The document discusses the three C's of eLearning: Content, Construction, and Consumption. It outlines considerations for identifying subject matter experts, providing content templates, and instructional design. For construction, it notes using internal teams with production tools and managing projects and quality assurance. Construction can have different treatment levels from low to high production value. For consumption, it discusses using open source or commercial learning management platforms, each with advantages and disadvantages. A hybrid partnership model is also presented using external partners for aspects like project management and instructional design, while keeping subject matter experts and graphic design internal.

2. Construction

4. Construction Internal Teams – Use existing resources Need production tool/environment Project and QA Management Advantages – potential cost, established team, Disadvantages – lack of skills, resources, time to do additional work, experience of production process, costs of development tool

5. Construction - Treatment Levels - Low - no audio/video, stock imagery, relatively linear Medium – Audio element, flash animations, branching High – bespoke video, audio, music, 3-D graphics

6. Consumption Learning Management Platforms Open Source - Advantages – ‘Free’ to purchase, no annual licences, no maintenance agreements, very customisable Disadvantages – lack of development skills internally, hard to measure development costs, interpretation of platform code, lack of documentation, lack of support

7. Consumption Learning Management Platforms Commercial/Off the Shelf- Advantages – work out of the box, technical support, customisation, existing e-commerce functionality, hosted Disadvantages – Annual licences, maintenance agreement, constraints on customisation

8. Hybrid/Partnership Model External – Project Management Instructional Design Video/Audio Production Testing and QA Internal - Subject Matter Experts Graphic Design Flash Content Development/Assembly with tool

9. Questions?Tim HarringtonHarrington McDermott Ltd