Cmp ha3 task 2 work sheet
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The document summarizes codes and conventions commonly found in television advertisements for yoghurt. It notes that such ads typically feature: 1) Close-up shots of the yoghurt and a woman enjoying it with expressions of delight. 2) An attractive celebrity or model promoting the yoghurt's health benefits and claiming it is creamy or superior to other brands. 3) Imagery that portrays a stylish lifestyle and environments like beaches to present the yoghurt as enhancing one's healthy lifestyle.
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Cmp ha3 task 2 work sheet
The document summarizes codes and conventions commonly found in yogurt television advertisements. Technically, the camera focuses closely on the yogurt and person's mouth. Symbolically, a stylish celebrity or model promotes the yogurt's health benefits and improved lifestyle. The ads conventionally feature bright lighting and calm music while the woman enjoys the yogurt in luxurious settings. They aim to make the yogurt seem like a creamier and healthier alternative to convince viewers to try it.
Culture clashes
While cultures share basic emotions, communication styles vary greatly between countries. Gestures and behaviors that are acceptable or even customary in one culture may be rude or offensive in another. Examples given include differences in eye contact, hand gestures, public displays of affection, dining etiquette, gift-giving traditions, and styles of greetings between Western countries and regions like Asia, the Middle East, Latin America, and parts of Africa. Being aware of cultural norms is important for smooth intercultural interactions and avoiding unintended insults.
FASHION SPECIAL LUKE STEDMAN_REV
Luke Stedman is a former professional surfer and creator of the fashion label Insted We Smile. He discusses how he developed his own style by combining elements from different inspirations and collections. His major influences include the ocean and surf lifestyle. As a former surfer, he draws inspiration from spending time in the water and aims to reflect that surf lifestyle through his clothing designs. He encourages others to develop their own individual styles and try new fashion experiences outside their comfort zones.
Slypressentaiong
The marketing brief summarizes a marketing campaign for a new antiperspirant and deodorant called SLY. SLY targets men ages 16-50 and will position itself as a healthy aluminum-free alternative that protects against odor and sweat for 24 hours. The campaign will include magazine and newspaper ads, a television commercial, radio spots, a website, direct mailers, and a press event in Central Park to introduce SLY and test it through athletic, academic, and skills competitions.
Pr11 production commentary
The document provides details about the design and layout of a student's magazine project. It describes the software used, including Microsoft Word and Photoshop. It discusses the inspiration taken from the magazine Clash and the goal to have a alternative/pop/dance music theme. Details are given about formatting choices for the front cover and double page spread, including images, colors, text placement and styles. Conventions used to indicate the music genre are outlined. Specific elements of the front cover and double page spread layout are explained according to design principles.
Secondary Research References
This document contains references from 2 magazine articles and 4 music videos accessed from YouTube websites. The magazine references are from Mix Mag published in June 2015 and June 2013 on the topics of Ibiza Starts Here 2012 and Space. The YouTube references are for music videos by Nina Nesbitt, Gorgan City featuring Jennifer Hudson, Taylor Swift, and Years and Years accessed on May 6, 2015.
Final major project production diary
This document contains a production diary for a student's final major project creating a music video. It consists of 16 weekly progress updates from January to June detailing the tasks completed each week such as choosing an idea, researching, storyboarding, scriptwriting, filming, rough cuts, final edit, gathering feedback, and completing an evaluation. The student's plans for the following weeks typically include finishing ongoing tasks and starting new stages of production such as additional filming, editing, or gathering feedback.
Evaluation and feedback
The document provides an evaluation and feedback for a final major project music video created by Shauna Leacy and Emily Aldred. It describes the process of planning, filming, and editing the video to match the song "Years & Years – Desire." Feedback was gathered on Facebook from 13 people, mostly praising how the clips matched the music but providing some criticisms around slow motion quality and clip matching. Overall the feedback was positive and the creators learned skills in using editing software and managing collaborative projects.
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Cmp ha3 task 2 work sheet
The document summarizes codes and conventions commonly found in yogurt television advertisements. Technically, the camera focuses closely on the yogurt and person's mouth. Symbolically, a stylish celebrity or model promotes the yogurt's health benefits and improved lifestyle. The ads conventionally feature bright lighting and calm music while the woman enjoys the yogurt in luxurious settings. They aim to make the yogurt seem like a creamier and healthier alternative to convince viewers to try it.
Culture clashes
While cultures share basic emotions, communication styles vary greatly between countries. Gestures and behaviors that are acceptable or even customary in one culture may be rude or offensive in another. Examples given include differences in eye contact, hand gestures, public displays of affection, dining etiquette, gift-giving traditions, and styles of greetings between Western countries and regions like Asia, the Middle East, Latin America, and parts of Africa. Being aware of cultural norms is important for smooth intercultural interactions and avoiding unintended insults.
FASHION SPECIAL LUKE STEDMAN_REV
Luke Stedman is a former professional surfer and creator of the fashion label Insted We Smile. He discusses how he developed his own style by combining elements from different inspirations and collections. His major influences include the ocean and surf lifestyle. As a former surfer, he draws inspiration from spending time in the water and aims to reflect that surf lifestyle through his clothing designs. He encourages others to develop their own individual styles and try new fashion experiences outside their comfort zones.
Slypressentaiong
The marketing brief summarizes a marketing campaign for a new antiperspirant and deodorant called SLY. SLY targets men ages 16-50 and will position itself as a healthy aluminum-free alternative that protects against odor and sweat for 24 hours. The campaign will include magazine and newspaper ads, a television commercial, radio spots, a website, direct mailers, and a press event in Central Park to introduce SLY and test it through athletic, academic, and skills competitions.
Pr11 production commentary
The document provides details about the design and layout of a student's magazine project. It describes the software used, including Microsoft Word and Photoshop. It discusses the inspiration taken from the magazine Clash and the goal to have a alternative/pop/dance music theme. Details are given about formatting choices for the front cover and double page spread, including images, colors, text placement and styles. Conventions used to indicate the music genre are outlined. Specific elements of the front cover and double page spread layout are explained according to design principles.
Secondary Research References
This document contains references from 2 magazine articles and 4 music videos accessed from YouTube websites. The magazine references are from Mix Mag published in June 2015 and June 2013 on the topics of Ibiza Starts Here 2012 and Space. The YouTube references are for music videos by Nina Nesbitt, Gorgan City featuring Jennifer Hudson, Taylor Swift, and Years and Years accessed on May 6, 2015.
Final major project production diary
This document contains a production diary for a student's final major project creating a music video. It consists of 16 weekly progress updates from January to June detailing the tasks completed each week such as choosing an idea, researching, storyboarding, scriptwriting, filming, rough cuts, final edit, gathering feedback, and completing an evaluation. The student's plans for the following weeks typically include finishing ongoing tasks and starting new stages of production such as additional filming, editing, or gathering feedback.
Evaluation and feedback
The document provides an evaluation and feedback for a final major project music video created by Shauna Leacy and Emily Aldred. It describes the process of planning, filming, and editing the video to match the song "Years & Years – Desire." Feedback was gathered on Facebook from 13 people, mostly praising how the clips matched the music but providing some criticisms around slow motion quality and clip matching. Overall the feedback was positive and the creators learned skills in using editing software and managing collaborative projects.
Image manipulation
The document discusses techniques for editing images to create lighting and color effects for use on a magazine cover and spread. These include using the brush tool at different opacities to overlay color, adjusting color balance, hue, saturation and vibrancy, extending an image and blending layers. Colors were overlaid on corners of images to give a vintage look and different blend modes were used to make the effects seem natural.
Survey analysis
The document summarizes the responses to a survey about a music video project. It discusses how most respondents said they would be interested in a video about friends hanging out, that the song choice fit well with the theme, and that mixing different locations was a positive idea. It also notes that respondents had varying opinions on editing techniques like layering clips. Overall, the feedback validated the core concepts and editing approach for the video project.
Shooting location
This document lists 12 shooting locations and dates for a film/video project, including Emily's house on May 1st, various locations in Cadishead on May 7th such as moss and locks, Glazebrook on May 7th and March 19th, the Ritz Manchester on March 21st, Lymm dam on May 8th, Manchester Apollo for two concerts on March 11th 2015 and September 27th 2014, a bus on March 17th, and Manchester Apollo again for a concert on March 17th 2015.
Evaluation you me e6
1) The document provides a self-evaluation of a radio show produced by the author and her team for a young adult audience.
2) The author reflects on individual story elements, noting what went well and could be improved upon. She comments on voice quality, flow, and editing of her own stories.
3) Overall, the author is pleased with the variety of stories and balance of serious and lighthearted content in the full show. She aims to understand her target student audience and touch on relevant topics. The evaluation aims to identify strengths and areas for future improvement.
My article (with improvents made)
The band Ink, comprised of Ryan and Emily, are rising in popularity with their new single "Dive" storming the charts. The duo met in high school and studied music together, eventually gaining popularity through local shows in Manchester. They were then signed and have since seen rapid success, preparing to release their debut self-titled album. In an interview, Ryan and Emily discuss how surreal their rise to fame has been, with sold-out upcoming tour dates. They emphasize their focus on creating quality music for their fans as their popularity grows.
Product research article (with improvents made)
The band Ink, comprised of Ryan and Emily, are rising in popularity with their new single "Dive" storming the charts. The duo met in high school and studied music together, eventually gaining popularity through local shows in Manchester. They were then signed and have since seen rapid success, preparing to release their debut self-titled album. In an interview, Ryan and Emily discuss how surreal their rise to fame has been as students and their focus on creating good quality music for their fans. They are looking forward to their upcoming sold out UK tour.
Analysing text (emilys article)
The document provides guidance on analyzing a double-page magazine article spread. It includes a table to fill out analyzing the article's language, proofreading, content style, and headlines. As an example, the response analyzes an article about an artist named Ivy. It notes the informal language used, minor spelling errors, chatty interview style, and punny headline "The Age of Ivy." The purpose is to inform readers about the artist through background details and an interview, while also promoting their album and tour.
Emilys article with my comments
Ivy Quinn is a rising DJ and producer from London. She found her love of music mixing in college and has since had success with singles like "Shotgun Love" and her upcoming album "41:30" set for release in August. Quinn uses the stage name Ivy, inspired by her sleepy college appearance, combined with her last name. While rumors swirl of a romance with Zac Efron, Quinn maintains they are just good friends who have collaborated creatively in the past. Quinn's family is proud of her success in the music industry, though her mother prefers songs without heavy beats. Quinn is looking forward to touring in support of her new album.
Product research
This article profiles the up-and-coming indie pop duo Ink, composed of Ryan and Emily. It discusses how they met in high school and college in Manchester, England, bonded over their love of music, and began performing locally. After gaining popularity supporting other bands, they were signed and have since seen rapid success, with their debut self-titled album upcoming and a sold-out UK tour announced. The piece includes interviews where Ryan and Emily express their excitement over their success but acknowledge it's still surreal, as well as their dedication to their craft and bringing joy to fans.
Layout presentation
The document provides an analysis of the layout, design, and conventions of two music magazines: Clash Magazine and Empire Magazine. Key details include:
- Clash Magazine uses a simple, minimalist design with minimal color and fonts. The cover features The 1975 band in large bold text.
- Empire Magazine uses bold colors and fonts with the Captain America film featured prominently on the cover. Inside pages include interviews and pull quotes.
- Both magazines follow genre conventions like anchoring images with text, using drop caps and columns of text. Target audiences include teens to adults interested in music and films.
Interview prep sheet
Emily Aldred will be interviewed by Shauna Leacy on 30 April 2015 at 11:10 AM in a radio studio over the phone. The purpose is to discuss whether social media has a good or bad impact. Shauna plans to ask Emily 7 questions about her social media use, whether it positively or negatively impacts people's concentration, problems she has encountered, positives that have come from social media, and negatives.
University story research
The government allowed universities in the UK to charge up to £9,000 per year in tuition fees in 2012. This replaced direct government grants to universities. Many institutions increased their fees to the maximum amount. Students take out government-backed loans to cover fees and living costs, and start repaying the loans once they earn over £21,000 per year at an interest rate up to 3% above inflation. If the debt is not fully repaid within 30 years, the remaining amount is written off. However, about three quarters of graduates will still have some debt remaining after 30 years of repayments. While the figures seem large, most students feel the long-term benefits of a university degree are worth the costs.
Interview prep sheet
The interview will take place on 30 April 2015 at 11:10 in a radio studio. The journalist Shauna Leacy from shaunaeleacy@gmail.com will interview Ryan Sharman, Emily Aldred and Louise Maher about their university experiences. The purpose is to find out information for a university story. The planned questions will ask about their university plans, if they always wanted to attend, if they feel pressured and by who, if university is the only way to get a solid job, if they know anyone who dropped out, and if they are confident they will enjoy and finish their chosen course.
Questions for second interview
This document contains 10 questions for a second interview about the impact of social media. The questions ask about the interviewee's social media usage, whether they think it has a good or bad impact, if it affects concentration, personal problems experienced, positives and negatives, changes over time, the most popular site, and whether they could give it up completely.
Copied research extra research
People spend more time on social media sites than any other type of website. The total time spent on social media in the US increased 99% from 2011 to 2012. However, social media also poses privacy and cyberbullying risks. Users overshare private details, which could later harm them. Also, the anonymity of social media enables cyberbullying, which has seriously affected many youth.
Gathered information second news story (yikyak)
1) The document discusses the social media app Yik Yak, which allows anonymous messaging within a 5 mile radius. It was popular on college campuses but also led to cyberbullying in middle schools and high schools.
2) In response to bullying issues, the developers used geofencing technology to disable the app in areas around schools. This helped curb bullying but did not eliminate all issues with the anonymous nature of the app.
3) The document also describes the founding and funding of Yik Yak, as well as one student's experience being bullied on the app which led her to start a successful petition calling for changes to curb bullying on the platform.
Response analysed
The document summarizes the responses received to questions asked about social media usage and experiences. For the first question, all respondents said they use social media, showing its popularity. For the second question, most people did not report problems with social media. However, the third question elicited a mixed response with half experiencing bullying on social media. The final question found that while most could give up social media temporarily, one respondent said they could never do so, indicating a strong reliance on social media instead of real world interactions. Overall, the responses were mixed, with some experiencing problems but still unable or unwilling to stop using social media.
PR7 Me and My Movies
The document provides a detailed analysis and review of three romantic comedy films chosen by the author: 10 Things I Hate About You (1999), She's the Man (2006), and Sixteen Candles (1984). The author summarizes the plot of each film and discusses aspects like intertextuality, popular actors, and how trailers establish elements like characters, settings, and genre. The author also explains their interest in the genre and analyses how romantic comedies often include similar tropes and draw from other works.
PR7 Me and My Movies
The document provides a detailed analysis and discussion of romantic comedies as a film genre by the author. It summarizes three romantic comedies that the author chose - 10 Things I Hate About You (1999), She's The Man (2006), and Sixteen Candles (1984). For each film, it discusses the director, year of production, plot, and notable actors. It also analyzes the trailers for each film using Lacey's Repertoire of Elements. The author explains their interest in the genre and notes how it often references or adapts other works, such as Shakespeare plays. Finally, the document discusses how media literacy relates to film promotion online.
PR7 Me and My Movies
The document discusses three romantic comedy films that the author enjoys: 10 Things I Hate About You (1999), She's the Man (2006), and Sixteen Candles (1984). The author analyzes elements of each film's plot and notes how some of the films' stars, such as Heath Ledger and Channing Tatum, went on to find greater fame. The author also discusses how the genres of romantic comedy and high school films interest them and examines instances of intertextuality between the films and works like Shakespeare's The Taming of the Shrew and The Twelfth Night.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
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Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
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Image manipulation
The document discusses techniques for editing images to create lighting and color effects for use on a magazine cover and spread. These include using the brush tool at different opacities to overlay color, adjusting color balance, hue, saturation and vibrancy, extending an image and blending layers. Colors were overlaid on corners of images to give a vintage look and different blend modes were used to make the effects seem natural.
Survey analysis
The document summarizes the responses to a survey about a music video project. It discusses how most respondents said they would be interested in a video about friends hanging out, that the song choice fit well with the theme, and that mixing different locations was a positive idea. It also notes that respondents had varying opinions on editing techniques like layering clips. Overall, the feedback validated the core concepts and editing approach for the video project.
Shooting location
This document lists 12 shooting locations and dates for a film/video project, including Emily's house on May 1st, various locations in Cadishead on May 7th such as moss and locks, Glazebrook on May 7th and March 19th, the Ritz Manchester on March 21st, Lymm dam on May 8th, Manchester Apollo for two concerts on March 11th 2015 and September 27th 2014, a bus on March 17th, and Manchester Apollo again for a concert on March 17th 2015.
Evaluation you me e6
1) The document provides a self-evaluation of a radio show produced by the author and her team for a young adult audience.
2) The author reflects on individual story elements, noting what went well and could be improved upon. She comments on voice quality, flow, and editing of her own stories.
3) Overall, the author is pleased with the variety of stories and balance of serious and lighthearted content in the full show. She aims to understand her target student audience and touch on relevant topics. The evaluation aims to identify strengths and areas for future improvement.
My article (with improvents made)
The band Ink, comprised of Ryan and Emily, are rising in popularity with their new single "Dive" storming the charts. The duo met in high school and studied music together, eventually gaining popularity through local shows in Manchester. They were then signed and have since seen rapid success, preparing to release their debut self-titled album. In an interview, Ryan and Emily discuss how surreal their rise to fame has been, with sold-out upcoming tour dates. They emphasize their focus on creating quality music for their fans as their popularity grows.
Product research article (with improvents made)
The band Ink, comprised of Ryan and Emily, are rising in popularity with their new single "Dive" storming the charts. The duo met in high school and studied music together, eventually gaining popularity through local shows in Manchester. They were then signed and have since seen rapid success, preparing to release their debut self-titled album. In an interview, Ryan and Emily discuss how surreal their rise to fame has been as students and their focus on creating good quality music for their fans. They are looking forward to their upcoming sold out UK tour.
Analysing text (emilys article)
The document provides guidance on analyzing a double-page magazine article spread. It includes a table to fill out analyzing the article's language, proofreading, content style, and headlines. As an example, the response analyzes an article about an artist named Ivy. It notes the informal language used, minor spelling errors, chatty interview style, and punny headline "The Age of Ivy." The purpose is to inform readers about the artist through background details and an interview, while also promoting their album and tour.
Emilys article with my comments
Ivy Quinn is a rising DJ and producer from London. She found her love of music mixing in college and has since had success with singles like "Shotgun Love" and her upcoming album "41:30" set for release in August. Quinn uses the stage name Ivy, inspired by her sleepy college appearance, combined with her last name. While rumors swirl of a romance with Zac Efron, Quinn maintains they are just good friends who have collaborated creatively in the past. Quinn's family is proud of her success in the music industry, though her mother prefers songs without heavy beats. Quinn is looking forward to touring in support of her new album.
Product research
This article profiles the up-and-coming indie pop duo Ink, composed of Ryan and Emily. It discusses how they met in high school and college in Manchester, England, bonded over their love of music, and began performing locally. After gaining popularity supporting other bands, they were signed and have since seen rapid success, with their debut self-titled album upcoming and a sold-out UK tour announced. The piece includes interviews where Ryan and Emily express their excitement over their success but acknowledge it's still surreal, as well as their dedication to their craft and bringing joy to fans.
Layout presentation
The document provides an analysis of the layout, design, and conventions of two music magazines: Clash Magazine and Empire Magazine. Key details include:
- Clash Magazine uses a simple, minimalist design with minimal color and fonts. The cover features The 1975 band in large bold text.
- Empire Magazine uses bold colors and fonts with the Captain America film featured prominently on the cover. Inside pages include interviews and pull quotes.
- Both magazines follow genre conventions like anchoring images with text, using drop caps and columns of text. Target audiences include teens to adults interested in music and films.
Interview prep sheet
Emily Aldred will be interviewed by Shauna Leacy on 30 April 2015 at 11:10 AM in a radio studio over the phone. The purpose is to discuss whether social media has a good or bad impact. Shauna plans to ask Emily 7 questions about her social media use, whether it positively or negatively impacts people's concentration, problems she has encountered, positives that have come from social media, and negatives.
University story research
The government allowed universities in the UK to charge up to £9,000 per year in tuition fees in 2012. This replaced direct government grants to universities. Many institutions increased their fees to the maximum amount. Students take out government-backed loans to cover fees and living costs, and start repaying the loans once they earn over £21,000 per year at an interest rate up to 3% above inflation. If the debt is not fully repaid within 30 years, the remaining amount is written off. However, about three quarters of graduates will still have some debt remaining after 30 years of repayments. While the figures seem large, most students feel the long-term benefits of a university degree are worth the costs.
Interview prep sheet
The interview will take place on 30 April 2015 at 11:10 in a radio studio. The journalist Shauna Leacy from shaunaeleacy@gmail.com will interview Ryan Sharman, Emily Aldred and Louise Maher about their university experiences. The purpose is to find out information for a university story. The planned questions will ask about their university plans, if they always wanted to attend, if they feel pressured and by who, if university is the only way to get a solid job, if they know anyone who dropped out, and if they are confident they will enjoy and finish their chosen course.
Questions for second interview
This document contains 10 questions for a second interview about the impact of social media. The questions ask about the interviewee's social media usage, whether they think it has a good or bad impact, if it affects concentration, personal problems experienced, positives and negatives, changes over time, the most popular site, and whether they could give it up completely.
Copied research extra research
People spend more time on social media sites than any other type of website. The total time spent on social media in the US increased 99% from 2011 to 2012. However, social media also poses privacy and cyberbullying risks. Users overshare private details, which could later harm them. Also, the anonymity of social media enables cyberbullying, which has seriously affected many youth.
Gathered information second news story (yikyak)
1) The document discusses the social media app Yik Yak, which allows anonymous messaging within a 5 mile radius. It was popular on college campuses but also led to cyberbullying in middle schools and high schools.
2) In response to bullying issues, the developers used geofencing technology to disable the app in areas around schools. This helped curb bullying but did not eliminate all issues with the anonymous nature of the app.
3) The document also describes the founding and funding of Yik Yak, as well as one student's experience being bullied on the app which led her to start a successful petition calling for changes to curb bullying on the platform.
Response analysed
The document summarizes the responses received to questions asked about social media usage and experiences. For the first question, all respondents said they use social media, showing its popularity. For the second question, most people did not report problems with social media. However, the third question elicited a mixed response with half experiencing bullying on social media. The final question found that while most could give up social media temporarily, one respondent said they could never do so, indicating a strong reliance on social media instead of real world interactions. Overall, the responses were mixed, with some experiencing problems but still unable or unwilling to stop using social media.
PR7 Me and My Movies
The document provides a detailed analysis and review of three romantic comedy films chosen by the author: 10 Things I Hate About You (1999), She's the Man (2006), and Sixteen Candles (1984). The author summarizes the plot of each film and discusses aspects like intertextuality, popular actors, and how trailers establish elements like characters, settings, and genre. The author also explains their interest in the genre and analyses how romantic comedies often include similar tropes and draw from other works.
PR7 Me and My Movies
The document provides a detailed analysis and discussion of romantic comedies as a film genre by the author. It summarizes three romantic comedies that the author chose - 10 Things I Hate About You (1999), She's The Man (2006), and Sixteen Candles (1984). For each film, it discusses the director, year of production, plot, and notable actors. It also analyzes the trailers for each film using Lacey's Repertoire of Elements. The author explains their interest in the genre and notes how it often references or adapts other works, such as Shakespeare plays. Finally, the document discusses how media literacy relates to film promotion online.
PR7 Me and My Movies
The document discusses three romantic comedy films that the author enjoys: 10 Things I Hate About You (1999), She's the Man (2006), and Sixteen Candles (1984). The author analyzes elements of each film's plot and notes how some of the films' stars, such as Heath Ledger and Channing Tatum, went on to find greater fame. The author also discusses how the genres of romantic comedy and high school films interest them and examines instances of intertextuality between the films and works like Shakespeare's The Taming of the Shrew and The Twelfth Night.
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Recently uploaded (20)
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Cmp ha3 task 2 work sheet
- 1. Salford City College Eccles Sixth Form Centre BTec Level 3 Extended Diploma in Creative Media Production L3 Unit 30 Advertisement Production for Television HA3 – Computer Arts Blog Article – TV Advertising Trends Task 2 Codes and Conventions of Yoghurt Adverts Codes Technical - camera angle, shot, iconography, editing, lighting, sound, music, computer graphics and special effects (SFX) The camera focuses on the yoghurt and the spoon also the persons mouth all close up The person used in the advert is mostly a woman wanting to have a healthy life style so she chooses a low fat yoghurt. It doesn’t normally have music is mostly focused on the women or person speaking about how amazing and different the yoghurt is to others The computer graphics/FX are normally used to make the yoghurt have a perfect swirl in the middle they make it look neat and perfect Always a shot of the woman putting the spoon in her mouth and her expression is as if it’s the best thing she’s ever eaten in her life. Symbolic - language, dress, and actions of characters. Symbolic codes show what is beneath the surface of what we see. There is always a woman with perfect clothes and skin mostly a model or a well-known celebrity with the ‘perfect’ look who is telling their friend about a secret they have it is a yoghurt they have started eating which is low in fat and is amazing and is a good choice to have for a healthy lifestyle.’ Making a change to their life’ The clothes are normally nice but plain and simple as if they were just sat at home with their friend round its making the yoghurt seem like it will improve your lifestyle and make it look glamorous very over exaggerated and over the top. It always mentions how it’s better than other yoghurts how it’s creamy and smooth they make it out to be amazing so the viewers will want to try this. They always mention how it has less fat or low fat and what they have used to make It how its ‘Greek’ or different They use words like luscious, creamy, discover, thick, smooth and gorgeous. Conventions - What should we expect to see? It’s always a stylish young woman who is healthy and is having a conversation to their friend how the product always a shot of her taking it out of her fridge and taking the lid off. Or her sitting on a beach or in a glamorous surrounding. It’s always a bright lighting with the sun shining and white surroundings with a stylish house. The soundtrack is usually a chilled calming song. The product is always shown rather on a table or the woman holding it in her hand. They always use words to describe the texture.