Video & Slides: http://www.proformative.com/events/cloud-financial-apps-then-now-study-reveals-why-cfos-are-cloud-ready The adoption rate of cloud financial applications continues to explode at companies of all industries and sizes. CFOs at these companies are leveraging these applications to drive growth and competitive advantage. Join Brian Sommer, accounting software expert, and founder of Vital Analysis and Tom Brennan, VP, FinancialForce.com, as they discuss the findings of in-depth interviews with CFOs and a subsequent research report, revealing how attitudes towards cloud financials have changed in recent years, and why the adoption rates are rising. They’ll highlight the unique, often enlightening perspectives on why CFOs are embracing cloud financial systems today and the specific benefits they are seeing from their implementations.