SlideShare a Scribd company logo
CIRCULAR	
  ECONOMY	
  	
  
-­‐	
  	
  
WHAT	
  GOES	
  AROUND	
  COMES	
  AROUND	
  
	
  
	
  
BY	
  ANNE	
  RAUDASKOSKI	
  
“We	
  don’t	
  have	
  a	
  waste	
  problem	
  	
  
we	
  have	
  a	
  design	
  problem.”	
  
	
  
	
  
-­‐	
  Michael	
  Braungart	
  &	
  William	
  	
  McDonough	
  	
  
ANNUAL	
  FOOD	
  WASTE	
  (STILL	
  EDIBLE)	
  IN	
  FINLAND:	
  330	
  –	
  460	
  MILLION	
  KG	
  
PAPER	
  AND	
  PULP	
  INDUSTRY	
  WASTE	
  STREAMS:	
  220-­‐240M	
  €	
  GROWTH	
  POTENTIAL	
  
GROWTH	
  POTENTIAL	
  1,5	
  –	
  2,5	
  BILLION	
  €€	
  BY	
  2030	
  
GLOBALLY	
  US$	
  1TRILLION	
  	
  
90	
  MILLION	
  TONS	
  OF	
  WASTE,	
  ONLY	
  54%	
  REUSED	
  
GLOBAL	
  INCREASE	
  OF	
  3	
  BILLION	
  CONSUMERS	
  BY	
  2030	
  	
  
IN	
  2016	
  TEXTILE	
  WASTE	
  BANNED	
  FROM	
  LANDFILL	
  
GROWTH	
  
RESOURCES	
  
TAKE-­‐MAKE-­‐DISPOSE	
  ECONOMY	
  
GROWTH	
  
RESOURCES	
  
CIRCULAR	
  ECONOMY	
  
1.  ERADICATING	
  WASTE	
  
2.  IMPROVING	
  PROCESSES	
  EFFICIENCY	
  
3.  BETTER	
  VALUE	
  CIRCLE	
  
INTERNET	
  OF	
  THINGS	
  
MODULARISATION	
  
“REMAN”	
  =	
  RE-­‐MANUFACTURING	
  
LEASING	
  
SERVICE	
  VS.	
  PRODUCT	
  
SHARING	
  
DESIGN	
  
NEW	
  MATERIALS	
  
DISASSEMBLY	
  
BUSINESS	
  MODEL	
  
RENTING	
  
COLLABORATION	
  PEOPLE	
  
LIFE	
  CYCLE	
  
LIFE	
  CYCLE	
  
CIRCULAR	
  CUSTOMER	
  RELATIONSHIP	
  
MARKETING	
  BRANDING	
   SAVINGS	
  
INDUSTRIAL	
  SYMBIOSIS	
  
REVERSE	
  LOGISTICS	
  
SHARING	
   LEASING	
  VS.	
  OWNERSHIP	
  
IDENTITY	
  &	
  STATUS	
  
FROM	
  SELLING	
  A	
  PRODUCT	
  
TO	
  SELLING	
  A	
  SERVICE	
  
“Two	
  years	
  ago,	
  we	
  decided	
  to	
  
embed	
  circular-­‐economy	
  thinking	
  
in	
  our	
  strategic	
  vision	
  and	
  mission,	
  
both	
  as	
  a	
  compe11ve	
  necessity	
  
and	
  with	
  the	
  conviccon	
  that	
  
companies	
  solving	
  the	
  problem	
  
of	
  resource	
  constraints	
  will	
  have	
  
an	
  advantage.	
  “	
  	
  
	
  –	
  CEO	
  Frans	
  van	
  Houten	
  
 
Achieving	
  Mission	
  Zero™	
  
Interface’s	
  dedicacon	
  to	
  sustainability	
  has	
  
evolved	
  into	
  the	
  company’s	
  Mission	
  
Zero™	
  commitment	
  —	
  our	
  promise	
  to	
  
eliminate	
  any	
  negacve	
  impact	
  Interface	
  
has	
  on	
  the	
  environment	
  by	
  2020.	
  
Yhteyscedot:	
  
	
  
www.ethica.fi	
  
Sähköposc:	
  etunimi.sukunimi@ethica.fi	
  
Puhelin:	
  Paula	
  Fontell	
  (040	
  768	
  0160)	
  Anne	
  Raudaskoski	
  (050	
  341	
  0881)	
  
	
  

More Related Content

Similar to Circular economy: What goes around comes around

Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...
Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...
Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...
Blake Morgan
 
CTIA 2009 Green Telecom Summit, V1
CTIA 2009 Green Telecom Summit, V1CTIA 2009 Green Telecom Summit, V1
CTIA 2009 Green Telecom Summit, V1
Salem Kimble
 
JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)
J. Walter Thompson Intelligence
 
Session i speech arshad-rab_wfdfi2016
Session i   speech arshad-rab_wfdfi2016Session i   speech arshad-rab_wfdfi2016
Session i speech arshad-rab_wfdfi2016
The World Federation of Development Financing Institutions
 
AVisionForSustainableConsumption
AVisionForSustainableConsumptionAVisionForSustainableConsumption
AVisionForSustainableConsumption
akleanthous
 
Cleaning Up Our Act
Cleaning Up Our ActCleaning Up Our Act
Cleaning Up Our Act
Turlough Guerin GAICD FGIA
 
Sustainability in FMCG
Sustainability in FMCGSustainability in FMCG
Sustainability in FMCG
PuspendraSingh21
 
Trends in Agriculture Sustainability
Trends in Agriculture SustainabilityTrends in Agriculture Sustainability
Trends in Agriculture Sustainability
Nick Betts
 
Circularity and the SDGs: Pathways to a future possible?
Circularity and the SDGs: Pathways to a future possible?Circularity and the SDGs: Pathways to a future possible?
Circularity and the SDGs: Pathways to a future possible?
Zuhalnal2
 
ACCIONA Reports 63
ACCIONA Reports 63ACCIONA Reports 63
ACCIONA Reports 63
acciona
 
Green Game Changers 2010
Green Game Changers 2010Green Game Changers 2010
Green Game Changers 2010
DaxLovegrove
 
All about CSR
All about CSRAll about CSR
All about CSR
CITIZEN ACT
 
Rapport durabilite 2010
Rapport durabilite 2010Rapport durabilite 2010
Rapport durabilite 2010
SiemensFrance
 
Cooperrider Laszlo 2009
Cooperrider Laszlo 2009Cooperrider Laszlo 2009
Cooperrider Laszlo 2009
guest5cce34
 
Cooperrider Laszlo 2009
Cooperrider Laszlo 2009Cooperrider Laszlo 2009
Cooperrider Laszlo 2009
dlc6
 
Sustainability Development in Johannesburg.
Sustainability Development in Johannesburg.Sustainability Development in Johannesburg.
Sustainability Development in Johannesburg.
Khotso Koetle
 
WM-doubles
WM-doublesWM-doubles
WM-doubles
David Kells
 
Corporate Responsibility and Business Strategy
Corporate Responsibility and Business StrategyCorporate Responsibility and Business Strategy
Corporate Responsibility and Business Strategy
Innovation Forum Publishing
 
FedEx_2016_Global_Citizenship_Report_Single_Final
FedEx_2016_Global_Citizenship_Report_Single_FinalFedEx_2016_Global_Citizenship_Report_Single_Final
FedEx_2016_Global_Citizenship_Report_Single_Final
Dermot Murray
 
Better World Telecom Corporate Presentation
Better World Telecom Corporate PresentationBetter World Telecom Corporate Presentation
Better World Telecom Corporate Presentation
guest6c9aa
 

Similar to Circular economy: What goes around comes around (20)

Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...
Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...
Blake Lapthorn Green Breakfast with guest speaker Andrew Mitchell, founder an...
 
CTIA 2009 Green Telecom Summit, V1
CTIA 2009 Green Telecom Summit, V1CTIA 2009 Green Telecom Summit, V1
CTIA 2009 Green Telecom Summit, V1
 
JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)
 
Session i speech arshad-rab_wfdfi2016
Session i   speech arshad-rab_wfdfi2016Session i   speech arshad-rab_wfdfi2016
Session i speech arshad-rab_wfdfi2016
 
AVisionForSustainableConsumption
AVisionForSustainableConsumptionAVisionForSustainableConsumption
AVisionForSustainableConsumption
 
Cleaning Up Our Act
Cleaning Up Our ActCleaning Up Our Act
Cleaning Up Our Act
 
Sustainability in FMCG
Sustainability in FMCGSustainability in FMCG
Sustainability in FMCG
 
Trends in Agriculture Sustainability
Trends in Agriculture SustainabilityTrends in Agriculture Sustainability
Trends in Agriculture Sustainability
 
Circularity and the SDGs: Pathways to a future possible?
Circularity and the SDGs: Pathways to a future possible?Circularity and the SDGs: Pathways to a future possible?
Circularity and the SDGs: Pathways to a future possible?
 
ACCIONA Reports 63
ACCIONA Reports 63ACCIONA Reports 63
ACCIONA Reports 63
 
Green Game Changers 2010
Green Game Changers 2010Green Game Changers 2010
Green Game Changers 2010
 
All about CSR
All about CSRAll about CSR
All about CSR
 
Rapport durabilite 2010
Rapport durabilite 2010Rapport durabilite 2010
Rapport durabilite 2010
 
Cooperrider Laszlo 2009
Cooperrider Laszlo 2009Cooperrider Laszlo 2009
Cooperrider Laszlo 2009
 
Cooperrider Laszlo 2009
Cooperrider Laszlo 2009Cooperrider Laszlo 2009
Cooperrider Laszlo 2009
 
Sustainability Development in Johannesburg.
Sustainability Development in Johannesburg.Sustainability Development in Johannesburg.
Sustainability Development in Johannesburg.
 
WM-doubles
WM-doublesWM-doubles
WM-doubles
 
Corporate Responsibility and Business Strategy
Corporate Responsibility and Business StrategyCorporate Responsibility and Business Strategy
Corporate Responsibility and Business Strategy
 
FedEx_2016_Global_Citizenship_Report_Single_Final
FedEx_2016_Global_Citizenship_Report_Single_FinalFedEx_2016_Global_Citizenship_Report_Single_Final
FedEx_2016_Global_Citizenship_Report_Single_Final
 
Better World Telecom Corporate Presentation
Better World Telecom Corporate PresentationBetter World Telecom Corporate Presentation
Better World Telecom Corporate Presentation
 

Recently uploaded

Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Dr. Nazrul Islam
 
Project Management Infographics . Power point projet
Project Management Infographics . Power point projetProject Management Infographics . Power point projet
Project Management Infographics . Power point projet
SAMIBENREJEB1
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
TulsiDhidhi1
 
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Alexey Krivitsky
 
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
Rokibul Hasan
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
stuwilson.co.uk
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
dsnow9802
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
8p28uk6g
 
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
ssuserf63bd7
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
Alberto Brandolini
 
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
Samirsinh Parmar
 

Recently uploaded (11)

Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
 
Project Management Infographics . Power point projet
Project Management Infographics . Power point projetProject Management Infographics . Power point projet
Project Management Infographics . Power point projet
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
 
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
 
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
 
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
 
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
 

Circular economy: What goes around comes around

  • 1. CIRCULAR  ECONOMY     -­‐     WHAT  GOES  AROUND  COMES  AROUND       BY  ANNE  RAUDASKOSKI  
  • 2. “We  don’t  have  a  waste  problem     we  have  a  design  problem.”       -­‐  Michael  Braungart  &  William    McDonough    
  • 3. ANNUAL  FOOD  WASTE  (STILL  EDIBLE)  IN  FINLAND:  330  –  460  MILLION  KG   PAPER  AND  PULP  INDUSTRY  WASTE  STREAMS:  220-­‐240M  €  GROWTH  POTENTIAL   GROWTH  POTENTIAL  1,5  –  2,5  BILLION  €€  BY  2030   GLOBALLY  US$  1TRILLION     90  MILLION  TONS  OF  WASTE,  ONLY  54%  REUSED   GLOBAL  INCREASE  OF  3  BILLION  CONSUMERS  BY  2030     IN  2016  TEXTILE  WASTE  BANNED  FROM  LANDFILL  
  • 5. GROWTH   RESOURCES   CIRCULAR  ECONOMY   1.  ERADICATING  WASTE   2.  IMPROVING  PROCESSES  EFFICIENCY   3.  BETTER  VALUE  CIRCLE  
  • 6. INTERNET  OF  THINGS   MODULARISATION   “REMAN”  =  RE-­‐MANUFACTURING   LEASING   SERVICE  VS.  PRODUCT   SHARING   DESIGN   NEW  MATERIALS   DISASSEMBLY   BUSINESS  MODEL   RENTING   COLLABORATION  PEOPLE   LIFE  CYCLE   LIFE  CYCLE   CIRCULAR  CUSTOMER  RELATIONSHIP   MARKETING  BRANDING   SAVINGS   INDUSTRIAL  SYMBIOSIS   REVERSE  LOGISTICS   SHARING   LEASING  VS.  OWNERSHIP   IDENTITY  &  STATUS  
  • 7. FROM  SELLING  A  PRODUCT   TO  SELLING  A  SERVICE   “Two  years  ago,  we  decided  to   embed  circular-­‐economy  thinking   in  our  strategic  vision  and  mission,   both  as  a  compe11ve  necessity   and  with  the  conviccon  that   companies  solving  the  problem   of  resource  constraints  will  have   an  advantage.  “      –  CEO  Frans  van  Houten  
  • 8.   Achieving  Mission  Zero™   Interface’s  dedicacon  to  sustainability  has   evolved  into  the  company’s  Mission   Zero™  commitment  —  our  promise  to   eliminate  any  negacve  impact  Interface   has  on  the  environment  by  2020.  
  • 9.
  • 10.
  • 11.
  • 12. Yhteyscedot:     www.ethica.fi   Sähköposc:  etunimi.sukunimi@ethica.fi   Puhelin:  Paula  Fontell  (040  768  0160)  Anne  Raudaskoski  (050  341  0881)