Chronic Care Management
2
Practice Profile
•  Practice has 5+ Providers- In order to meet enrollment targets of 50+
patients/week at least 2,500 Medicare FFS lives are needed. Even if an
office has 2,500+ lives, but fewer than 5 providers, they do not see enough
patients to meet the enrollment target.
•  Practice has a Leading EHR-
Allscripts Athena Cerner eClinical Works
e-MDs Epic GE Centricity Greenway
McKesson NextGen Practice Fusion
•  Practice is located in a major U.S. city within an hour drive from an
airport served by a major carrier
3
Company Evolution
MD Revolution is a transformational digital health company focused on converging
technology and the latest medical science for chronic disease care and prevention
4
RevUp Overview
RevUp is a digital health services platform for population health management
Care Team Model
Technology platform
that scales human
interaction
Engagement
Motivates individuals to
undertake sustained
behavior change
Chronic Care &
Prevention
Outcomes-focused
disease management
5
Paving the Way for Value-Based Healthcare
6
Clinical Algorithms Segment the Population
Enabling Personalized Care at Scale
Message Repository	
  
Large patient population
450+ chronic diseases and
comorbidities
Algorithms sort the population by:
•  Provider care plan
•  Patient goals
•  Clinical data
•  Lifestyle and habits
Personalized coaching is provided by
care teams using secure rule-based
messaging
7
REVERSAL OF DISEASES
AFTER 90 DAYS OF RevUp
1.4% BODY FAT LOST
Better metric than weight loss3
1.6% WEIGHT REDUCTION
4% VISCERAL FAT LOST
Reduces blood pressure, cholesterol and
improves insulin sensitivity1
10% VO2 IMPROVEMENT
VO2 = cardiorespiratory fitness2
CLINICAL OUTCOMES
& IMPROVEMENT
*2 or more chronic conditions including morbidly obese, diabetic, hypertensive
1. “Abdominal fat and what to do about it’, Harvard Medical School Family Health Guide; February 2007.
2. “Long-Term Effects of Changes in Cardiovascular Fitness and Body Mass Index on All-Cause and Cardiovascular
Disease in Men”; Circulation, 124:2483-2490, 2011.
3. Science Magazine, The Health Risk of Obesity – Better Metrics Imperative, 2013.
After three months, 125 high risk* users with 2+ chronic conditions
REDUCTION OF EMPLOYEES
WITH HYPERTENSIVE
BLOOD PRESSURE
REDUCTION OF EMPLOYEES
WITH UNCONTROLLED
DIABETES
30%
20%
CONTINUOUS USER ENGAGEMENT
71% OF PARTICIPANTS REMAINED ACTIVE ON THE
PLATFORM SIX MONTHS AFTER PROGRAM HAD BEEN
COMPLETED
RevUp Drives Results: Case Study
8
Personal Dashboard — RevUp Nurse
9
Two-way Messaging
10
Non-Internet Option Still Fulfills 20min.
Requirement
•  Personalized educational packets
•  Conference calls and webinars
•  Interactions digitized upon receipt
11
MDR’s Proven End-to-End CCM Solution 
Key Differentiators
•  Digital platform that scales human interactions and care team
•  Real time analytics on growing database supports personalized engagement
•  Lowest cost platform for broad chronic care management enables CCM
business for physicians
Pa#ent	
  
Enrollment	
  
Care	
  Plan	
  
Crea#on	
  
Billing	
  
Automa#on	
  
Mul#ple	
  
Modali#es	
  
Clinically	
  
Relevant	
  
Messaging	
  
Full	
  service,	
  end-­‐to-­‐end	
  solu#on	
  minimizes	
  fixed	
  costs	
  and	
  disrup#on	
  to	
  the	
  
provider	
  and	
  office’s	
  workflow	
  
12
CCM Potential Competitors
SaaS Competitors
•  Largely care coordination
•  Machine learning capabilities to
personalize messaging is lacking
•  Analog delivery, high cost model
•  Extremely difficult to scale
Technology-only Model
•  Physician “do-it-yourself” model
•  Does not provide the necessary
monthly requirement of 20 min. of
non face-to-face messaging
•  Low physician adoption given
existing lack of adequate staffing
•  Does not scale CCM for the
practice
Examples include
CareCliques, Citra, CircleLink
Health, EQ Health Solutions,
CareSync
Examples include
SmartLink, TAVHealth,
HealthFusion, Phytel, Kryptiq,
Wellcentive, Conversa Health,
QualcommLife
All	
  informa+on	
  derived	
  from	
  company’s	
  website	
  
13
CCM Competitive Landscape
So8ware	
  as	
  a	
  Service	
  
Care	
  
Coordina+on	
  
Clinically	
  Relevant	
  Messaging	
  	
  
&	
  Care	
  Coordina+on	
  
So8ware	
  
Pa#ent	
  
Engagement	
  
Sta#c	
  
Informa#on	
  
CONVERSA	
  HEALTH	
  
CRIMSON	
  CARE	
  MGMT	
  
PHYTEL	
   KRYPTIQ	
  
MYCARECOACH	
  
CARESYNC	
  
QUALCOMMLIFE	
  
CARADIGM	
  
CARECLIQUES	
  
EQ	
  HEALTH	
  
CIRCLELINK	
  
SMARTLINK	
  
THOUGHTSWIFT	
  
CITRA	
  
WELLCENTIVE	
  
TAVHEALTH	
  
HEALTHFUSION	
  
All	
  informa+on	
  derived	
  from	
  company’s	
  website	
  
14
Competitive Landscape
CCM	
  
So8ware	
  
CCM	
  
Services	
  	
  
Scalable	
  
Service	
  
Pa+ent	
  
Enrollment	
  
Assistance	
  	
  
Care	
  Plan	
  
Crea+on	
  
Clinically	
  
Relevant	
  
Messaging	
  
Mul+ple	
  
Delivery	
  
Modali+es	
  	
  
Evidence	
  of	
  	
  
Care	
  
Billing	
  
Automa+on	
  
MD	
  Revolu#on	
   X	
   X	
   X	
   X	
   X	
   X	
   X	
   X	
   X	
  
Care	
  Cliques	
   X	
   O	
   X	
   X	
   O	
   X	
   X	
  
Care	
  Sync	
   X	
   X	
   X	
   X	
   X	
  
CircleLink	
  Health	
   X	
   X	
   X	
  
Citra	
   X	
   X	
   X	
  
EQHealth	
   X	
   O	
   X	
   O	
   	
  O	
   X	
  
TAVHealth	
  
Kryp+q	
   X	
   S	
   S	
   S	
   S	
  
HealthFusion	
   X	
   S	
   S	
   S	
  
S*	
  -­‐	
  So8ware	
  Solu+on(client	
  must	
  provider	
  resource	
  to	
  deliver	
  services)	
  	
  	
  	
  	
  	
  	
  	
  O*	
  -­‐	
  Op+onal	
  Services	
  	
  	
  	
  	
  	
  	
  A*	
  -­‐	
  Automated	
  Service	
  	
  
15
Practice Within a Practice
Dedicated Enrollement Specialist (ES) drives patient enrollment so the practice can focus on what they do best
Train staffEnroll patientsDevelop care plan MDR liaison
Enrollment Specialist (ES)
Practice StaffEnrollment Specialist for
CCM
16
Implementation Schedule
Sales
Handoff
Plan & Design Integrate IT & Train
Ongoing
Support
Client Details Form
•  Sales Rep completes CDF
and collects required items
regarding:
•  Provider Details
•  Patient List(s)
•  Software / IT Details
•  Marketing &
Communication
Client Project Scoped
•  Implementation Manager (IM) and
RevUp IT team draft Work Plan.
Kickoff Call
•  IM reviews Scoping Plan and next
steps with Client.
IT Call
•  Determine secure connectivity
options, integration approach and
roles.
•  Gain appropriate access to EHR.
Enrollment Specialist (ES)
•  Begin sourcing onsite resource for
enrolling CCM eligible patients.
Marketing Collateral
•  Promotional, educational, and
program enrollment materials
provided to Client.
CCD Exchange & EHR Integration
•  RevUp and EHR integration build.
ES Orientation
•  RES trained to act as onsite practice
champion for CCM service.
Practice Training
•  Office manager and staff trained on
CCM workflows and service.
Enrollment Start
•  Begin educating
patients and enrolling
them in CCM program.
Patient Engagement &
Management
•  Begin delivering care.
Reporting & Billing
Documentation
•  Clinical data updates.
•  Evidence of care
provided for billing at
end of each month.
Appendix
18
CCM Economic Model Variables
MDR
(PROACTIVE)
Number of Patients 1,000
CCM Revenue ($42.00 patient mo.) $504,000
Practice Clinical Team (Service + Documentation) $0
Technology/CCM Module Cost ($4 patient mo.) $0
Practice & Management Overhead - 25% $0
MD Revolution Engagement ($19.00 patient mo.) $228,000
Total Cost $228,000
Net Income
$276,000	
  
19
MDR
(PROACTIVE)
Number of Patients 1,000
CCM Revenue ($42 patient mo.) $504,000
Practice Clinical Team (Service + Documentation) $0
Technology/CCM Module Cost ($4 patient mo.) $0
Practice & Management Overhead - 25% $0
MD Revolution Engagement ($19 patient mo.) $228,000
Total Cost $228,000
Net Income
CCM Economic Model Variables
DO IT YOURSELF DO IT YOURSELF
(REACTIVE) (PROACTIVE)
200
$100,800
$50,000
$9,600
$14,900
$0
$74,500
$276,000	
   $26,300	
  
20
MDR
(PROACTIVE)
Number of Patients 1,000
CCM Revenue ($42 patient mo.) $504,000
Practice Clinical Team (Service + Documentation) $0
Technology/CCM Module Cost ($4 patient mo.) $0
Practice & Management Overhead - 25% $0
MD Revolution Engagement ($19 patient mo.) $228,000
Total Cost $228,000
Net Income
CCM Economic Model Variables
DO IT YOURSELF DO IT YOURSELF
(REACTIVE) (PROACTIVE)
200 1,000
$100,800 $504,000
$50,000 $250,000
$9,600 $48,000
$14,900 $74,500
$0 $0
$74,500 $372,500
$276,000	
   $26,300	
   $131,500	
  
21
Documentation of 20min. in EHR
22
Partner with Confidence
“Based	
  on	
  a	
  reasonable	
  reading	
  of	
  the	
  CCM	
  documents	
  and	
  CMS	
  commentary	
  and	
  rules…MD	
  Revolu#on’s	
  CCM	
  services,	
  
including	
  its	
  RevUp	
  online	
  plaDorm,	
  as	
  set	
  forth	
  in	
  the	
  CCM	
  document,	
  comply	
  with	
  the	
  billing	
  requirements	
  for	
  the	
  
CCM	
  Code.”	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  Opinion	
  conclusion	
  -­‐	
  12/11/14	
  
•  Clinically	
  validated	
  and	
  implemented	
  	
  
•  Follows	
  recommended	
  approaches	
  from	
  American	
  College	
  of	
  
Physicians	
  (ACP)
•  Endorsed	
  by	
  Strategic	
  Healthcare,	
  D.C.-­‐based	
  consul+ng	
  prac+ce	
  
on	
  healthcare	
  policy	
  and	
  government	
  regula+ons	
  
•  Legal	
  opinion	
  from	
  Tier	
  1,	
  interna+onally	
  recognized	
  law	
  firm,	
  
Jones	
  Day	
  	
  
•  PC	
  magazine	
  (Feb.	
  11,	
  2015)	
  named	
  RevUp	
  1	
  of	
  the	
  10	
  apps	
  
changing	
  healthcare	
  
23
Integration Summary
Interface Bill

Chronic Care Coaching Slides 9.2.15

  • 1.
  • 2.
    2 Practice Profile •  Practicehas 5+ Providers- In order to meet enrollment targets of 50+ patients/week at least 2,500 Medicare FFS lives are needed. Even if an office has 2,500+ lives, but fewer than 5 providers, they do not see enough patients to meet the enrollment target. •  Practice has a Leading EHR- Allscripts Athena Cerner eClinical Works e-MDs Epic GE Centricity Greenway McKesson NextGen Practice Fusion •  Practice is located in a major U.S. city within an hour drive from an airport served by a major carrier
  • 3.
    3 Company Evolution MD Revolutionis a transformational digital health company focused on converging technology and the latest medical science for chronic disease care and prevention
  • 4.
    4 RevUp Overview RevUp isa digital health services platform for population health management Care Team Model Technology platform that scales human interaction Engagement Motivates individuals to undertake sustained behavior change Chronic Care & Prevention Outcomes-focused disease management
  • 5.
    5 Paving the Wayfor Value-Based Healthcare
  • 6.
    6 Clinical Algorithms Segmentthe Population Enabling Personalized Care at Scale Message Repository   Large patient population 450+ chronic diseases and comorbidities Algorithms sort the population by: •  Provider care plan •  Patient goals •  Clinical data •  Lifestyle and habits Personalized coaching is provided by care teams using secure rule-based messaging
  • 7.
    7 REVERSAL OF DISEASES AFTER90 DAYS OF RevUp 1.4% BODY FAT LOST Better metric than weight loss3 1.6% WEIGHT REDUCTION 4% VISCERAL FAT LOST Reduces blood pressure, cholesterol and improves insulin sensitivity1 10% VO2 IMPROVEMENT VO2 = cardiorespiratory fitness2 CLINICAL OUTCOMES & IMPROVEMENT *2 or more chronic conditions including morbidly obese, diabetic, hypertensive 1. “Abdominal fat and what to do about it’, Harvard Medical School Family Health Guide; February 2007. 2. “Long-Term Effects of Changes in Cardiovascular Fitness and Body Mass Index on All-Cause and Cardiovascular Disease in Men”; Circulation, 124:2483-2490, 2011. 3. Science Magazine, The Health Risk of Obesity – Better Metrics Imperative, 2013. After three months, 125 high risk* users with 2+ chronic conditions REDUCTION OF EMPLOYEES WITH HYPERTENSIVE BLOOD PRESSURE REDUCTION OF EMPLOYEES WITH UNCONTROLLED DIABETES 30% 20% CONTINUOUS USER ENGAGEMENT 71% OF PARTICIPANTS REMAINED ACTIVE ON THE PLATFORM SIX MONTHS AFTER PROGRAM HAD BEEN COMPLETED RevUp Drives Results: Case Study
  • 8.
  • 9.
  • 10.
    10 Non-Internet Option StillFulfills 20min. Requirement •  Personalized educational packets •  Conference calls and webinars •  Interactions digitized upon receipt
  • 11.
    11 MDR’s Proven End-to-EndCCM Solution  Key Differentiators •  Digital platform that scales human interactions and care team •  Real time analytics on growing database supports personalized engagement •  Lowest cost platform for broad chronic care management enables CCM business for physicians Pa#ent   Enrollment   Care  Plan   Crea#on   Billing   Automa#on   Mul#ple   Modali#es   Clinically   Relevant   Messaging   Full  service,  end-­‐to-­‐end  solu#on  minimizes  fixed  costs  and  disrup#on  to  the   provider  and  office’s  workflow  
  • 12.
    12 CCM Potential Competitors SaaSCompetitors •  Largely care coordination •  Machine learning capabilities to personalize messaging is lacking •  Analog delivery, high cost model •  Extremely difficult to scale Technology-only Model •  Physician “do-it-yourself” model •  Does not provide the necessary monthly requirement of 20 min. of non face-to-face messaging •  Low physician adoption given existing lack of adequate staffing •  Does not scale CCM for the practice Examples include CareCliques, Citra, CircleLink Health, EQ Health Solutions, CareSync Examples include SmartLink, TAVHealth, HealthFusion, Phytel, Kryptiq, Wellcentive, Conversa Health, QualcommLife All  informa+on  derived  from  company’s  website  
  • 13.
    13 CCM Competitive Landscape So8ware  as  a  Service   Care   Coordina+on   Clinically  Relevant  Messaging     &  Care  Coordina+on   So8ware   Pa#ent   Engagement   Sta#c   Informa#on   CONVERSA  HEALTH   CRIMSON  CARE  MGMT   PHYTEL   KRYPTIQ   MYCARECOACH   CARESYNC   QUALCOMMLIFE   CARADIGM   CARECLIQUES   EQ  HEALTH   CIRCLELINK   SMARTLINK   THOUGHTSWIFT   CITRA   WELLCENTIVE   TAVHEALTH   HEALTHFUSION   All  informa+on  derived  from  company’s  website  
  • 14.
    14 Competitive Landscape CCM   So8ware   CCM   Services     Scalable   Service   Pa+ent   Enrollment   Assistance     Care  Plan   Crea+on   Clinically   Relevant   Messaging   Mul+ple   Delivery   Modali+es     Evidence  of     Care   Billing   Automa+on   MD  Revolu#on   X   X   X   X   X   X   X   X   X   Care  Cliques   X   O   X   X   O   X   X   Care  Sync   X   X   X   X   X   CircleLink  Health   X   X   X   Citra   X   X   X   EQHealth   X   O   X   O    O   X   TAVHealth   Kryp+q   X   S   S   S   S   HealthFusion   X   S   S   S   S*  -­‐  So8ware  Solu+on(client  must  provider  resource  to  deliver  services)                O*  -­‐  Op+onal  Services              A*  -­‐  Automated  Service    
  • 15.
    15 Practice Within aPractice Dedicated Enrollement Specialist (ES) drives patient enrollment so the practice can focus on what they do best Train staffEnroll patientsDevelop care plan MDR liaison Enrollment Specialist (ES) Practice StaffEnrollment Specialist for CCM
  • 16.
    16 Implementation Schedule Sales Handoff Plan &Design Integrate IT & Train Ongoing Support Client Details Form •  Sales Rep completes CDF and collects required items regarding: •  Provider Details •  Patient List(s) •  Software / IT Details •  Marketing & Communication Client Project Scoped •  Implementation Manager (IM) and RevUp IT team draft Work Plan. Kickoff Call •  IM reviews Scoping Plan and next steps with Client. IT Call •  Determine secure connectivity options, integration approach and roles. •  Gain appropriate access to EHR. Enrollment Specialist (ES) •  Begin sourcing onsite resource for enrolling CCM eligible patients. Marketing Collateral •  Promotional, educational, and program enrollment materials provided to Client. CCD Exchange & EHR Integration •  RevUp and EHR integration build. ES Orientation •  RES trained to act as onsite practice champion for CCM service. Practice Training •  Office manager and staff trained on CCM workflows and service. Enrollment Start •  Begin educating patients and enrolling them in CCM program. Patient Engagement & Management •  Begin delivering care. Reporting & Billing Documentation •  Clinical data updates. •  Evidence of care provided for billing at end of each month.
  • 17.
  • 18.
    18 CCM Economic ModelVariables MDR (PROACTIVE) Number of Patients 1,000 CCM Revenue ($42.00 patient mo.) $504,000 Practice Clinical Team (Service + Documentation) $0 Technology/CCM Module Cost ($4 patient mo.) $0 Practice & Management Overhead - 25% $0 MD Revolution Engagement ($19.00 patient mo.) $228,000 Total Cost $228,000 Net Income $276,000  
  • 19.
    19 MDR (PROACTIVE) Number of Patients1,000 CCM Revenue ($42 patient mo.) $504,000 Practice Clinical Team (Service + Documentation) $0 Technology/CCM Module Cost ($4 patient mo.) $0 Practice & Management Overhead - 25% $0 MD Revolution Engagement ($19 patient mo.) $228,000 Total Cost $228,000 Net Income CCM Economic Model Variables DO IT YOURSELF DO IT YOURSELF (REACTIVE) (PROACTIVE) 200 $100,800 $50,000 $9,600 $14,900 $0 $74,500 $276,000   $26,300  
  • 20.
    20 MDR (PROACTIVE) Number of Patients1,000 CCM Revenue ($42 patient mo.) $504,000 Practice Clinical Team (Service + Documentation) $0 Technology/CCM Module Cost ($4 patient mo.) $0 Practice & Management Overhead - 25% $0 MD Revolution Engagement ($19 patient mo.) $228,000 Total Cost $228,000 Net Income CCM Economic Model Variables DO IT YOURSELF DO IT YOURSELF (REACTIVE) (PROACTIVE) 200 1,000 $100,800 $504,000 $50,000 $250,000 $9,600 $48,000 $14,900 $74,500 $0 $0 $74,500 $372,500 $276,000   $26,300   $131,500  
  • 21.
  • 22.
    22 Partner with Confidence “Based  on  a  reasonable  reading  of  the  CCM  documents  and  CMS  commentary  and  rules…MD  Revolu#on’s  CCM  services,   including  its  RevUp  online  plaDorm,  as  set  forth  in  the  CCM  document,  comply  with  the  billing  requirements  for  the   CCM  Code.”                        Opinion  conclusion  -­‐  12/11/14   •  Clinically  validated  and  implemented     •  Follows  recommended  approaches  from  American  College  of   Physicians  (ACP) •  Endorsed  by  Strategic  Healthcare,  D.C.-­‐based  consul+ng  prac+ce   on  healthcare  policy  and  government  regula+ons   •  Legal  opinion  from  Tier  1,  interna+onally  recognized  law  firm,   Jones  Day     •  PC  magazine  (Feb.  11,  2015)  named  RevUp  1  of  the  10  apps   changing  healthcare  
  • 23.