Janet Zeitoun founded SOTAH (State of the Art Hair) after years of research and development to create a line of hydrating hair products. Her experience as a hairstylist and traveling the world in search of effective products informed the creation of SOTAH's Conditioning Shampoo, Moisture Boost Conditioner, and Oil/Crème Therapy. These products provide hydration for all hair textures and help achieve healthy, manageable hair by restoring moisture. Customer reviews praise how the products eliminate tangles and frizz while enhancing shine.

1. # I A M S T A T E O F T H E A R T

2. I am the founder and developer of SOTAH (State of the Art Hair).
My journey to find a product that would truly make a difference, not only on my client’s hair
but on my own hair as well, has been a quest for most of my career. My work as a hairstylist
has given me the opportunity to travel the world and, in doing so, a favorite pastime of mine
has been to seek out new hair care products to see if I could discover a groundbreaking
product that wasn’t yet available in the States. I found, however, that most products never
gave my hair enough hydration. It might seem like it would initially, but day after day I would
always notice that my hair would become dryer and dryer.
I spent a lot of years in R&D coming up with the most effective way to captivate moisture for
multiple hair textures, hence the birth of SOTAH, an acronym I coined for State of the Art Hair.
SOTAH believes that hydration is the common ground for all textures. Regardless of whether
hair is curly, straight, wavy, relaxed, coarse, fine, bleached, Keratin-treated, or virgin, all hair
types need hydration.
My hair personally has been through many of the aforementioned stages while developing
SOTAH. This gave me the opportunity to see just how SOTAH would perform with the various
compromising scenarios. I was more than pleased with the results, along with many of my
clients who tried the product as well. Individual hair goals became attainable with a product
that gives hair the foundation for hydration and manageability.
The changing times have brought bold changes to the hair world. With the trending push
toward virgin hair and extreme color techniques prevalent today, SOTAH is right on point to
rescue those whose hair has been compromised, in transition, or simply desiring the best that
their hair can be.

3. Where one never seeks the
confines of practicality, but
pulls the magic from any and
all possibility.
— JANET ZEITOUN, Founder & CEO
“
”

4. SOTAH (State of the Art Hair) realizes
individual hair goals by first providing a
strong, healthy foundation with the ultimate
hydration and manageability.

5. BRAND CODES
We believe that hair goals are attainable.
We believe that every hair strand has endless
possibilities
We believe in making quality products that drive
instant results.
We believe that moisture is the catalyst for
maintaining beautiful, healthy hair.
We believe that your true you is your best you.
#IAMSTATEOFTHEART

6. THE COLLECTION
The current SOTAH (State of the Art Hair) collection
consists of three key products: Conditioning Shampoo,
Moisture Boost Conditioner, and Oil/Crème Therapy.
Users not only get the ultimate level of moisture
strand-to-strand, but the product also heals damaged
hair and protects it against further harm. From heat
styling to harsh chemical treatments (like Keratin), to
bleaching and coloring, hair can be put through the
proverbial ringer.
The exclusive formulas found in SOTAH products
quench hair and bring vitality, vibrancy, and pure
shine back into to each and every strand. Enriched
with vitamins and minerals, the line is infused with
restorative ingredients making it safe for all hair types
and textures.
SOTAH is designed to be the simple approach to
maintaining your hair with instance results and very
little effort. All three products work together or
independent of each other. You can design your way
to your own personal hair goals with SOTAH. Our
products are super concentrated. Depending on your
needs or hair type and desired style you can design
your own personal way of using the product.

7. CONDITIONING SHAMPOO
$22.00
Simultaneously cleanses and conditions by depositing hydrating nutrients directly
into the hair cuticles. This is the ultimate wash-and-wear product that delivers
supple, sheen-infused hair easily passing the air-dry test.
Suggested Use for Fine Hair: Use 1 part SOTAH Conditioning Shampoo to 3 parts
water. Sometimes the shampoo might be all that’s needed depending on the style
desired. Rinse thoroughly
Suggested Use for Normal Hair: Use equal parts of water and SOTAH Conditioning
Shampoo. Rinse thoroughly.
Suggested Use for Coarse, Virgin, Naturally Curly, or Virgin Hair: No dilution is
needed. These textures usually need a little extra moisture, so indulge. Rinse
thoroughly.

8. MOISTURE BOOST CONDITIONER
$22.00
Formulated to deliver smooth and hydrating results to all textures. With hydrophilic
and hygroscopic chemically structured ingredients, water is attracted and bound to
the molecules, thus offering lasting moisture.
Suggested use for Fine Hair: Apply a small amount to the ends working up to the
midpoint of the strand. If needed, work any excess conditioner on the hair to the
roots. Rinse thoroughly.
Suggested Use for Normal to Coarse Hair: Use as mush as needed based on the
density of your hair; usually a quarter size is efficient. Work the conditioner from
the roots to the ends. Rinse thoroughly.

9. OIL/CRÈME THERAPY
$26.00
Minimize damage and lock in moisture needed for healthy, beautiful hair. The unique
combination of both oil and select conditioner ingredients — when applied sparingly
to strands — offers a flexible, touchable feel with maximum shine payoff.
The Oil/Créme Therapy has been designed to treat and replenish overly colored
hair, dull hair, rough ends, and promises to smoothes the hair cuticle. It’s an ideal
companion for designing updos, ballets buns, French braids, French twists, or
French rolls.
For short or long styles that are wash-and-wear, the Oil/Créme Therapy can be
used on wet or dry hair to create extra moisture, shine, and control.

10. BEFORE SOTAH
UNRULY
DRY
DAMAGED
DULL
BRITTLE
HARSH
AFTER SOTAH
TAMED
HYDRATED
RESTORED
ENHANCED
PROTECTED
SOFT

11. WHAT OUR CUSTOMER’S ARE ALREADY SAYING
The best shampoo ever!
I LOVE SOTAH shampoo and cream therapy! I have had very dried and damaged hair for years, and any hair products did not work to
smooth my hair until I found SOTAH. Since the first time I used SOTAH, my hair has got so smooth, silky, and no tangled which was
always there to make me shrugged when I brushed my hair. Now I cannot imagine how I lived without them before. Thank you SOTAH!
You got a very loyal customer here ;)
— TINA C., Verified SOTAH Buyer
Miracle in a Tube
Oil/Creme Therapy by SOTAH is beyond amazing. It’s a miracle in a tube. Absolute magic how my hair instantly shines after applying
just a small amount. Love, love, love it - won’t do without it!
— JEAN D., Verified SOTAH Buyer
Can’t live without it!
I love this product. I travel a lot and I’m in all types of climates and humidity and this product never fails! Love it!!
— TONYA W., Verified SOTAH Buyer

12. WHAT OUR CUSTOMER’S ARE ALREADY SAYING
If you could hear my voice right now and know how thoroughly elated I am… Received the SOTAH Today… Was so excited to use it that
I actually took the time to wash my hair in the middle of the day, which never happens LOL. This is the very first time ever that I got out
of the shower with almost no tangles in my hair!! I was so excited that I want to blast it from the rooftops and went on Instagram but
did not know how to write to you!! This product is thoroughly amazing, and as I told you I have been a Redken and Pureology person for
over 10 years and have used every single product, in hopes that I could when they get out of the shower without horrific tangles… My
hair is also way shiny year, and this is the first time that I was able to not use Redken diamond oil to get some shine in my hair!!!! Omg.
— CARRIE M., Verified SOTAH Buyer
Fantastic!
I love the oil/creme therapy. It’s light, takes away the frizz and you only need to use a small amount. I gave it to my 12 yr. old niece and
she loves it. I recommend SOTAH products to everyone I know.
— SHARON O., Verified SOTAH Buyer
Fabulous!
I really like the oil crème therapy is lightweight and it smells so good! My hair looks good and the flyaway hairs lay down. I’m so glad
Janet Z has her own product line!!!
— LEONA S., Verified SOTAH Buyer

13. SOTAH IN THE NEWS

14. SOTAH is a proud official
sponsor of Janet Jackson’s
UNBREAKABLE World Tour.

15. WWW.SOTAHHAIR.COM | @SOTAHHAIR | #IAMSTATEOFTHEART