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THE CIRCULAR
ECONOMY
- A DRIVER FOR
INNOVATION
Anne Raudaskoski
ETHICA - FOR THE CIRCULAR FUTURE
Ethica is an internationally recognised circular
economy consultancy and a member of the World
Economy Forum Circular Economy Task Force 2016.
Providing first class expertise is our passion. We
collaborate in Finland and internationally with clients
who want to be forerunners and have the willingness
to create a positive change and success.
Join us in building the circular future!
CIRCULAR ECONOMY &
INNOVATION
WHAT’S HAPPENING IN
FINLAND
CIRCULAR CASE EXAMPLES
“WE DON’T HAVE A
WASTE PROBLEM
WE HAVE A DESIGN
PROBLEM.”
- Michael Braungart & William
McDonough
WHY DO WE
NEED THE
CIRCULAR
ECONOMY?
GROWTH
& WELL-BEING
TAKE - MAKE - WASTE
RAW MATERIALS & RESOURCES
RAW MATERIALS & RESOURCES
REDESIGN =
A GREAT
OPPORTUNITY
FOR
INNOVATION
THINKING IN LOOPS: A FOUNDATION FOR REDESIGN
Source: Ellen MacArthur Foundation
KEY PRINCIPLES OF CIRCULAR ECONOMY
An economic model
which operates
within planetary
boundaries.
Waste as a
resource.
All materials are
safe and non-toxic.
Maintaining long-
term value through
closing the loop.
All energy is
renewable.
Designing life
cycles and systems.
It’s not just about
material flows!
Improving people’s
and all living being’s
lives is at the core
of circular economy.
TOOLKITGOAL MINDSET
CIRCULAR ECONOMY DRIVING GROWTH, EMPLOYMENT &
INNOVATION IN FINLAND
REGIONAL CIRCULAR ECONOMY CENTRES
FINLAND AIMS TO BE THE LEADER IN THE CIRCULAR ECONOMY BY 2025
The national
road map
specifies the
tangible
actions
needed to
stimulate
growth,
investments
and
exports.
Creating the future of textile sector
NON-TOXIC UREA INSTEAD OF CARBON DISULFIDE
98% LESS WATER COMPARED TO COTTON
- 30% CARBON FOOTPRINT
MAINTAINS HIGH QUALITY FOR ENDLESS RECYCLING
DECREASES DEPENDENCE ON VIRGIN COTTON
CARBAMATE PROCESS
KEY PRINCIPLES OF CIRCULAR ECONOMY
CIRCULAR ECOSYSTEM FOR THE TEXTILE INDUSTRY
URBAN DEVELOPMENT IN HIEDANRANTA
CITY OF TAMPERE 3rd LARGEST CITY IN FINLAND: UNIQUE CIRCULAR
DISTRICT CONCEPT
#1
#2
#3
VALUE MAXIMISING CLOSED LOOPS
TRANSPARENCY AND COLLABORATION
AMBITIOUS SOLUTIONS
CITIES NOW: LAND AREA 3%
75% RESOURCES
50% WASTE
60-80% GHG EMISSIONS
IN THE FUTURE:
CAN CITIES PRODUCE MORE THAN
THEY CONSUME?
INNOVATIVE FUTURE SOLUTIONS
&
CIRCULAR ECONOMY
URBAN MINE MAP: COPPER
CITY OF AMSTERDAM, THE NETHERLANDS
KEY PRINCIPLES FOR INNOVATION
An economic model
based on respecting
planetary
boundaries.
Waste as a
resource.
All materials are
safe and non-toxic.
Maintaining long-
term value through
closing the loop.
All energy is
renewable.
Design harnesses
life cycles and
systems thinking.
It’s not just about
material flows!
Improving people’s
and all living being’s
lives is at the core
of circular economy.
THANK YOU!
Anne Raudaskoski
anne.raudaskoski@ethica.fi
puh. 050 3410881
www.ethica.fi/en
EthicaFinland

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Circular economy Driver for Innovation Beijing International Innovation Forum Ethica

  • 1. THE CIRCULAR ECONOMY - A DRIVER FOR INNOVATION Anne Raudaskoski
  • 2. ETHICA - FOR THE CIRCULAR FUTURE Ethica is an internationally recognised circular economy consultancy and a member of the World Economy Forum Circular Economy Task Force 2016. Providing first class expertise is our passion. We collaborate in Finland and internationally with clients who want to be forerunners and have the willingness to create a positive change and success. Join us in building the circular future!
  • 3. CIRCULAR ECONOMY & INNOVATION WHAT’S HAPPENING IN FINLAND CIRCULAR CASE EXAMPLES
  • 4. “WE DON’T HAVE A WASTE PROBLEM WE HAVE A DESIGN PROBLEM.” - Michael Braungart & William McDonough
  • 5. WHY DO WE NEED THE CIRCULAR ECONOMY? GROWTH & WELL-BEING TAKE - MAKE - WASTE RAW MATERIALS & RESOURCES RAW MATERIALS & RESOURCES REDESIGN = A GREAT OPPORTUNITY FOR INNOVATION
  • 6. THINKING IN LOOPS: A FOUNDATION FOR REDESIGN Source: Ellen MacArthur Foundation
  • 7. KEY PRINCIPLES OF CIRCULAR ECONOMY An economic model which operates within planetary boundaries. Waste as a resource. All materials are safe and non-toxic. Maintaining long- term value through closing the loop. All energy is renewable. Designing life cycles and systems. It’s not just about material flows! Improving people’s and all living being’s lives is at the core of circular economy. TOOLKITGOAL MINDSET
  • 8. CIRCULAR ECONOMY DRIVING GROWTH, EMPLOYMENT & INNOVATION IN FINLAND REGIONAL CIRCULAR ECONOMY CENTRES FINLAND AIMS TO BE THE LEADER IN THE CIRCULAR ECONOMY BY 2025
  • 9. The national road map specifies the tangible actions needed to stimulate growth, investments and exports.
  • 10. Creating the future of textile sector
  • 11. NON-TOXIC UREA INSTEAD OF CARBON DISULFIDE 98% LESS WATER COMPARED TO COTTON - 30% CARBON FOOTPRINT MAINTAINS HIGH QUALITY FOR ENDLESS RECYCLING DECREASES DEPENDENCE ON VIRGIN COTTON CARBAMATE PROCESS
  • 12. KEY PRINCIPLES OF CIRCULAR ECONOMY CIRCULAR ECOSYSTEM FOR THE TEXTILE INDUSTRY
  • 13. URBAN DEVELOPMENT IN HIEDANRANTA CITY OF TAMPERE 3rd LARGEST CITY IN FINLAND: UNIQUE CIRCULAR DISTRICT CONCEPT #1 #2 #3 VALUE MAXIMISING CLOSED LOOPS TRANSPARENCY AND COLLABORATION AMBITIOUS SOLUTIONS CITIES NOW: LAND AREA 3% 75% RESOURCES 50% WASTE 60-80% GHG EMISSIONS IN THE FUTURE: CAN CITIES PRODUCE MORE THAN THEY CONSUME?
  • 14. INNOVATIVE FUTURE SOLUTIONS & CIRCULAR ECONOMY URBAN MINE MAP: COPPER CITY OF AMSTERDAM, THE NETHERLANDS
  • 15. KEY PRINCIPLES FOR INNOVATION An economic model based on respecting planetary boundaries. Waste as a resource. All materials are safe and non-toxic. Maintaining long- term value through closing the loop. All energy is renewable. Design harnesses life cycles and systems thinking. It’s not just about material flows! Improving people’s and all living being’s lives is at the core of circular economy.
  • 16. THANK YOU! Anne Raudaskoski anne.raudaskoski@ethica.fi puh. 050 3410881 www.ethica.fi/en EthicaFinland