The document discusses the advocacy for the acquisition of the .nyc top-level domain (TLD) as a public interest resource, emphasizing its potential for urban infrastructure and community empowerment. It outlines the history of the .nyc initiative, the importance of neighborhood names, and their role in digital communication and local economic development. The presentation, given by Thomas Lowenhaupt, aims to recruit support for a comprehensive plan to develop the .nyc TLD sustainably and effectively.

1. City-TLDs as Urban Infrastructure PlanningTech Conference April 8, 2011 @ MIT By Thomas Lowenhaupt

2. City-TLDs as Urban Infrastructure This is a enhanced version of the April 8, 2011 presentation at PlanningTech, a conference sponsored by the MIT's Department of Urban Studies and Planning. S creens, graphics and text have been added to substitute for the in-person narration.

3. About the Presenter 40 years in 40 seconds Undergrad poly sci ~ government Transportation planner Grad school urban planning dropout “ Apps” for Cable TV in late 1970s NYU ITP early 1980s Marketing materials 1992 ← community board member -> 2006 2001 Community Board passes Internet Empowerment Resolution which says: “ Get .nyc” More on all this.

4. Internet Empowerment Resolution pointed to advantages to acquiring .nyc TLD. Recommends its acquisition. “ Get .nyc” Read the full Resolution

5. 2001 thinking on .nyc's role was limited: Revenue Marketing Quality of life “ Get .nyc”

6. What Happened? “ Get .nyc”

7. 2002 – 2005 no meaningful action by city government “ Get .nyc”

8. 2005 .berlin calls “ If city TLDs are to get ICANN's approval, we need New York's involvement.” “ Get .nyc”

9. In 2005 .nyc captured my interest when I saw governance and technology merged within the .nyc TLD... ..and .nyc ate my life. “ Get .nyc”

10. In 2006 I joined with some civic activists and technologists to create Connecting.nyc Inc., a NYS not-for-profit. “ Get .nyc”

11. We advocate for the development of the .nyc TLD as a public interest resource “ Get .nyc”

12. This graphic presents an overview of .nyc governance structure. It was too complex for the 8 th and for here too. See our Governance Ecology page .

13. We advocate for the development of the .nyc TLD as a public interest resource “ Get .nyc”

14. “ Get .nyc” Project Status, April 8, 2011

15. “ Get .nyc” Global 2004 ICANN gets serious 2008 New TLD Policy March 2011 .xxx Late 2011 Application Guidebook??? Cities/Trademark/Generic Local 2002 - 2005 Nobody interested 2006 - Connecting.nyc as NYS not-for-profit 2009 – City Government: We're doing it!

16. “ Get .nyc” Global 2004 ICANN gets serious 2008 New TLD Policy March 2011 .xxx Late 2011 Application Guidebook??? Cities/Trademark/Generic Local 2002 - 2005 Nobody interested 2006 - Connecting.nyc as NYS not-for-profit 2009 – City Government: We're doing it! But the wrong way

17. “ Get .nyc” The wrong way? Standard Plan, like .com (and the devil) v. Community Plan, perfection (IMHO)

18. Today, the city's IT agency is leading the acquisition and development effort. We recommend the Department of City Planning as lead agency. “ Get .nyc”

19. There are several reasons to acquire .nyc: Civic pride Economic Power Civic Efficiency Infrastructure W H Y ?

20. Today's focus is Infrastructure W H Y ?

21. defined: the basic physical and organizational structures and facilities (e.g. buildings, roads, power supplies) needed for the operation of a society or enterprise. Oxford Dictionaries Infrastructure …

22. With .nyc, our focus is on organizational structures . Infrastructure …

23. Organizational Structures Commissioners' Plan of 1811 created NYC's street grid. The grid facilitated land distribution, made it east to find and get places, and improved health & safety. Long term planning at its best. Infrastructure …

24. Organizational Structures .nyc is the city's digital grid . Infrastructure …

25. Intuitive Names Neighborhood Names Internet of Things A Sustainable City Voters.nyc Regional Evolution A Sustainable TLD Infrastructure … Seven examples of digital infrastructure presented

26. The Intuitive City Good Domain Names are like street signs e.g. MonasBoutique.nyc ~ they help you find things Short, descriptive, and memorable

27. Neighborhood Names Latent Resource Everybody knows their 'hood. But these are unofficial names. They set real estate rates and social status. . Infrastructure …

28. Neighborhood Names Latent Resource They've been waiting for .nyc to make them really useful. Infrastructure …

29. Neighborhood Names As oil became useful with the car... ...neighborhood names will blossom with the arrival of the .nyc TLD. Infrastructure …

30. Neighborhood Names 'dot' the neighborhood names e.g. Astoria.nyc, ConeyIsland.nyc GreenwichVillage.nyc, Harlem.nyc U se them to improve local communication. Infrastructure …

31. Neighborhood Names Infrastructure … Local Communication Resource Comparison Terre Haute, Indiana Jackson Heights Population 105,000 100,000 Television Stations 2 0 Daily Newspapers 1 0 Radio Stations 8 0

32. Neighborhood Names Step 1 = wiki info. NYCwiki.org (A joint effort with Wikimedia-NY and Internet Society-NY) Step 2 = engage, collaborate & decision layers . Infrastructure … Add info. Click here

33. Neighborhood Names economic development tool via local control of commercial communication Facebook / Patch ~ hyperlocals (money flows out of 'hood) vs. ParkSlope.nyc (money stays in the 'hood) Infrastructure …

34. Internet of Things Universal Tagging: a name for everything

35. Internet of Things

36. Internet of Things toilets.nyc The $2,300,000,000 Domain Name

37. Internet of Things Do this app. and the city saves $2,300,000,000.

38. Infrastructure … Sustainable City Name-Set Bikelanes.nyc Green-Buildi­ngs.nyc Dematerialization.nyc Green-Design.nyc Eco-Friendly.nyc Greenwashing.nyc Ecological-Footprint.nyc Recycle.nyc Energy-Efficiency.nyc Recycling.nyc Environmental-Justice.nyc Sustainability.nyc Geothermal-Energy.nyc Sustainable.nyc Global-Warming.nyc Sustainable-Design.nyc Green.nyc Sustainable-Development.nyc Green-Building.nyc Trees.nyc Zero-Waste.nyc What trusted entity can build and sustain this name-set?

39. Voter.nyc e.g. Thomas.Lowenhaupt.voter.nyc enables: Civic network Provides a reason to register to vote Infrastructure … This is my favorite. Click here for details.

40. Regional Consolidation

41. Regional Consolidation From a tiny village From a tiny outpost.

42. Regional Consolidation To a county.

43. Regional Consolidation To today's 5 boroughs.

44. Regional Consolidation D o the Hoboken.nyc and GreatNeck.nyc neighborhood names presage a more regional governance structure? Do we need consolidation to be globally competitive?

45. How do we assure good names are available for our children and grandchildren? A Sustainable TLD How long must it serve us? 5, 10, 50 … years ? Infrastructure …

46. The Choice Sell Names Patch a budget gap Create a Great City Infrastructure Civic pride Livable city Sustainable TLD Why .nyc?

47. Plans

48. Plans . We need a plan.

49. Plans We need a comprehensive plan.

50. Plans We have: Domain Name Allocation Plan Cyber Land Use Plan But these are like Zoning Plans

51. Plans administrators anthropologists cognitive scientists economists educators engineers geographers gov leaders health officials journalists psychologists residents safety sociologists transportation urban planners We need all these folks to help make a plan that will last for generations.

52. Plans . Who will help create a plan?

53. Plans We've come to PlanningTech to educate and recruit.

54. Plans Hope presentation added awareness as to the potential role of a city-TLD.

55. Plans Today we remain volunteer venture. But we do have a prize for those who advance our mission.

56. Hippodamus Miletus Prize .nyc An annual award given to the person or organization that most advanced our city's digital grid in the previous year.

57. Hippodamus Miletus Prize .nyc An annual award given to the person or organization that most advanced our city's digital grid in the previous year. Our 2010 winner enjoying his prize: all the dogs and beer he can consume at Nathans! (plus a free ride there on the F train) See the fine print.

58. Contact Points [email_address] http ://connectingnyc.org http://bit.ly/OurWiki http://bit.ly/OurBlog Our logo shows the .nyc TLD bridging the old city as represented by the street grid, and the web.