CII - Confederation of Indian Industry Annual Report -2014

Annual Review 2013 | 14
Accelerating
Economic Growth
through Innovation
Transformation
Inclusion
and Governance

2
I
ndia’s GDP growth rate remained weak in
2013-14 for the second consecutive year
at sub 5%. Several other macroeconomic
challenges faced industry, such as deceleration
of Manufacturing, subdued Services growth,
inlation, high interest rates, and volatility in
the rupee.
In this context, the CII theme for the year
of ‘Accelerating Economic Growth through
Innovation, Transformation, Inclusion and
Governance’ served us well. A comprehensive
‘Agenda for Economic Growth’ including
speciic recommendations for revival was
taken up with the Government. I must say that
policy-makers were receptive to Industry
perspectives and CII views were taken
into account while drating rules for
important legislation such as the
Companies Act and the
Land Acquisition and Resetlement
and Rehabilitation Act.
As the General Elections are to be held
in 2014, CII prepared the ‘Suggested
Election Manifesto for Consideration
of Political Parties’ which was shared with key
political leaders. Other issues that we took
up during the year were taxation, particularly
the Goods and Services Tax, implementation
of delayed projects, and administrative
clearances. The establishment of the Cabinet
Commitee on Investments for reviving large
stalled projects helped clear many hurdles.
Under Innovation, CII engaged in strengthening
the ecosystem, sparking innovation at
Looking
Back
President’s Review
A comprehensive Agenda for
Economic Growth, including speciic
recommendations for revival, was
taken up with the Government.
CIIAnnualReview2013-14

3
the enterprise level, and providing
encouragement to start-ups. A new award
for Innovation was set up and the Indian
Innovation Initiative has made a good
beginning by supporting 15 start-ups.
The Transformation endeavor gained pace
with the National Volunteer Grid and India
Volunteer Week under the India@75 aegis.
India@75 also set up the India Backbone
Implementation Network in partnership
with the Planning Commission to convert
‘intention into implementation.’
The Governance aspect covered both
corporate governance and political
governance. CII engaged with SEBI on
various issues and continued to work on
CSR and sustainability through the National
Foundation for Corporate Governance.
Corruption was a major national issue
through the year and CII has been actively
taking up transparency and integrity in
governance. A publication on Best Practices
in Management of Ethics in Business,
sharing the experiences of 25 member
companies, was brought out. CII continuously
advocated for clear and transparent policies,
simpliication of procedures and the need for
judicial and electoral reforms.
As the global economy gradually stabilized, I
had the occasion to interact with many global
leaders both at home and overseas. I traveled
to Russia for the India-Russia economic
dialogue and also met with Japanese leaders
in Tokyo. The business missions to Singapore,
the UK and USA were received at high levels,
and I believe that our interactions would
have served to build stronger economic
engagement with our overseas counterparts.
Under the theme of Inclusion, CII’s activities
have now intensiied and would continue
to grow in accordance with the new rules
for CSR under the Companies Act. The CII
Foundation would be the key platform for
engagement of members with civil society.
Women’s empowerment and Airmative
Action remained high on the agenda this
year. I am proud of the quick and extensive
response of CII members following the
Utarakhand natural disaster.
The vast range of CII’s activities would not
have been possible without the complete
participation of each and every CII member.
I deeply appreciate the hard work put in by
all Commitee and Council Chairpersons as
also Regional Chairpersons who guided our
initiatives. I especially thank Ajay and Sumit
for their leadership and commitment.
With all best wishes
S. Gopalakrishnan
President, Cll

4
T
he Indian economy is currently passing
through a diicult phase. Some of the
challenges it faces are inlation, high iscal
deicit, decline in GDP growth rate, inadequate
employment opportunities, declining investments,
and so on. The Government has taken steps to
address these issues, and as a result, the Current
Account Deicit is now under control, the rupee
has stabilized and inlation is inally showing a
downward trend.
Let us briely look at the various aspects of the
Indian Economy over the past one year, and
the eforts CII has made to engage with the
government for corrective action.
The country’s overall GDP growth rate is
determined by the performance of the
entire range of diverse industry sectors.
The past year witnessed poor recovery
from the slowdown in 2012-13 and almost
all sub-sectors faced challenges of reviving
growth. Agriculture was the exception,
achieving over 4% expansion driven by
good monsoons.
In Manufacturing, the slowdown was of deep
concern as the growth rate hovered in negative
territory for most of the year. However, the CII
Business Outlook Survey revealed an upturn in
business conidence towards the end of the year,
implying that growth may have botomed out.
Regarding Taxation, CII presented a detailed
submission of anomalies and other issues to the
commitee headed by Dr P. Shome and to the
Revenue Secretary. Several of our concerns were
addressed during the course of the year. The ICTE
sector was especially brought to the atention of
policymakers, as it could have huge beneits for
manufacturing and employment generation.
It is vital to unleash the power of
our entrepreneurial energy through
the MSME sector.
Moving
Forward
President Designate’s Report

5
We also engaged with the Government on
the Mining industry particularly the Drat
Mining Bill of 2011 where several of our
recommendations were viewed favourably.
However, this bill has now lapsed. On the
Steel sector, CII raised issues relating to raw
material supply as well as on imports under
trade agreements. In the Railways sector, CII
continued to work on project implementation,
safety, and freight rates, among others.
Our eforts for the MSME sector have always
taken high priority. This year, CII brought
out a vision document ‘SME Mission 2020’.
I am happy to state that a unique platform
‘Finance Facilitation for the MSME Sector’
was established to ofer high-value services
for credit planning and sourcing. The issue of
delayed payments was also taken up strongly
through the year. The CII MSME Council
engaged in policy maters, particularly for
accelerating manufacturing growth through
support to the sector and for expanding
exports from MSME enterprises. I must stress
that it is vital to unleash the power of our
entrepreneurial energy through the
MSME sector, as this sector has consistently
grown faster than the general Manufacturing
sector. It is also the major generator of
jobs and livelihoods, as also a key participant
in exports.
The Infrastructure sector has sufered from
project delays, especially in the Power space.
Apart from project delays, CII took up the issue
of public private partnerships and renegotiation
of contracts. The gap in infrastructure must be
bridged at the earliest with a clear pipeline of
projects. This becomes even more important
in the wake of the fact that Government
expects around USD 470 billion from private
sector investments in Infrastructure during
the current Five Year Plan, even as infra assets
worth USD 160 billion are stranded due to
regulation and life cycle issues.
The Services sector too saw visible
deceleration, although certain sub-sectors
such as inancial services and community
services were seen to be reviving towards the
end of the year, promising an early indication
of growth revival. CII was encouraged that
several of our recommendations on Financial
Services found place in policy announcements.
In other Services including Tourism, Media and
Entertainment, and Healthcare, we continued
to work on key issues to promote a favorable
policy environment.
We strongly took up the issue of foreign
exchange volatility and submited
suggestions with positive results. CII undertook
special events to promote foreign trade,
especially Services exports. We need to look
closely at free trade agreements and revisit
them if necessary, to get a fair deal for local
industry.
As we prepare for a new Government this year,
these issues, as well as several others, would
remain high on the CII agenda. I look forward to
working with members in my new role, to drive
CII’s proactive endeavors for the beneit of our
members and our nation.
Ajay S Shriram
President Designate, CII

6
W
ithin the overall context of a changing
Indian industry, CII too is continuously
working to provide services to
members that meet their felt needs. I am proud
to report that during the year, CII could reach
out to members in all regions at the grassroots
level through its various initiatives.
Policy advocacy to improve the overall
climate for doing business is a top priority. CII
continually interacts with members through
its Commitees and Councils to elicit their
perspectives, share ideas and evolve solutions
to economic challenges. During the year, we
presented suggestions to the Central and
State Governments across a range of issues
such as investment environment,
taxation, management of rupee
volatility, inancial sector and others.
It is encouraging that many of our
representations found place in the
policy architecture.
CII’s range of connectivity events bring
together stakeholders on a common
platform to take forward speciic
sectors. This year, CII participated in the Auto
Expo and the Auto Components Show which
were bifurcated due to the high numbers
of people atending. CII’s ‘The Big Picture’
centered on media and entertainment and was
CII reached out to members in all
regions at the grassroots level through
its various initiatives.
Reaching
Out
Vice President’s Comments

7
a huge success, as was the CSR Summit, and
many other such events.
Services ofered by the nine CII Centres of
Excellence (CoE) cover a vast spectrum of
training, consultancy and advisory
programmes which can be leveraged by
enterprises of all levels for ataining excellence.
I am particularly happy that our newer CoEs
such as the CII-Triveni Water Institute, and the
CII-Jubilant Bhartia Food & Agriculture Centre
of Excellence have made a mark for themselves
as thought-leaders in new spaces.
The Green Business Centre has started
performance ratings in ecology under the
GreenCo Rating System along with its Green
Building Rating System. These Centres
are helping bring world-class standards to
members to boost productivity and cost
competitiveness.
CII publications are emerging as
knowledge-rich, ideas-driven resources.
‘Economy Watch’ presents deep analysis
of current economic issues with analytical
insights, and is gaining currency with thought
leaders. ‘Policy Watch’ on speciic sectors
and issues, is widely appreciated by readers.
Besides, special reports continue to elucidate
on opportunities in diverse sectors during the
course of the year.
The MY CII platform has emerged as an
interactive outreach, providing end-to-end
knowledge services to members in an easy
to use format. Its business matchmaking
services, webinars and online Master Classes
deliver high value to over 1.3 lakh users. I would
encourage members to leverage this strong
tool for enhancing their businesses.
CII reached out to members consistently
through the year through its wide range of
membership services, direct contact meetings
and road shows. Two new initiatives were
launched – the irst to ofer special advantages
from members to members, and the second to
make the internal election process smoother.
A membership engagement survey showed
that member satisfaction levels remain high, as
CII meets their expectations.
I believe that the industry-speciic, focused
interventions ofered by CII enable Indian
industry to stay competitive in a fast-changing
world. As I step into my new role, I look forward
to taking these initiatives further.
Sumit Mazumder
Vice President, CII

Inside
The
Aspirations
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36
68
The
Agenda
The
Arc
Innovation
Transformation
Inclusion
Governance
The Economy
Sectorscape
Food & Agriculture
Infrastructure
Manufacturing
Services
Public Policy
Ecosystem
Health
People
Youth Power

The
Arena
The
Axis
The
Agents 95
120
139
Internal Catalysts
External Engagement
CII in the Regions
Membership Services
Team CII
CII Network

The
Agenda
Innovation Innovation Design IPR Technology Technology Partnerships
Transformation India@75 Initiatives for Indian Manufacturing
Inclusion Airmative Action CII Foundation Corporate Social Responsibility Diversity
Backward District Development
Governance Corporate Governance & Regulatory Afairs Ethics in Business & Society

12
Innovation
ADVOCACY
• Participation in the development of the Science,
Technology and Innovation (STI) 2013 Policy,
prepared by the Department of Science and
Technology (DST), Government of India
• Under the aegis of Innovation Council 2013-14, CII
is working on the development of an innovation
policy to address capacity-building at the State
level. The aim is to provide action-oriented
recommendations for Industry, Academia and
Government to work in collaboration within a
State
• CII is collaborating with the National Innovation
Council (NInC) to set up State Innovation
Councils (SInCs) to develop State-level innovation
roadmaps and policies. CII has submited
customized recommendations for Delhi, Bihar,
Orissa, Karnataka and Kerala.
ACTION
Global Innovation Index
CII, in partnership with INSEAD, France, the World
Intellectual Property Organization (WIPO) and
Cornell University, USA, publishes an annual Global
Innovation Index (GII). The GII, which ranks world
economies on their innovation capabilities and
outcomes, has, in the past six years, established
itself as a premier reference point among innovation
indices. The 6th
edition of GII was launched by the UN
Secretary-General in July 2013.
CII aims to strengthen the innovation ecosystem in India by engaging Industry, Government, Academia
and State-level institutions in goal-oriented programmes and entrepreneurship development missions,
to encourage structured innovation within Industry and Governance, leading towards an
innovation-driven economy.
Junzo Nakajima, Executive Vice-President, Executive Oicer
and CEO for Asia Paciic, Hitachi Ltd; Dr Ashwani Kumar,
Special Envoy of the Prime Minister of India, and
S Gopalakrishnan, President, CII, and Executive Vice
Chairman, Infosys Ltd, at the Innovation Summit in
New Delhi
Ajay Shriram, President Designate, CII, and Senior Managing Director and Chairman, DCM Shriram Consolidated Ltd; Greg Walters,
International Trade and Government Afairs, 3M; Madhav Lal, Secretary, Union Ministry of MSME; Sam Pitroda, Advisor to the Prime
Minister on Public Information Infrastructure and Innovation; Zeenat Rahman, Special Advisor for Global Youth Issues, US Department
of State, and Dr Naushad Forbes, Chairman, CII National Commitee on Higher Education, and Director, Forbes Marshall, at the
CII India Innovation Summit in Chicago, USA
Dr T Ramasami,
Secretary,
Department of
Science and
Technology, (DST)
addressing the i3
2013 National Fair in
New Delhi
Dr Bruno Lavin, Executive Director, eLAB, INSEAD;
Francis Gurry, Director-General, WIPO) and
Prof Soumitra Duta, Dean, Samuel Curtis Johnson
Graduate School of Management, Cornell University, USA,
at the launch of the 6th
edition of GII in Geneva

13
Design
ACTION
The Design Excellence Awards, initiated in
2011, by CII and the India Design Council,
celebrate the very best of Indian design
commissioned over a period of 24 months.
In 2013 more than 100 entries were received
and 14 awards given by an international jury.
Several CXO sessions were organized in
Chennai, Pune, Mumbai and New Delhi to
engage the best Indian and overseas brains
in Design and in formulating new ideas in
Design practice.
Recognizing Design as a tool for business competitiveness and innovation, the CII National Commitee
on Design strives to extend and promote the use of Design in both public services and businesses, with a
special focus on MSMEs.
Jef Wilmot, Country Head –India, PTC;. Deep Kapuria, Chairman, CII
National Council of MSME, and Chairman, Hi-Tech Group of Companies;
Dr Barry F Cohen, Executive Vice President –Strategy, PTC;
Lord Kumar Bhatacharyya, Director and Founder, Warwick
Manufacturing Group, UK; and Dr R Chidambaram, Principal Scientiic
Advisor to the Government of India, at a CXO session in New Delhi
Jamshyd Godrej, Past President, CII, Chairman, CII-NID Design Summit 2013 and CMD, Godrej & Boyce Manufacturing Co Ltd;
Prof Y.S Rajan, Senior Distinguished Professor, ISRO, and Chairman, Board of Governors, NIT Manipur; John Mathers , CEO, UK Design
Council; Udayant Malhoutra, Chairman, CII National Commitee on Design, and CEO, Dynamatics Tech. Ltd; and Prof Pradyumna Vyas,
Member Secretary, India Design Council, and Director, National Institute of Design, at the 13th
CII-NID Design Summit in New Delhi
CII Innovation Report
CII, in collaboration with the Global Innovation
and Technology Alliance (GITA) and Technology
Development Board (TDB), Union Ministry of
Science and Technology, publishes a quarterly
innovation report, ‘India Innovates,’ capturing
case studies of successful Indian entrepreneurs.
In 2013, two volumes of this report were
published.
India Innovation Initiative – i3
The India Innovation Initiative, i3, is a
public-private partnership (PPP) between CII, the
DST, and Agilent Technologies, to recognize, incubate
and commercialize innovations. In 2013, around 600
innovations were received from across the country.
Ater a irst level of screening by an online jury, the
top 189 innovations participated in four regional fairs
in Mumbai, Chennai, Kolkata and Noida. From these,
the top 45 innovations participated in the i3 national
fair in New Delhi in October.
Capacity development programmes are run for
entrepreneurs and individual innovators to help
them commercialize their innovations and build
new start-ups.

14
Intellectual Property Rights
ADVOCACY
• Simpliﬁcation of Form 27 of the Indian
Patents Act
• National IP Strategy: to help the nation align
with and adjust to the frequent changes in the
international IPR regime through
– practical and logical relationship with other
laws such as the Competition Law, National
Biodiversity Act, Contract Act 1872 and IT Act.
– International cooperation in business
particularly in R & D, for sharing of rights and
economic beneits
– Retaining sight of the principles of national
treatment and actionable subsidies.
The CII National Commitee on Intellectual Property Rights (IPRs) facilitates a robust IP ecosystem in the
country, and works to increase the number of Indian IP owners through beter IP protection. This year, CII
engaged with the Government to build a strong legislation, enforcement mechanism and conducive policy
framework.
• Section 4.4 of National Manufacturing Policy
The newly-drated policy talks about compulsory
licensing in patented products, which is in conlict
with the compulsory licensing provisions of the
Indian Patent Act. CII suggested that the second
para of 4.4 be dropped. Interested parties can use
the provision for compulsory licensing provided in
the Patent Act
• Comments on Patent Amendment Rules (2013)
CII felt that the increase in the PCT fees structure
would be detrimental to the Indian innovation
ecosystem, as MSME, academic and research
institutions would ind it diicult to meet
high fees
N N Prasad, Executive Director and Chief of Staf, World Intellectual Property Organization (WIPO), Geneva; Anjan Das, Executive
Director, CII; Ramesh Datla, Chairman, CII National Commitee on IP, and MD, Elico Ltd; Sanjeev Behari , Chief Commissioner,
Central Excise & Customs, and Dr Ganesh Natarajan, Co-Chairman, CII National Commitee on IP, and Vice-Chairman & CEO,
Zensar Technologies, at the 7th
International Anti-Counterfeiting & Anti-Piracy Conference in Pune
Dr Santosh Mohanty, Vice-President and Head, Corporate IPR Group, TCS; Dr Shantanu De, Associate Director, Head, Intellectual
Property, India Oice, Ranbaxy Laboratories Ltd; Sudipta Ghosh, Head, IP Management, Wipro Technologies; Dr Madhukar Sinha,
Professor, Centre for WTO Studies, Indian Institute of Foreign Trade (IIFT) and Dr Sumitesh Das, Chief, Global Research Programmes,
R & D Division, Tata Steel, at the National Intellectual Property Summit in New Delhi

15
• Restructuring of Indian Patent Oﬃce
Given the radically diferent skill requirements
of the trademark and patent oices, and the
operational diiculties being faced by the
oice of Controller General of Patents and
Trademarks, CII suggested the establishment
of an independent oice for trademarks and
GI registry, making the Indian Patent Oice an
autonomous body with inancial autonomy
• Guidelines for Examination of
Computer-related Inventions
The drat guidelines for examination of
computer-related inventions need to be
looked into , as they expand the ambit of
non-patentable inventions while interpreting
‘computer programme per se’ to include
computer inventions which are sotware-centric
but address a technical problem and introduce
a hardware functionality.
Workshop on economic value generation for Indian
Geographical Indications for the Northern Region in Lucknow
At the cluster-level IP awareness workshop for leather
cluster in Kanpur
CII Mission on Knowledge
The CII Mission on Knowledge develops
a beter understanding of knowledge
management practices, research and
practical applications. Through the annual
Knowledge Summit, the Mission shares
fresh perspectives on how organizations
can leverage Knowledge Management by
efectively managing intellectual capital
to gain a competitive edge in the present
knowledge-driven global economic scenario.
The 8th
edition of the CII Knowledge Summit,
held in February 2014 in Bangalore, with
the theme, ‘Made in India - Using KM to
create a Product Revolution and Proitable
Businesses,’ explored the opportunities and
challenges of knowledge management in the
era of the Digital Enterprise.
A Master Class on ‘Building Digital
Enterprises’ was held by the Boston
Consulting Group in collaboration with
Zensar Technologies.
A Round Table, ‘Avoiding KM 2.0 = Failure 2.0 - Focus
on relevance and value,’ ofered an understanding
of the rapidly evolving tech landscape, and how new
technology can renovate enterprise IT.
Ludger Kuebel-Sorger, Global Leader- Knowledge Management
Practice, and Partner, The Boston Consulting Group;
Lakshmi Pratury, Host, The INK Conference; Anil Menon,
President, Smart+ Connected Communities, and Deputy
Chief Globalization Oicer, CISCO; R V Deshpande, Minister
for Higher Education & Tourism, Karnataka; Suhas Gopinath,
Founder, CEO & Chairman, Globals Inc, and
Dr. Ganesh Natarajan, at the CII Knowledge Summit 2014
in Bangalore

16
Technology
Technology is the backbone of the Indian economy, and plays a key role in CII’s Mission on Sustainable
Growth. The CII National Commitee on Technology works in partnership with the Union Ministry of
Science & Technology, other line ministries and State Governments, to create an enabling environment
for industry to invest in Research & Development and to forge partnerships with global players. The aim is
to increase the country’s gross expenditure in R&D to 2% of GDP by 2016-17 with equal investment from
Government and Industry.
Chandrajit Banerjee, Director General, CII; Dr T Ramasami, Secretary, DST; S Jaipal Reddy, Union Minister of Science & Technology and
Earth Sciences; François Richier, Ambassador of France to India; Dhruv M Sawhney, Past President, CII, Co-Chairman, Indo-French
CEOs Forum, and CMD, Triveni Engineering & Industries Ltd, and Venkatesh Valluri, Chairman, CII National Commitee on Technology,
and Chairman & President, Ingersoll Rand India, at the India-France Technology Summit in New Delhi
Venkatesh Valluri, Prof Y S Rajan, Senior Distinguished
Professor, ISRO, and Chairman, Board of Governors,
National Institute of Technology, Manipur, and
Neeraj Sharma, Head, Policy, Planning & Coordination Cell,
DST, at the Maharashtra State Technology Summit
& Technology Platform in Pune
CII DSIR workshop on Facilitating Technology Acquisition
in Coimbatore
ADVOCACY
A major policy outcome in Technology in 2013 was the
publication of a White Paper on stimulating private
sector investment in R&D in India. It was prepared by
a joint commitee of Industry and Government set up
by the Department of Science and Technology (DST),
and chaired by Mr B Muthuraman, Past President, CII
and Vice-Chairman, Tata Steel Ltd, and
Dr T. Ramasami, Secretary, DST. The other members
of the commitee were Mr S Gopalakrishnan,
President, CII, and Executive Vice-Chairman, Infosys
Ltd; Mr Hari Bhartia, Past President, CII, and
Co-Chairman and MD, Jubilant Life Sciences Ltd;
Mr Naushad Forbes, Chairman, CII National
Commitee on Higher Education, and Director, Forbes
Marshall Pvt Ltd; Prof S K Brahmachari, Secretary,
Department of Scientiic and Industrial Research;
Dr Shailesh Nayak, Secretary, Union Ministry of Earth
Sciences, and Prof K Vjay Raghavan, Secretary,
Department of Biotechnology.
The major recommendations are:
• Private sector expenditure on industrial R&D
should be computed on the entire value chain
from laboratory to pre-commercialization trial
production, which is not the case at present.

17
It is possible that the extent of private sector
investment in R&D is being underestimated.
Hence, redeining private sector investment
in R&D as per global norms and capturing all
relevant data for reassessing its engagement is
necessary
• Make it mandatory for all companies, public or
private, to report and declare their investments in
R&D in the annual report
• Need for a comprehensive strategy and
implementation mechanism including risk and
failure management procedures for select sectors
to build global leadership and develop technology
solutions of relevance to Indian society
• Current indirect incentives (such as 200%
weighted tax deduction) ofered by the
Government are among the best in the
world. While these should be retained, some
rationalization is required to cover the entire
value chain of industrial R&D and technology
commercialization
• The key to research is qualiied human resource.
It is imperative to build a large pool of quality
professionals for industrial R&D and create both
P K Mohanty, Chief Secretary, Andhra Pradesh, presenting
the awards for Excellence in Solid Waste Management
in Hyderabad
CII-EPO Seminar on European Patent System in Hyderabad
high value and a large volume of employment in
the private sector for research-oriented functions
• Public-private-partnerships and
well-designed incentives are required to trigger
commercialization of R&D output.
ACTION
The 19th
edition of the annual lagship Technology
Summit, held in partnership with the Government,
with France as the Partner Country, in New Delhi
in October, drew more than 300 delegates from
France and over 600 from India. As many as 11 MoU
in Science and Technology were signed between the
two countries, and 115 Expressions of Interest were
signed between Indian and French organizations.
The Maharashtra State Technology Summit &
Technology Platform was held in Pune in September.
Workshops on Facilitating Technology Acquisition,
in collaboration with DSIR, were held in Pune and
Coimbatore.
Technology Partnerships
Andhra Pradesh Technology
Development & Promotion Centre
The Andhra Pradesh Technology Development
& Promotion Centre (APTDC) is a one-stop shop
for technology development and promotion,
technology upgradation and the induction of new
technologies in a unique model of partnership.
APTDC, established in 2000 with the joint
participation of CII, the Government of Andhra
Pradesh and the Technology Information, Forecasting
and Assessment Council (TIFAC) provides networked
institutional assistance from global experts and
Governments to Industry and institutions in the
areas of technical problem-solving, clean technology
promotion, technology audit and Intellectual Property
Rights (IPR) services.
Key projects are underway in the areas of
• Technology commercialization of waste-to-energy
plants

18
• Technology missions and interventions for
livelihood generation through utilization of Bamboo
• Technological solutions for PET recycling and
granite slurry utilization
• Processing municipal solid waste into useful
products such as organic manure, fuel pellets,
and electricity.
IP Facilitation
APTDC is the country’s irst IP facilitation centre
ofering end to end IPR facilitation services to
stakeholders across India. It has emerged as a nodal
agency for the promotion and protection of GI
products, and has taken up over 350 assignments in
the ield of Intellectual Property protection, patent
information analysis IP counseling and advisory
services.
APTDC works closely with several Governments
departments for IP policy, training and services.
Sector-speciic basic and advanced training
programmes on IPR were conducted for capacity-
building this year, spanning over agriculture, pharma
and biotech, electronics and IT.
GI Registration was completed for both Narayanpet
handloom sarees and Mangalagiri coton sarees
this year.
Centre of Excellence on
Nanotechnology
The Centre of Excellence in Nanotechnology
enables Indian industry to adapt green
nanotechnology for reducing environmental
pollution and making resources sustainable.
Established by CII, in collaboration with the
Government of Gujarat, the Centre of Excellence in
Nanotechnology (CoE-NT) at Ahmedabad, works to
• Identify the technology requirements of industry
and provide nanotechnology-based solutions
• Produce nano-materials by reducing the cost of
production and environment pollution through
Green Chemistry and Green Engineering
• Conduct collaborative research with various
organisations
• Create awareness among end-users and
consumers on nanotechnology
• Support the technology requirement needs of
Industry through networking
• Facilitate the training needs of start-up companies.
ACTION
• Collaboration with Nirma University, Ahmedabad,
to share PhD research laboratories with CII
personnel to carry out research projects.
• Three sectors have been identiied for initial
research based on feedback from local industry:
textiles, solar cells and herbal formulations.
• Nano-formulation of dye Z-907 successfully
developed for use in dye-sensitized solar cells.
• Curcumin from turmeric roots developed in
nano-form for use in herbal formulations
• Discussions on with private companies, for
collaboration on carbon nano-tubes, and
to convert food colours into nano-form for
applications in the food and pharma industry
• Workshop on Green Nanotechnology and
Modern Industries in Ahmedabad
Intellectual Property
Facilitation Centres
Three Intellectual Property Facilitation Centres
(IPFC) in Mysore, Indore and Ahmedabad,
established with the support of the Union
Ministry of MSME, work to boost the IP culture
among MSMEs, to enable them to compete in the
global market through enhanced intellectual
capital. The IPFCs work in the areas of Patents,
Trademarks, Designs, Geographical Indications
and Copyrights.
At AP-TEC 2013 @ Warangal
Maheshwar Sahu, Co-Chairman, Centre of Excellence on
Nanotechnology, and Additional Chief Secretary, Industries
& Mines, Gujarat; R Mukundan, Chairman, Centre of
Excellence on Nanotechnology, Chairman, CII (WR), and
MD, Tata Chemicals Ltd, and Anjan Das, Executive Director,
Technology, CII, at an interaction in Ahmedabad

19
Global Innovation &
Technology Alliance
The Global Innovation & Technology Alliance (GITA)
serves as an efective institutional mechanism for
providing end to end services and support for the
emergence of an innovation ecosystem with demand
pull for industrial innovation and technology
start-ups.
GITA, a not–for–proit (Section 25) Company,
promoted jointly by the Technology Development
Board (TDB) of the Department of Science &
Technology (DST), Government of India, and CII, is
mandated to carry out bilateral / multilateral R&D
projects with countries interested in doing joint
research with Indian companies.
ADVOCACY
• Promoting India-UK Partnerships in R&D and
Advanced Manufacturing
• Taking forward Indo-UK collaboration to facilitate
Afordable and Accessible Healthcare
• Development of Strategic Technologies & Critical
Manufacturing Capabilities for India
• R&D in India’s Fuel Sector
ACTION
A CII-GITA Report on ‘India-UK Partnerships in
R&D and Advanced Manufacturing’ was released
during the visit of the CII CEOs Delegation to
the United Kingdom in June. It highlights the
strengths, opportunities and challenges in R&D and
Advanced Manufacturing in India and the UK, while
mapping the comparative sectoral strengths and
complementarities between India and the UK to take
the bilateral partnerships in R&D to a higher plank.
Recent additions in the UK-India collaboration agenda
include advanced manufacturing, bio-energy, smart
grids and energy storage, next generation wireless
systems and applied mathematics. The projects within
this portfolio are led by UK and Indian universities
and research institutions, working in partnership with
businesses and industry in the UK and India.
The report called for collaborative eforts and a
joint policy framework to establish and sustain a
R&D ecosystem in India for the development and
commercialization of technologies in advanced
manufacturing and emerging technology areas,
leveraging the UK model.
Under this initiative, the India–UK Collaborative
Industrial R&D Programme - Joint Request for
Proposals (RFP) was announced in November with
Dr Arabinda Mitra, Adviser & Head, International Co–operation (Bilateral), Department of Science & Technology (DST),
Vikram Kirloskar, Chairman, GITA, and Vice Chairman, Toyota Kirloskar Motors Pvt Ltd; Dr T Ramasami, Secretary, DST;
Dr Devi Prasad Shety, Founder & Chairman, Narayana Hrudalaya Institute of Cardiac Sciences; Deep Kapuria, Chairman,
Hi–Tech Group of Companies, and Member, GITA Board; and Harkesh Mital, Co–Chairman, GITA, and Secretary, Technology
Development Board, at the Global Innovation & Technology Alliance Platform in New Delhi
India-Canada Match-making Session on Water Technologies
in New Delhi

20
Cleantech (including Energy Systems) and Afordable
Healthcare as the focus areas.
The Indo-UK Joint Economic & Trade Commitee
Innovation (JETCO) Joint Working Group on Innovation,
supported by CII, GITA, UK agencies and both
Governments, at a meeting in New Delhi in December,
explored cooperation in afordable and accessible
healthcare. Four sub–groups would work on :
• Accessible Healthcare enabled by primary and
secondary healthcare delivery solutions
• Afordable Diagnostics and Health Monitoring
Devices, with special atention on sensors for
cancer screening, diabetes and cardio–vascular
diseases It was in principle agreed to run this as
a programme under the India–UK Bio–Design
Program
• Data-Driven Innovation and Improvement to
support analytics, informatics and medical
research
• Cross Agenda (to facilitate the progress of these
three Groups).
In a high-level brainstorming session in Mumbai
in November, CII and GITA, with IIT-Bombay and the
Research and Information System for Developing
Countries (RIS) discussed the role of academia/R&D
institutes and the corporate sector in building
Indian capabilities in Aerospace, Biotechnology,
Nanotechnology, IT and Renewal and Clean Energy.
The suggestions included establishing PPP
models, streamlining processes, and creating R&D
infrastructure to promote high-risk R&D projects
and start-ups. A Cluster approach with collaboration
between Academia, R&D labs and Industry was also
suggested. It was proposed to create smaller groups
led by Industry from each of the identiied sectors,
amalgamating institutions like GITA into the working
of these groups.
CII and GITA, in partnership with the Oil and Natural
Gas Corporation (ONGC) and under the aegis of
the Union Ministry of Petroleum and Natural Gas,
organized a Special Conference on Research &
Development in Fuel Sector, during PETROTECH
– 2014, India’s largest oil and gas conference and
exhibition, in January 2014 in New Delhi. The
conference called for exploring biofuels, electric
vehicles, hybrids and clean fuels.
India-Canada Matchmaking Mission in
Water Technologies
GITA and DST, in collaboration with the Governments
of Alberta, and Ontario, Canada) and ISTP Canada,
organized the India-Canada Matchmaking Mission on
Water Technologies in April in New Delhi.
A 28-member Canadian delegation met with more
than 60 Indian delegates over 92 prescheduled B2B
meetings in the area of water technologies.
Global Innovation & Technology Alliance Platform
The Global Innovation & Technology Alliance
Platform, organized by GITA, in collaboration with the
DST, the Technology Development Board (TDB), and
CII in New Delhi in November, hosted over 200 B2B
meetings for forging business alliances in Science,
Technology and Innovation between India and
partner countries such as Canada, Finland, Israel,
Japan, Norway, Slovenia, Spain, Sweden, Taiwan and
the United Kingdom.
Parallel sessions were held on
• Cleantech/Green Manufacturing Technologies
• Homeland Security
• Pharma/Afordable Healthcare Technologies
• Information & Communication Technologies (ICT)
• Smart Grids
During the event, GITA launched three new bilateral
industrial R&D programmes between India and
Finland, Spain and UK, respectively.
High-level brainstorming session on Building Indian Capabilities
in Advanced Manufacturing, in Mumbai
Kamal Dayani, Industry Commissioner, Gujarat; Prof Y S Rajan,;
R Mukundan; and Maheshwar Sahu at the inauguration of the
Gujarat Knowledge and Facilitation Centre in Ahmedabad

21
Gujarat Knowledge Application
and Facilitation Centre
CII signed a MoU with the Gujarat Government
during the Vibrant Gujarat Global Investors Summit
in January 2014 for seting up the Gujarat Knowledge
Application & Facilitation Centre (GKAFC), supported
by Gujarat NRE Coking Coal Ltd, a CII member
company.
The GKAFC is envisaged as the prime mover in
Gujarat’s technological growth, by facilitating
industry, especially MSMEs to become globally
competitive, hand-hold technology-driven ventures,
and cater to the science and technology needs of
Asian nations.
ACTION
GKAFC is forming expert advisory groups on the
following sectors:
• Infrastructure: Enhancing the application of
geo-synthetics in the infrastructure sector
• Bio-Energy: Showcasing a successful enterprise
for puriication, botling and appropriate utilization
of biogas from industrial and domestic waste
• Automobile: Creating infrastructure and
innovative business models batery-operated
two-wheelers
• Marine: Promoting sustainable harvesting
of ishery resources of coastal Gujarat and
increasing the aqua culture acreage for sustained
and enhanced marine exports
• CII GKAFC MSME Linkages 2013: National
Conference & Exhibition on Technology & Supply
Chain Development for MSMEs, in Ahmedabad
• CII GKAFC DSIR Workshop on Facilitating
Technology Acquisition, Ahmedabad.
Tamil Nadu Technology Development &
Promotion Centre
The Tamil Nadu Technology Development &
Promotion Centre (TNTDPC), a joint initiative of
the Government of Tamil Nadu and CII, functions
as an intermediary between Industry, institutes,
Government, international partners and other
potential stakeholders to meet the technological
needs of companies, especially MSME, whilst
developing a stronger business network. The Centre
mainly works in sectors like Agri/Food Processing,
Automotives, IPR and Nanotechnology, but has
expanded its purview to emerging sectors like
Robotics & Automation, Innovation, and Green
Technologies.
Michael Carter, Consul – Commercial & Trade Commissioner
for Australia to South India; Dr V Krishnamurthy, Chairman,
National Manufacturing Competitiveness Council (NMCC);
Dr. V.Sumantran, Conference Chairman & Executive Vice
Chairman, Hinduja Automotive Ltd, and Ravi Pandit,
Chairman & Group CEO,KPIT Cummins Info Systems Ltd, at
the Conference on Automotive R&D Trends 2015, in Chennai
GOALS
• Upgrade technology among MSMEs through
promotion and other means
• Assess international technology trends and
disseminate them to MSMEs
• Take up Concept-to-Commissioning projects of
technology upgradation and consultancy with
MSMEs
• Pro-active technology assessment of clusters
in Tamil Nadu
• Create awareness on IPR and provide facilitation
services.
ACTION
• The Centre is actively working with the Krishnagiri
Food Processing Cluster (KRISHMA), under the
National Innovation Council (NInC), to introduce
innovations in products, processes and services
for accelerating sustainable growth. A pilot
prototype of a solar drying unit is being set
up under this initiative to create zero energy
requirements for the food processing industry
• TNTDPC aids the establishment of the
ASEAN-INDIA Technology Information &
Commercialization Centre, a virtual web portal
linking technology transfer/licensing organizations
in ASEAN and India
• TNTDPC is a ‘Single Window Solution’ for
Intellectual Property Rights (IPR, patents,
trademarks, copyrights and G I). The Centre has
conducted more than 130 IP services so far. It also
houses online IPR advisory services for MSME
• The Centre educates MSME on the right IT
solutions for their needs.

22
India@75
Today an independent entity as a Foundation Trust,
India@75 has seven vision elements:
• Education and Skills
• Technology and Innovation
• Agriculture and Food Security
• Business and Economy
• Urbanization and Environmental Sustainability
• Arts, Literature and Sports
• Moral Leadership, Governance and Public
Administration
Montek Singh Ahluwalia, Deputy Chairman, Planning
Commission of India; S. Gopalakrishnan, and
Chandrajit Banerjee, Director General, CII, at the launch of the
India Backbone Implementation Network (IBIN),in New Delhi
Atul Bhatnagar, COO, NSDC; S. Ramadorai, Advisor to the Prime
Minister of India in the National Council on Skill Development;
Rajan Navani, and Thomas Muthoot, Executive Director,
Muthoot Fincorp Ltd, at the Power To Empower 2013 - 14 Award
Ceremony in New Delhi
(L-R) Ist Row: Arun Maira, Member, Planning Commission, Member Trustee, India@75 Foundation; Adi Godrej, Immediate Past
President, CII, Chairman, Board of Trustees, India@75 Foundation, and Chairman, Godrej Group; Gayatri Prahalad, Member, Apex
Council, India@75; S Gopalakrishnan, President, CII, Chairman, Apex Council, India@75, and Executive Vice-Chairman, Infosys Ltd.
2nd Row: Rajan Navani, Chairman, National Commitee, India@75, and MD, Jetline Group of Industries; Cyrus P Mistry, Member
Trustee, India@75 Foundation, and Chairman, Tata Sons; Javed Akhtar , Member, Apex Council, India@75, and Poet, Lyricist and
Scriptwriter; Priya Dut, Member of Parliament; Suresh Prabhu, Member of Parliament; Mahesh Jethmalani, Eminent Lawyer
3rd Row: Dr. Raghunath Anant Mashelkar, Chair, National Innovation Foundation,and President, Global Research Alliance;
Viren Rasquinha, Hockey Player; Rahul Bajaj, Past President, CII, Member Trustee, India@75 Foundation, and Chairman, Bajaj Auto
Ltd.; and Sumit Mazumder, Vice President , CII, and Vice Chairman & MD, TIL Ltd, at the India@75 ‘Call to Action’ in Mumbai
Transformation
ADVOCACY
Volunteerism
Declaration of 12 – 18 January as National
Volunteering Week, to engage people from all walks
of life, organizations, students and NGOs, to reach
out to millions of people.
Pro Bono Contribution by Corporates
In order to encourage skill-based volunteering from
corporates, India@75 has taken up the cause of
‘An India that will actively shape the new world order through economic strength, technological vitality
and moral leadership, collaboratively…’ CII adopted this vision of the late Prof. CK Prahalad, validated
it through a pan-India public reasoning exercise, and collated the aspirations of the people in a vision
document aptly titled India@75 - The People’s Agenda.’

23
inclusion of Pro Bono contribution by corporates
within the mandated 2% of CSR expenditure.
It is also working on measurement metrics for
standardizing the monetized value of the Pro Bono
efort. If accepted by the Government, this will
create a huge supply of skilled volunteers who would
then be matched with the demand side of grass
root organizations to build capacity, and scale up
operations with enhanced eiciency.
ACTION
• CII - India@75 – Yi Conclave, with the theme, ‘We
Build India on Good Governance,’ in Kochi in
August
• City Connect Panjim Chapter launched in April
• Launch of India Backbone Implementation
Network (IbIn), an initiative of the Planning
Commission of India, and adopted by India@75,
in April, in New Delhi
• India@75 Scholarship: India@75 and the
Management College and Research Centre
of the Indian Education Society (IES) Mumbai
signed a MoU in April in New Delhi to jointly
identify deserving students for the India@75
scholarship under the Ektaal scheme of
Macquarie University, Australia. The University
has commited AUD11 million for 55 students
over a span of 4 years
• Call to Action: Over 100 distinguished Indians
from diverse sectors together pledged, ‘COUNT
ME IN – Together we shall do It’ at the ‘India@75:
Call to Action’ in Mumbai in November, to help
empower the people of India to be educated,
skilled, progressive, safer and healthier by 2022.
• Future India – 2022: session during the WPO/YPO
India University Programme for global business
leaders in November in New Delhi
• National Volunteering Week: India@75
celebrated India’s First National Volunteering
Week in in January 2014. A team of 122 leaders
worked tirelessly giving their pro-bono time
for months to make National Volunteering
Week a success. The campaign reached out to
approximately 116.5 million people, who are now
motivated to host various volunteering activities
through the year
• Pro Bono: India@75, in collaboration with
the Taproot Foundation of USA, undertook
a detailed study of the Pro Bono potential in
India and ascertained it to be USD 10 billion by
the year 2022. A Task Force has been set up to
chalk out a strategy to encourage skill-based
India@75 Team with international student volunteers during
National Volunteer Week in New Delhi
Virendra Gupta, Deputy Director General, India@75;
Rajeev Gupta, Secretary, Union Ministry of Youth Afairs &
Sports, and Lalit Gupta, Jt Secretary, Union Ministry of Youth
Afairs & Sports, releasing the India@75 National Volunteer
Week brochure in New Delhi
volunteering from corporates, and connect them
to grass root organizations on the demand side.
A web portal is being designed and developed by
Infosys to support the initiative. Two pilots will be
undertaken at GE and HP to validate the study
• Jobs and Career Counselling Fair: India@75
in collaboration with CII Northern Region and
the Utar Pradesh Skills Development Mission
organized a Career Counseling & Job Fair in
Noida, Utar Pradesh, in January 2014 to link
polytechnics, ITIs and students with local industry.
More than 5000 students atended the fair, and
around 1000 were ofered placement
• Power to Empower, India’s 1st Skills Enterprise
Competition, was co-organized by India@75
Foundation and the National Skills Development
Corporation, to encourage students and
entrepreneurs to become part of the large
business opportunity that exists in the skills
development space. In its 3rd
edition this year, the
competition received 1004 applications.

24
Initiatives for Indian Manufacturing
GOALS
• Transforming mindsets for creating Visionary
Leaders for Manufacturing
• Realizing breakthrough in Supply Chain by
transforming customer-supplier relationships
• Sustaining transformation by community
inclusion
• Creating village businesses to improve village
development
• Enabling aspirational growth by transforming
business processes
ACTION
Golden Top 100 Companies (GTC)
Mr S Gopalakrishnan, President, CII, and Executive
Vice Chairman, Infosys Ltd, launched the National
Golden Top 100 companies (GTC 100) programme in
Bangalore in July in the presence of
Mr K H Muniyappa, Minister of State (Independent
Charge) for MSMEs. The project is designed to
enable small enterprises to graduate to the level of
medium enterprises, and for medium enterprises to
become large enterprises.
Subsequently, during an awareness programme
in Gurgaon for the founding companies, three
roadmaps were launched:
• SME transformation through mentorship
• Transformation through New Product
Development
• Manufacturing Excellence
CII is hand-holding the participating companies
to enable them realize their dream of accelerating
CII works to enhance the competitiveness of Indian Manufacturing by applying transformation
technologies and processes for building capabilities of organizations and competence of managers,
thereby contributing towards the objectives of India’s new National Manufacturing Policy.
growth by 2 to 3 times over the next couple of
years.
Visionary Leaders for Manufacturing
(VLFM) Programme
The VLFM Programme in India, conducted under
the guidance of Prof Shoji Shiba, world-renowned
authority on Breakthrough Management, has now
impacted more than 1000 people.
Thirty companies from India Inc are participating
in the 7th batch of the VLFM Senior Managers
Course, a 6-module, year-long programme, to train
60 senior managers as visionary leaders, equipped
with the skills to take their organizations into a
diferent growth trajectory.
Prof Shoji Shiba’s book, ‘7 Dreams to Reality:
Transforming Indian Manufacturing,’ published by
Penguin Books, was launched across Indian metro
cities and in USA, jointly by CII and the Japan
International Cooperation Agency (JICA). The book
presents seven symbolic successes, selected from
more than 200 published VLFM success stories,
giving clear directions for the transformation of
Manufacturing industry in the present economic
scenario.
1000 Visionary SME Programme
Ten plants of Indian companies have enrolled,
along with about 25 SME suppliers, in Batch 4 of
the 1000 Visionary SME Programme, to transform
their relationship and create unprecedented
1000 VSME Programme
Impact 2009-10 2010-11 2011-12 2012-13 2013-14 Cumulative
Companies impacted 1 28 43 32 33 137
Change Leaders developed 6 41 109 138 142 436
VLFM Programme
Impact 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 Cumulative
Companies impacted 27 23 30 27 23 35 30 120
Change Leaders
developed
48 48 48 51 60 80 55 390

25
TT Ashok, Co-Chairman, CII National Council on MSMEs, and MD, Taylor Rubber Pvt Ltd; Deep Kapuria, Chairman, CII National MSME
Council, and Chairman, Hi-Tech Gears Ltd, ; K H Muniyappa, Union Minister of State (Independent Charge) of MSME;
S Gopalakrishnan, President, CII, and Executive Vice Chairman, Infosys Ltd, and Chandrajit Banerjee, Director General, CII, at the
launch of the GTC 100 Programme in Bangalore
Shinya Ejima, Chief Representative, JICA India Oice;
Ajay Shankar, Member Secretary, NMCC; Deep Kapuria;
and S N Tripathi; Joint Secretary, Union Ministry of MSME, at
the launch of the 1000 Visionary SME Programme in New Delhi
business results. The programme is concurrently
running in Gurgaon, Pune and Chennai, under the
guidance of Mr T Furuhashi, a Japanese expert on
the Toyota Production System.
Project Village Buddha
In a unique initiative, the Village Buddha project,
under the guidance of Prof Shoji Shiba, will
use appropriate principles and practices from
Manufacturing Industry for village development,
making Indian Industry a partner in inclusive
growth.
The Village Buddha team conducted deep-dive
immersion studies in villages at Kirloskarwadi and
Shirwal in Maharashtra, Manesar and Gurgaon
in Haryana, and Padivedu in Tamil Nadu, to
understand the wide variety of developmental
and CSR work being undertaken by Corporate
India, and align it with the aspirations in the fast
changing rural ecosystem.
Tamaki Tsukada, Minister – Economy, Embassy of Japan;
Dr Sarita Nagpal, Principal Adviser, CII; Subodh Bhargava,
Past President, CII, and Chairman, Tata Communications
Ltd. Dr H P Kumar, CMD, NSIC; and Prof Shoji Shiba, Chief
Adviser, VLFM Programme, at the launch of the book,
‘7 Dreams to Reality: Transforming Indian Manufacturing,’
in New Delhi
Arun Maira, Member, Planning Commission of India; Hidetoshi Irigaki,
Director General, Industrial Development and Public Policy Department,
JICA Japan, and Prof Shoji Shiba, with VLFM programme participants at
the 5th
VLFM Learning Convention in New Delhi
Village Buddha team on an exploratory visit to rural
Maharashtra

26
This year, 19,290 SC/ST students were granted
scholarships. Over 74,000 scholarships have been
granted since 2007.
46,140SC/ST youth were imparted skill development
training this year. Over 1.70 lakh SC/ST candidates
have undergone skill development training since 2007.
48, 440 SC/ST candidates have been given
employment in member companies this year till
December 2013. Over 80,000 new employments have
been given since April 2011.
ACTION
Tracking
This year, special emphasis was given on improving
the tracking mechanism, a critical area with the
potential to hugely impact Industry’s performance.
CII counseled companies to set up a rigorous system
for tracking numbers and sharing data. CII regional
oices are tracking the interventions, especially from
members in SC/ST dominated districts.
Scaling up Interventions
Education
In addition to over 19, 000 scholarships granted this
year, CII members extended their support to 8000
Airmative Action for the Scheduled Castes and Scheduled Tribes communities is a voluntary commitment
by Indian companies to help the Government and civil society in the national endeavour to ensure equal
opportunity to these marginalized citizens. CII has formulated a Voluntary Code of Conduct on Airmative
Action for its member companies, and has identiied four focus areas, the 4Es, for concrete steps:
• Education/ Scholarships • Employability/Skill Development • Entrepreneurship/Supplier Diversity
• Employment
students from the SC/ST community through
academic support, student adoption and
infrastructure support.
Educational & Career Counseling
Career and Educational Counseling was provided
to 100 students from the deprived sector at
Pudukotai, Tamil Nadu, in June.
Employability
Some notable initiatives include
• Train the Trainers: A programme for ITI
instructors covered 160 institutes in and
around Pune
• Skill Gurukuls: CII and Pan IIT Alumni, in joint
collaboration, are seting up residential Skill
Training Centres in the Gurukul model in
SC / ST dominated districts. There are 14
existing gurukuls and 16 more are proposed.
A Gurukul in Pankhpal, Jajpur, Odisha, was
inaugurated in April by Mr Jairam Ramesh,
Union Minister for Rural Development,
to ofer training in construction related
multi skills
• Skill Development Centres: Skill development
Inclusion
Aﬃrmative Action
Ranjit Singh, Head, CSR, Maruti Suzuki; Kartik Bharat Ram, Co-chair, CII (NR), Airmative Action Commitee, and Jt MD, SRF Ltd;
Farhad Forbes, Co-Chair, CII Special Task Force on Airmative Action, and Director, Forbes Marshall; Vjay Chadda, CEO, Bharti
Foundation, and Sameer Chaturvedi, CEO, Jaipur Rugs, at a Conference on Airmative Action in New Delhi

27
for discuss efective ways to implement
Airmative Action.
• Workshops: Regional workshops for HR
managers to sensitize and help them understand
the ways and models to implement AA are
proposed.
• Publication: Endeavour is published by each of
the four CII Regions, to share best practices on
Airmative Action from CII member companies.
Career and Educational Counselling for SC and ST students in
Tamil Nadu
Students receiving hospitality training under the CII-NSFDC
Programme in Nawanshahar, Punjab
At the Ignite -Entrpreneurship Development Programme in Andhra Pradesh
centers in partnership with members are
operational in Chhindwara and Balasore.
Entrepreneurship
• Supplier Diversity/ Vendor Development meets
were organized in New Delhi, Bangalore, Jaipur,
Bhiwadi and Haridwar
• CII Southern Region, in partnership with the
Bharatiya Yuva Shakti Trust (BYST) and Titan is
currently running a project to create and sustain 25
SC/ST entrepreneurs within a period of two years.
PPP Models
A Skill Development Training Programme has been
initiated in 5 SC dominated districts in partnership
with the National Schedule Caste Finance
Development Corporation, Union Ministry of Social
Justice and Empowerment:
• Nawanshahar and Faridkot in Punjab
• Cooch Behar and Midnapore, in West Bengal
• Bagaha, Bihar
The trained candidates will be placed with members
companies. So far, 500 candidates have been
trained, and 750 candidates will receive training in
the second phase.
CII partnered the DICCI and Government
organisations to hold 21-day long Residential
Entrepreneurship Development programmes in
Vjayawada, Tirupati, Vishakhapatnam, Warangal and
Hyderabad, impacting 800 SC/ST youth.
Outreach
• Conference: CII Northern Region organized a
Conference on Airmative Action along with a
buyer seller meet in November in New Delhi
• Webinars: 8 webinars were organised last year
with the aim to provide a platform to members

28
CII Foundation
The CII Foundation was set up in 2011 to enable Industry to support inclusive development by undertaking
a wide range of developmental and charitable activities and initiatives pan India. Serving as a meaningful
bridge between marginalized communities and donors, especially corporates, the strategic direction for
the Foundation was developed and adopted during the year.
The core areas of intervention are :
• Education
• Gender Equality and Women Empowerment &
Safety
• Skilling, Employment and Livelihoods
• Environment Sustainability, including water
• Public Health & Sanitation
• Disaster Management
In this efort, the Foundation works together with
corporates, Governments, communities, and civil
society institutions to channelize their collective
resources towards social and community
development. It provides Corporate sector and
other donors a platform to participate and create
large scale and long term impact in development
and also work towards illing in the gaps that exist
in the Corporate sector’s CSR arms, and broaden
its participation in the development space.
The activities for the year included projects on
• Making villages self-suicient for their water
needs in Maharashtra
• Disaster Relief & Rehabilitation Operations in
Utarakhand
• Anganwadi Adoption Programme in
West Bengal
• Programmes on Livelihood and Employability
for SC/ST students
Disaster Relief Initiative at Utarakhand
Water management programme in Sanjul Village in
Maharashtra
CII Foundation-Symbiosis Finishing School Programme for
SC/ST students in Pune
Aganwadi Adoption Programme in West Bengal Recruitment drive under the CII Relief and
Rehabilitation initiative in Utarakhand

29
facilitate knowledge exchange; help corporates and
NGOs identify partners for CSR implementation; and
create enabling platforms for Industry-NGO connect.
• Discussion platforms and interactive meets were
held with stakeholders from Industry, Government
and NGOs
• Knowledge and information materials in the
form of ‘Guidelines for identifying NGO Partners’
presented a set of indicative parameters and
norms to assist industry in identifying NGOs as
implementing partners for their CSR projects.
• Catalogue of Development Projects by Grassroot
NGOs: a compilation of around 150 ready for
implementation projects proposed by NGOs
working at the grassroots, from across the
country, to showcase possibilities for corporates
and not-for-proits to work together.
GOALS
• Promote and facilitate CSR as an actionable
business agenda for corporates
• Evolve efective models of Industry-NGO
partnerships
• Catalyze development of conducive policies for
making CSR a movement
ACTION
Conducive Policy on CSR
Companies Act 2013 – Rules on CSR
This year saw the passage of the Companies Bill
which, among other things, necessitates companies
to spend on Corporate Social Responsibility (CSR).
Accordingly a set of CSR Rules are being framed by
the Government as to how and where such spends
can be applied. CII compiled recommendations from
Industry which emphasized that the rules should
provide an enabling framework rather than a narrow
and prescriptive one. Accordingly, a new set of drat
rules were developed and currently await notiication.
Promoting CSR in Industry
Against the backdrop of Clause 135 in the Companies
Act 2013, which makes CSR a core function within
industry and emphasizes the role of the corporate
sector beyond proit, CII organised advocacy
platforms, and created knowledge pieces and
publications to enable, promote and encourage
industry involvement in CSR. These included
• CSR in Practice: a compilation of CSR initiatives
and strategies of over 40 CII members pan India
and their success stories
• Handbook on Corporate Social Responsibility
in India: a guidance document to facilitate
the development of the CSR mandate within
organizations, which provides a framework that
companies can use to plan and implement their
CSR activities, addressing ‘why CSR’ and ‘how to
put CSR into action.’
Promoting Industry-NGO Partnerships
CII created a platform for promoting dialogue and
interface between Industry and Civil Society to
CII engages with Government, industry and Civil Society Organizations to take its agenda of inclusive,
sustainable growth forward. CII assists its members in meeting their social development aspirations
by connecting Industry with Government and civil society, including NGOs, to carry out efective
programmes for social uplitment
Corporate Social Responsibility
Chandrajit Banerjee, Director General, CII; Sachin Pilot,
Union Minister of State (I/C) for Corporate Afairs;
Rakesh Bharti Mital, Chairman, CII National Council on
Development Initiatives, and Vice Chairman & MD, Bharti
Enterprises; and M J Joseph, Additional Secretary, Union
Ministry of Corporate Afairs, at the CSR Summit in New Delhi
Syeda Saiyidain Hameed, Member Planning Commission of
India; Pradeep Bhargava, Chairman, CII Industry-Civil Society
Interface Commitee, and Director, Cummins Generator
Technologies; and Onno Ruhl, Country Director – India, The
World Bank at the CSR-CSO Bridge 2013 in New Delhi

30
Diversity
Promoting diversity for Inclusion among member companies was a priority for CII this year.
GOALS
• Promote inclusion with special focus on
persons with special abilities through corporate
participation.
• Catalyze women empowerment by addressing
the issue of gender equality both at the
workplace and at the community level.
ACTION
Promoting employment and self-employment
opportunities for PwDs (Persons with Disability)
CII engaged with the corporate sector, civil society
organizations, training institutes, Government and
individual experts, besides PwD themselves, to
promote employment of PwDS. The deliberations
brought forth some good practices and initiatives
undertaken by industry members and also
emphasized the need to apply Universal Design in
order to provide a barrier-free environment for PwDs.
CII was a member of the National Selection
Commitee for the National Awards for
Empowerment of PwDs, which recognizes
outstanding PwDs and institutions who have done
exemplary work for the cause of PwDs.
National Task Force on the Safety
and Security of Women
CII constituted a National Task Force on the Safety
and Security of Women in 2013 to deine industry’s
role in mitigating and tackling crimes against women
efectively. Together with senior industry leaders and
leaders of some prominent women groups, the Task
Force arrived at a set of recommendations ofering
both short and long term actions and solutions
in this respect. The recommendations have been
shared with CII members for adoption.
CII is promoting the recently-passed Sexual
Harassment of Women at Workplace (Prevention,
Prohibition and Redressal) Act, 2013 that seeks to
protect women from sexual harassment at their
place of work.
Advocacy for a gender-sensitive, inclusive and
equitable work environment
CII organized interactive platforms to facilitate
Bhairavi Jani, Director, SCA Group; Bim Bissell, Advisor to
the Board & Founder, Fabindia; Meher Pudumjee, Co – Chair,
CII Women Empowerment Commitee, and Chairperson,
Thermax Ltd; Madhur Bajaj, Chairman, CII Women
Empowerment Commitee, and Vice Chairman, Bajaj Auto
Ltd, and Guru Shovana Narayan, Kathak Maestro, at the
CII National Conference on Unleashing Opportunities for
Femonomics in the Corporate Sector, in New Delhi
Piruz Khambata, Chairman, CII (WR) CSR Sub-Commitee,
and Chairman, Rasna Pvt Ltd.; P M John, Chairman,
Cheshire Homes India, and Shjo Joseph, National Livelihoods
Coordinator, Cheshire Disability Trust, Bangalore, at the
Seminar on Inclusive Employment in Mumbai
Shweta Shrof Chopra, Partner, Amarchand & Mangaldas &
Suresh A Shrof & Co; Mini Menon, Executive Editor, Bloomberg
TV; Subodh Bhargava, Past President, CII, and Chairman, Tata
Communications Ltd; Meenu Vadera, Founder – Director, Azad
Foundation, and Sakha (Cabs for Women) and
Sunita Cherian, Vice President – Human Resources, Wipro Ltd
at the CII National Conference on Femonomics in New Delhi

31
Development of Backward Districts
dialogue between women achievers and stakeholders
from diverse backgrounds on the role of women in
the overall economic progress as consumers and
decision makers and how this role can be secured
and further augmented.
Recognizing Women Leaders at the
Community Level
The Woman Exemplar Award, instituted in 2005
by CII, is an annual initiative to promote and
acknowledge women working at the grass-root level
who have, against all odds, excelled and contributed
signiicantly to the development process in India. The
Award presentation, in three categories: Education
& Literacy, Health and Micro Enterprise, is a key
highlight of the CII Annual Session.
The 2013 Awards were given away by Mr Rahul Gandhi,
Vice President, Indian National Congress. The award
comprises of a gold plated medallion, a citation and a
cash reward of Rs 1,50,000/- for each Awardee.
S Gopalakrishnan, President, CII, and Executive Vice
Chairman, Infosys Ltd; Rahul Gandhi, Vice President, Indian
National Congress; Chandrajit Banerjee, Director General,
CII, and G Muniammal, CII Woman Exemplar Awardee –
Micro Enterprise category, at the CII Woman Exemplar Award
Presentation Ceremony in New Delhi
At the suggestion of the Government of India,
CII has taken up training activities through
residential programmes in 12 selected backward
districts, most of which are afected by let wing
extremism. The idea is to create employment and
self – employment opportunities for under-served
youth living in the afected areas. The youth trained
belong to SC/ST/OBC families which are below the
poverty line.
The interventions have been mostly concentrated
in the Eastern Region of the country in the States
of Bihar, Chhatisgarh, Jharkhand, Odisha and West
Bengal, as well as in Andhra Pradesh. Two Districts
have been selected for intervention in each State,
in consultation with the State Government at the
level of Chief Secretary.
The main focus of the work is on providing skills
to people and making them employable. Before
starting the intervention, CII carried out a
socio – economic study of each District, with skill
mapping exercises to bring out speciic areas
where employment could be created based on
local natural resources. Training is also provided
on sectors which ofer good opportunities for
employment, such as Retail.
One of the mechanisms used in this work is to take
advantage of the good oices of Pan IIT – where
NABARD provides inancial support (refundable)
to the trainees while a member/s provides
employment.
While the focus has been primarily on capacity
building, in certain Districts, especially in Andhra
Pradesh, CII has taken up programmes for adult
literacy, skill training and support, drinking water,
etc and is also helping women become
self – employed (e.g. provision of sewing
machines, etc.).
In the last three years, nearly 3000 youth have been
trained in construction, retail, hospitality, BPO,
welding, tailoring, etc.
Moving forward, the aim is to escalate the initiative
in a big way to empower youth in the country.

32
Governance
Corporate Governance and
Regulatory Aﬀairs
This was a landmark year for the business
environment considering that the framework of
corporate law was overhauled and the existing
Companies Act, 1956 was replaced with the
Companies Act, 2013. The new Act brings many
governance practices, hitherto let to best judgment,
within the purview of the law and also introduces
many new concepts such as CSR, Performance
Evaluation, Contractual Appointment of Independent
Directors, and the Codiication of Role, Function and
Duties of Independent Directors. Accordingly, all
CII eforts were directed towards ensuring that the
new law and the implementation guidelines being
Having been at the forefront of the Corporate Governance movement in India for close to two decades
now, CII remains commited to promoting good governance amongst its members. To this efect, various
initiatives aimed at improving governance practices were undertaken during the year.
framed under the new Act are not disruptive and
the business environment does not become unduly
restrictive and compliance-oriented.
ADVOCACY
• Through sustained eforts to ensure that the new
regulatory framework is pro-industry, detailed
inputs were submited to the Union Ministry
of Corporate Afairs on the implementation
guidelines for the provisions under the
Companies Act, 2013. Industry’s concerns were
highlighted and corrective action suggested on
the speciic subjects of CSR; public deposits;
Renuka Kumar, Joint Secretary, Union Ministry of Corporate Afairs; Chandrajit Banerjee, Director General, CII; Sachin Pilot, Minister
of State (I/C) for Corporate Afairs; Uday Kotak, Chairman, CII National Council on Financial Sector Development and Executive Vice
Chairman & MD, Kotak Mahindra Bank Ltd, and M J Joseph, Additional Secretary, Union Ministry of Corporate Afairs; at the CII
National Conference on Companies Act, 2013 in Mumbai
P R Ramesh, Chairman, Deloite India;
Chandrajit Banerjee: U K Sinha, Chairman, Securities
& Exchange Board of India, and K V Kamath, Past
President, CII, and Chairman, CII Council on Corporate
Governance & Regulatory Afairs, at the 9th
International
Corporate Governance Summit in Mumbai
Jamie Allen, Secretary General, Asian Corporate Governance
Association; Amal Ganguli, Independent Director; Rostow Ravanan,
CFO, Mindtree Ltd; and M J Joseph, at the CII Session on Governance
Reforms in New Delhi

33
The National Foundation of Corporate Governance
(NFCG) was set up in October 2003 by the Union
Ministry of Corporate Afairs in partnership with
CII, the Institute of Company Secretaries of India
(ICSI) and the Institute of Chartered Accountants
of India (ICAI) to foster a culture of good Corporate
Governance both at the level of individual
corporations and for the economy as a whole. In
2010, the Institute of Cost Accountants of India
(ICAI) and National Stock Exchange (NSE) and in
2013 the Indian Institute of Corporate Afairs (IICA)
were included in NFCG as trustees.
The NFCG works closely with accredited and
partner institutions to provide a platform for
quality discussion and debates in areas of
Corporate Governance, CSR and Sustainability.
During the year, the NFCG supported various
lagship events organized by CII in the areas of
Corporate Governance, CSR and Sustainability
such as the CSR-CSO Bridge 2013; the 9th
International Corporate Governance Summit
2013; the Conference on Companies Act 2013;
and the National Summit on CSR.
In addition, the NFCG also supported more than
18 international and national level seminars,
conferences, and orientation programmes
organized by its accredited and other partner
institutions in these areas.
Further, four research studies instituted under
the aegis of NFCG, were completed by the
accredited and partner institutions.
Sachin Pilot, Union Minister of State (I/C) for Corporate Afairs; Simon Walker, Director General, Institute
of Directors, UK; B Muthuraman, Past President, CII, and Vice Chairman, Tata Steel Ltd; Naved Masood,
Secretary, Union Ministry of Corporate Afairs, and Chandrajit Banerjee, Managing Trustee, NFCG, and
Director General, CII, at the NFCG Conference on Corporate Governance, in Chennai
loans & investments; cost; RPTs; electoral trusts;
depreciation; penal provisions, and private
companies, to name a few.
• Atention was paid to improving the ease of
doing business in the country through a study
highlighting the areas that need improvement in
business processes.
• On Competition Law, CII stressed the need for
providing incentives to companies for instituting
competition compliance programmes within the
Indian competition law framework. Responding to
CII’s representation, the Government announced
amendment in the Combinations Regulations
exempting intra-group mergers of two or more
enterprises within the same group.
• CII engaged with the Securities & Exchange
Board of India (SEBI) and submited vital inputs
on the subjects of Corporate Governance;
Employee Stock Option Schemes, Insider Trading
Regulations, etc.

34
Accounting Standards
With the constant changes introduced in the ield
of Accounting, the CII Commitee on Accounting
Standards this year focused on analyzing the
notiications, circulars and exposure drats issued
by the Union Ministry of Corporate Afairs and
ICAI, with the emphasis on harmonizing and
consolidating them, so as to ensure smooth
functioning of Industry. It also represented
industry views on the subject to the authority /
Institution.
ADVOCACY
Based on inputs received from members, CII
submited representations on the exposure drats
on Accounting Standard 1, Accounting Standard
5, Accounting Standard 20 (earning per share),
Accounting Standard 22 (deferred tax) and the
ICAI announcement on ‘Presentation of Foreign
Currency Monetary Item Translation Diference
Account’ in the Balance Sheet.
Dispute Resolution
With an increasing number of Indian companies
engaged in complex global businesses, Alternate
Dispute Resolution (ADR) is emerging as a
Shardul Shrof, Chairman, CII National Commitee on
Legal Services, and Managing Partner, Amarchand &
Mangaldas & Suresh A Shrof & Co.; Dr Michael Pryles,
President, SIAC Court of Arbitration, and Ashok Sharma,
President, Indian Corporate Counsel Association, at the
Conference on Arbitration India: Technology, Media &
Telecommunications, in New Delhi
Prof. Dr. Chandrashekhar J Rawandale, Director, Symbiosis Law School;
Shardul Shrof; Justice Gyan Sudha Misra, Supreme Court of India,
and Dr. Lalit Bhasin, Chairman, CII Task Force on Dispute Resolution,
and Managing Partner, Bhasin & Co. at the Conference on Dispute
Resolution in New Delhi
popular mode of resolving commercial disputes.
The CII Task Force on Dispute Resolution focused
on creating awareness of ADR practices amongst
corporates and also establishing the CII Centre
for Alternative Dispute Resolution to provide
an institutionalized mechanism for resolving
commercial disputes among the parties amicably,
economically and quickly through mediation
and arbitration.
CII, over the year, organized conferences to
promote ADR practices as a quick and economical
mode of setlement of disputes.
CII CFO Forum
The CII CFO Forum provided a platform for
deliberations on contemporary issues facing the
modern-day CFO, creating various sub groups to
look into select topics in a more focused manner.
The sub groups, ater deliberation, prepared
papers on Tax Administration reforms, Company
Law (Accounts, Audit & Related Party Transaction);
Best Practices for Globalizing Indian Companies,
and Corporate Reporting. The indings of these
papers will be deliberated at a bigger Forum.
Regulatory Aﬀairs

35
ACTION
For the last three years, CII has been actively working
in the area of Ethics in Governance. A Code of Business
Ethics was prepared in 2011 and circulated to all
members for implementation on a voluntary basis.
A CII Publication on Best Practices in Management
of Ethics in Business was released recently, with case
studies of 25 companies on how they manage their
business ethically.
Various awareness and experience sharing programmes,
also involving the youth, are regularly organized in
diferent parts of the country.
CII has initiated a dialogue with the Government for
easy and transparent policies and simpliied procedures.
Our suggestions include curbing discretionary powers,
e – governance, transparency in procurement, judicial
reforms, police reforms, auction of natural resources,
Ethics in Business and Society
The rampant corruption in the administrative machinery across the country is seriously impairing the
image of India in the global economy. Giving the strong message that the business community in India is
serious about addressing the issue of corruption, CII is working to build a culture of Integrity and Ethics
amongst its membership, as also in the larger society.
and time-bound decision making. Key activities in
this area included
• Training and experience-sharing workshops
• Exposing members to international laws, such as
the UK Bribery Act 2010
• Seting up Regional CII Commitees on
Governance
• Developing a module for self – assessment by
which a company can evaluate itself in terms of
Integrity
• Interacting with various Government Ministries
and international agencies
• Learning from international experiences
• Representing Indian Industry at various
international anti – corruption forums
• Working with the Union Ministry of HRD on the
development of a curriculum on ethics and values
for school children
• Engaging with colleges to share industry
experiences on ethical leadership with students
Barry Lowen, Director, UK Trade and Investment India; Milos Barutciski, Co-Head of International Trade, Bennet Jones, LLP, Canada;
Kunal R Gupta, Associate Director – Forensic Services, PWC India; Christine Uriarte, and Melissa Khemani, Legal Expert, OECD, at a
seminar in New Delhi
Arun Maira, Member, Planning Commission of India; Christine Uriarte, General Counsel, Anti – Corruption Division, OECD;
Kiran Karnik, Former President, National Association of Sotware and Services Companies (NASSCOM); Salil Singhal, Chairman,
CII National Council on Agriculture and CMD, P I Industries Ltd, and S Sen, Principal Adviser, CII, at a seminar in New Delhi

The
Arc
The Economy Economic Policy and Taxation
Sectorscape Agriculture & Food Infrastructure Manufacturing MSME Services
Public Policy

38
ADVOCACY
In the past two years and more, the Indian economy
has been alicted by both domestic and global
upheavals which have negatively impacted growth.
CII remained in regular dialogue with the Government
and provided views and suggestions on what can be
done to bring growth back to the economy.
CII called for policy interventions to rekindle the
growth impulses in the economy adversely afected
by faltering industrial production, the falling rupee,
burgeoning current account deicit, high inlation and
weak investor conidence.
The I0 point Agenda for Economic Revival
suggested by CII weaves together a judicious mix
of administrative and policy recommendations for
efecting a quick turnaround in the economy. Apart
from immediate and short term interventions to
arrest the down-slide, CII advocated medium and
long term measures to steer the economy towards
both inclusive and sustainable growth.
1. Increase the availability and reduce cost of capital,
promote investments
2. Implement GST
3. Fiscal consolidation
5. Manage Current Account Deicit
6. Manage currency volatility
7. Mobilize inancial savings
8. Strengthen the Power sector
9. Incentivize MSMEs
10. Focus on implementation
ACTION
CII worked closely with key stakeholders from
Industry and Government to successfully inluence
policy direction across the entire value chain.
Many of CII’s recommendations to revitalize growth
impulses and boost demand in the economy found
place in the policy announcements. Some major
suggestions accepted by the Government and the
RBI are:
Reduce Cost and Availability of Credit: In line with CII
suggestions, the RBI started a calibrated withdrawal
of exceptional measures since July 2013 to restore
normalcy in inancial lows and ensure that adequate
liquidity is available for credit lows to productive
sectors of the economy. The RBI has gradually
reduced MSF from 10.25% in July to 8.75% at present
and has also eased the minimum daily liquidity
maintenance of CRR to 95% from 99% as part of the
liquidity easing measures.
Promote Investments: CII has been recommending
the fast-tracking of mega projects. In response to our
suggestions, the Cabinet Commitee on Investment,
Economic Revival was CII’s over-arching objective this year.
The Economy
Economic Policy and Taxation
R K Agrawal, Chairman, CII National Commitee on Direct Taxes; Kaushal Srivastava, Member (Budget), Central Board of Excise &
Customs, Union Ministry of Finance; Chandrajit Banerjee, Director General, CII; Sumit Bose, Revenue Secretary, Union Ministry of
Finance; Dr Sudha Sharma, Chairperson, Central Board of Direct Taxes, Union Ministry of Finance, and Rajiv Memani, Chairman, CII
National Commitee on Indirect Taxes/GST, and Country Managing Partner, EY India, at the Global Tax Summit in New Delhi

39
Project Monitoring Group, has so far cleared
296 stalled projects with an outlay of around
Rs 6.6 lakh crore.
Fiscal Consolidation: Taking cognizance of
CII’s strongly advocacy for iscal discipline, the
Government took measures to bring down the iscal
deicit for FY14 to 4.6 % of GDP, with the target of
further reduction 4.1% for the next inancial
year (FY15).
Manage Current Account Deﬁcit: To rein in
the current account, CII had emphasized
on discouraging non-essential imports and
encouraging exports and capital inlows. The
Government, acting on our suggestions, raised
the duty on gold imports, among other critical
measures to curb imports, helping to rein in
current account deicit.
In line with CII suggestions, the Government has
incentivized exports by extending the interest
subvention scheme up to 31 March 2014 and has
included 134 sub-sectors of engineering, as well as
other sectors within its purview. Besides, interest
rate subsidy to exporters has been raised to 3% and
the coverage of schemes widened, helping to revive
exports and lower the current account deicit.
To atract greater inlows of capital, the Government
revised maximum permissible FDI limits in
numerous sectors.
The approval process has been reviewed. Sectors
such Petroleum & Natural Gas, Commodity
Exchanges, Power Exchanges, Stock Exchanges,
Depositories, Clearing Corporation, Single Brand
Retail Trading (upto 49%), and Courier Services are
allowed to secure FDI through the automatic route.
Promote Financial Savings: CII had advocated that
the RBI, with the Union Ministry of Finance, should
create suitable instruments to increase inancial
savings in the economy which have gone down to
7.1 % of GDP in 2012-13 as against 11.6 % in 2007-08.
Augmenting savings will be crucial to inance future
investments, including infrastructure. In line with CII
suggestions, RBI announced a Scheme for Inlation
Indexed Bonds - 2013-14.
The RBI in 2013 enhanced the limit for investment
by FIIs in the Government debt long term category
by US$ 5 billion to US$ 15 billion and the corporate
non-infrastructure debt category by US$ 5 billion.
MSME: RBI took steps to extend liquidity support to
Micro, Small and Medium Enterprises by providing
reinance of Rs 5,000 crore to the Small Industries
Development Bank of India (SIDBI) under the
provisions of Section 17(4H) of the Reserve Bank
of India Act, 1934 for a period of one year up to
November 13, 2014.
To enhance credit delivery to the medium sector, it
has been decided to include it as eligible for priority
sector lending. Incremental credit, including export
credit, will be extended to medium enterprises by
scheduled commercial banks (excluding RRBs) over
the outstanding credit as on November 13, 2013 upto
March 31, 2014, within the overall target of 40 %.
Indirect Tax
Issues related to indirect taxes which have been
resolved include:
• Favourable clariication on valuation of goods
sold at a price below the cost of production
linked with Supreme Court judgement in the
case of Fiat India.
• Amendment to CENVAT credit Rules allowing
payment of excise duty on transaction value
instead of depreciated value when capital goods
are removed ater use as waste and scrap.
Publications
‘Economy Maters’ scaled new heights in 2013 as
it widened its readership base to shape thought
leadership across the country. New sections such as
‘Taxation’ and ‘Special Feature’ were added.
Dr Montek Singh Ahluwalia, Deputy Chairman, Planning
Commission; and Anil Swarup, Additional Secretary &
Chairman, Project Monitoring Group, Cabinet Secretariat,
at the Conference on Investment Revival: Imperatives for
Project Clearance in New Delhi

40
ADVOCACY
• Linking Farms to Markets: Delisting perishables
from the ambit of the APMC Act and providing
farmers the freedom to sell to anyone and
anywhere
• Mechanization of Indian Agriculture: Promoting
custom hiring for afordable mechanisation
• Role of Private Sector in Procurement, Storage
and Distribution (PSD) of Grains
• Fertilizer Policy in India: Nutrient Based Subsidy
(NBS) Scheme and Direct Cash Transfer-
Encourage the balanced use of fertilisers
through right policy choices and encourage
direct transfer of subsidies to the farmers
• Biotechnology and Seeds: Move towards a
policy regime that encourages private sector
investments in R&D and allows farmers access
to inance in a timely manner to beneit from
higher productivity.
ACTION
Each theme was undertaken by a respective Core
Group of members from the relevant industry
through engagement with the Government,
policymakers and other key stakeholders.
Agriculture Taskforce under the India Pakistan
Joint Business Forum (IPJBF)
The Taskforce, comprising members from the
agri industry in India and Pakistan, identiied key
areas of cooperation as:
• Punjab-Punjab cooperation in Agriculture as
the gateway to larger economic cooperation
between India and Pakistan
• Academic cooperation between agricultural
universities and research institutions
• Agri-technology cooperation in Coton
(hybrid varieties)
• Sharing Best Practices in Agriculture and
Food Processing
• Cooperation in skill development and
training.
Three Working Groups have been formed to
devise speciic recommendations related to
• Risk of Pest Analysis and Hybrid Seeds
• Impact of Agricultural Trade between India
and Pakistan
• Negative and Sensitive list of items of trade
between India and Pakistan.
The CII National Council on Agriculture brings stakeholders together, to drive higher productivity and
eiciency across each segment of the agriculture value chain, using innovation and technology to ensure
inclusive growth.
Pranab Mukherjee, President of India, at Krishi Vasant in Nagpur, with (L-R) Ajit Pawar, Deputy Chief Minister of Maharashtra;
Sharad Pawar, Union Minister of Agriculture and Food Processing Industries; K Sankaranarayanan, Governor of Maharashtra;
Prithviraj Chavan, Chief Minister of Maharashtra; Praful Patel, Union Minister of Heavy Industries & Public Enterprises;
Radhakrishna Vikhe Patil, Minister of Agriculture & Marketing, Maharashtra; Shivajirao Moghe, Guardian Minister of Nagpur; and
S. Gopalakrishnan, President, CII, and Executive Vice Chairman, Infosys Ltd.
Sectorscape
Agriculture & Food

41
Food Processing and Cold Chain
Aligned with the CII National Council on Agriculture,
the CII National Commitee on Food Processing
engaged with the Union Ministry of Food Processing
Industries, State Missions on Food Processing,
and the Food Safety Standards Authority of India
(FSSAI). The CII National Task Force on Cold Chain
Development worked towards identifying, branding
and marketing speciic crops in both domestic and
international markets.
The highlight for the year was the release of the
FAIDA III report by Mr Sharad Pawar, Union Minister of
Agriculture. CII partnered with McKinsey & Company
and the industry for this strategic planning initiative,
to assess progress, identify priorities and incorporate
learning from past eforts and create a roadmap for
the next decade.
Other key initiatives:
• Skill Development and Capacity Building: Project
on Increasing Supply Chain eiciencies in
collaboration with UC Davis, USA, and Feasibility
Report on post-harvest management and Cold
Chain for Pineapples in Kerala , Mangoes in
Andhra Pradesh and Pomegranates in Karnataka
• Human Resource Development: Short term
Certiicate Course for Food Professionals with
IIT Kharagpur, and for Spices and Botanical
Ingredients in partnership with US agencies
• Research and Development: Building Industry
– Academia linkages for sharing of available
technologies
• State-level Engagement: Two feasibility studies
on Starch and Banana Processing Units in
West Bengal under the National Mission on
Food Processing
K Chandramouli, Chairman FSSAI, presenting Recognition
Certiicates under the CII National Award for Food Safety to
Street Food vendors, a category which participated for the
irst time, in New Delhi
Amrita Patel, Chairman, National Dairy Development Board; M K Jalan, Chairman, CII
National Commitee on Dairy, and Chairman, Keventer Group; Sharad Pawar, Union
Minister for Agriculture and Food Processing Industries; G C Pati, Secretary, Animal
Husbandry, Dairying and Fisheries, and Krishan Goyal, Co Chairman, CII National
Commitee on Dairy, and CMD, Modern Dairy, at the Dairy Summit in New Delhi
Interaction with Luis Mayol Bouchon, Minister of Agriculture,
Chile, in New Delhi
Seminar on Agrologistics in New Delhi
Tariq Anwar, Union Minister of State for
Agriculture and Food Processing, and
Piruz Khambata, Chairman, CII National
Commitee on Food Processing, and CMD,
Rasna Ltd, at an interaction in New Delhi

42
• Government Interface: Interactions with
Mr Tariq Anwar, Union Minister of State for Food
Processing Industries, Mr Siraj Hussain, Secretary,
Union Ministry of Food Processing Industries, and
other oicials to highlight industry issues and
concerns
• International Outreach: Engagement with
Government and Industry delegations from
Chile, Netherlands, Australia and Israel, to learn
best practices, synergise eforts in technological
advancements and identify areas for bilateral
cooperation.
Food Regulations
The CII National Task on Food Regulatory Afairs
engages with the FSSAI and the Union Ministry of Food
Processing Industry, at the highest levels, to seek Food
Safety for the consumer, through mutually acceptable
solutions for both the Industry and the Regulator.
This year, CII continued to push for a pragmatic
approach to the implementation and enforcement of
food laws across the country, and harmonizing the
standards with CODEX to bring parity and ease to
food import and export.
ADVOCACY
• Submission of drats on two new categories of
regulations in the country i.e Food Recall Systems,
and Nutraceuticals, Functional Foods, Dietic
Foods, Naturals, Nutritionals and Specialty Foods
and Novel Foods
• Product Approval Procedures: Extensive
discussion and representation to FSSAI and the
Ministry on simpliication and transparency in
product approval procedures
• Amendment to Food Safety and Standards
Packaging and Labelling Regulations
• Stakeholders Consultative Session on Food
Regulatory Afairs to strengthen
Government-Industry partnership.
Dairy
The CII National Commitee on Dairy works with
the National Dairy Development Board to create an
eicient and vibrant dairy market in India.
ADVOCACY
• Increase the role of the private sector in inclusive
development of the dairy sector, focusing on
productivity and technology upgradation
• Promote investment in infrastructure and
technology through collaborative programmes
and linkages with international players
• Accelerate the deployment of dairy reforms and
catalyze Public-Private Partnerships
• Suggest consistent EXIM policies to promote
exports of Indian dairy products
The India Dairy Summit 2013 explored sustainable and
inclusive solutions towards a Second White Revolution.
Sugar
Though the sugar industry is one of the main drivers
of the country’s rural economy, supporting 50 million
cane growers and dependents, with an estimated
annual sugar production capacity of 30 million
tons from around 5 million hectares of land, this
environmentally friendly and green industry continues
to be throtled by excessive regulations and controls.
With the consistent eforts of CII, the Government of
India removed two major controls – Compulsory Levy
Sugar and Release Mechanism, from this Industry.
This year, CII continued its eforts to ease controls
related to compulsory jute packaging of sugar, sugar
cane pricing and area reservation policies.
Anuradha Prasad, Joint Secretary, Union Ministry of Food Processing Industries;
S Dave, Advisor, FSSAI, Siraj Hussain, Secretary, Union Ministry of Food Processing
Industries; and Vivek Bharati, Chairman, CII Task Force on Food Regulatory Afairs,
and Executive Director, Pepsico Holdings Pvt Ltd, at the Stakeholders Consultative
Session on Food Regulatory Afairs in New Delhi
CEOs Interactive Session on Agricultural
Marketing in Chennai

43
Food Safety
The CII Jubilant Bhartia Food &
Agriculture Centre of Excellence
(CII FACE) takes forward capacity
building initiatives in Food Safety and Quality.
ADVOCACY
• Sensitization on Food Safety Regulations
(FSSR 2011)
• Developing world-class facilitators through
collaborative training courses
• Facilitating industry to migrate to Global Food
Safety Initiative (GFSI)-approved standards
• Identifying role models and benchmarking best
practices on Food Safety
The CII Food Safety and Quality Team trained 3536
members from 2396 companies through various
training programmes and consultancies.
Sensitization Sessions
• 28 Licensing Melas held in 2 and 3 tier cities in
11 States, in partnership with FSSAI, to sensitize
Food Business Operators on the newly-mandated
food laws and licensing procedures
• 8 customized workshops and programmes held
in collaboration with the Tea Board, in Himachal
Pradesh, Assam, North Bengal and the Southern
States
• 8th
National Food Safety & Quality Summit
• 1st
Meat and Poultry Summit
• CII-USDA Seminar on Food Additives.
Capacity-Building for Food Chain SMEs
• IIT Kharagpur - CII FACE Certiied Food
Professional course for SMEs
• Study Mission to USA for Master Trainers under
Phase 2 of the ‘Train the Trainer Module,’ under
At an interaction with a visiting delegation from Horticulture Australia Ltd (HAL) in New Delhi
a programme established by Spices Board, CII
FACE and the University of Maryland, USA
• Memorandum of Agreement with the
University of California, Davis, USA, to bring
best practices on Post Harvest Management to
India
• Facilitating industry migration to ISO 22000 and
GFSI- approved Standards
• CII National Award for Food Safety.
Krishi Vasant
CII was a Strategic Partner of the Government of
India and the Government of Maharashtra for Krishi
Vasant 2014, the largest congregation of farmers
and other stakeholders from the entire country, in
Nagpur. The Fair, with 600+ exhibitors, featured live
demonstrations of 300 varieties of 54 crops.
Innovative Rural Business Hubs
Rural Business Hubs have been envisaged to
catalyze private sector investments and develop
scalable and economically viable business models
in Eastern India. A pilot project, impacting 8,000
farmers in two districts of West Bengal and four
in Bihar for banana and vegetable value chains
respectively over two years, was launched with
a workshop in February. Field-level activities
have been initiated for mobilization, training and
capacity building, demo farms, and establishing
linkages with suppliers, agri input providers,
training universities and enabling market
access. So far the project has established
17 demonstration pilots in both States, conducted
42 famer – industry meetings, and established
partnerships with corporates, NGOs, academic
institutions and the Government.

CII - Confederation of Indian Industry Annual Report -2014

CII - Confederation of Indian Industry Annual Report -2014

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CII - Confederation of Indian Industry Annual Report -2014