This document is a student paper about CMC and its effectiveness in minor league sports. It includes sections on organizational contacts, a literature review on CMC topics like stress and behavior, and a 10-point communication plan with internal and external directives for using CMC in a minor league sports organization. The plan provides tips for communicators such as being available but not an overloader, keeping communications encouraging, fun, timely, and professional without stalking or losing sight of the overall purpose.

1. CMC and Effectiveness
in Minor League Sports
Kimberly Morgan
COMM 6011: Communications in Organizations
Final Project

2. Organizational
Contacts
• Art Davis, Director of
Finance
• Mike
Lannom, Concessions/
Bar Manager
• Jonathan
Jones, Inside Sales
Representative

3. Literature
Review
• Computer-Mediated Communication
(CMC)
• Social Media Perspectives

4. Literature Review
CMC and
Stress
CMC and
Status
Effects
CMC and
Effects on
Behavior
CMC and
Satisfaction
CMC and
Productivity

5. 10-Point Communication Plan

6. Communication Plan
Internal Directives External Directives
1. Don’t Be an Over-loader 6. Be Fun!
2. Be Available 7. Be Timely
3. Be Encouraging 8. Don’t Be a Stalker
4. Be Productive 9. Be Smart, Think “Professional”
5. Keep the Old, Incorporate the
New
10. Don’t Loose Sight of Your
Purpose

7. Internal Directives
1. Don’t Be an Over-loader
2. Be Available
3. Be Encouraging
4. Be Productive
5. Keep the
Old, Incorporate the New

8. External Directives
6. Be Fun!
7. Be Timely
8. Don’t Be a Stalker
9. Be Smart! Think
“Professional”
10.Don’t Loose Sight of Your
Purpose

9. Thanks for your attention!