Cisco Kinetic. Раскрывая ценность данных

Cisco Kinetic
Раскрывая ценность данных
Олег Саенко
osaenko@cisco.com
ноябрь 2017

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Цифровая экономика
Полномаштабное проникновение технологий
• новые бизнес-модели
• взрывное увеличение цифровых данных - промышленный интернет вещей
• новые технологии связи и коммуникаций
• новые технологии обработки и анализа данных
Потенциальный экономический эффект от цифровизации экономики России
увеличит ВВП страны к 2025 году от 19 до 34% общего ожидаемого роста
ВВП*.
* Отчет McKinsey “Цифровая Россия: Новая реальность” (июль 2017)

Цифровая трансформация
Появление цифровых игроков кардинально меняет рынки
Digital Vortex. Global Center for Digital Business Transformation (DBT Center), an IMD and Cisco initiative. 2015

Данные IoT нужно обрабатывать для снижения
затрат, повышения производительности
McKinsey & Company "The Internet of Things: Mapping the Value Beyond the Hype."
Большая часть данных IoT не используется. Например, на
буровой платформе используется только 1% данных от 30,000
датчиков. На текущий момент данные используются в
основном для контроля режимов работы, но не для
предсказаний и/или оптимизации процессов.

Компании хотят извлечь пользу
из существующих данных
IoT экспоненциально увеличивает
объем и тип данных

App
App
App
App
App
Для получения пользы от данных

Источники данных и приложения
App
App
App
App
App
App
App
App
AppApp

Проблемы
App
App
App
App
App
App
App
App
AppApp
Сложность подключения, обеспечение безопасности и управления
устройствами
Множество данных остаются внутри его источника
Гибкость для вычисления данных на границе сети, в ЦОДе и/или в облаке
Отсутствие программируемого способа передачи «right data to right apps at right
time»
Нет контроля доступа и защиты данных

App
Нужно соответствующее решение
AppApp
App
App
App
App
App
AppApp
Intent-Based Network + Cisco Jasper
Networking

Sensors /
Endpoint
Cloud /
Applications
Gateways
with fog compute
Enterprise
Data Centers
Routing & Switching
with Fog Compute
Cisco IoT network fabric
Cisco Networking & Cisco Data Center

Но проблемы еще остаются…
IoT Network Fabric
Решается за счет
IoT Data Fabric
Сложность подключения, обеспечение
безопасности и управления устройствами
Гибкость для вычисления данных на
границе сети, в ЦОДе и/или в облаке
Множество данных остаются внутри его
источника
Отсутствие программируемого способа
передачи «right data to right apps at right
time»
Нет контроля доступа и защиты данных

Cisco IoT Data Fabric
App
App
App
App
App
App
App
App
AppApp
extracts data, computes data, and moves data

Sensors /
Endpoint
Cloud /
Applications
Gateways
with Fog Compute
Enterprise
Data Centers
Routing & Switching
with Fog Compute
Cisco Kinetic Platform
Cisco Kinetic – это программная платформа работающая на уровне устроств (Edge), узлов
обработки данных (Fog node), в ЦОДе и облаке.

IoT Data Fabric
Cisco Kinetic Platform

IoT Data Fabric
Cisco Kinetic + Cisco Networking
Networking

IoT Data Fabric
Cisco IoT
Networking
Cisco
IoT Threat
Defense

Комбинация технологий Cisco решает все задачи
Сложность подключения, обеспечение
безопасности и управления
устройствами
Гибкость для вычисления данных на
границе сети, в ЦОДе и/или в облаке
Множество данных остаются внутри
его источника
Отсутствие программируемого способа
передачи «right data to right apps at right
time»
Нет контроля доступа и защиты
данных
Надежное и безопасное подключение
всех устройств
Обработка данных там, где
необходимо
Возможность извлечь все данных и
передать для нужного приложения
Возможность настроить передачу
данных нужному приложению вовремя
Защита данных на основе политик
доступа

Платформа Cisco Kinetic
Вертикаль
Направление
Cisco Kinetic
for Cities
Cisco Kinetic
for Manufacturing
Cisco Kinetic
for Oil & Gas
Cisco Kinetic
for Retail
Cisco Kinetic for
Transportation
Lighting Connected Machine
(OEM, Factory Owner)
Connected Rig
Connected Fleet
(Technical Services,
First Responder)
Retail Site Monitoring
Parking
Equipment Health
Monitoring
Connected Oil Well Connected Roadway
Sports &
Entertainment
(concessions)
Urban Mobility
(Traffic Analytics, Crowd Analytics)
Energy Monitoring Connected Refinery
Environment Track & Trace (RTLS)
Safety & Security

Cisco Kinetic for
Manufacturing:
Energy
Monitoring

Cisco Kinetic for Manufacturing: Energy Monitoring
Cisco Kinetic combined with partner sensors allows manufacturers to monitor energy consumption in real-time with
functional granularity to reduce energy cost, improve operations and meet sustainability goals
Cisco
• Cisco Kinetic
• Cisco IE
Partner
• Partner sensors
• Buy team: Plant manager,
sustainability team, IoT innovation
• Factory energy saving initiatives
• New plant/line  green factory
• Proactively monitor energy consumption to
identify areas of energy cost reduction
• View of resource consumption by process
• Improve overall equipment effectiveness
• Reduce environmental impact
• Average 18% saving in energy
(resource) consumption
• Improved operations
• Simplified sustainability reporting
(CSR)
Architecture Capabilities Products
• Real-time monitoring
of energy usage
• Drill-down view by
process, product
family and items
• Alert staff to potential
issues before they
occur
Buying Events Business Needs Business Outcomes

desired reduction in energy use
18%
Energy Optimization in Manufacturing
Data source: Ovum, Navigant Research, ABB, Gartner, SCM World/Cisco “Smart
Manufacturing & the Internet of Things 2015” survey
global industrial energy
management revenue by 2024$35.6B
of manufacturers say that
energy efficiency is a
critical success factor
77%
of manufacturers that invested in
energy management reported
ROI of two years or less
80%

PAST: Single Energy
Measurement per
facility
Customer Situation
• Lack of granular visibility of energy consumption
(areas, lines, load type, equipment)
• Lack of optimization plan to reduce energy cost
• Recent environmental regulations require proof of
compliance
Customer Goals
• Report energy usage (& cost, margin) by product
• Implement energy reduction policies, e.g avoid peak
power pricing
• Insight for better efficiency (equipment & process)
• Lower carbon foot print, meet CSR goals
A Customer Example
Initial Business Outcomes
• Over 18% savings in energy consumption
• $1M+ savings per factory per year
Energy Monitoring
Monitor
by Factory
Areas
Monitor
by Product
Lines
Monitor
by Load
Types
Factory Plant---Floor 1
Energy consumption view with
granularity to drive optimization
PAST: Single Energy
Measurement per facility

• Real-time visibility
• Policy automation to improve energy
optimization: identify leaks, inefficient machines,
peak loads
• Easy-to-use, accurate cost reporting for
compliance
• Simplified deployment
Capabilities
Solution Benefits
• Real-time monitoring of energy consumption
• Consumption data by machine, line, area and
building
• Automated policy to notify factory staff potential
about peak power or issues before they occur
Energy Monitoring Solution
Cisco Kinetic
Equipment
Power
Meters
Nitrogen
Flow
Meters
Compressed
Air Flow
Meters
Thermal
Sensors
Cisco Kinetic
Edge and Fog
Processing
Secure Data Delivery
Manufacturing workflow apps
API
Data Capture &
Normalization

Gateway Single Phase
Electricity Meter
Three Phase
Electricity Meter
Vortex Flow
Meter
Doppler Flow
Meter
Thermal
Sensors
Electricity meters
Flow meters
Thermal sensors
Meter Types
Currently available in US and Canada. Available in
EMEA, Asia, Mexico, Malaysia in FY18.
Partner Sensors
SolutionsPlus Products

1
2 3 4
Energy Monitoring Dashboard
1. Summary Dashboard
2. By Function Area
3. By Product Line
4. Alert Overview
2. By Function Area
3. By Product Line
4. Alert Overview
1
2 3 4
2. By Function Area
3. By Product, Load
4. Real-time alert

Cisco Kinetic for
Manufacturing:
Equipment
Health
Monitoring

Cisco Kinetic for Manufacturing: Equipment Health Monitoring
Cisco
• Cisco Kinetic
• Cisco IE switch
• Cisco Factory Network
Partner
• Panduit sensors
• New factory
• New equipment
• IoT adoption project for existing site
• Proactively monitor equipment health
• Reduce unplanned downtime
• Increase productivity
• Optimize equipment uptime – 1 min
can be $20k ($1.7M / med factory)
• Identify optimal equipment
configurations
• Improve operations
• Real-time visibility of
equipment state and
condition
• Condition triggered
alerts and actions
• Simplified cloud
deployment
Cisco Kinetic combined with third-party sensors gives Manufacturers the ability to monitor real time machines,
conveyers, and drives for reduced downtime + improved operational visibility

Reduction in
Defects
49%
Reduced
Downtime
48%
OEE
Improvement
16%
Improved
Inventory
35%
Reduction in
Energy Use
18%
New Product
Introduction
23%
Source: SCM World/Cisco “Smart Manufacturing & the Internet of Things 2015” survey of 400
Manufacturing Business Line Executives and Plant Managers across 17 vertical industries.
Industry Focus Areas and Goals

Challenges and Opportunity
Equipment Health Monitoring in Manufacturing
Data source: Ovum, Business Insider, McKinsey
IoT devices are projected to be in
use in manufacturing by 2020923M
Of manufacturing operations will
be IoT enabled by 202545-50%
Average production loss due to
downtime in manufacturing5-20%
Cost of 1 hour of unexpected
stoppage in auto manufacturing$1.3M
Improvement in productivity from
implementing IoT technologies10-25%

Customer Situation
• Heavy reliance on motorized equipment
• Vibration frequency anomalies and Amp spikes
indicate motor issues
• But little/no visibility into equipment health
• Unplanned downtime is costly
Customer Goals
• Improve visibility into equipment health
• Start with most used equipment, expand visibility
across entire plant
• Improve incident response time
• Decrease unplanned downtime
• Increase productivity
• Reduce losses/costs
A Customer Example Equipment Health Monitoring
Manually monitoring equipment health
is time-consuming and expensive
One piece of
malfunctioning equipment
can halt the entire process
Inefficient operations
impact production
Initial Business Outcomes
• Improved overall equipment effectiveness
• Reduced downtime

Equipment Health
Monitoring Solution
• Enables steps toward predictive maintenance
• Improved issue response time
• Simplified deployment and meter deployment
Capabilities
Solution Benefits
• Real-time monitoring of equipment state and
condition
• Easy to read trending data
• Automated policy to notify factory staff potential
issues before they occur
Vibration
Sensors
Power
Sensors
Pressure
Sensors
PLCs
Cisco
Factory
Network
Data Capture &
Normalization
Cisco Kinetic
Manufacturing workflow apps
API

Equipment Health Monitoring Dashboard
Equipment
Pressure Level
Notify when
threshold exceeded
Vibration Trend
Notify when
threshold exceeded
Equipment Power
Consumption
Notify when
threshold exceeded

Temperature sensor
Vibration sensor
Pressure sensor
Amp sensor
900MHz wireless sensors
Partner Sensors
Currently available in US and Canada. Available in
EMEA, Japan, Asia in FY18.

Challenges
• Unplanned equipment outages impact production
• Manual, scheduled equipment monitoring costly and time-consuming
• Need visibility into health of all equipment on the floor
Solution
• Sensors to measure vibration, energy consumption, pressure
• Cisco secure networking to backhaul data via cloud to Cisco Kinetic
• Single-pane-of-glass reporting with actionable insights
• Automated notifications based on pre-defined conditions
Business Outcomes
• Improved overall equipment effectiveness
• Reduced downtime
• Increased factory production
Case Study – Large Auto Manufacturer

Cisco Kinetic for
Manufacturing:
Connected
Machine

Cisco Kinetic for Manufacturing: Connected Machine
Cisco
• Cisco Kinetic
• Cisco IE 4000 & IOX
• Cisco UCS-C220
Partner
• MTConnect
• MTConnect enabled
machines w/ adapters
• New Product Introduction/re-tooling
• New Customer Contracts
• Flexible Manufacturing initiatives
• Cost and Efficiency Initiatives
• Machine visibility
• Accurate Job Costing
• OEE and Efficiency
• Predictive Maintenance
• Process Optimization
• Increased machine utilization
• Longer Tool Life
• Reduced unplanned outages
• Higher productivity
• Lower losses, higher quality
• Real-time monitoring
of machine state
• Data extract,
normalize, and
distribution
• Real time analysis and
visualization

Increase in efficiency occurs on average
with a connected machine strategy7%
IoT Opportunity
Connected Machine in Manufacturing
of CNC machine operations in Aerospace
are manually operated90%
of machines in manufacturing are
not connected or monitored90%
CNC Machines represent just one
segment of the machine market5M

Reduction in
Defects
49%
Reduced
Downtime
48%
OEE
Improvement
16%
Improved
Inventory
35%
Reduction in
Energy Use
18%
New Product
Introduction
23%
Source: SCM World/Cisco “Smart Manufacturing & the Internet of Things 2015” survey of 400
Manufacturing Business Line Executives and Plant Managers across 17 vertical industries.
Survey of Customer Considerations

• Real-time and historical visibility
• Helps IT scale to manage explosion in data
• More accurate job costing Planned vs. actual load
• Elimination of paper, and labor associated with
manual data collection.
Capabilities
Solution Benefits
• Data Extraction from Machine using MTConnect
• Machine Security, NC Program Security
• Data Distribution via ODBC, JDBC, AMQP, MQTT
• Secure File Transfer for NC programs
• Support for 3rd party dashboards for real time and
historical visualization
Connected Machine Solution
Cisco Kinetic
FanucMazak Makino
Cisco Kinetic
Edge and Fog
Processing
BI Reporting
Data Capture &
Normalization
OEE
Analytics
MES
DNC Local
Applications
OEM1
Cloud
ERP
AnalyticsCustom Apps
OEM2
Cloud
Cisco Kinetic
Cloud
Factory

Actionable Insight: Real Time and Historical
Real Time view of Machine Behavior
Spindle Speed, Execution State, Vibration
Actual Dashboard
Historical view on machine utilization
Sample Dashboard wireframe

Software Components
Cisco Kinetic
Provides data extraction, normalization and distribution. Preserves data
structure of MTConnect, while supporting flexible data consumption
methods and applications.
Cisco IOx
Combines IoT application execution within the fog, secure connectivity,
and services for rapid integration with IoT sensors and the cloud.
MTConnect Agent
Manufacturing technical standard to retrieve process information from
numerically controlled machine tools
Machine Adapter
Software
Converts machine data into MTConnect format.
Cisco Identity
Services Engine
Provides secure asset visibility and control. Enables IE 4000 to act as
sensory, authorization and enforcement point in a machine operations
context.
Secure File Transfer
1.0
Stand alone micro-service utility designed to run on IE 4000 to enable
secure movement of sensitive files, like CNC control software.

Hardware Components
Cisco IE 4000
(Required) High-performance industrial switch and fog node. Provides
edge compute to support distributed micro services.
Cisco Unified
Computing System
(UCS) C220-M
(Required) Single-rack, enterprise-class server that is properly sized as
the compute platform for the Connected Machine solution.
Cisco ASA Fire-
POWER w/ NG IPS
(Optional) Provides stateful firewall, access control, threat detection, and
application inspection and filtering.
Cisco Industrial
Ethernet (IE) 5000
(Optional) Rack-mounted, fan-less, ruggedized aggregation switch.

Cisco Kinetic for Oil
& Gas: Connected
Refinery

Cisco Kinetic for Oil & Gas: Refinery Gas Monitoring
Cisco:
• Cisco Kinetic
• Cisco UCS
• Cisco WAPs, WLC, MSE
Partner:
• Industrial Scientific &
Honeywell gas detectors
• Refinery turnaround
• Employee safety
• Cost optimization
• IoT adoption project
• Improve ‘on the job’ wrench time
• Improve employee safety
• Compliance and regulatory needs
• Improved operational efficiencies
• Safety improvements
• Reduced non-productive time
gas detection and
personnel location
alerts and actions
• Historical analysis
for process
optimization

Cisco Kinetic for Oil & Gas: Refinery Equipment Health
• Refinery turnaround
• Optimization projects
• Cost saving projects
• IIoT adoption projects
• Proactively monitor equipment health
• Prevent downtime
• Preventive maintenance
• Improved asset uptime and
performance
Cisco:
• Cisco Kinetic
• Cisco UCS
• Cisco WAPs, WLC,
MSE
Partner:
• Wireless equipment
sensors
• OPC server
• Real-time equipment
health visibility
alerts and actions
• Simplified dashboard
• Historical data for
optimization services

Global gas detection market will expand from
$3.4B in 2015 to $5.6B by 2024, a 5.6% CAGR5.6%
IoT Opportunity
Connected Refinery
Data sources: Business Insider, Deloitte, Research & Markets, Control Engineering
A refinery valve monitoring project reduced customer
hydrocarbon losses by $3 million annually. The
project paid for itself in five months, with an
estimated ROI of 271% annualized over 20 years
77%
Over the next 3-5 years, 62% of oil and gas
executives worldwide say they will invest
more than they currently do in digital62%
Unscheduled refinery shutdowns in the U.S.
alone costs customer 5% of their total
production, or $20 billion per year$20B

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Data sources: Refining and Petrochemical Benchmarks, API, Solomon, OSHA, HIS, Emerson
Main Downstream Objectives: Workforce Mobility and productivity + Condition-based maintenance + Security + Personnel Safety + Automation
IoT Impact in the Process Industry
Improving safety, reliability and operational efficiency

• Operational cost savings: Elimination of significant
gas testing effort for hot work.
• Time savings: Removal of gas testing activities
results in higher wrench time for contractors.
• Safety: Allow tracking of individuals, especially
during Turnaround,
• Quantifiable benefit: Annual $1.4M based on
reduction of time keepers, contractor productivity
improvement and early start of hot work
Capabilities
Solution Benefits
• Mobile 4-way gas detectors for engineers, combined
with fixed location detectors
• Wireless personnel location tracking
• Real-time gas monitoring and detection risk map
viewable by operations, maintenance, and safety
teams
• Historical analysis for gas leak prediction and
automated evacuation route planning
Gas Detection Solution
Cisco Kinetic Connected Refinery Architecture

• Improved Uptime: Prevent equipment issues
before they occur
• Improved Performance: Optimized parameters
lead to better asset operations
• Quantifiable benefit: Annual $1.5M due to
performance monitoring, process condition
optimization and predictive maintenance
Capabilities
Solution Benefits
• Sensors deployed on key equipment transmitting
process data
• Real time edge processing and forwarding of
critical data
• Unified centralized dashboard for data analytics
and data visualization for different manufacturers
or protocols.
Equipment Health Solution
Cisco Kinetic Connected Refinery Architecture

Real-time Site Monitoring Dashboard
Gas Detection & Monitoring
Real time gas
detection alerts
Historical
information
Individual gas
sensors drill
down information
Real time location
personnel
tracking

Site piping and
valve map
Valve Alignment Status
Site piping and
valve map
Real time valve
position status

Equipment Health Monitoring
Equipment health
statistics
Equipment health
overview
Visual equipment
performance data
Real time alerts

Partner Sensors
Gas Detection
Portable Gas Detectors
Industrial Scientific
Portable Gas Detector
Honeywell Portable
Gas Detector

wireless sensors
Partner Sensors
Equipment Health
1440 Wireless
Sensor Gateway
Emerson Rosemount
Vibration Sensor
Emerson Rosemount
Pressure Sensor
Emerson Rosemount
Temperature Sensor
Wireless Sensor Gateway
Wireless Vibration Sensor
Wireless Temperature Sensor
Wireless Pressure Sensor

Cisco Kinetic for
Retail: Retail Site
Monitoring

Cisco Kinetic for Retail: Remote Store Monitoring
Cisco
• Cisco Kinetic
• Cisco IR 829 & IOX
Partner
• Panduit sensors
• New Store
• Refurbished Store
• Expansion into new markets
• IoT adoption project
• Proactively monitor equipment status
• Efficiently monitor restroom usage (eliminate manual
check lists)
• Proactively monitor drink (coffee, fountain drink) levels
• Get visibility into traffic flow
• Improved operations
• Increased sales
• Enhanced customer satisfaction
• Reduced losses
• Reduced repair costs
store assets
alerts and actions
• Simplified cloud
deployment
Cisco Kinetic combined with partner sensors allows retailers to monitor asset status and usage to help improve
operations, reduce losses, and improve customer satisfaction

• Policy automation to improve operation
efficiency and customer experience with faster
resolution time
• Simplified cloud deployment and sensor
deployment
API
Wi-Fi
Access
Point
Gateway
Beverage
Cooler
Beer Cave
Door Sensors
Hot and Cold
Cooler
Temp
Sensors
Freezer
Door
And Temp
Sensors
Equipment
Power
Sensors
Ultra Sonic
Beverage
Syrup and
CO2
Sensors
Network Infrastructure
Cisco 829 Router 3G/LTE
Cisco Kinetic
Capabilities
Solution Benefits
• Real-time monitoring of store assets: cooler and
freezer temp, restroom door access, beverage
syrup levels, hot and cold food
• Automated policy to notify store staff potential
issues before they occur
Retail Site Monitoring
Solution

ABC Quick Mart 1202

Temp sensor
Door contact sensor
Bubble syrup sensor
CO2 PSI sensor
Amp sensor
900Mhz wireless sensors
Partner Sensors
Currently available in US and Canada.

Cisco Kinetic for
Cities:
Connected City

Cisco Kinetic for Cities
• New infra (eg lighting) projects
• Green / Citizen safety project
• Opex optimization project
• Digitization/IoT Pilot/Project
• Reduce operating costs
• Improve citizen health and safety
• Increase revenue capture
• 70-80% lower energy costs
• Improved safety via video analytics &
better response times
• Improved air quality
• Improved visibility into city ops
• Real-time visibility on
city services (lighting,
trash, traffic, etc.)
• New citizen services
for better experiences
• Simplified deployment
Cisco
• Cisco Kinetic
• Cisco IR, CGR, IE,
Meraki, Video
Surveillance
Partner
• Sensors: Light,
parking, security S+

A Global Smart Cities Urban Services Industry Is
Emerging
Key Drivers
Economic, Social and Environmental Sustainability
Citizen Services – Improved quality of life,
enhanced living experience, and improved safety
and security
City Infrastructure – Improving experiences and
productivity for Citizen
Government Services – Agency and employee
productivity, cost reduction and Citizen focus
$39B
Water
Management
$62B
Video
Surveillance
$22B
Smart
Lighting
$41B
Smart
Parking
$18B
Traffic
$1.9T
Open Data/
Killer Apps
$3 Trillion
New Urban Services Industry
…Offering Substantial Revenue-generation and Cost-savings Opportunities

Challenges in Smart Cities
Expensive and Complex Digitization in Cities
Safety &
Security
Traffic and
Crowd Mgmt.Lighting Parking Environment
Vertically
Integrated
Sensors
Fragmented
Application
Eco System
No
Standardization
Across Sensors
Lack of Cross
Domain Data and
Information Sharing

Cisco Kinetics for Cities
Cisco Smart+Connected™ Digital Network Architecture
PARTNER APPLICATIONS AND URBAN SERVICES
Secure Device ConnectivityDigital Network Architecture
Edge
Analytics
Partner Sensors / Devices and City Data Sources
Internet Wireless Wired Cellular
• Aggregates multiple sensors
within a domain
• Normalize sensor data to vertical
data models
• Digital Model for the City
Aggregates Multiple Sensor
• Enable cross domain contextual
control (relation between outdoor
lighting & crime)
• Enable process automation
through policies
• Contextual Data Model
Cross Domain Information
• Expose APIs for local and global
ISVs Applications
• Secure Key Management
• Fine grained - Role based access
control
Open Ecosystem
Service Management Policy Automation Data Engine
Device and Data Connectors
City API
Cisco
Kinetic
for Cities
Cisco Kinetic for Cities – What it does

Cisco Kinetic for Cities Solution Architecture
City
Assets
City ERP
GIS
Asset
Management
Tax
Vehicle
Database
City
Database
Smart City Real Time
Engine & Time Series
Data Engine
(Data and Control Aggregation, Data
Normalization and Storage, City Digital
Models, Urban Services APIs)
Support Services
(User Management, ID Mgmt., Role
Based Access Control, Business
Services Portal)
API Management
Urban Services APIs
Vertical Applications
(Parking, Lighting, Urban
Mobility, Environment, Safety,
Waste, Water, etc.)
Business Intelligence
(Reporting, Analytics,
Dashboards)
Integration Services (ESB)
Citizen Apps, Enforcement
Apps, Context Aware
Location Services
Kinetic for Cities
Dashboard
Other Smart
City Platforms
Emergency
Services
Email and SMS
Gateway
Payment
Gateway
Street
Lighting
Safety and
Security
EnvironmentWasteParkingWater TrafficPeople
Internet
DataIntegrationFramework
Non IOT

City Layer
Street Layer
Smart City IoT Network Reference Architecture
Internet Service Layer DATA CENTER
LAYER
Netsense, Fastprk
Internet Cloud
Internet
Inside-City
Inside
Inside-
Gateway
ASA Cluster +
SourceFire
Nexus 5672 UP
SFP/fiber
Root AP
Access
Point
Mesh
AP
IW3700 only
Street
Lighting
LPR/FR,
Video Analytics
P
Parking People
Flex Connect +
Bridged Mode
LoRa Sensors
IR829
Smart Nodes
Root AP
Access
Point
IE 2K/3K/4K VS – 6930, 6400E
FR AXIS, 7030E
LPR 6500 PD
IR829
IW3700/1570
REP 200
IR910
Root AP
REP 300
Mesh AP
Root AP
Fastprk
Sensor
1 Gbps1 Gbps
2 G2 G
IE4K
IE4K
IE4K
REP 300
2 G2 G
ASR920ASR920
HSRP/VRRP
10 Gig Fiber (vPC – 80 Gig)
10 Gig Fiber
1 Gig Fiber
1Gig /100 MB Copper
CAT 4500 X
WLC 5508/8500
5520/8540
Virtualization and Other Apps
Video Surveillance -VSOM/VSMS
Video
Surveillance Client -
Operator/SASD
Cisco ACS
Certification
Server - MicrosoftCisco Prime
MSECPIPE (DHCP Server)
UCS Platform
FC/FCoE
vPC
Outside
City Data
Center
VPN Tunnel Site to
Site VPN
Inside-ISG
DHCP Server
SMS Gateway
Authentication/Policy
enforcement server
3rd party
Authentication
Server
ISG
SP NETWORK
Remote user
Smart City
Operations
Center

Starter Solution
Cisco Kinetic
CDP
(12 mo fix-term sub)
Parking app,
enforcement
app
certified 3rd party
sensors, gateway
Cisco Kinetic
CDP
Starter Solution
certified 3rd party
sensors with
managed services
Cisco & 3rd
party hardware
Starter Solution
Cisco Kinetic
CDP
certified 3rd party
air quality
sensors
Value Proposition
Cities: Lower cost of monitoring,
drive air quality compliance
Citizens: Visibility to local air
quality data
Environment
Value Proposition
Reduce crime (deterrence)
Increase collaboration
(common incident views
across agencies)
Safety & Security
Value Proposition
Cities: Lower opex (energy
reduction and fault detection)
Citizens: Improve safety
Outdoor Lighting
Value Proposition
Cities: Improve space
availability and
generate revenue
Citizen: Readily find parking
Parking
Cisco Kinetic
CDP
Starter Solution
Cisco UCS
Hardware
Video Cameras and
Video Analytics
Cisco Kinetic
CDP
Starter Solution
Cisco video cameras and
certified 3rd party traffic
analytics and sensors
Meraki wireless
APs, Location
analytics
Accelerate Adoption with Starter Solutions
Value Proposition
Allows traffic and crowd
analysis for congestion
monitoring and visibility
Urban Mobility
Traffic and Crowd
Cisco Kinetic for Cities Starter Solutions
• Start fast, grow over time
• Pre-selected technology partners & fixed components
• 2 weeks after physical install to tangible business value
• Hardware/SW/Services, Cisco and 3rd party, in a single package

Lighting

• Higher Asset Lifecycle
costs
• Lower Life Span
• Huge Maintenance Cost
Legacy Lighting
Outdoor Lighting Trends
• 20-30% incremental energy
savings
• 50% Maintenance savings
• Continuous, accurate
status and alerts
• Occupancy based real time
control
• Reports and REST APIs.
LED
Converged Lighting
Infrastructure
• 50% + Energy Savings
• Lower Lifecycle Cost
• 10+ Years Life span
• Reduced Maintenance
Cost

Lighting Starter Solution Use Cases
• Reduces energy usage by up to 80%
• Reduces maintenance costs by up to 50%
• Lowers light pollution and CO2 emissions
• LED Manufacturers
• Utilities
• Urban Service Providers & Telco Service
Providers
• System Integrators
• Reduce energy consumption and maintenance
• Improve citizen safety through enhanced
illumination
• Leverage existing network investment and
infrastructure for future solutions
Customer Goals
Customers
Solution Benefits
Light Control Node
Connected to LED
to control Light
illumination
Cisco Kinetic
for Cities
FAN: 6lowpan, ZigBee
WAN: Cellular, Ethernet, Wi-Fi Operator
Dashboard
Light
Management
App

Monitoring &
Control
Software based Lighting
control for all street lights
Full control
of manually configuring
your schedule
Monitoring of lighting
infrastructure and
automated alerts
Motion detection based
dynamic control &
grouping to maximize
energy savings & citizen
safety
Motion based
Control
Ambient light detection
dynamically dims lighting
to leverage natural light
to supplement lighting
solution
for maximum energy
savings
Daylight
Harvesting
Lighting Starter Solution Key Capabilities
Instantly see energy
savings, usage for all
lights under management
Real-time
Reporting

Cisco Kinetic for Cities Lighting Solution
High-Level Architecture – Starter solution
6lowpan
Cisco CGR 1240
or Cimcon
Gateway with
3G/LTE Backhaul
Apps
Light Management
Application
Operator Dashboard
Sensor Partner
Cloud
Sensor Partner
Cloud
Light Actuation and
Events
Light Actuation and
Events
Light Actuation and Events
Light Control Node
ZigBee
Tvilight Gateway
with 3G /Ethernet
/ WiFi Backhaul
Light Actuation and Events
Light Control Node

Lighting Starter Solution - Sensor Partners
Core Node with 6Lowpan(Cisco) &
ZigBee
LightGale Application Platform
on Cloud Model
Light Management APIs
Light Management Application
Light Control Node with Motion
sensor
Digi Hub Application Platform on
Cloud
Light Management APIs
Light Management Application

Lighting Dashboard view

Kinetic for Cities Lighting Starter Solution
Value Proposition Starter Solution
Improve safety
Gateway
Cisco / 3rd party
Certified 3rd party
sensors with
managed services
CITIES
CITIZENS
Lower OpEx
(energy reduction
and fault detection)
US and Canada / ANZ EU / IND

Parking

Parking Challenges
Parking Revenue Loss
Severe Congestion
(30% of Traffic)
Inefficient Resource Allocation
Damaging Environmental Impact
CITIES
Significant Waste of Time
Economic Cost
Limited Payment Methods
Major Source of Frustration
CITIZENS
Loss of Business Due
to Lack of Parking
Customer Frustration
BUSINESS

Parking Starter Solution Use Cases
• Increases parking revenues
• Improves city livability
• Improves enforcement officer productivity
• Parking Agencies
• Parking based Urban Operators
• System Integrators and SP
• Optimize parking space and slots
• Generate additional revenue through
demand-based parking pricing and more
accurate ticketing of parking violations
• Enable citizens find parking more quickly
Customer Goals
Customers
Solution Benefits
Cisco Kinetic for
Cities
Operator
Dashboard
Enforcement
App
Consumer
App
Parking
Sensor
Sensor to Gateway
Communication is by
LoRaWAN
Parking
Sensor
Parking Events
Sensor cloud

Cisco Kinetic for Cities Parking
Helping Citizens, Officers and City Operators
CITIZEN
Find
View Availability of Car Parking Spots
on a Mobile Application
Park and Pay
Park at One of the Available Spots
Get Alert
Get an Alert When the Driver Has
Parked in No-parking Zone
View Location
Get an Alert When a Car Has Been
Parked in a No-parking Zone
Issue Ticket
Issue ticket to the Citizen
Analyze
Analyze the Parking Utilization Data
for Various Areas
Price
Change the Parking Fees Based on
the Parking Utilization
Plan
Conduct long-term capacity planning
for parking in the city
OFFICER CITY OPERATOR

In-ground IR Sensors
LoRaWAN
World Sensing
LoRaWAN
Gateway
Parking Events
Apps
Guided Enforcement App
End user App
Operator Dashboard
Sensor Partner
Cloud
Sensor Partner
Cloud
Parking Events
Cisco Kinetic for Cities Parking Solution
High-Level Architecture – Starter Solution
Parking Events
In-ground Radar Sensors
ZigBee
Civic Smart
ZigBee
Gateway

Parking Starter Solution - Sensor Partners
In-Ground Sensor (IR)
Fastprk Application Platform
on Cloud Model
Parking Detection APIs
Parking Management Application
In-Ground Sensor (Radar)
CivicSmart Application Platform
on Cloud
Parking Detection APIs
Parking Management Application

Parking Dashboard view
Overview
Dashboard
Parking spot
occupancy real
time status
Parking
violation
(no parking)
1
21
2 3
2
3

Kinetic for Cities Parking Starter Solution
Readily find parking
Parking app,
enforcement app
Certified 3rd party sensors,
gateway, services
CITIES
CITIZENS
Improve space
availability and
generate revenue
US and Canada / EU / IND ANZ

Environment

Global Impact Due to Emissions
The 21st Century presents unique challenges for the environment, and as key contributors and high
risk locations, cities need to take innovative action to prepare for present and current challenges.
Green House Gas
USD
By 2030, Climate Change Related Natural
Disasters will Cost Cities
Push People into Poverty by 2030
of Greenhouse Gas Emissions are
from Cities
Air Pollution
USD
Lives
of Humans Live in Areas with
Pollution Above Recommended Thresholds

Environment Starter
Solution Use Cases
• Enables hyper-localized measurement of
conditions
• Provides real-time environment information
• Improves regulatory compliance and
enforcement
• Local Air Quality Agency
• Dept. of Transportation
• Dept. of Sustainability
• Identify problematic pollution areas that would
benefit from air quality sensors
• Deploy sensors in different locations to collect
Air Quality Index and create awareness
• Test Urban Planning actions to mitigate poor air
quality.
Customer Goals
Customers
Solution Benefits
Operator
Dashboard
Core Node
to Control
Light
Illumination
Wi-Fi,
Cellular,
Street-car
canyon
pollution
Cisco Kinetic for
Cities
Updates to Air Quality
Management apps

Environment Starter Solution Use Cases
Set Air Quality
Thresholds and
Receive Alerts
Varying Monitoring
Resolutions for
Different Parts of
the City
Actionable Advice
for Citizens
Visibility of all
Devices
Identify Best
Sensor Locations

Cellular
Apps
Air Quality Events
Operator Dashboard
Cellular Based
Sensor Hubs
Sensor Partner
Cloud
Technology
Algorithm
Air Quality
Monitor Station
Cisco Kinetic for Cities Environment Solution
High-Level Architecture – Starter Solution
WiFi
WiFi Based
Sensor Hubs
Sensor Partner
Cloud

Environment Starter Solution – Sensor Partners
SensorsAir Quality Solution Sensors
Air Pollutant
Sensors
Measures Air Quality
with Air Samples and
provides end-to-end
connectivity with
the cloud.
Supports Cellular
and Wi-Fi Protocols
Europe
Measures Air
Pollutants
Turnkey Software
Model Solution
Global
Air Quality
Sensors
Measures Air Quality
with Air Samples and
provides end-to-end
connectivity with
the cloud.
Supports Cellular and
Wi-Fi Protocols
India
Starter
Solution
Vendor
Starter
Solution
Vendor
Starter
Solution
Vendor

Environment Dashboard view

Kinetic for Cities Environment Starter Solution
Visibility to local air
quality data
Certified 3rd party air quality
sensors with managed services
CITIES
CITIZENS
Lower cost of
monitoring, drive air
quality compliance
US and Canada / EU / ANZ India
+

Urban Mobility
Traffic and Crowd Management

Urban Mobility Challenges
Severe Congestions and
forecasting real time travel
times for Departments of Traffic
Inconvenience to Emergency
Response Vehicles
Increased Likelihood of accidents
CITIES
Significant Waste of Time
Wasted fuel costs
Major Source of Stress and
Frustration
A Deficit in Citizen Flow Info.
CITIZENS
Loss of Business Due
to late arrivals of Employees /
Partners, etc.
Customer Frustration
Increased pollution and affect on
neighborhood amenity & real estate
BUSINESS

c
Crowd
For the City CIO: Real-time and Historic Citizen
Movement Information
For City Economic Development and Transportation
Departments: Data analytics driven through outdoor
WiFi and BLE beacons to detect all devices within a
given area.
For Mayors: An application that contains a holistic city
wide view across all of Smart Connected Communities’
domains
Solution
1. Gather Visitor Device Information
2. Analysis of Visitor Counts
3. Analysis of Dwell Times
Traffic
Solution
1. Gather lane volume & capacity, vehicle type,
vehicle speed and average speed
2. Analyze traffic flow data
3. Provide an Operator Dashboard with historic
and real time data to key stakeholders
For Citizens: A reduction in commute times,
congestion, emissions and travel costs.
For City Transportation Departments: Data analytics,
including utilization at different times of day in specific
areas, for long term planning and pricing optimization
For Mayors: An infrastructure that lays the foundation
for smart corridors and autonomous vehicles
Urban Mobility

BitCarrier BLE / WIFI
Device Sensors
Cellular Ethernet
Access Points
Cisco IP Video camera with Analytics
Apps
Video Analytic
Counts
Traffic Events
Kinetic for Cities Urban Mobility Solution
High-Level Solution Architecture – Starter Solution
Analytic Specific UCS
Operator Dashboard
Meraki World Sensing
Site Specific Cisco
Switch
Meraki MR 84 AP

Cisco Kinetic for Cities Cloud
Traffic Data
Cisco Kinetic for Cities - Urban Mobility Solution
Starter Solution: How does it work?
Traffic
Sensor
Solution Relies on multiple data sources to true traffic density and device flow
Operator Dashboard
Traffic
Sensor
Power
MerakiWorld Sensing

Cisco Kinetic for Cities - Urban Mobility Solution
Video Camera Analytics based Solution
Video Analytics count
cars per lane, and
identify Vehicle type
Video camera and Analytics
AP
with
POE
Cisco Kinetic fro Cities Cloud
Updates to Display
Panels & Apps
Operator Dashboard
Traffic Data

Cisco Kinetic for Cities Cloud
Crowd Data
Cisco Kinetic for Cities - Crowd Analytics
Cisco Meraki MR84
MR84
Solution Relies on WiFI & BLE Enabled Devices
Operator Dashboard
Access Points Monitor With Scanning Radios
to determine local device dwelll time,
location, count, and connected devices
Meraki Cloud
MR84 MR84

Meraki Hardware and CMX
End-to-End Network
Datacenter Infrastructure
Comprehensive Platform
Connectivity
Global Development Infrastructure
POE Cameras
Pre-configured Servers for Analytics
Outdoor BLE/WiFi BitCarrier
Sensors
International Cellular Connectivity
World Sensing Cloud with Bitcarrier
API
Video Analytics for Vehicle
Intersection Counts
Lane Specific Vehicle
Counts
Vehicle Identification
Urban Mobility Solution - Sensor Partners

Safety and Security

Annual Cost of Crime in the US, Including
Both Direct and Indirect Costs.*
TRILLION
$
Safety and Security Landscape
Businesses
Malls/Shopping Centers,
Banks, Manufacturing,
Retail Showrooms,
Hospitality, Data Centers,
Private Security Agencies
Public safety
related agencies
Police Departments,
Emergency Response,
Sheriff’s Offices, Fusion
Centers, Homeland
Security, Fire Departments
Critical
Infrastructure
Airport, Ports, Railway
Stations, Museums,
Hospitals, Utilities and
Power Generation

Safety & Security Starter Solution
Use Cases
• Improves incident deterrence/detection
• Incident prevention
• Faster incident response & resolution
• Public Safety related agencies
• Critical Infrastructure (airports, hospitals,
utility plants)
• Business (retail, hospitality)
• Improve public & infrastructure safety,
reduce crime
• Gain common view of incidents across
agencies
• Encourage collaboration between citizens
and agencies
Customer Goals
Customers
Solution Benefits
Normalized Events
& Alerts
CameraCamera Camera
Cisco Kinetic
for Cities
Dashboard
Video Analytics
Events & Alerts
Raw video feed

Safety & Security Starter Solution Use Cases
Public Safety
& Security
Critical
Infrastructure
Safety & Security
Business
Establishments
Safety & Security
Campus Safety
and Security
Residential
Community
Safety & Security
Target Features
Intrusion Detection
Object Detection
Perimeter Protection

Cisco Kinetic for Cities Safety & Security Solution
High-Level Architecture
Access Switch
Access
Points
Video camera
Apps
Video Analytics,
Sensor Management
Video Feed from cameras
from multiple vendors
Analytics UCS
Kinetic Dashboard
Video Analytics Events
Cisco VSOM / Third Party VSM
Aggregated Video Feed
Normalized Events,
Alerts

Safety & Security Solution – Sensor Partner
Video Analytics and
Video Control Solutions
Transforming Video Surveillance
Into a Pro-Active Tool
Ultimately Automating Video
Surveillance
Starter
Solution
Vendor

Kinetic for Cities Safety & Security Starter Solution
Video Analytics Cisco VSOM & Cameras
with managed services
US and Canada, Latam, EU, IND, ANZ
• Cities: Lower opex (AI
enabled City Surveillance)
• Citizens: Safer
neighborhoods
Partners:

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