AUTHOR: Willi Schroll, strategiclabs Berlin –
CONFERENCE: IoT Week – London 16th-20th June 2014 –
DATE: 18th June 2014 –
TRACK: Society –
HASHTAG: #IoTweek –
Please download the study "Connected Reality 2025" for free:
http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
OUTLINE of the presentation:
I. Foresight perspective on IoT and related drivers
II. IoT and the „Power of Social“
THESES
Thesis I: Most of IoT has as much to do with social relationships as it does with technology
Thesis II: Socio-centric analysis complementing the user‐centric standards
Thesis III: Network theory and Social Capital theory are essential perspectives to build a framework for IoT development/UXD
A dominant part of the slidedeck introduces the study "Connected Reality 2025".
The Living Bridges Planet community (facebook group of 6.800) is intended as an exemplification of applied Social Capital theory. Since 2012 a "network of networks" has been – including frequent video chats, peer2peer learning, knowledge flow, the spreading and the re-accumulation of the social capital form trust. This dynamics illustrates the "power of social".
Implications for IoT design and development are affecting the IoT research design and the assumptions / process design in product and service development. (See theses above)
http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
The Network, the Community and the Self-CreativityVince Cammarata
Lulu.com is a marketplace where “authors” - individuals, companies
and groups - can publish and sell a variety of digital content including
books, music, video, software, calendars, photos and artwork...
Talk at April 10th, 2014 – Agora, Berlin – IoTPeople Berlin
THIS TALK/PRESO IS ONLY COVERING A SMALL FRACTION OF THE STUDY!
Download links for the study:
English: http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
German: http://de.slideshare.net/Z_punkt/connected-reality-2025-einzelseiten-studie-deutsch-zpunkt
-----
The talk/preso is focussing on two topic fields:
(I) The 'Connected Markets 2025' examples
– to give the audience a glimpse with some first cases of today (weak signals).
(II) 'Challenges'
– with my personal point of view – to give an idea about the huge impact of the upcoming tech wave on economy and society.
-----
Some extracts of the slides of part II in this preso:
CHANCES + RISKS
Chances
Convenience, smartisation of everyday things, Smart Home, Smart City, Smart Mobility ...Business forecast: $ 19 trillion market (Cisco)
Risks
Complexity, security, privacy, business models, job market, economical system challenge ...
SYSTEMIC CHALLENGE
„In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition“Jeremy Rifkin
ENDANGERED HUMANITY?
In the context of massive technological transformations it is a key challenge in the 21st century to secure humaneness.
Societal debate and participatory process are necessities to find the path to a wishful future.
ONE TRILLION THINGS
Will there be one trillion connected things in 2025?
Soft connectivity scenario – visual tracking; – „cognitive cams“ recognize and track objects and states.
I presented this talk on September 23 to the Computer Science and Telecommunications Board of the National Academies in Washington DC. It has three parts
1) What is User Centric Digital Identity
2) What are the technologies that have been developed to date
3) Emerging work on developing a Personal Data Ecosystem.
AUTHOR: Willi Schroll, strategiclabs Berlin –
CONFERENCE: IoT Week – London 16th-20th June 2014 –
DATE: 18th June 2014 –
TRACK: Society –
HASHTAG: #IoTweek –
Please download the study "Connected Reality 2025" for free:
http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
OUTLINE of the presentation:
I. Foresight perspective on IoT and related drivers
II. IoT and the „Power of Social“
THESES
Thesis I: Most of IoT has as much to do with social relationships as it does with technology
Thesis II: Socio-centric analysis complementing the user‐centric standards
Thesis III: Network theory and Social Capital theory are essential perspectives to build a framework for IoT development/UXD
A dominant part of the slidedeck introduces the study "Connected Reality 2025".
The Living Bridges Planet community (facebook group of 6.800) is intended as an exemplification of applied Social Capital theory. Since 2012 a "network of networks" has been – including frequent video chats, peer2peer learning, knowledge flow, the spreading and the re-accumulation of the social capital form trust. This dynamics illustrates the "power of social".
Implications for IoT design and development are affecting the IoT research design and the assumptions / process design in product and service development. (See theses above)
http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
The Network, the Community and the Self-CreativityVince Cammarata
Lulu.com is a marketplace where “authors” - individuals, companies
and groups - can publish and sell a variety of digital content including
books, music, video, software, calendars, photos and artwork...
Talk at April 10th, 2014 – Agora, Berlin – IoTPeople Berlin
THIS TALK/PRESO IS ONLY COVERING A SMALL FRACTION OF THE STUDY!
Download links for the study:
English: http://de.slideshare.net/Z_punkt/z-punkt-studyconnectedreality2025englsingle
German: http://de.slideshare.net/Z_punkt/connected-reality-2025-einzelseiten-studie-deutsch-zpunkt
-----
The talk/preso is focussing on two topic fields:
(I) The 'Connected Markets 2025' examples
– to give the audience a glimpse with some first cases of today (weak signals).
(II) 'Challenges'
– with my personal point of view – to give an idea about the huge impact of the upcoming tech wave on economy and society.
-----
Some extracts of the slides of part II in this preso:
CHANCES + RISKS
Chances
Convenience, smartisation of everyday things, Smart Home, Smart City, Smart Mobility ...Business forecast: $ 19 trillion market (Cisco)
Risks
Complexity, security, privacy, business models, job market, economical system challenge ...
SYSTEMIC CHALLENGE
„In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition“Jeremy Rifkin
ENDANGERED HUMANITY?
In the context of massive technological transformations it is a key challenge in the 21st century to secure humaneness.
Societal debate and participatory process are necessities to find the path to a wishful future.
ONE TRILLION THINGS
Will there be one trillion connected things in 2025?
Soft connectivity scenario – visual tracking; – „cognitive cams“ recognize and track objects and states.
I presented this talk on September 23 to the Computer Science and Telecommunications Board of the National Academies in Washington DC. It has three parts
1) What is User Centric Digital Identity
2) What are the technologies that have been developed to date
3) Emerging work on developing a Personal Data Ecosystem.
A complete Open Source cloud: Storage, Virt, IaaS, PaaSDave Neary
You can do everything in your datacenter with open source these days. With GlusterFS, oVirt, OpenStack, OpenShift, all running on CentOS or Fedora and orchestrated with the Foreman, you can run a complete open source cloud where all the pieces talk to each other and leverage integration points for no money.
Mobile user eager to wait Apple launch iPhone 7 in coming soon. Here what to expect from Apple's bigger display with long battery life and other advanced feature included in iPhone 7.
Stripe partnered with a cohort of leading Australian accelerators and startup hubs to publish new research into the Australian Startup Stack: the cloud toolkit powering the Australian startup economy. Join in on the conversation on Twitter using #AUStartupStack
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th October 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Fintech and Transformation of the Financial Services IndustryRobin Teigland
Slides from our FinTech day as part of the Entrepreneurship & Innovation Concentration in the Stockholm School of Economics Exec MBA program in Stockholm, Sweden.
Latest Trends in IT 2020
Industrial Intelligent Automation
Intelligent Automated Transportation Systems
Autonomous On Demand Aviation
Internet of Things
History of Internet of Things
Smart System and the Internet of things are driven by a Combination of Sesnors, Connectivity and People & Processes
SMAC
Virtual Reality - VR
History of VR
Types of Virtual Reality
Applications of VR
Big Data Analytics
BIG DATA as an Opportunity
Hadoop: Solution to BIG DATA Problems
Hadoop Ecosystem
Cloud Computing
Cloud Computing Services
Cloud Architecture
Modes of Clouds
Distributed Vs Grid Vs Cloud
Is Cloud Computing reduces E-Wastes?
5G Wireless Technology
Wireless Evolution
Technology Evolution
5G DRIVERS
Research Challenges for 5G
5G Timeline
Features of 5G Technology
Conclusion
A complete Open Source cloud: Storage, Virt, IaaS, PaaSDave Neary
You can do everything in your datacenter with open source these days. With GlusterFS, oVirt, OpenStack, OpenShift, all running on CentOS or Fedora and orchestrated with the Foreman, you can run a complete open source cloud where all the pieces talk to each other and leverage integration points for no money.
Mobile user eager to wait Apple launch iPhone 7 in coming soon. Here what to expect from Apple's bigger display with long battery life and other advanced feature included in iPhone 7.
Stripe partnered with a cohort of leading Australian accelerators and startup hubs to publish new research into the Australian Startup Stack: the cloud toolkit powering the Australian startup economy. Join in on the conversation on Twitter using #AUStartupStack
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th October 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Fintech and Transformation of the Financial Services IndustryRobin Teigland
Slides from our FinTech day as part of the Entrepreneurship & Innovation Concentration in the Stockholm School of Economics Exec MBA program in Stockholm, Sweden.
Latest Trends in IT 2020
Industrial Intelligent Automation
Intelligent Automated Transportation Systems
Autonomous On Demand Aviation
Internet of Things
History of Internet of Things
Smart System and the Internet of things are driven by a Combination of Sesnors, Connectivity and People & Processes
SMAC
Virtual Reality - VR
History of VR
Types of Virtual Reality
Applications of VR
Big Data Analytics
BIG DATA as an Opportunity
Hadoop: Solution to BIG DATA Problems
Hadoop Ecosystem
Cloud Computing
Cloud Computing Services
Cloud Architecture
Modes of Clouds
Distributed Vs Grid Vs Cloud
Is Cloud Computing reduces E-Wastes?
5G Wireless Technology
Wireless Evolution
Technology Evolution
5G DRIVERS
Research Challenges for 5G
5G Timeline
Features of 5G Technology
Conclusion
Smart Dublin Advisory Network - October 2016Smart Dublin
Smart Dublin Advisory Network meeting. This was the presentation that was held on the 12th October 2016. This was the first meeting with the Advisory Network.
New Industrial Revolution(s) and Future ScenariosRobin Teigland
My slides from the first day of the DecodingX Executive Education Program in Digital Transformation at the Stockholm School of Economics (https://exedsse.se/program/decoding-x/) in March 2018.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. The Context…
Conditions of too much uncertainty
▶Buzzword + hype
– own convenience (even us)
▶Cloud is young and
complex concept
– “lack” of history
– it is still changing
▶Markets = non-additive
ecosystems
– dynamic, complex and interrelated
– credible/workable comparisons?
– everyone claims to be a “leader”
2 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
3. Our journey …
The Decomposing Looking Inside
Foundations Adoption Forward Technology
http://www.flickr.com/photos/esparta/4111703709/
3 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
4. The Foundations » Definition
What it IS Cloud Computing
“The Transition of the
IT Industry from a
Product-based to a
Service-based Economy”
Source: “How Cloud Vendors lie to you and How they steal your money”
4 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
5. The Foundations » Definition
What it IS NOT Cloud Computing
“The Transition of the
IT Industry from a
Product-based to a
▶ “IaaS”, “PaaS” or “SaaS”
Service-based Economy”
▶ Virtualization + Data Center Automation
▶ Rebranding what we currently do
▶ Outsourcing
Source: “How Cloud Vendors lie to you and How they steal your money”
5 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
7. The Foundations » Commoditization
It is the Life Cycle of any Object and/or Business Activity
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Utilities
Commodity
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
7 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
8. The Foundations » Commoditization
Examples » The Electricity
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
National Grid
Westinghouse (1890)
Hippolyte Pixii (1830)
Wollaston (1821) Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
8 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
9. The Foundations » Commoditization
Examples » The Journalism
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Twitter
Ubiquity
Blogs
Television
Radio
Printed Press
Towncrier Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
9 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
10. The Foundations » Commoditization
Examples » The CRM
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
SalesForce.com (2002)
Ubiquity
Siebel (1994)
Marketing Databases (80s)
Customer Lists (80s) Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
10 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
11. The Foundations » Commoditization
Examples » The IT Infrastructure
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Amazon EC2
Ubiquity
Commoditized HW
IBM 650 (1954)
LEO (1949)
Z3 (1941) Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
11 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
12. The Foundations » Commoditization
… a transition, an evolution …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
… as a Service
Ubiquity
Utilities
Commodity
… as a Product
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
12 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
13. The Foundations » Commoditization
… driven by market competition …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity++
Ubiquity
Demand for ”New Stuff”
Demand Competition
Funcionality++
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
13 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
14. The Foundations » Commoditization
… wich splits markets among Leaders and Followers …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
Demand for ”New Stuff”
Demand Competition
Competitive
Disadvantage
‘We’
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
14 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
15. The Foundations » Commoditization
… so that we don’t really have a choice …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
… but keep up
with changes…
‘Red Queen Hypothesis’
Leigh Van Valen (1973)
‘We’
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
15 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
16. The Foundations » Commoditization
… but fosters Innovation through Creative Destruction & Componentization
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Enables & Accelerates
Creative Destruction
Joseph Schumpeter, 1942
Componentization
Herbert Simon, 1973
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
16 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
17. The Foundations » Commoditization
The Innovation Cycle: examples » outside.in
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
“… Steven Johnson
Ubiquity
launched outside.in
with 60K $ from a
private investor … It
would have costed
50M $ just
5 years before …”
What Would Google Do?
Jeff Jarvis (2009)
Creative Destruction
Componentization
Certainty
17 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
18. The Foundations » Commoditization
The Innovation Cycle: examples » the rise of Search Engines …
National Electrical Grid
Ubiquity
Internet
Commoditized HW
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Search Engines Certainty
18 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
19. The Foundations » Commoditization
It changes consumption expectations …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
+ Efficiency
+ Consumption < Cost/Unit
+ Units Consummed
> Global Expenditure
“Technological progress that
increases the efficiency with
which a resource is used tends to
increase the rate of consumption
of that resource”
The ‘Jevons Paradox’
William Stanley Jevons (1865)
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
19 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
20. The Foundations » Commoditization
… changing our current structural limits too …
Importance
Current IT Limits
Unmet
Demand
Projects
Source: “How Cloud Vendors lie to you and How they steal your money”
20 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
21. The Foundations » Commoditization
IT becomes a “Cost of doing Business”, rather than a “Strategic Asset”
“… there is no direct relation
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
between spending on computers,
profits or productivity”
The Business Value of Computers Volume Market
Paul Strassmann (1990)
http://www.infoeconomics.com/business-value.php
“... as they become ubiquitous -
they become commodity inputs.
From a strategic standpoint, they
become invisible; they no longer
Value Market matter”
IT Doesn’t Matter
Nicholas Carr (2003)
http://www.nicholasgcarr.com/articles/matter.html
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
21 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
22. The Foundations » Commoditization
In fact, Cloud Computing is about Balancing Risks and Opportunities …
Commoditization
Economies of Scale
Decision Transition
Confusion
Outsourcing
Suitability
Governance
Pay per Use • Management, Leadership, Control
Competence
Focus on Core Confidence
Cautivity
Speed Security
Innovation Transparency Strategic Control
Source: “How Cloud Vendors lie to you and How they steal your money”
22 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
23. The Foundations » Commoditization
… but just remember …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
… we don’t
really have a
choice but keep
up with
‘We’
changes…
‘Red Queen Hypothesis’
Leigh Van Valen (1973)
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
23 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
24. Market Environment » General Outlook
The same way the Transport Industry delivers people and “things” …
Private vs. Public
Car Shuttle Bus Plane
“Price vs. Features” (Flexibility / Agility / Security)
24 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
25. Market Environment » General Outlook
… the IT Industry will do it too …
Private vs. Public
Traditional IT/ Hosted Community IaaS/PaaS/
Private Cloud VPC* Cloud SaaS
“Price vs. Features” (Flexibility / Agility / Security)
* VPC: Virtual Private Cloud
25 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
26. Market Environment » General Outlook
… though we are still in the early stages of adoption …
Private Hosted Community XaaS
Cloud VPC Cloud
26 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
27. Market Environment » General Outlook
Adoption is a complex, multidimensional phenomenon …
Private Hosted Community XaaS
Cloud VPC Cloud
Market Segment / Business Activity / Service Type
Customer/Company Profile
Country(s)/Location(s)
27 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
28. Market Environment » General Outlook
… and every Business has its own Technology Mix …
Private Hosted Community XaaS
Cloud VPC Cloud
Company B
Company D
Company D
Company C
Company B
Company C
Company D
Company B
Company C
Company B
Company C
Company D
Company A
Company A
Company A
Company A
28 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
29. Market Environment » General Outlook
… evolving with time, in line with each Business Strategy (hopefully)
Private Hosted Community XaaS
Cloud VPC Cloud
Company D
Company B
Company C
Company D
Company B
Company C
Company D
Company B
Company C
Company B
Company C
Company D
Company A
Company A
Company A
Company A
29 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
30. Market Environment » General Outlook
... so, there is room for everything!...
The same way IT is an heterogeneous
environment today …
… our experience with Cloud Services is
and will be increasingly Hybrid!
… what we don’t know is the internal
composition for our own context/market
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
30 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
31. Market Environment » Decomposing Adoption
Projection exercise » Company Size, Delivery Type & Adoption Rate
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
Mobility
Q Verticals
PaaS Public
M SaaS Q
Private
L PaaS M Q
IaaS Public
Projects
Q PoCs
SaaS/PaaS
Verticals M Q
L Capacity
Verticals, VDI
M Q
Private
Q DCiaB
Virt2IaaS
DCiaB, VDI M Q
L Verticals M Q
31 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
32. Market Environment » Decomposing Adoption
… but cross-service interactions can accelerate adoption » Look-out!
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
Third Parties can also start activities in the
IaaS Public
Cloud because of interactions with you!
Private
32 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
33. Market Environment » Decomposing Adoption
… but uncertainty is everywhere » non linear behavior + high deviation
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
IaaS Public
Private
33 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
34. Market Environment » Decomposing Adoption
Bottom line: talking about “Cloud Adoption” is meaningless
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
“There are no diseases, but patients”
Private
IaaS Public
Analyze and speak about your own
context/market: strategically & tactically
Private
34 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
35. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Gartner
http://cloudcomputing.sys-con.com/node/1939920
5 year projection … 10 year projection …
35 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
36. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Gartner
http://cloudcomputing.sys-con.com/node/1939920
Mobility B2C B2B
Analytics NFC
Business Intelligence
Big Data Internet of Things
BYOC M2M
5 year projection … 10 year projection …
36 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
37. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Atos LookOut Radars
http://lookout.atosconsulting.com/radars/
37 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
38. Market Environment » Looking forward
The Cloud is a Building Block of the Future » Atos LookOut Radars
Smart Objects
Wearable Computing
Context-Aware
Crowdsourcing Zero Tolerance
Robotics
Ubiquitous Connectivity
Digitally Connected Society
http://lookout.atosconsulting.com/radars/
38 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
39. Market Environment » Looking forward
IT Industry growth model » Less “Bodies” = Services++ & Technology++
Cloud Computing
Outsourcing / Services
Professional Services
Time
39 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
40. Market Environment » Looking forward
… growth in a “systemic” crisis context … are you kidding me?
Cloud Service Delivery can provide the
cost efficiencies that we all need
But!: we also need have to get
ready for a post-crisis context
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/
40 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
41. Market Environment » Looking forward
… just do things differently to obtain better results (hopefully)
Not “IT Surgeons” any more!
Let’s embrace the Power Shovel!
A different mindset can make the “magic” happen
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/
http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
41 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
42. Technology » Market roles
The Cloud Computing “Sphere”
Consumers
Service Technology
Providers Providers
System
Integrators
42 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
43. Technology » Market roles
Consumers » Substantially different? Not really … You already (should) do it
… they get the benefits:
simplicity, agility, speed & cost effectiveness
… but maturity will always be our duty: SLA’s,
Security, Automation, Governance, …
… not a problem, just an opportunity!
http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/
43 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
44. Technology » Market roles
Let’s talk about the details: let’s talk about Technology ;-)
Service Providers http://www.flickr.com/photos/vgb-studios/6605420695/sizes/l/in/photostream/
They also have to know!
System Integrators http://www.flickr.com/photos/vgb-studios/6605408553/sizes/l/in/photostream/
Technology Providers http://www.flickr.com/photos/vgb-studios/6605437513/sizes/l/in/photostream/
44 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
45. Technology » A Technical Architecture Perspective
It’s Services what drive Designs, not the opposite » EA won’t disappear
Cloud Architecture Cloud(Enterprise Architecture)
RAIN* Design Containerized Design
Scale-out Unchanged Application Designs
Designed for Failure at the Application Level Underlying scale-out Infrastructure
Stack of Commodity Components
vApp
vApp
vApp
Presentation Presentation Presentation
Cloud Service Application Application Application
Persistence Persistence Persistence
vNode vNode vNode vNode
Cloud Infrastructure Services
Containerized Design
SSO* + Integrated BSS* & OSS*
EA* Fabric Computing
Layered Design
Limited Scale-out
Designed for Failure at the Infrastructure Level
* RAIN: Redundant Array of Inexpensive Nodes
45 | 19-01-2012 | Carlos Veira Lorenzo * EA: Enterprise Architecture
Spain | Managed Services | Innovation & Architecture * SSO: Single Sign-On
* OSS: Operational Support Services
* BSS: Business Support Services
46. Technology » A Technical Architecture Perspective
Different worlds … different Business Strategies
Cloud Architecture Cloud(Enterprise Architecture)
▲Cheap Technologies ▼Costly!
– Commodity DC* + HW + OSS* – Enterprise DC* + HW + COTS* Layers
– Increasingly bigger with Time & Scale!
▶Ad-hoc Applications &
▲IT Investment Protection
Infrastructure – Skills + Engineering Patterns & Practices
– Skilled Teams + New/Evolved Processes – Virtualization + New/Evolved Processes
– “DevOps”: boundaries gets blurred
▶Infrastructure-based
▲Service-based Automation Automation
– Infrastructure semantics can be ignored
– Infrastructure semantics matter
– Business-oriented semantics!
– Infrastructure-oriented semantics
– Virtualization silos
* OSS: Open Source Software
46 | 19-01-2012 | Carlos Veira Lorenzo * COTS: Commercial Of The Shelf
Spain | Managed Services | Innovation & Architecture * DC: Data Cener
47. Technology » A Technical Architecture Perspective
Different worlds … different Business Strategies
Cloud Architecture Cloud(Enterprise Architecture)
▲Commodities don’t care ▼IaaS don’t care about
about Feature Feature Differentiation on
Differentiation COTS
– Commodity DC + HW + OSS – Multivendor IaaS “standardize” APIs on
commonalities; (i.e: OpenStack)
Why invest in “Products” for “Features”
that we will never use?
47 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
48. Technology » A Technical Architecture Perspective
The World is not static » Enterprise Apps “consume” new Tech “on Upgrade”
EA Solutions will, eventually, became SaaS
EA
Layered Design
Technology Builders
48 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
49. Technology » A Technical Architecture Perspective
Lock-in Risks not structurally “differential”: the ecosystem is just bigger
IaaS SaaS/BPaaS
Infrastructure Service/Application
▶ Product ▶ Vertical Industry
▶ Standard Behaviors Information
▶
Not everything is equally Architecture
Transports
risky! ▶ Data
Brokers/Exchangers
▶ Infrastructure
Structural
▶ Mix of Technology
Formats ▶ Code
-
Divide and Conquer!
Semantics
▶ Web Services
Risk
and Labor
▶ Patterns
▶ Product
Settings
▶ Information
Schemas ▶ Labor
Intensive
+
▶ Hard-coded
▶ Technology
Intensive
Map ▶ Scripts
Mappings
▶ Infrastructure ▶ Semantic ▶ Ad-hoc Data
Products/Services Mappings Transformations
Managed Services Systems Integration
“World of Products” “World of Code”
49 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
50. Technology » A Technical Architecture Perspective
Lock-in Risks not structurally “differential”: the ecosystem is just bigger
It doesn’t exist a clearly “Functional Frontier” for
each Technology Domain!
▶ Workflow & Process
▶ Element Automation
▶ BPM*
Management
“Orchestration”
* BPM: Business Process Management
50 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
51. Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
An Appliance Strategy can simplify EA
Every component evolves
and changes with time!
CSA* EA
Legacy Systems
* CSA: Client/Server Architecture
51 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
52. Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software
52 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
53. Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
» Explosion of Data Persistence Services
» Massive scale-out/elastic semantics
Mitigation: OSS*; Engineering patterns;
Technology ubiquity degree; vendor selection
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software
53 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
54. Technology » A Technical Architecture Perspective
Subsystem Map for Hybrid, Multi-Cloud, and Multi-Technology Environment
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
ESB*/EAI*
Business Support Services
SAL*
SAL* SAL* SAL* SAL* SAL* SAL* SAL*
Accounting
Service • Payables
Ordering Pricing Rating Billing Metering Entitlement
Catalog • Receivables
• Clearing
Operational Support Services
SAL* SAL* SAL*
Service SAL* SAL* SAL* SAL* SAL* SAL*
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
* SAL: Service Abstraction/Adaptation Layer
54 | 19-01-2012 | Carlos Veira Lorenzo * ESB: Enterprise Service Bus
Spain | Managed Services | Innovation & Architecture * EAI: Enterprise Application Integration
55. Technology » A Technical Architecture Perspective
It is a (complex) Cloud Ecosystem has his own Life Cycle …
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
ESB*/EAI*
Business Support Services
SAL* SAL* SAL* … Evolves SAL* time asynchronously !
SAL* with SAL* SAL*
SAL*
Accounting
Service • Payables
Ordering Pricing Rating Billing Metering Entitlement
Catalog • Receivables
• Clearing
Operational Support Services
SAL* SAL* SAL*
Service SAL* SAL* SAL* SAL* SAL* SAL*
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
* SAL: Service Abstraction/Adaptation Layer
55 | 19-01-2012 | Carlos Veira Lorenzo * ESB: Enterprise Service Bus
Spain | Managed Services | Innovation & Architecture * EAI: Enterprise Application Integration
56. Technology » A Technical Architecture Perspective
… fortunately, there are different Priorities, Risks, Efforts & Maturity
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
Business Support Services
Changes with every Customer and Service Provider! …
SAL SAL SAL SAL SAL SAL SAL
SAL
Accounting
Service
Catalog
Ordering … There is no single or right answer!
Pricing Rating Billing Metering Entitlement • Payables
• Receivables
• Clearing
Operational Support Services
SAL SAL SAL
Service SAL SAL SAL SAL SAL SAL
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
56 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
57. Technology » A Technical Architecture Perspective
Customer Requirements are/should be a “World of Terms & Conditions”
The risk of new customer-based silos
is very real … Customer N
Customer A
Difficult to achieve standardization, Service
Provider
industrialization and further Innovation … Customer B
…not a “WorldCustomer C
of RFPs*”!
* RFP: Request for Proposal
57 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
58. Technology » A Technical Architecture Perspective
Opening to a wider landscape » A complex ecosystem of federated services
▶ A federation of live components
▶ A (eco)system by itself
▶ Asynchronous & chaotic behavior
▶ Complex & heterogeneous in nature
Complexity evolves
Asynchronous with time!
58 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
59. Technology » A Technical Architecture Perspective
The asynchronous “ocean” of Cloud orchestration complexity …
Countries/Regions (R)
Potential Complexity = C * R * S
Customers (C) Service Providers (S)
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
59 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
60. Technology » A Technical Architecture Perspective
… it is, actually, a multi-level mesh …
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
60 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
61. Technology » A Technical Architecture Perspective
… it is, actually, a multi-level mesh …
Business transparency is key!
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
61 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
62. Technology » A Technical Architecture Perspective
… and a multi-domain one …
Orchestration
Orchestration Domain
Domain It has impact on contracts, customer
expectations and UX*!
Orchestration
Choreography Domain
Domain
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
* UX: User eXperience
62 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
63. Technology » A Technical Architecture Perspective
… fortunately, not every relationship matters the same
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics Public
▶ Consolidated Command & Control + Read-only Billing
Private
IaaS
▶ Infrastructure Semantics
▶ Unified Service Desk Experience ▶ Unified Read-only Risk/Audit Dashboard
▶ Unified Read-only Service Dashboard
▶ C&C* Run-time Advisor*** ▶ Service Benchmarking
Hybrid
▶ Unified Billing (?)
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics
Prioritization + read-only aggregation
▶ Consolidated Command & Control + Read-only Billing
PaaS
▶ Infrastructure + Object Semantics
▶ Unified Read-only Service Dashboard ▶ Unified Read-only Business Dashboard**
▶ C&C* Run-time Advisor*** ▶ Service Benchmarking
▶ Unified Read-only Risk/Audit Dashboard
▶ Unified Billing (?)
▶ Consolidated Command & Control for certain Application Domains
SaaS/BPaa
▶ Consolidated Read-only Billing
▶ Service Semantics
▶ Consolidated C&C* for more App Domains
Now!
S
▶ Unified Read-only Service Dashboard ▶ Unified Read-only Business Dashboard**
▶ C&C* Run-time Advisor*** ▶ Service Benchmarking
▶ Unified Read-only Risk/Audit Dashboard
▶ Unified Billing (?)
* C&C: Command & Control
63 | 19-01-2012 | Carlos Veira Lorenzo ** Requires Application Instrumentation + Integration
Spain | Managed Services | Innovation & Architecture *** Requires Run-time Analytics
64. Let’s recap!
http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/
64 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
65. Let’s recap » The Foundations
Cloud Computing it is about the commoditization of the IT Industry
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Utilities
Commodity
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
65 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
66. Let’s recap » The Foundations
Cloud Computing it is about the commoditization of the IT Industry
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
XaaS is now possible because many IT Activities have
Utilities
entered a Commodity Stage
Commodity
Product Services
Custom Built
Innovation
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
66 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
67. Let’s recap » The Foundations
It is driven by Market Competition …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity++
Ubiquity
Demand for ”New Stuff”
Demand Competition
Funcionality++
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
67 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
68. Let’s recap » The Foundations
… and though it is about Balancing Risks and Opportunities …
Commoditization
Economies of Scale
Decision Transition
Confusion
Outsourcing
Suitability
Governance
Pay per Use • Management, Leadership, Control
Competence
Focus on Core Confidence
Cautivity
Speed Security
Innovation Transparency Strategic Control
Source: “How Cloud Vendors lie to you and How they steal your money”
68 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
69. Let’s recap » The Foundations
… we don’t really have a choice …
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
‘Competitors’
Ubiquity
Demand for ”New Stuff”
Demand Competition
Competitive
Disadvantage
‘We’
Improvements on “Current Stuff”
Offer Competition Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
69 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
70. Let’s recap » The Foundations
Cloud Computing fosters innovation
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Enables & Accelerates
Creative Destruction
Joseph Schumpeter, 1942
Componentization
Herbert Simon, 1973
Certainty
Source: “How Cloud Vendors lie to you and How they steal your money”
70 | 19-01-2012 | Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009.
Spain | Managed Services | Innovation & Architecture http://bit.ly/y2SCoi
71. Let’s recap » The Foundations
In fact, it is a Building Block of the Future
http://cloudcomputing.sys-con.com/node/1939920
Mobility B2C B2B
Analytics NFC
Business Intelligence
Big Data Internet of Things
BYOC M2M
5 year projection … 10 year projection …
71 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
72. Let’s recap » Market environment
the IT Industry is growing and getting restructured …
Private vs. Public
Traditional IT/ Hosted Community IaaS/PaaS/
Private Cloud VPC Cloud SaaS
“Price vs. Features” (Flexibility / Agility / Security)
72 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
73. Let’s recap » Market environment
There is room for everything!...
… our experience with Cloud Services is
and will be increasingly Hybrid!
… but we don’t know the internal composition
for our own context/market
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
73 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
74. Let’s recap » Decomposing Adoption
In fact, talking about “Cloud Adoption” is meaningless
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
“There are no diseases, but patients”
Private
IaaS Public
Analyze and speak about your own
context/market: strategically & tactically
Private
74 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
75. Let’s recap » Looking forward
In a “systemic” crisis context …
Cloud Service Delivery can provide the
cost efficiencies that we all need
… because we also need have to get
ready for a post-crisis context
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/
75 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
76. Let’s recap » Looking forward
… just do things differently to obtain better results (hopefully)
Not “IT Surgeons” any more!
Let’s embrace the Power Shovel!
A different mindset can make the “magic” happen
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/
http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
76 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
77. Let’s recap » Technology
Different roles …
… they all need have to know, though for
different reasons
Consumers
Service Technology
Providers Providers
System
Integrators
77 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
78. Let’s recap » Technology
Consumers » Substantially different? Not really … You already (should) do it
… they get the benefits:
simplicity, agility, speed & cost effectiveness
… but maturity will always be our duty: SLA’s,
Security, Automation, Governance, …
… not a problem, just an opportunity!
http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/
78 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
79. Let’s recap » Technology
There are different Design Patterns when building Cloud Services …
Cloud Architecture Cloud(Enterprise Architecture)
RAIN* Design Containerized Design
Scale-out Unchanged Application Designs
Designed for Failure at the Application Level Underlying scale-out Infrastructure
Stack of Commodity Components
vApp
vApp
vApp
Presentation Presentation Presentation
Cloud Service Application Application Application
Persistence Persistence Persistence
vNode vNode vNode vNode
Cloud Infrastructure Services
Containerized Design
SSO* + Integrated BSS* & OSS*
EA* Fabric Computing
Layered Design
Limited Scale-out
Designed for Failure at the Infrastructure Level
* RAIN: Redundant Array of Inexpensive Nodes
79 | 19-01-2012 | Carlos Veira Lorenzo * EA: Enterprise Architecture
Spain | Managed Services | Innovation & Architecture * SSO: Single Sign-On
* OSS: Operational Support Services
* BSS: Business Support Services
80. Let’s recap » Technology
There are different Design Patterns when building Cloud Services …
Don’t take the “Easy/Fearful Path”!
… just do what it takes: look at your
Business and adjust your IT Strategy
* RAIN: Redundant Array of Inexpensive Nodes
80 | 19-01-2012 | Carlos Veira Lorenzo * EA: Enterprise Architecture
Spain | Managed Services | Innovation & Architecture * SSO: Single Sign-On
* OSS: Operational Support Services
* BSS: Business Support Services
81. Let’s recap » Technology
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
Not everything is equally risky!
Divide and Conquer!
▶ Workflow & Process
▶ Element Automation
▶ BPM*
Management
“Orchestration”
* BPM: Business Process Management
81 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
82. Let’s recap » Technology
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
No mysteries, but traditional lock-
in mitigation techniques
… it is usually the price/elasticity
structure what “traps” you!
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software
82 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
83. Let’s recap » Technology
Many subsystems, but not all of them are equally important …
Cloud Service/Fabric Controller
VMWare Microsoft Citrix RedHat SalesForce
Amazon
• vCloud • System Center • XenDesktop • RHEV NetSuite
• vSphere • Hyper-V • XenServer • KVM/SPICE
OpenStack RackSpace Traditional IT
SAP
• vFabric • Azure • Cloud.com • OpenShift …
…
Business Support Services … there is no single or right answer!
SAL
SAL SAL SAL SAL SAL SAL SAL
Accounting
Service • Payables
Ordering Pricing Rating Billing Metering Entitlement
Catalog • Receivables
• Clearing
Operational Support Services
SAL SAL SAL
Service SAL SAL SAL SAL SAL SAL
Desk
Service Capacity & Provisioning Service
Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM
Portal Automation Level
• Problems
• API • Changes
83 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
84. Let’s recap » Technology
It is, actually, an ecosystem: a complex a multi-level, multi-domain mesh …
… where transparency is key!
… with impact on contracts,
customer expectations and UX*!
… but, fortunately, not every
relationship matters the same
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
* UX: User eXperience
84 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
85. Let’s recap » Technology
The risk of new customer-based silos is very real …
Customer A
Customer N
Competition requires freedom for further Service
Provider
Innovation … Customer B
… it is a “World of Terms & Conditions”, not
a “World of RFPs*”! Customer C
* RFP: Request for Proposal
85 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture
86. Everyone has the challenge … even us!
It requires continuous self-reinvention …
▶Complete and Solid ▶Internal Transformation++
Portfolio … but, this is not ▶Maturity++
about Marketing … ▶Cultural Revolution++
86 | 19-01-2012 | Carlos Veira Lorenzo
Spain | Managed Services | Innovation & Architecture