This document provides information about the haircare brand R+Co, including its founders and products. Some key points:
- R+Co was founded by hairstylists Howard McLaren, Thom Priano, and Garren, who have over a century of combined experience.
- The brand focuses on treatment-oriented hair products made without harsh ingredients. Their products are meant to enhance the styling experience.
- They offer a full range of shampoos and conditioners to suit different hair types and needs. Products are named to visually represent their functions.
- Education is a core part of R+Co's mission, and they provide resources through their website and app to share the founders
This is a presentation I made at MIT in January 2016 on how to build an excel spreadsheet for your business plan. I also discuss equity distribution among founders, employees, and investors.
Presentazione della scuola.-- Created using PowToon -- Free sign up at http://www.powtoon.com/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Presentazione della scuola.-- Created using PowToon -- Free sign up at http://www.powtoon.com/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Presentation by Dr. James M. Vose to support the Adaptive Silviculture for Climate Change (ASCC) J.W. Jones Ecological Research Center Workshop held January 12-14, 2016
This is a presentation I made at MIT in January 2016 on how to build an excel spreadsheet for your business plan. I also discuss equity distribution among founders, employees, and investors.
Presentazione della scuola.-- Created using PowToon -- Free sign up at http://www.powtoon.com/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Presentazione della scuola.-- Created using PowToon -- Free sign up at http://www.powtoon.com/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Presentation by Dr. James M. Vose to support the Adaptive Silviculture for Climate Change (ASCC) J.W. Jones Ecological Research Center Workshop held January 12-14, 2016
Kapils academy of hair & beauty all course digital content up version 4 (1)Kapil Sharma
Kapils Academy of Hair & Beauty is One Stop Destination for Hair, Beauty, Makeup, Tattoo, Nail Art & Salon Management Education.
The most successful chain of Hair & Beauty Salons in India.
National Winner of Loreal Customer Choice Awards 2016-17 & 2014-15.
Internationally qualified faculty from Loreal, Vidal Sassoon, Tony & Guy, City & Guilds & Loreal Professionnel.
Industry focused curriculum & Maximum Model Practice.
Personalised coaching with small batch sizes.
WE DEVELOP BRAND PERSONALITIES AND CREATE VALUE
BY THINKING SOLUTIONS THAT ARE VISUALLY AND FUNCTIONALLY SURPRISING, DESIGNED TO CAPTIVATE THE CONSUMER, GENERATE RESULTS FOR OUR CLIENTS AND GAIN ADMIRATION IN THE MARKET.
For more informations, contact us at www.rafdesign.com.br
Nature is the main source of ingredients that has been carefully selected to guarantee healthy hair. Boosting your hair to the true meaning of natural beauty. Lakme is the ambassador of this lifestyle with its open, restless and multicultural character.Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.
3. About R +Co.
The Core of R+Co
R+Co is a collective of editorial and salon stylists and educators, with a combined
century of knowledge and experience. This ensures that there is more than one
viewpoint in everything R+Co does.
R+Co is grounded in creating a dialogue between the broader stylist community
and to celebrate the culture of hairdressing. They advocate for stylists and clients to
find the point of view and style that best matches their own.
All of the products are treatment oriented, with the health of the hair and scalp
viewed as the most important. This is achieved through unique ingredients and
complexes to make sure that each product delivers benefits.
All products are formulated without parabens, sulfates, mineral oil and petrolatum. All
products are vegan, cruelty and gluten free, color safe and offer UV protection.
R+Co is about an experience. The packaging and fragrances were designed to
enhance this experience and invoke a feeling, place, image, etc. The packaging makes
it clear what the product is meant to do and the fragrances are subtle, sophisticated and
unisex.
Introducing R+Co
R+Co is a game-changing line of high-performance hair products created by top stylists
to celebrate the beauty of hair and the spirit of artistic collaboration.
R+Co is a challenge to do things differently, a disruption to the status quo and the way
things are now; brings inspiration and a challenge to the stylist and salon owner.
Started to make products from photographs, taking mages they felt strongly about, their
styles. What makes R+Co different is the way they look at creating products and the
need they see from stylists.
Genius is that there are different products for different types of hair, looks, etc.; it all
comes back to a specific style
Packaging and Imaging
The products and packaging are meant to be modern, unisex, fun, and sophisticated.
Based on something classic but making it modern and on the next level.
Want it to be an experience; they chose to use real words people can understand and
relate to, to evoke an experience. Going with this idea, the products names were chose
for an instantly associated visual
Use of stock packaging and stock imagery or self shot imagery, allowed them to keep at
the price point below $30, allowing for mass marketing.
4. Education & Classical Work
Education is fundamental to R+Co. The team has a wealth of knowledge and they have
to find a way to get it to clients, to hairdressers.
“We believe in classical work that allows us to be very modern because we understand
the core” – Howard McLaren
“Classic hairdressing skills are very important for everyone. You need the basis, all this
education, to take it to the next step” – Thom Priano
R+Co as a Community
“It has to be, in this day and age, a place to create a community, a platform for peer to
peer learning, for us to publish work, for us to encourage research. What you’re actually
doing is making them educate themselves through a different experience.” - Howard
McLaren
“A community with the social networking to reach out to the market we never had
before” –Thom Priano
The App and Technology
The R+Co app works to bring education to your fingertips.
Lookup a haircut, access the stylebook and the thought process and work of the team.
Major investment in technology and is what will carry them through for their goals for
stylists and owners.
Website costs $1,000,000. Melding education into the website and the app, effecting
thousands of hairdressers getting them to produce better quality hair and client service.
From%Modern%Salon:%
R+Co is a collective of some of the most knowledgeable, forward-thinking, rule-bending
hairstylists in the business—a “supergroup” that has come together to make a
“superline” of products and to share the knowledge garnered over a combined century
of hairdressing. The lead stylists in the collective are industry legends Howard McLaren,
Thom Priano and Garren. The line offers every single product that a hairdresser could
possibly need in his or her kit, and each of those products embodies experimentation,
design, artistry, passion and curiosity. R+Co will be sold in top salons around the
country, C.O.Bigelow, Space NK and Blue Mercury. Launching May 2014.
R+Co is owned by Luxury Brand Partners. LBP develops and nurtures prestige artist-
driven beauty brands, with a focus on innovation and a passion for the creative mind.
With offices in Miami and New York City, the portfolio of companies offers high-
performance products and top-of-the-line education informed by both an artistic and a
business perspective.
6. Garren
Garren is a fashion hair icon and one of the world’s go-to hairstylist and style experts.
Garren is trusted by industry photographers, editors, designers, and celebrities to create
trademark transformations, ad campaigns and editorials.
Garren has more than 1,000 magazine covers to his credit and is consistently featured
in Vogue, Allure, Italian Vogue, W and Interview. He has collaborated with the industry’s
best photographers including Patrick Demerchelier, Steven Meisel, and Mario Sorrenti.
His trendsetting haircuts and styles for prominent fashion models and celebrities have
made global impact, with followers including Naomi Campbell, Karlie Kloss, Madonna,
Linda Evangelista and Lady Gaga.
Garren brings his exquisite eye and vast styling experience to R+Co, understanding
better than anyone how to explain each product and how it can be used to achieve the
style desired.
For the team, in developing R+Co it was all about product. The products R+Co
designed are ones he would use privately. Development was like a group of
hairdressers picking apart what they love and making it simple.
Garren, who typically works with models on shoots, created a full range of shampoos
and conditioners (there are five) that keep the hair in its best possible condition for
styling.
7. Howard McLaren
McLaren has been the creative director of some of the biggest and most influential
brands in the industry, including Toni & Guy and Bumble and bumble.
He is often credited with re-establishing razor cutting as a true technique.
McLaren began his career by photographing all of his work, something that has
informed his approach to cutting and styling. He finds that the individual’s personal style
and the function of the look that dictate what is right.
McLaren briefly stepped back from education and opened Whitehouse in LA with
Amanda Wall, a space that explored hair, photography, film, interiors, and the customer
experience.
McLaren’s goal for R+Co is to create a brand identity that will attract, inspire, and push
both hairdressers and consumers to want, expect, and eventually, demand more.
He believes that R+Co is here to fill a void in the hairdressing industry, stating, “What’s
missing these days is originality in brands”
McLaren returned to education because he saw a need from hairdressers and wants
R+Co to be a true place of learning.
McLaren brings a West Coast sensibility, fine-tuning the sea-salt sprays and styling
creams.
8. Thom Priano
Priano is one of the world’s top men’s groomers and is an equally talented women’s
stylist; he’s what some call a “lifestyle stylist.”
He is not focused solely on the hair but all of the elements that go into creating personal
style, and an amazing photograph.
Priano has shaped the perception of what men should look like, through his work on
Calvin Klein, Ralph Lauren, Chanel and Abercrombie campaigns to celebrity clients like
Brad Pitt, Tyson Beckford, Justin Timberlake and David Bowie.
Priano’s magazine credits include GQ, Details and Men’s Vogue, working with every
major photographer including Bruce Weber and Annie Leibovitz.
Priano brings his expertise in men’s hair car to R+Co, rounding out the collective.
Priano, with his experience in men's grooming, finessed many of the line's waxes and
pastes, creating moldable, pliable textures for men and women with short hair
11. Moon
Shine Shampoo, 8.5 FL. OZ. $24
Shiny, clean hair is a hairstyle in itself, and Moon is the first step in achieving it. It’s
possibly the only product you need.
• Directions For Use: Apply Moon to the roots of your hair and work it through to
the ends. Follow with Moon Shine Conditioner.
• Ingredients:
o Hibiscus Extract - Found in Egypt, it protects the hair while softening and
conditioning.
o Maringa Seed Extract – Grown in India, this extract is rich in antioxidants,
protects hair against free radicals and repairs damage from oxidization.
o Rice Extract – Sources from Brazil, it smoothes the hair and retains
moisture, adding high shine.
o Rhubarb Extract – From France, it moisturizes and conditions hair,
ensuring long-lasting hydration.
o Damson Plum – Cultivated in Japan, it protects the hair from discoloration
and oxidative stress.
Shine Conditioner, 8.5 FL. OZ. $25
After shampooing with Moon Shine Shampoo, this is your second step to shinier, silkier
hair.
• Directions For Use: Focus application on the areas most in need or moisture or
shine.
• Ingredients:
o Hibiscus Extract - Found in Egypt, it protects the hair while softening and
conditioning.
o Maringa Seed Extract – Grown in India, this extract is rich in antioxidants,
protects hair against free radicals and repairs damage from oxidization.
o Rice Extract – Sources from Brazil, it smoothes the hair and retains
moisture, adding high shine.
o Damson Plum – Cultivated in Japan, it protects the hair from discoloration
and oxidative stress.
Good For…
Giving dull hair more sheen, reflection and contrast.
Pairs With…
Tinsel Smoothing Oil, Jackpot Styling Crème,
12. Atlantis
Moisturizing Shampoo, 8.5 FL. OZ. $28
A variety of factors can dry out hair: the sun, coloring and blow-drying, just to name a
few. If your hair needs moisture, use Atlantis to bring it back to life.
• Directions For Use: Apply mid-length and work into the ends and roots.
• Ingredients:
o Babassu Oil – From Brazil, this moisturizes dry/damaged hair from roots
to ends, leaving it healthy and smooth.
o With Hazel – From Japan, this balances hydration levels and prevents
frizz.
o Rosemary – From Portugal, this maintains scalp health and removes
product buildup.
o Nettle – From Malaysia, this conditions and protects against color fading.
o Vegetable Protein – This powerful, hair strengthening ingredient increases
moisture content.
Moisturizing Conditioner, 8.5 FL. OZ. $28
To add more moisture, after shampooing with Atlantis Moisturizing Shampoo, apply this
to the areas where your hair is the driest.
• Directions For Use; Apply from the mid length of hair to the ends. Leave on very
dry hair for 10 minutes for deeper conditioning.
• Ingredients:
o Witch Hazel – From Japan, this balances hydration levels and prevents
frizz.
o Rosemary – From Portugal, this maintains scalp health and removes
product buildup.
o Nettle – From Malaysia, this conditions and protects against color fading.
Good For…
Thick, coarse or moisture-deprived hair.
Pairs With…
Mannequin Styling Paste, One Prep Spray
13. Gemstone
Color Shampoo, 8.5 FL. OZ., $24
If you color your hair, it’s important to protect it’s health and hue. Gemstone will help
preserve and prolong the life of your shade.
• Directions For Use: Apply to the middle of your hair and work through from roots
to ends.
• Ingredients:
o Hibiscus Extract – Found in Egypt, this protects the hair, while softening
and conditioning.
o Pea Extract – From India, this helps to preserve hair’s color and protect
against discoloration.
o Rice Extract – From Brazil, this smoothes the hair and retains moisture,
adding high shine.
o Golden Root Extract – Grown in Sweden, this extract provides antioxidant
protection and combats thermal stress.
o Rhubarb Extract – From France, this moisturizes and conditions hair,
ensuring long-lasting hydration.
Color Conditioner, 8.5 FL. OZ., $25
• Directions For Use: Apply Gemstone from the mid-length of hair and work
through to roots and ends.
• Ingredients:
o Hibiscus Extract – Found in Egypt, this protects the hair, while softening
and conditioning.
o Pea Extract – From India, this helps to preserve hair’s color and protect
against discoloration.
o Rice Extract – From Brazil, this smoothes the hair and retains moisture,
adding high shine.
Good For…
Anyone with color treated hair.
Pairs With…
Chiffon Styling Mousse, One Prep Spray
14. Bel Air
Smoothing Shampoo, 8.5 FL OZ, $24
If you’re looking to smooth the overall look and feel of your hair, then welcome to Bel
Air.
• Directions For Use: Rinse your hair with water before you add shampoo. Apply a
small amount of Bel Air to the middle of your hair and work through to the roots
and ends.
• Ingredients:
o Hibiscus Extract – Found in Egypt, this protects the hair, while softening
and conditioning.
o Rice Extract – From Brazil, this smoothes the hair and retains moisture,
adding high shine.
o Damson Plum – Cultivated in Japan, it protects the hair from discoloration
and oxidative stress.
o Artichoke Leaf Extract – Produced in Spain, this defends hair against
environmental aggressors.
Smoothing Conditioner, 8.5 FL OZ, $25
Use Bel Air Smoothing Conditioner as the second step to your regimen for even
smoother, straighter hair. It seals the hair shaft and helps hair appear sleek and soft.
• Directions For Use: Apply Bel Air from the mid-length of hair and work through to
roots and ends.
• Ingredients:
o Hibiscus Extract – Found in Egypt, this protects the hair, while softening
and conditioning.
o Rice Extract – From Brazil, this smoothes the hair and retains moisture,
adding high shine.
o Damson Plum – Cultivated in Japan, it protects the hair from discoloration
and oxidative stress.
o
Good For…
Thick, curly or frizz-prone hair.
Pairs With…
Outer Space Working Hairspray, Park Avenue Blow Out Balm
15. Dallas
Dallas Thickening Shampoo, 8.5 FL OZ, $24
What’s not to love about big, beautiful, bouncy hair? Start with Dallas Shampoo to add
vitality to fine, flat hair.
• Directions For Use: Apply to the middle of your hair and work through to the roots
and ends.
• Ingredients:
o Maringa Seed Extract – Grown in India, this extract is rich in antioxidants,
protects hair against free radicals and repairs damage from oxidization.
o Artichoke Leaf Extract – Produced in Spain, this defends hair against
environmental aggressors.
o Advanced Polymers – A complex that creates body and volume, while
reducing static.
o Golden Root Extract – Grown in Sweden, this provides antioxidant
protection and combats thermal stress.
Dallas Thickening Conditioner, 8.5 FL OZ, $25
The next stop on your journey to Texas-sized hair.
• Directions For Use: Apply from the mid-length and work through to roots and
ends.
• Ingredients:
o Cyperus Root Oil – From Spain, this nourishes dry and damaged hair and
improves elasticity.
o Maringa Seed Extract – Grown in India, this extract is rich in antioxidants,
protects hair against free radicals and repairs damage from oxidization.
o Artichoke Leaf Extract – Produced in Spain, this defends hair against
environmental aggressors.
o Advanced Polymers – A complex that creates body and volume, while
reducing static.
o Golden Root Extract – Grown in Sweden, this provides antioxidant
protection and combats thermal stress.
Good For…
Thin, fine hair in need of volume.
Pairs With…
Outer Space Working Hairspray, Chiffon Styling Mousse, Dallas Thickening Spray
16. Shampoo & Conditioner
McLaren Styling Video Notes
For All:
Quantity depends on the thickness and length of the hair, start small and add more.
Moon: Shine
Rice Extract – A key ingredient because it smoothes the hair and retains moisture, while
adding high shine
The product gives hair a good quality, with no fly-aways or static.
Atlantis: Moisturizing
Babassu Oil - helps to moisture from roots to the end, not sticking in one area. It
balances out the hydration and gets rid of frizz.
All of the ingredients hold up to anything done to the hair, which ends up not staticky
and feels healthier, but still not like you have anything in it.
Gemstone: Color
The goal was a product that would give continuous shine and strength.
Pea Extract was a key ingredient as it stops discoloration and protects the hair, clutch
as it seals in your color.
The product is “color blind”- don’t have to have colored hair to use it.
Bel Air: Smoothing
Best if your hair is dry, thick or curly and you want to smooth it out.
Hibiscus Extract is what really protects, softens and conditions.
Rice Extract was also key, as it smoothes, retains moisture, and adds shine.
Dallas: Thickening
Best for fine hair.- make sure you comb the shampoo through for even distribution.
It’s a standalone product, gives volume and body.
Advanced Polymers are the most important ingredient, as they create volume and
reduces static, which is why it can be a styling product.
18. Park Ave
Blow Out Balm
5 OZ
$28
About the Product
For those of you who simply cannot bear to go out with anything perfectly blown-out
hair, there is Park Ave. It coats the hair to protect it and contain light hold for a little bit of
body.
Directions For Use
Work Park Ave through damp hair and blow-dry to your heart’s content.
Ingredients
Rice Protein – From Brazil, this protein conditions the hair and improves strength and
manageability.
Vitamin E – Rich in antioxidants, this strengthens and nourishes the hair, restoring
luster and shine.
Pro-Vitamin B5 – Conditioning agent thickens and builds volume.
Hydrolyzed Soy Protein – This moisturizes and improves hair’s elasticity.
Good For…
Looking great.
Pairs With …
Outer Space Working Hairspray, Bel Air Shampoo and Conditioner, One Prep Spray
McLaren Styling Video Notes
• Take a smaller amount, brush it through and make sure that it’s well in from roots
to ends.
• Can be done with a blowout or with a “crunch” style
• Shine and luster come from the Vitamin E.
19. Mannequin
Styling Paste
5 OZ
$28
About the Product
Mannequin is a messy, matte, sexy styling paste.
Directions For Use
Flip your hair upside down and run Mannequin through with your fingers. Do not brush
out.
Ingredients
Advanced Polymers – This complex creates body and volume, while reducing static.
Aloe Leaf Extract – Found in Japan, this extract seals in moisture and smoothes the
hair.
Ginger Root Extract – Harvested in Hawaii, this extract protects and conditions hair.
Good For…
Looking like you just rolled out of bed but weren’t asleep, not even for a second. Perfect
for sultry supermodel hair.
Pairs With…
Atlantis Moisturizing Shampoo and Conditioner, One Prep Spray
McLaren Styling Video Notes
• This format allows you to use it on men and women with longer hair, with the
benefits of the paste but be able to work it through almost like a crème.
• A quarter size, emulsify with your hands (how to apply), going from middle to
ends.
• You get volume and flexibility. Lots of movement and shine, hair changes
throughout the day and the product evolves with it.
20. Jackpot
Styling Crème
6 OZ
$25
About the Product
With the right amount of staying power, this is the only product you need for everything
from a slicked-back look to a perfect blowout.
Directions For Use
Apply to hair and comb through to get even distribution. For a stronger hold, use on
towel-dried hair; for less hold, apply to wet hair.
Ingredients
Hydrolyzed Soy Protein – This ingredient moisturizes and improves hair’s elasticity.
Aloe Leaf Extract – Found in Japan, this extract seals in moisture and smoothes the
hair.
Green Tea – Found in Japan, this ingredient is rich in antioxidants, and fortifies the
hair’s strength and luster.
Geranium Extract – From India, this extract quenches dry and damaged hair
Good For…
Just about everything you want to do.
Pairs With…
Outer Space Working Hairspray, Moon Shine Shampoo and Conditioner
McLaren Styling Video Notes
• Is about control, it can take anything from slicked back to a perfect blow dry.
• Use a few quarters worth, applying from roots to ends and combing through.
• Hydrolyzed Soy Protein gives moisture
• Get volume, control, but it’s not sticky and can be brushed through, plus has
memory.
22. Aircraft
Pomade Mousse
5.6 OZ
$29
About the Product
A mousse with a split personality. Perfect for creating second-day texture and
separation while retaining body. Great on wavy or curly hair.
Directions for Use
It’s mousse formulation makes Aircraft easier to apply than pomade. Rub between your
hands and work through the hair.
Ingredients
Vegetable Protein – This hair-strengthening complex increases moisture content.
Neem Oil – Sourced from Central America, this oil strengthens and maintains the hair’s
moisture levels.
Papaya Extract – Produced in Australia, this extract creates volume while adding body
and shine.
Good For…
Studiously messy styles on any kind of length of hair.
Pairs With…
One Prep Spray, Atlantis Moisturizing Shampoo and Conditioner
McLaren Styling Video Notes
• Use$a$lot$of$product,$getting$it$through$roots$to$ends$
• Will$bring$out$texture$and$give$it$volume,$the$whole$reason$to$make$a$pomade$into$a$$$
mousse,$though$it$can$also$be$used$for$sleek$styles.$$
• Can$be$used$with$or$without$a$dryer$
• Papaya$Extract$gets$it$body$and$shine$and$Neem$Oil$gives$it$moisture$and$shine$
23. Chiffon
Styling Mousse
5.6 OZ
$27
About the Product
Chiffon is the perfect light mousse for volume, body and shine.
Directions for Use
Towel-dry hair and apply Chiffon section by section for the perfect blow-dry. Can also
scrunch into hair and let it air dry.
Ingredients
Abyssinian Oil – From Belize, this preserves moisture and protects hair from thermal
damage.
Silk Amino Acid – This moisture binding agent strengthens and repairs damaged hair.
Black Polynesian Volcanic Sand – From Hawaii, this ingredient conditions the hair and
provides heat and color protection.
Styling Polymer – This advanced complex thickens and provides flexible hold.
Good For…
Soft, girly curls on any length of hair.
Pairs With…
Outer Space Working Hairspray, Dallas Thickening Shampoo and Conditioner
McLaren Styling Video Notes
• You$can$scrunch$it,$blowCdry$it,$curls,$put$it$on$wet$or$dry,$really$whatever$you$want.$$
• Recommend$you$use$smaller$amounts$from$roots$to$ends,$combing$it$through$$
• Black$Sand$gives$heat$and$color$protection,$while$Styling$Polymers$give$thickness$
and$flexible$hold.$$
• Lightness$helps$,$ensures$it’s$not$sticky$but$very$effective,$very$controlled$and$can$be$
smooth$or$give$“controlled$frizz”$$
25. Conformist
Hair Paste
1.4 OZ
$27
About the Product
Conformist gives your hair stretch as well as enough pliability and play to continue to
reshape it throughout the day.
Directions For Use
Rub Conformist between hands and polish your hair with it.
Ingredients
Ginger Root Extract – Harvested in Hawaii, this extract protects and conditions hair.
Sunflower Seed Extract – Grown in Chile, this exact protects against free radicals and
repairs damage from oxidization.
Aloe Leaf Extract – Found in Japan, this seals in moisture and smoothes the hair.
Good For…
People who cant keep their fingers out of their hair.
Pairs With…
One Prep Spray, Moon Shine Shampoo and Conditioner
McLaren Styling Video Notes
• Take a nickel size and run it through your hands to emulsify and apply it
• Ginger Root Extract gives it the visible moisture
• Aloe Leaf Extract gives the smoothness and ability to come through and the
versatility.
• Hair is all about change and the ability to alter styles throughout the day
• can be applied and left or blown dry.
26. Continental
Glossing Wax
1.35 OZ
$27
About the Product
Continental is a seductive, rich and soft gloss wax that is – if we’re splitting hairs –
actually a balm.
Directions For Use
Rub a small amount of Continental between your hands and comb hair into place.
Ingredients
Sunflower Seed Extract – Grown in Chile, this protects against free radicals and repairs
damage from oxidization.
Pistachio Seed Oil – Found in Turkey, this is a rich moisturizer that strengthens the hair.
Coconut Oil – From Brazil, this oil defines the hair and emphasizes thickness.
Good For…
Pompadours and any other clean, glossy short hairstyles.
Pairs With…
One Prep Spray, Moon Shine Shampoo and Conditioner
McLaren Styling Video Notes
• Looks and feels like a wax but is actually a balm.
• Use about a dime sized amount and work it from roots to ends
• Coconut Oil gives it volume and moisture comes from the Pistachio Seed Oil.
28. Outer Space
Flexible Hair Spray
9.5 OZ
$29
About the Product
Outer Space is a “working spray” and what stylists use on set to constantly change
looks. It has “memory.” You can set your hair with rollers, use a curling iron, put it in a
ponytail – keep using it all day long without any buildup.
Directions For Use
Shake, style hair and reapply anytime you need a freshening-up or to change your look.
Ingredients
Styling Polymer – This advanced complex thickens and provides flexible hold.
Vitamin B-5 – This conditioning agent moisturizes, thickens and builds volume.
Coconut Oil – From Brazil, this defines the hair and emphasizes thickness.
Good For…
Really just about anything.
Pairs With…
Park Ave Blow Out Balm, Aircraft Pomade Mousse, Chiffon Styling Mousse, One Prep
Spray
29. Death Valley
Dry Shampoo
6.3 OZ
$29
About the Product
Death Valley is the quickest way to get volume and body into your hair.
Directions For Use
Give your hair a shot of Death Valley whenever you want and it will liven right up.
Ingredients
Rice Protein – Sourced from Brazil, this moisturizes and improves hair’s elasticity.
Vitamin E – Rich in antioxidants, this ingredient strengthens and nourishes the hair,
restoring luster and shine.
Silica – This ingredient removes and absorbs excess oil.
Good For…
Easy, big, messy Bardot hair.
Pairs With…
Mannequin Styling Paste, Tinsel Smoothing Oil, Dallas Thickening Spray, Rockaway
Salt Spray
30. One
Prep Spray
8.5 FL OZ
$20
About the Product
One is a primer or a base coat. It protects the hair from everything else you’re going to
do to it. One evens out the porosity in your hair so that products adhere evenly. It’s also
useful as a revitalizer.
Directions For Use
Spray on generously, comb through for even distribution.
Ingredients
Aloe Leaf Extract – Found in Japan, this seals in moisture and smoothes the hair.
Coconut Oil – From Brazil, this defines the hair and emphasizes thickness.
Sweet Almond Protein – Sourced from Italy, this repairs dry and damaged hair,
promoting softness.
Cucumber Fruit Extract – Grown in Chile, this soothes the scalp and increases hair
elasticity.
Prickly Pear Fruit Extract – From Korea, this is rich in antioxidants, helps to hydrate
and restore dry hair.
Good For…
Detangling, light conditioning and for hair stylists as a cutting lotion.
Pairs With…
Jackpot Styling Crème, Park Ave Blow Out Balm, Chiffon Styling Mousse, Gemstone
Color Shampoo and Conditioner
31. Dallas
Thickening Spray
8.5 FL OZ
$28
About the Product
Dallas is the quintessential step to the mega blow-dry. It gives you the option of volume
at the roots and control at the ends, as well as body and shine.
Directions For Use
Spray into towel-dried hair for a little less hold and on dry hair for more hold.
Ingredients
Aloe Leaf Extract – From Japan, this extract seals in moisture and smoothes the hair.
Ginger Root Extract – Harvested in Hawaii, this extract protects and conditions hair.
Honey – From Indonesia, this helps prevent moisture loss, while delivering thermal
protection.
Pro-Vitamin B5 – This conditioning agent thickens and builds volume
Good For…
Medium to long hair. In addition to mega-volume, Dallas is perfect for roller sets, hot
rollers and curling irons.
Pairs With…
Outer Space Flexible Hairspray, Park Ave Blow Out Balm, Dallas Thickening Shampoo
and Conditioner
32. Rockaway
Salt Spray
4.2 FL OZ
$25
About the Product
Rockaway is the closest you’ll get to replicating the volume that sun, sand and wind add
to hair without stepping foot on the beach.
Directions For Use
Spray Rockaway in the places where you want more volume and texture.
Ingredients
Cranesbill – From Canada, this ingredient swells the hair shaft and volumizes the hair.
Yarrow Plant Extract – From Australia, this maintains the integrity of the hair and
imparts body and fullness.
Lemongrass – From Cambodia, this enhances body and shine.
Balm Mint – Grown in India, this protects the hair and prevents color fading.
Sage – Harvested in Peru, this revitalizes and strengthens the hair.
Vitamin C – This rich antioxidant protects the hair from free radical damage.
Seaweed – From Indonesia.
Good For…
Looking like your hair just spent the day at the beach.
Pairs With…
Death Valley Dry Shampoo, Gemstone Color Shampoo and Conditioner
33. Tinsel
Smoothing Oil
2. 1 FL OZ
$24
About the Product
A light oil that leaves hair impossibly shiny and frizz free.
Directions For Use
Can be used on wet hair and combed through or blown dry.
Ingredients
Argan Oil – Frown in Egypt, this softens and nourishes the hair, improves manageability
and shields from environmental aggressors.
Vitamin E – Rich in antioxidants, this strengthens and nourishes the hair, restoring
luster and shine.
Jojoba Oil – From India, this moisturizes and provides thermal protection.
Good For…
Annoying, frizzy, wooly hair.
Pairs With…
Atlantis Moisturizing Shampoo and Conditioner, One Prep Spray
34. Sprays & Oils
McLaren Styling Video Notes
Outer Space: Flexible Hair Spray
• Flexibility was the key because it has to perform, backstage, in the salon and on
set.
• The working hair spray meaning it has multiple functions, as styling product,
getting volume, slicking back, with hot tools, etc.
• Coconut Oil gives definition and Pro Vitamin B5 gives volume.
• Memory: You set the hair and it remembers, it has hold that you can brush and
brush but it goes back in place.
Death Valley: Dry Shampoo
• Use to get more volume, great for that and has instant volume.$
• Removes excess oil from buildup due to not showering.$
• Gives control of the hair and bulks it up. $
One: Prep Spray
• Aloe Leaf Extract smoothes it and gives it moisture, Cucumber Fruit Extract
improves the elasticity; One also protects against heat damage. $
• Prickly Pear Fruit Extract rehydrates and prevents the hair from drying out$
• Gives hair good shine but without looking like anything is really in it. $
Dallas: Thickening Spray
• You can use One on dry hair and then layer Dallas over it, going section by
section for even application.
• Honey prevents moisture loss, especially important when using hot tools.
Rockaway: Salt Spray
• Yarrow Plant Extract gives integrity to the air and Indonesia seaweed, which
swells your hair and gives it grit. $
• Comb it through form roots to ends$
• Only put it where you want volume, if you don’t want it in a certain spot make
sure none is placed there$
• Rockaway gives you grip, control and hold; it stays where you want it.
Tinsel: Smoothing Oil
• Formulated to prevent dullness in the hair.
• Only a few drops are needed, worked through the hair from root to ends.
• Argan Oil, Vitamin E and Jojoba Oil give shine, luster and eliminate frizz.
• Allows use of hot tools without destroying the hair.
• Dries into the hair.