The document discusses several legal and ethical considerations for a creative media digital video project, including copyright, libel, confidentiality, decency, race, gender, religion, and sexuality. For each consideration, the document states that the video project will comply with relevant laws and norms. Specifically, it will obtain proper permissions, avoid false statements, keep materials confidential between client and creator, maintain social and moral standards, avoid discrimination, and not include offensive content.

1. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
Legal and Ethical Considerations:
Copyright:
Is where someone has to gain permission from the owner or creator of a media product for
usage for their own project where they may have to pay some money for accreditation for
the work that has been produced. It could also mean that a person will need to directly get
into contact by phone with the owner of the media product in order to discuss whether it is
accessible to the person who is asking for consent. In relation to the Creative Media Digital
Video project I will ensure that all of the content does not come from secondary sources
such as, the internet and it will be created solely by me as ready-made digital video for my
course subject that I am working on. I also need to make sure that I get permission for any
materials gathered from secondary sources so that I can identify what resources are
accessible towards the Creative Media Digital Video project.
Libel:
Can be where a person has written a false statement in order to harm or damage the
reputation of the owner/creator of a media product where this could be well-known as
“defamation”. This can also involve any little worthy statement that has been made by one
person to another in which it is either communicated or published depending upon whether
it is legal or not. In relation to the Creative Media Digital Video project I need to ensure that
everything included within the digital video will not make anything up and it is true to its
word about the course subject.
Confidentiality:
Can be referred to as data or resource materials for a media project which is obtained only
between the client and the creator of the media product. It also helps to detract any strings
attached between other parties within the media organisations as well so that it prevents
fraud and crime etc. In relation to the Creative Media Digital Video project I will make sure
that all of the resource materials that have been assembled will be utilised only between me
and the client in which there will be no further parties involved.
Decency:
Is the quality or state of the mind in relation to attaining social or moral standards where it
can actually be deemed as the normal standards of living. You also have to abide by the
varied alterations to the English Law as well if you are looking to successfully complete and
publish the ready-made digital video. In relation to the Creative Media Digital Video project I
will have to ensure that I have maintain the main principles such as, social or moral
standards “as explained above” in order to successfully complete and publish the digital
video onto the WWW (Worldwide Web).

2. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
Race:
Can be referred to as `Racism` which inherent a variety of behaviours and personalities of
individuals and assembles them into racial groups in order to justify the discrimination of a
particular person whether that would be multi-coloured or white person. It is often used to
offend people by the colour of their skin or the type of religious group they represent which
is more often than not known as, `Racial Stereotyping`. I can confirm that my new leisure
product (Wii Touch) will not be using any language that is purposely set out to discriminate
against any multi-coloured or white cultures. In relation to the Creative Media Digital Video
project I will make sure that any of the content does not discriminate any type of race for a
person whether they would be white or multi-coloured.
Gender:
Is a term that helps to extricate the differences between Males and Females, especially
within the case of where `Masculine` and `Feminine` features that are allocated to them. It
also helps to identify the different types of sex, social roles or gender identities which are
very much dependent upon what context is used in either a mutual or discriminative
manner. In relation to the Creative Media Digital Video project I will ensure that everything
used is not discriminating against any gender whether that is Male or Female and it will
accepted mutually from the people viewing the digital video.
Religion:
Is an establishment of humanity and spirituality through a range of different cultural, belief
or worldviews systems and every now and then refers to the values of morality. The
majority of religions comprise of narratives, symbols, traditions and also the sacred histories
that set to give meaning to life, explain the origin of life or through the universe. In relation
to the Creative Media Digital Video project I will make sure that humanity and spiritually is
not discriminated against.
Sexuality:
Is related to Human Sexuality that helps to describe the way humans experience
stimulation or expression by their sexual beings, the mindfulness of the person’s sex from
Males to Females and the capacity for erotic involvements and responses. It can also define
the way a person is attracted to someone else of the opposite sex that can be referred to as
`Heterosexuality`, `Homosexuality`is where someone is attracted to the same sex,
`Bisexuality` relates to both sexes and `Asexuality` states the way a person show no interest
in a sexual way. I can reassure that there will be no offensive pornographic material within
the Creative Media Digital Video and it will not offend any type of the person’s sex.