, February 9th
• OPS London, May ….
• OPS Mobile, May ….
• Publisher Forum, June …..
• OPS Video, July …., NYC
16. What to do Next?
• Register for an upcoming event
• Fill out the Survey
• Join the discussion on the forum
• Raise your hand to speak, to write, to help
• Implement new ideas
• Keep connected
