SlideShare a Scribd company logo
Action through media
engagement
Barnaby Smith
Media Relations Manager
Centre for Ecology & Hydrology
A brief history:
The Centre for Ecology &
Hydrology, the media and “citizen
science”
With lessons learnt on the way…
Springwatch 2005
People across the UK were
asked to record the arrival of
spring in their neighbourhood,
by noting arrival dates,
Bumblebees, Peacock
butterflies, the 7-spot ladybird
and the Swift.
The largest such one-off survey
in the world (at that time).
2005 - The early years
2009 - Becoming famous (for 15 mins)
'Ladybird, ladybird:
Unravelling the story of
an alien invader'
Royal Society Summer
Science Exhibition 2009
Lots of Press coverage:
On the day most of the
press coverage occurred,
30 June, www.harlequin-
survey.org received over
5000 visitors, a 20-fold
increase from normal
visitor numbers.
Lessons learnt (1) – media engagement
• Take advantage of every opportunity (and
follow up)
• Reply immediately to journalists
• Don’t be scared of live TV and radio (although
being a little nervous helps!)
• Don’t take things personally (e.g. when
dropped/misquoted)
• Have a plan (even if you have to change it!)
2010 - BBC Breathing places
2011 – “citizen science arrives at CEH”
First mention of “citizen science” on our website
18 May 2011
2012 – On the farm
2014 – Springwatch (again!)
Lessons learnt (2)
• Work out what success is (and stick to the
definition)
• Be proactive (but not pushy)
• Be flexible (but use your resources and time
wisely)
• Be creative (but recognise some things works
and some things don’t)
#brc50
#brc50 - BBC online
#brc50 –BBC Online – the headline
2014 - Big Bumblebee Discovery
What has changed?
Lessons learnt (3)
• Think about your audience(s) - what do you
want to achieve
• Take care of your ‘citizens’ (it’s their time and
you should act responsibly)
• Remember the ‘human’ element (to engage
media and wider public)
• (most of…) the media will believe what you tell
them – so be careful how you use this power!
WHY BOTHER TO ENGAGE
WITH THE MEDIA?
BECAUSE IT’S A GREAT
WAY TO REACH OUT TO
CITIZEN SCIENTISTS
and it’s fun!
Questions?
With thanks to Helen Roy, Michael Pocock, many
CEH scientists past and present, all our partners, the
funding agencies and of course…the tens of
thousands of citizens who have participated in the
projects over the years

More Related Content

Similar to Citizen science oxford jul14 v final

Social Science in the Public Sphere: Riots, Class and Impact
Social Science in the Public Sphere: Riots, Class and ImpactSocial Science in the Public Sphere: Riots, Class and Impact
Social Science in the Public Sphere: Riots, Class and Impact
LSEImpactblog
 
PR Demystified: How to Secure Positive Media Attention for Your Museum
 PR Demystified: How to Secure Positive Media Attention for Your Museum  PR Demystified: How to Secure Positive Media Attention for Your Museum
PR Demystified: How to Secure Positive Media Attention for Your Museum
West Muse
 
COMM 102 Mass Media & Society Term Paper Guidelines
 COMM 102  Mass Media & Society Term Paper Guidelines  COMM 102  Mass Media & Society Term Paper Guidelines
COMM 102 Mass Media & Society Term Paper Guidelines
MargaritoWhitt221
 
Prueba de adelanto de inglés 2014 2ºbd[1]
Prueba de adelanto de inglés 2014 2ºbd[1]Prueba de adelanto de inglés 2014 2ºbd[1]
Prueba de adelanto de inglés 2014 2ºbd[1]
Gabriela Zazpe Fernández
 
A changing media landscape
A changing media landscapeA changing media landscape
A changing media landscape
Creativevenue
 
Essay On Water Resources Management In 500 Words
Essay On Water Resources Management In 500 WordsEssay On Water Resources Management In 500 Words
Essay On Water Resources Management In 500 Words
Jackie Rojas
 
Michael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project DesignMichael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project Design
Alice Sheppard
 
Social media for journalists
Social media for journalistsSocial media for journalists
Social media for journalists
Micke Hindsberg
 
Com346 grossology case presentation
Com346 grossology case presentationCom346 grossology case presentation
Com346 grossology case presentation
Weston Suggs
 
Com346 grossology case presentation
Com346 grossology case presentationCom346 grossology case presentation
Com346 grossology case presentation
Weston Suggs
 
Genomics.entrepreneurship@UBC Social Media Workshop
Genomics.entrepreneurship@UBC Social Media WorkshopGenomics.entrepreneurship@UBC Social Media Workshop
Genomics.entrepreneurship@UBC Social Media Workshop
Ben Paylor
 
Handout: Resources for Managing Misinformation (2021)
Handout: Resources for Managing Misinformation (2021)Handout: Resources for Managing Misinformation (2021)
Handout: Resources for Managing Misinformation (2021)
Damian Radcliffe
 
Iof Conf 2010 Session Slides
Iof Conf 2010 Session SlidesIof Conf 2010 Session Slides
Iof Conf 2010 Session Slides
JasonPotts
 
John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...
John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...
John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...
SeriousGamesAssoc
 
Climate Change in the Media: Where have we been and where are we headed?
Climate Change in the Media: Where have we been and where are we headed?Climate Change in the Media: Where have we been and where are we headed?
Climate Change in the Media: Where have we been and where are we headed?
Mike Schäfer
 
Science & Technology Communication
Science & Technology CommunicationScience & Technology Communication
Social Media and You: Sharing the Gospel (LDS target audience)
Social Media and You: Sharing the Gospel (LDS target audience)Social Media and You: Sharing the Gospel (LDS target audience)
Social Media and You: Sharing the Gospel (LDS target audience)
Doug B
 
Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
Dan McMullan - Amaze PR @ Modern History Attractions Update 2011Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
industrialpowerhouse
 
Tips for scientists dealing with the media
Tips for scientists dealing with the mediaTips for scientists dealing with the media
Tips for scientists dealing with the media
DrCameronWebb
 
Communication for Wildlife Conservation
Communication for Wildlife ConservationCommunication for Wildlife Conservation
Communication for Wildlife Conservation
Dr.Shubhalaxmi Vaylure
 

Similar to Citizen science oxford jul14 v final (20)

Social Science in the Public Sphere: Riots, Class and Impact
Social Science in the Public Sphere: Riots, Class and ImpactSocial Science in the Public Sphere: Riots, Class and Impact
Social Science in the Public Sphere: Riots, Class and Impact
 
PR Demystified: How to Secure Positive Media Attention for Your Museum
 PR Demystified: How to Secure Positive Media Attention for Your Museum  PR Demystified: How to Secure Positive Media Attention for Your Museum
PR Demystified: How to Secure Positive Media Attention for Your Museum
 
COMM 102 Mass Media & Society Term Paper Guidelines
 COMM 102  Mass Media & Society Term Paper Guidelines  COMM 102  Mass Media & Society Term Paper Guidelines
COMM 102 Mass Media & Society Term Paper Guidelines
 
Prueba de adelanto de inglés 2014 2ºbd[1]
Prueba de adelanto de inglés 2014 2ºbd[1]Prueba de adelanto de inglés 2014 2ºbd[1]
Prueba de adelanto de inglés 2014 2ºbd[1]
 
A changing media landscape
A changing media landscapeA changing media landscape
A changing media landscape
 
Essay On Water Resources Management In 500 Words
Essay On Water Resources Management In 500 WordsEssay On Water Resources Management In 500 Words
Essay On Water Resources Management In 500 Words
 
Michael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project DesignMichael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project Design
 
Social media for journalists
Social media for journalistsSocial media for journalists
Social media for journalists
 
Com346 grossology case presentation
Com346 grossology case presentationCom346 grossology case presentation
Com346 grossology case presentation
 
Com346 grossology case presentation
Com346 grossology case presentationCom346 grossology case presentation
Com346 grossology case presentation
 
Genomics.entrepreneurship@UBC Social Media Workshop
Genomics.entrepreneurship@UBC Social Media WorkshopGenomics.entrepreneurship@UBC Social Media Workshop
Genomics.entrepreneurship@UBC Social Media Workshop
 
Handout: Resources for Managing Misinformation (2021)
Handout: Resources for Managing Misinformation (2021)Handout: Resources for Managing Misinformation (2021)
Handout: Resources for Managing Misinformation (2021)
 
Iof Conf 2010 Session Slides
Iof Conf 2010 Session SlidesIof Conf 2010 Session Slides
Iof Conf 2010 Session Slides
 
John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...
John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...
John A. Pollock - How People Learn: Stories from Transmedia for STEM and Heal...
 
Climate Change in the Media: Where have we been and where are we headed?
Climate Change in the Media: Where have we been and where are we headed?Climate Change in the Media: Where have we been and where are we headed?
Climate Change in the Media: Where have we been and where are we headed?
 
Science & Technology Communication
Science & Technology CommunicationScience & Technology Communication
Science & Technology Communication
 
Social Media and You: Sharing the Gospel (LDS target audience)
Social Media and You: Sharing the Gospel (LDS target audience)Social Media and You: Sharing the Gospel (LDS target audience)
Social Media and You: Sharing the Gospel (LDS target audience)
 
Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
Dan McMullan - Amaze PR @ Modern History Attractions Update 2011Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
Dan McMullan - Amaze PR @ Modern History Attractions Update 2011
 
Tips for scientists dealing with the media
Tips for scientists dealing with the mediaTips for scientists dealing with the media
Tips for scientists dealing with the media
 
Communication for Wildlife Conservation
Communication for Wildlife ConservationCommunication for Wildlife Conservation
Communication for Wildlife Conservation
 

More from UK Centre for Ecology & Hydrology

National Honey Monitoring Scheme
National Honey Monitoring SchemeNational Honey Monitoring Scheme
National Honey Monitoring Scheme
UK Centre for Ecology & Hydrology
 
Progress in flood forecasting across Britain from advances in hydrological mo...
Progress in flood forecasting across Britain from advances in hydrological mo...Progress in flood forecasting across Britain from advances in hydrological mo...
Progress in flood forecasting across Britain from advances in hydrological mo...
UK Centre for Ecology & Hydrology
 
Non-monetary values and ecosystem services in the Celtic Seas
Non-monetary values and ecosystem services in the Celtic SeasNon-monetary values and ecosystem services in the Celtic Seas
Non-monetary values and ecosystem services in the Celtic Seas
UK Centre for Ecology & Hydrology
 
Inspiring collaborations: sharing information on invasive non-native species ...
Inspiring collaborations: sharing information on invasive non-native species ...Inspiring collaborations: sharing information on invasive non-native species ...
Inspiring collaborations: sharing information on invasive non-native species ...
UK Centre for Ecology & Hydrology
 
Prof David Fowler FRS presentation on environmental quality
Prof David Fowler FRS presentation on environmental qualityProf David Fowler FRS presentation on environmental quality
Prof David Fowler FRS presentation on environmental quality
UK Centre for Ecology & Hydrology
 
Habitat Creation and Management for Pollinators: the Science Behind the Guide
Habitat Creation and Management for Pollinators:  the Science Behind the GuideHabitat Creation and Management for Pollinators:  the Science Behind the Guide
Habitat Creation and Management for Pollinators: the Science Behind the Guide
UK Centre for Ecology & Hydrology
 
Why be concerned about chemicals in the environment
Why be concerned about chemicals in the environmentWhy be concerned about chemicals in the environment
Why be concerned about chemicals in the environment
UK Centre for Ecology & Hydrology
 
World Water Congress 2015 Special Session 4 outline
World Water Congress 2015 Special Session 4 outlineWorld Water Congress 2015 Special Session 4 outline
World Water Congress 2015 Special Session 4 outline
UK Centre for Ecology & Hydrology
 

More from UK Centre for Ecology & Hydrology (8)

National Honey Monitoring Scheme
National Honey Monitoring SchemeNational Honey Monitoring Scheme
National Honey Monitoring Scheme
 
Progress in flood forecasting across Britain from advances in hydrological mo...
Progress in flood forecasting across Britain from advances in hydrological mo...Progress in flood forecasting across Britain from advances in hydrological mo...
Progress in flood forecasting across Britain from advances in hydrological mo...
 
Non-monetary values and ecosystem services in the Celtic Seas
Non-monetary values and ecosystem services in the Celtic SeasNon-monetary values and ecosystem services in the Celtic Seas
Non-monetary values and ecosystem services in the Celtic Seas
 
Inspiring collaborations: sharing information on invasive non-native species ...
Inspiring collaborations: sharing information on invasive non-native species ...Inspiring collaborations: sharing information on invasive non-native species ...
Inspiring collaborations: sharing information on invasive non-native species ...
 
Prof David Fowler FRS presentation on environmental quality
Prof David Fowler FRS presentation on environmental qualityProf David Fowler FRS presentation on environmental quality
Prof David Fowler FRS presentation on environmental quality
 
Habitat Creation and Management for Pollinators: the Science Behind the Guide
Habitat Creation and Management for Pollinators:  the Science Behind the GuideHabitat Creation and Management for Pollinators:  the Science Behind the Guide
Habitat Creation and Management for Pollinators: the Science Behind the Guide
 
Why be concerned about chemicals in the environment
Why be concerned about chemicals in the environmentWhy be concerned about chemicals in the environment
Why be concerned about chemicals in the environment
 
World Water Congress 2015 Special Session 4 outline
World Water Congress 2015 Special Session 4 outlineWorld Water Congress 2015 Special Session 4 outline
World Water Congress 2015 Special Session 4 outline
 

Recently uploaded

The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 

Recently uploaded (20)

The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 

Citizen science oxford jul14 v final

  • 1. Action through media engagement Barnaby Smith Media Relations Manager Centre for Ecology & Hydrology
  • 2. A brief history: The Centre for Ecology & Hydrology, the media and “citizen science” With lessons learnt on the way…
  • 3. Springwatch 2005 People across the UK were asked to record the arrival of spring in their neighbourhood, by noting arrival dates, Bumblebees, Peacock butterflies, the 7-spot ladybird and the Swift. The largest such one-off survey in the world (at that time).
  • 4. 2005 - The early years
  • 5. 2009 - Becoming famous (for 15 mins) 'Ladybird, ladybird: Unravelling the story of an alien invader' Royal Society Summer Science Exhibition 2009 Lots of Press coverage: On the day most of the press coverage occurred, 30 June, www.harlequin- survey.org received over 5000 visitors, a 20-fold increase from normal visitor numbers.
  • 6. Lessons learnt (1) – media engagement • Take advantage of every opportunity (and follow up) • Reply immediately to journalists • Don’t be scared of live TV and radio (although being a little nervous helps!) • Don’t take things personally (e.g. when dropped/misquoted) • Have a plan (even if you have to change it!)
  • 7. 2010 - BBC Breathing places
  • 8. 2011 – “citizen science arrives at CEH” First mention of “citizen science” on our website 18 May 2011
  • 9. 2012 – On the farm
  • 11. Lessons learnt (2) • Work out what success is (and stick to the definition) • Be proactive (but not pushy) • Be flexible (but use your resources and time wisely) • Be creative (but recognise some things works and some things don’t)
  • 13. #brc50 - BBC online
  • 14. #brc50 –BBC Online – the headline
  • 15. 2014 - Big Bumblebee Discovery
  • 17. Lessons learnt (3) • Think about your audience(s) - what do you want to achieve • Take care of your ‘citizens’ (it’s their time and you should act responsibly) • Remember the ‘human’ element (to engage media and wider public) • (most of…) the media will believe what you tell them – so be careful how you use this power!
  • 18. WHY BOTHER TO ENGAGE WITH THE MEDIA? BECAUSE IT’S A GREAT WAY TO REACH OUT TO CITIZEN SCIENTISTS
  • 20. Questions? With thanks to Helen Roy, Michael Pocock, many CEH scientists past and present, all our partners, the funding agencies and of course…the tens of thousands of citizens who have participated in the projects over the years