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Clearspring Widgetsphere
The document discusses the rise of the "Widgetsphere" and how it allows for new ways of reaching audiences through portable web applications called widgets. It outlines how widgets can be used to aggregate, create and share content across various platforms like social networks, blogs, and startpages. The document provides guidance on how to develop a syndication strategy using widgets, including planning content for an audience, designing the widget, creating and promoting it, distributing it across various sites, measuring engagement, and adapting the widget based on feedback.
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