The Shanghai Audio-Visual Archives is the only professional audiovisual archives organization in Shanghai, managed by the Shanghai Media Group. It has over 4.9 million pieces of audiovisual materials and digitizes about 90,000 hours of new broadcast content annually. The archives utilizes innovative technologies like artificial intelligence and machine learning in its media asset management system to automatically catalog, index, and retrieve content. It engages the public through social media accounts, documentary productions, exhibitions, and academic research partnerships to establish deeper connections with users and explore how archives can elicit nostalgia and foster identification with the past.

1. Shanghai Audio-Visual Archives
Jiang Chunliu
Professional management
Public engagement
Innovative usage of
audiovisual archives

2. • Copyright
Management
• Media Assets
Service
• Researching
&
Exploitation
• The only
professional
AV Archives in
Shanghai
• Unit of SMG
• 107 Staff

4. 13
Radio Channels
13
TV Channels
11
HD Channels
15
Pay Channels
Pay
Shanghai Media Group

5. COPYRIGHT
MANAGEMENT
verification &
Evaluation
MEDIA ASSETS
SERVICE
Service & Value
Maintenance
RESEARCHING &
EXPLOITATION
Integration &
Value-added
MAIN TASKS

6. Stage 1:
2004-2011
Digitization and Media
Asset Management System
Official Website
and Social media
platform accounts
Online and offline
activities
Stage 2:
2012-2016
Stage 3:
2017-now
DEVELOPMENT PROCESS

7. Shanghai Audio-Visual Archives
Jiang Chunliu
Professional management

8. Professional management
4,900,000
Pieces of audiovisual
materials
740,000
Hours of digital broadcast
archives
90,000
Hours of annual
increasing broadcast
contents
30,000
Pieces of media
encyclopedia entries
massive digitization since 2004

9. Professional management
Media Asset Management System
with AI and machine learning technology

10. PC
Portable
device
Professional management
Including all resources
from different system
One-click query
Intelligent sorting
Preview files

11. Automatically grab
Hot news
Automatic collecting
Auto associated
Media encyclopedia

12. Knowledge Graph
Today in history
Knowledge Graph

13. Speech recognition
Caption recognition
Automatic cataloguing
Metadata automatic input

14. invisible
watermark
Automatically embedded

15. Shanghai Audio-Visual Archives
Jiang Chunliu
Public Engagement

16. Embracing Social Media
Social Media Platform public accounts
weibo
wechat

17. Broadcasting Program
documentary
TV series
Short Video

18. Institutional Cooperation
Museum
Exhibition Hall
Gallery
Educational institution

19. Academic Research

20. Challenge
Who are the users?
What are they concerned
about?
How can we establish
more deep connection
with our users?

21. Simple Research

22. Affection is a key factor to bridge
past and present

23. Explore local community archives
Nostalgia: senior citizens

24. 40 years Reunion: Zhangjiazhai Community

25. Explore:adults

26. Future: participatory archive
Personal
life
Public
event
Past Present
archive
emotion
Identification
Disidentification
Affection and archive

27. Thank you