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Copyright	
  ©	
  2015	
  Splunk	
  Inc.	
  
Splunk	
  at	
  ClickBank	
  
Patrick	
  Ancillo-	
  
Director	
  of	
  Infrastructure	
  and	
  
Informa6on	
  Technology	
  
2	
  
About	
  ClickBank	
  
•  Top	
  100	
  online	
  retailer	
  with	
  
200	
  million	
  customers	
  
•  Sells	
  digital	
  products	
  
worldwide	
  created	
  by	
  
entrepreneurs	
  
•  Delivers	
  digital	
  lifestyle	
  
products	
  to	
  customers	
  in	
  190	
  
countries.	
  
3	
  
About	
  Me	
  
	
  
	
  
•  Patrick	
  AncilloI	
  –	
  Director	
  of	
  
Infrastructure	
  and	
  InformaKon	
  
Technology	
  
•  Responsible	
  for	
  all	
  technical	
  
services	
  for	
  operaKons	
  across	
  the	
  
organizaKon	
  
•  Splunk	
  user	
  from	
  previous	
  roles	
  at	
  
other	
  companies	
  
Picture	
  or	
  other	
  graphic	
  
here	
  
4	
  
Before	
  Splunk:	
  Log	
  FaKgue	
  
•  Terabytes	
  of	
  logs	
  we	
  couldn’t	
  
gain	
  insight	
  from	
  	
  
•  Manual	
  process:	
  SSH	
  +	
  GREP,	
  
remote	
  syslog,	
  duct-­‐tape.	
  
•  Difficulty	
  communicaKng	
  info	
  to	
  
non-­‐technical	
  users	
  
•  Trying	
  to	
  get	
  info	
  from	
  logs	
  was	
  
a	
  large	
  resource	
  drain	
  
“Life	
  before	
  Splunk	
  was	
  
basically	
  tons	
  of	
  logs,	
  
tons	
  of	
  info	
  we	
  just	
  
couldn’t	
  do	
  anything	
  
with.”	
  
5	
  
Choosing	
  Splunk	
  
"   Don’t	
  need	
  to	
  be	
  a	
  ….	
  
6	
  
Choosing	
  Splunk	
  
•  Considered	
  both	
  Splunk	
  and	
  ELK	
  
•  Chose	
  Splunk	
  because:	
  
–  Lower	
  “honest”	
  maintenance	
  costs	
  
–  Faster	
  Kme	
  to	
  value	
  –	
  more	
  out-­‐of-­‐the-­‐box	
  
–  ExisKng	
  Splunk	
  skills	
  on	
  the	
  team	
  
Splunk	
  at	
  ClickBank	
  
•  Using	
  Splunk	
  for	
  YEARS,	
  but	
  in	
  a	
  Kny	
  capacity	
  (minimal	
  for	
  PCI)	
  
•  Deployed	
  major	
  installaKon	
  (all	
  new!)	
  in	
  November	
  2014	
  (Super	
  
fast	
  Kme	
  to	
  online…	
  weeks,	
  not	
  months)	
  
•  Then,	
  everyone	
  started	
  using	
  it…	
  for	
  everything!	
  
	
  
7	
  
•  Saving	
  Man	
  Hours	
  –	
  ~1.5	
  engineers	
  
•  Lower	
  mean-­‐Kme-­‐to-­‐resoluKon	
  MTTR	
  
for	
  teams	
  far	
  and	
  wide	
  
•  Able	
  to	
  get	
  data	
  to	
  teams	
  around	
  the	
  
company	
  in	
  an	
  easily	
  understandable	
  
format	
  	
  
With	
  Splunk	
  
“I	
  no	
  longer	
  have	
  to	
  
give	
  any	
  developers	
  
access	
  to	
  producKon.	
  	
  
They	
  just	
  log	
  in	
  to	
  
Splunk	
  and	
  they’re	
  able	
  
to	
  pull	
  searches.”	
  
9	
  
Insights	
  into	
  Customer	
  Behavior	
  
•  Understand	
  product	
  usage	
  
(Product,	
  and	
  Development)	
  
•  Real-­‐Kme	
  exploraKon	
  of	
  customer	
  
behavior	
  (even	
  while	
  on	
  the	
  phone	
  
with	
  a	
  customer!)	
  
•  Insights	
  have	
  led	
  to	
  product	
  
changes,	
  and	
  visibility.	
  
“The	
  whole	
  business	
  
is	
  using	
  Splunk	
  to	
  
learn	
  customer	
  
behavior	
  which	
  we	
  
really	
  didn’t	
  have	
  a	
  
way	
  to	
  do	
  before.”	
  
10	
  
Splunk	
  for	
  DevOps	
  
•  Monitoring	
  deployments,	
  
systems,	
  and	
  site	
  reliability!	
  
•  Logs	
  delivered	
  from	
  Dev/QA/
etc…	
  as	
  well	
  as	
  ProducKon	
  
11	
  
Splunk	
  for	
  Security	
  &	
  Compliance	
  
•  Currently	
  going	
  through	
  our	
  PCI	
  
audit…	
  oh	
  my!	
  	
  
•  All	
  daily,	
  monthly	
  and	
  quarterly	
  
PCI	
  reports	
  delivered	
  into	
  JIRA	
  
for	
  acKvity/audit	
  reports	
  
•  Crazy	
  user	
  behavior	
  is	
  visible	
  
now!	
  
12	
  
Splunk	
  for	
  Dev/QA	
  
•  Dev	
  can	
  now	
  add	
  logs,	
  and	
  have	
  them	
  
appear	
  in	
  Splunk	
  from	
  ProducKon!	
  
•  QA	
  can	
  look	
  at	
  logs	
  in	
  Dev/QA,	
  and	
  
troubleshoot	
  earlier!	
  
13	
  
When	
  we	
  knew	
  it’d	
  infected	
  us…	
  
•  That	
  moment	
  when	
  the	
  Product	
  VP	
  says	
  ‘is	
  splunk	
  
down?’,	
  and	
  he’s	
  the	
  first	
  person	
  in	
  an	
  office	
  full	
  of	
  
users	
  to	
  noKce!	
  
14	
  
How	
  we	
  did	
  it?	
  
"   Give	
  everyone	
  Splunk	
  
Access!	
  (Even	
  if	
  they	
  don’t	
  
need	
  it!)	
  
–  Point	
  people	
  to	
  self-­‐learning	
  
resources	
  
–  Share	
  best	
  pracKces	
  
–  Examples,	
  and	
  docs!	
  
"   Evangelize,	
  evangelize,	
  
evangelize	
  
Thank	
  You	
  

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ClickBank Customer Presentation

  • 1. Copyright  ©  2015  Splunk  Inc.   Splunk  at  ClickBank   Patrick  Ancillo-   Director  of  Infrastructure  and   Informa6on  Technology  
  • 2. 2   About  ClickBank   •  Top  100  online  retailer  with   200  million  customers   •  Sells  digital  products   worldwide  created  by   entrepreneurs   •  Delivers  digital  lifestyle   products  to  customers  in  190   countries.  
  • 3. 3   About  Me       •  Patrick  AncilloI  –  Director  of   Infrastructure  and  InformaKon   Technology   •  Responsible  for  all  technical   services  for  operaKons  across  the   organizaKon   •  Splunk  user  from  previous  roles  at   other  companies   Picture  or  other  graphic   here  
  • 4. 4   Before  Splunk:  Log  FaKgue   •  Terabytes  of  logs  we  couldn’t   gain  insight  from     •  Manual  process:  SSH  +  GREP,   remote  syslog,  duct-­‐tape.   •  Difficulty  communicaKng  info  to   non-­‐technical  users   •  Trying  to  get  info  from  logs  was   a  large  resource  drain   “Life  before  Splunk  was   basically  tons  of  logs,   tons  of  info  we  just   couldn’t  do  anything   with.”  
  • 5. 5   Choosing  Splunk   "   Don’t  need  to  be  a  ….  
  • 6. 6   Choosing  Splunk   •  Considered  both  Splunk  and  ELK   •  Chose  Splunk  because:   –  Lower  “honest”  maintenance  costs   –  Faster  Kme  to  value  –  more  out-­‐of-­‐the-­‐box   –  ExisKng  Splunk  skills  on  the  team  
  • 7. Splunk  at  ClickBank   •  Using  Splunk  for  YEARS,  but  in  a  Kny  capacity  (minimal  for  PCI)   •  Deployed  major  installaKon  (all  new!)  in  November  2014  (Super   fast  Kme  to  online…  weeks,  not  months)   •  Then,  everyone  started  using  it…  for  everything!     7  
  • 8. •  Saving  Man  Hours  –  ~1.5  engineers   •  Lower  mean-­‐Kme-­‐to-­‐resoluKon  MTTR   for  teams  far  and  wide   •  Able  to  get  data  to  teams  around  the   company  in  an  easily  understandable   format     With  Splunk   “I  no  longer  have  to   give  any  developers   access  to  producKon.     They  just  log  in  to   Splunk  and  they’re  able   to  pull  searches.”  
  • 9. 9   Insights  into  Customer  Behavior   •  Understand  product  usage   (Product,  and  Development)   •  Real-­‐Kme  exploraKon  of  customer   behavior  (even  while  on  the  phone   with  a  customer!)   •  Insights  have  led  to  product   changes,  and  visibility.   “The  whole  business   is  using  Splunk  to   learn  customer   behavior  which  we   really  didn’t  have  a   way  to  do  before.”  
  • 10. 10   Splunk  for  DevOps   •  Monitoring  deployments,   systems,  and  site  reliability!   •  Logs  delivered  from  Dev/QA/ etc…  as  well  as  ProducKon  
  • 11. 11   Splunk  for  Security  &  Compliance   •  Currently  going  through  our  PCI   audit…  oh  my!     •  All  daily,  monthly  and  quarterly   PCI  reports  delivered  into  JIRA   for  acKvity/audit  reports   •  Crazy  user  behavior  is  visible   now!  
  • 12. 12   Splunk  for  Dev/QA   •  Dev  can  now  add  logs,  and  have  them   appear  in  Splunk  from  ProducKon!   •  QA  can  look  at  logs  in  Dev/QA,  and   troubleshoot  earlier!  
  • 13. 13   When  we  knew  it’d  infected  us…   •  That  moment  when  the  Product  VP  says  ‘is  splunk   down?’,  and  he’s  the  first  person  in  an  office  full  of   users  to  noKce!  
  • 14. 14   How  we  did  it?   "   Give  everyone  Splunk   Access!  (Even  if  they  don’t   need  it!)   –  Point  people  to  self-­‐learning   resources   –  Share  best  pracKces   –  Examples,  and  docs!   "   Evangelize,  evangelize,   evangelize  

Editor's Notes

  1. You’ve probably never heard of us. I hadn’t until I started there, and it’s surprising the places that we popup. Innovation-a-thons, snacks, 15 year old startup Super technical team(s)
  2. History in hosting, managed services, first non-hosting/MS gig. Been at clickbank about a year Splunk user in the past
  3. People would ask ‘can you get me ‘x’ log’ Engineers would sit with other members of staff for hours getting logs turned into formats that were usable
  4. You don’t need to be a genius to work out that it could be better?
  5. ELK was winning because it was free, and we’ve got a big OpenSource community at the office We had an honest review of how much it would cost in people time, as well as financial cost to deploy each Loosing people time was more important than the cost to deploy (more engineers back to focusing on their jobs, and not logs, means more getting done!)
  6. We used it for PCI in a tiny way Deployed significantly larger installation, and online(d) in weeks, value was immediate
  7. There’s not a day that goes by that I don’t hear at least 10 times ‘spluk this, or splunk that’ We gave everyone access, and as such, everyone can just look it up themselves
  8. Our VP of product has become sort of the splunk sherlock holmes, and comes up with crazy user behavior, not bad, just nothing we would’ve expected why would someone from turkmenistan be buying a book on pigeon feeding? He’s also looking up customer behaviors while working with them on the phone, live! When we identify bad behavior, we create reports that automatically report them
  9. DevOps can now monitor logs from all servers and use searches and dashboards to ensure that releases go smoothly Logs in QA/Dev/Production are all in the same instance, so we can easily compare searches between dev/production (they’re stored differently) We release our legacy applications 1-2 times a week (if not more), you can imagine how much this helps?
  10. All our PCI stuff is centered around splunk Splunk is connected to JIRA, and is used to create reports, and daily functionality (security engineers just have to review jiras) Constant searches for sensitive information, immediately notifies us of bad juju
  11. Dev can now create logs in dev, add things to help them triage, and have them appear within the next release Dev/QA can review logs in Dev, and across dev instances to confirm fixes/breakage More stable releases!
  12. I’d stand in the breakroom and have someone mention “did you see that splunk search I sent you” I’d have the team wonder over to ask questions, and I’d have random folks send me splunk searches to show me things Innovation-a-thon’s included splunk!
  13. Give everyone access Have a great scaling plan Plan to buy more than you need Plan to buy more hardware than you need Splunk lets you deploy cheaply, use it!