Canadian Institute of Actuaries 2013 Annual Meeting - Social Media
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Presentation given at the Canadian Institute of Actuaries Annual meeting on social media. This presentation focuses on using social media for networking.
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Canadian Institute of Actuaries 2013 Annual Meeting - Social Media
- 1. SESSION/SÉANCE : 27 Does Social Media Work? SPEAKER(S)/CONFÉRENCIER(S) : Kevin Pledge kevinpledge@gmail.com @kevinpledge
- 2. Social Media includes …. Social media Social networking Blogging Sharing Your website
- 4. Networking …. the Elmer Leterman story
- 5. Social Media Myths It’s a numbers game
- 6. Social Media Myths Social media is for the younger generation
- 7. Uses of Social Media Self-improvement Recruitment Selling
- 8. Self-improvement Uses of Social Media
- 9. Recruitment Uses of Social Media
- 10. Selling Uses of Social Networking
- 11. Selling using Social Media – Technique #1 Website / Blog
- 12. Create Remarkable Content 12 Selling using Social Media – Technique #1
- 13. 13 Use a Content Management System (CMS) Selling using Social Media – Technique #1
- 14. et found 14 Selling using Social Media – Technique #1
- 15. Test your Website at marketing.grader.com (for free) 15 Selling using Social Media – Technique #1
- 16. 16 Track Performance using Google Analytics (for free) Selling using Social Media – Technique #1
- 17. Selling using Social Media – Technique #2 Participate but don’t try to sell anything
- 18. 18 Selling using Social Media – Technique #3
- 19. 19 Selling using Social Media – Technique #3
- 20. Finally….
- 21. Golden Rule of Social Media
- 22. Golden Rule of Social Media “personality can open doors, character keeps them open” - Elmer Leterman
- 23. Kevin Pledge kevinpledge@gmail.com 416 949 8920 @kevinpledge ca.linkedin.com/in/kpledge actuarialreview.com kevinpledge.com 23 Thank You
Editor's Notes
- Seth Godin by way of Brian Halligan and Dharmesh ShahEstablish you as an expert.
- Why a CMS? Because you want to focus on the content, not designEmail list – CMS is good at managing this
- SEO is not about tricking Google, it is about helping Google.SEO Tips – already name, key words early2. Using social media, not linear strategy3. Ads
- Visitor info – increase based on activitySite tuning – landing page, browser info
- Ryan Seacrest and Sash Baron CohnHave someone tell the storyWhat did I see – newsjacking. Even with the build up.
- Free blogI’m not asking actuaries to dress up as dictators – it is not about getting attention, it has to be directed to your goal.Blog about breaking news