Howard Brown, CEO of CircleBuilder Software was one of 50 companies to present at the NY Venture Capital Summit

1. CircleBuilder Software, LLC
Connect. Engage. Grow. Prosper.
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

2. 2
CircleBuilder’s Business Model
• We provide Software as a Service (SaaS) for faith-based
organizations (first market) – private online communities
engagement engine and outreach management
• Multiple revenue sources with built in distribution channels
– FREE service (Private FaceBook & Evite meets Google and Yahoo groups for faith)
– SUBSCRIPTION (brand & db integration, online giving, podcast, texting)
– Value-add Revenue Services (e-commerce, affiliate, group buying, local ads)
• Free service launched in November 2008 and gaining
adoption. Subscription service launched April 2009
(we own over to 1000 faith based URL’s for every major religion, denomination and many ethnic groups,
plus other markets health, education, entertainment, sports)
– CircleBuilder.com, CatholicBuilder.com, ChristianBuilder.com, MissionaryBuilder.com, JewishBuilder.com
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

3. 3
Success Building Faith Communities
PlanitJewish.com CircleBuilder.com
1. Eight years of progressive growth 1. Exec Team has IPO, faith & tech
2. Cash flow positive as a nonprofit experience
3. 3,600+ orgs across North America 2. Four virtual offices
4. 150K+ events annually 3. Ruby on Rails code / mySQL
5. 10K+ volunteer matched annually 4. Advisors – “blessed introductions”
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

4. 4
Faith = Huge & Untapped Online Market
• $8.6 billion in religious products1
• 1,800,000 nonprofits according to the IRS2
– 3.6 million churches worldwide over
500,000 in the USA
– 125,000 churches 100 – 999 members3
– 5,000 new churches “planted” annually
• 50 million US Evangelicals4
– Fastest growing religious movement
Sources:
1Packaged Facts, 2003 2 irs.gov 3 InfoUSA 4 University of
Akron, OH
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

5. 5
US Churches: Struggling but Relevant
• “Americans are more likely to fully trust people from their
place of worship” than anywhere else1
• 89.2% have faith-based ties2
• 33% are “unchurched”3
• 1 in 4 Protestant youth leave the church4
• Donations are down 30% due to the economy
• 52.4% are members of religious organizations5
• More people turning to houses of worship in bad times6
Sources:
1 “The Social Capital Community Benchmark Study,” Kennedy School of Government at Harvard University
2 Association of Statisticians of American Religious Bodies, 2000
3 Barna Research
4 “American Piety in the 21st Century,” Baylor Institute for Studies of Religion, 2006
5 Lifeway Research, Summer 2007
6 Wall Street Journal “Bad Times Draw Bigger Crowds to Church” 12-14-08
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

6. 6
Intersection of Online and Religion
Online Life Religious Life
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

7. 7
CircleBuilder’s Advantages
Outreach and
Branding
Analytics Integration
and to existing sites
Reporting and services
Personalized Customer controls
own social network
by member, small that can connect to
groups and events other networks
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

8. 8
Competitive Advantages
• CircleBuilder is complimentary to
each sector and company
• Seamless transactions move data
between CB and 3rd parties
• ChMS companies could become
sales and distribution partners
Integrates Analytics Connects Broad
Free or to Existing Website and Online Revenue Moderated with Other Spiritual
Subscription Website Builder Reporting Donations Sharing Content Networks Tools
CircleBuilder Both
Member Mgmt Subscription
Church Mgmt Subscription
Social Networking Both
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

9. 9
Distribution and Go-To-Market Strategy
Customers & Resellers
• Assemblies of God
(12,500 US churches)
• Externally Focused
Network (7000+ churches)
• Gospel Music Channel
(150K+ subscribers)
• Youth with a Mission
(50K worldwide missionaries)
• Q Place (formerly Neighborhood
Bible Study) (10K/wk home bible
study groups)
• Liturgical Publications
(3500 Catholic churches)
• First revenue Q4 ’08
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

10. 10
A Branded Experience for Users
• Integrated “mash up” with existing site
• No confusion (“Is this our church’s site?”)
• Single sign-on for subscribing churches
www.welovecentral.com
Sign in
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

11. 11
Maximizing Your Touch Points
Viral Marketing
“tell 2 friends”
Audio and Video Interactive RSVPs,
Podcasting Feedback & surveys
Event & Volunteer
Custom weekly email
Matching
Cell phone
text messaging
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

12. 12
First Year = 500+ Organizations & Growing
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

13. 13
Income Statement / Sales Projections
Projections ($M) 2009 2010 2011 2012 2013
Free Package 1,250 6,020 15,691 30,409 51,141
Subscribers
(average asp $300/ month) 99% 285 1,476 3,852 7,416 14,841
Custom 1% 3 15 39 75 150
Revenues $0.12 $1.5 $4.9 $10.9 $21.4
Cost of Sales $0.06 $0.4 $1.2 $2.5 $5.1
Gross Margin $0.06 $1.1 $3.7 $8.3 $16.3
Operating Exp $0.6 $1.4 $2.4 $3.4 $4.1
Net Income (+ int income less taxes) ($0.5) ($0.3) $1.3 $4.0 $9.2
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

14. 14
CircleBuilder’s Next Steps
1. RAISE $$$
• Bridge of $500K (Closed May 22, 2009)
• $2.5 - $5MM Preferred Series A
in Q4 2009 to Q1 2010
2. PUSH ADOPTION
• Convert free to subscription
3. CAREFUL USE OF $$$
• Marketing via targeted ads,
conferences and grassroots PR
• Code / API Development
• Key hires (CTO, Biz Dev, QA,
Support)
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009

15. Howard S. Brown
CircleBuilder Software, LLC
Cofounder and CEO
Howard@circlebuilder.com
248-770-3191 © 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 6/9/2009