2015 SOA Annual Meeting - Engaging the Customer
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Presentation given by Chris Samuel on how the life insurance industry can do a better job of engaging our customers. The current practice when policyholders receive their policy is file and forget. Chris explains we can do better than this and gives examples of how insurance companies have found imaginative ways to better engage with their customers.
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2015 SOA Annual Meeting - Engaging the Customer
- 1. Engaging the customer 1 Chris Samuel TCP LifeSystems
- 2. A typical customer’s experience 2
- 3. A typical customer’s experience 3
- 4. Typical post sale engagement Buy it File it Forget it 4
- 5. Why does it have to be this way? 5
- 6. It can be done differently 6
- 7. 7
- 8. 8 A policy that’s active… Rewarding the ‘right’ behaviour
- 9. Thank You & Discussion 9 Chris Samuel TCP LifeSystems www.tcplifesystems.com