Christine Paterson has over 15 years of experience in marketing, communications, event management, and stakeholder engagement roles in the not-for-profit sector. She is currently the Marketing & Business Development Manager at Volunteering Victoria, where she manages marketing, media, projects, fundraising, and business development. Previously she held communications roles at the Victoria State Emergency Service and Ambulance Victoria, where she gained experience in media liaison, sponsorship, campaign management, and event planning.

1. CHRISTINEPATERSON
2/1 HighmoorAvenue,Bayswater,Victoria,3153
Mobile 0433 261 026 Email chrispaterson79@yahoo.com.au
PROFESSIONAL COMPETENCIES
Excellentstakeholdermanagementandengagementskills
Skilledatestablishingandmaintaining professional relationships
Diverse writtenandverbal communicationskills
Experiencedatcreatingandimplementingeffectivemarketingandcommunicationstrategies
Leadershipandmanagementexperience
Proficientindevelopingandmanagingonline content includingsocial media
Campaigndevelopment,planningandimplementationexperience
Firmunderstandingof the importance of strategicplanning
Proficientateventplanningandmanagement
Creative andlateral thinker
Analytical andstrategicplanningskills
Efficienttime managementandorganisationalabilities
Editingandproofreadingskills
Provensuccessinfundraisingandsponsorship
Experience workinginmembershipbasedorganisations
RELEVANT TRAINING AND CONFERENCES
PitchFest(Cavill &Co),Melbourne 2015
Heart Smart NPOMasterclass(Cavill &Co),Melbourne 2015 (Corporate Partnerships)
Grant SeekersWorkshop,(StrategicGrants),Melbourne 2015
MediaOfficertraining(CFA/VICSES),Melbourne 2013,2104, 2105
PublicInformationOfficertrainingCFA/VICSES),Melbourne 2014,2015
Digital Marketing& MediaEssentials(Digital Brief),Melbourne2014
Mediaand Spokespersontraining(VICSES),Melbourne2013
Keysto EventManagement(RMIT),Melbourne 2009
Copyright,permissionsandclearances(Copyright Council),Melbourne2009
Corporate Social ResponsibilityMasterclassforGovernment(ACCSR),Melbourne2007
Corporate Social Responsibility(IQPC),Sydney2007
Proofreading. CopyEditing,Level 1& 2 (RMIT), Melbourne 2006
One-on-OnemediatrainingsessionwithAlexFirst,Melbourne 2006

2. EXPERIENCE
January 2016 – Current, Marketing& BusinessDevelopmentManager
VolunteeringVictoria
VolunteeringVictoriaisamemberbasedorganisationandisthe state peakbodyforvolunteering,
whowork to promote andbuildavibrant,prosperousandstrongvolunteeringcommunitythatis
inclusive,respectedandsustainable.Servicesinclude advocacy,learninganddevelopment,
consultancyservices,volunteersupport,the promotionof volunteering,policydevelopment,
facilitationof collaborativenetworksandcommunitiesof interest,andresearch.Mydutiesincluded
managingall marketing,media,projectmanagementandbusinessdevelopmentactivitiesincluding
fundraising,sponsorship,philanthropyandGovernmentgrants.
Achievementsinclude:
• Establishedandmaintainedcorporate andphilanthropicrelationships
• Recruiting,managinganddevelopingateamof staff includingaDigital Marketing
Coordinator,MarketingAssistantandMediaWriter.
• Managed the philanthropicgrantand corporate partnershipstrategy.
• Successfullyredevelopedandimplementedsponsorshipandfundraisingpolicy.
• Developedandimplementedcommunicationsplansandstrategiesforthe organisationasa
whole andindividual projects,programsandevents.
• Launchedthe pilotprogramof VolunteeringVictoriaspontaneousemergencyvolunteer
platform,HelpOUT.
• Contributedtothe website redevelopmentand managementof ongoingcontent.
• Developedandimplementedaproactive mediastrategyresultinginincreasedmedia
exposure. Increasedsocial mediausage andreach.
• Developedmarketingandcommunicationsstrategiesforspecificprojectsandprogramsand
the organisationasa whole.
• Projectmanagedthe deliveryof existinggrantprojects.
July 2013 – October 2015, Media,Sponsorshipand Events Officer(Maternityleave contract)
Victoria State EmergencyService
The VictoriaState EmergencyService (VICSES) isanemergencyservice responsibleforhazardssuch
as storm,flood,tsunami andearthquake.Made upof 5,000 volunteersand200 staff basedacross
the State it isa complex workingenvironment.Mydutiesincludedmediaoncall duties,sponsorship
management,corporate partnershipandstakeholdermanagement,eventmanagementsuchasthe
Easter DriverReviverlaunch,governmentandmedialiaisonandprovidingreal time media,
fundraisingandsponsorshipadvice tovolunteers.
Achievementsinclude:
• Managementof corporate partnershipvaluedatover$1.5 millionoverthree yearsincluding
all mediaandonline activities,campaignbriefing,annualreportingandstakeholder
engagement.Increasedstakeholderengagementhasseenanincrease inmediaexposure
and value of over100% inlast twoyears.
• Securinglocal sponsorshiparrangementssuchasa partnershipbetweenJemenaanda local
unitvaluedatover$40,000.
• EventmanagementforTourde BeechworthBakeryBike Ride toraise fundsforVICSES
($25,000) includingestablishinganonline givingoptionwhichisbeingrolledouttoall units.
• Successfullyplanningandimplementingtwocommunitysafetycampaignsayearwithin
budget(upto $500,000) to positive results.
• Plannedandmanagednumerouseventsincludingastatewide roadtripwithourcorporate
partnerto showcase the partnership andcreate mediaawareness.
• Successful campaignsusingonline platformssuchasWearOrange Wednesday.

3. • MediaOfficerdutiesduringsevere weathereventssuchasfloodingandbushfire.Media
supportfor the organisationincludingpreparationanddistributionof mediareleasesand
alerts.
• Preparedcommunicationplans,briefs,strategiesandevaluationsfornumerouscampaigns
and projects
May 2011 – May 2013, Owner & Operator,Milawa Cheese Shop
July – November2012, VictorianCampaign Manager – U.G.L.YBartender ofthe Year
LeukaemiaFoundation (ShortTerm Contract)
U.G.L.Y (Understanding,Generous,Likeable,You) Bartenderof the Yearis a fundraisingcampaign
aimeddirectlyatbartenders,givingthemanopportunitytogetinvolvedwiththe Leukaemia
Foundationinaquirkyand relevantway.RunningthroughOctoberthe campaignraisesmoney
throughvariousweirdandwonderful fundraisingmethodstoprovide vital supportservices,
accommodationandassistance forbloodcancerpatientsacrossAustralia.
Achievementsinclude:
• Successfullyrecruitingarecordnumberof over200 bartenderstoVictoria’scampaign
• A significantincrease infundraisingactivitiesacrossVictoria
• Successfullymanagingtravel,accommodationandstaffingbudgets
• Managing a part time CampaignAssistant
• Managing administration,travel andreportingdutiesforthe State whilebasedinMelbourne
and while onthe roadfor the eightweekrecruitmentperiod
• CoordinationbetweenotherLeukaemiaFoundationofficesandstaff to ensure highest
marketingandmediaexposure
October 2009 – November2010, Event Coordinator,Brown Brothers, (MaternityLeave Contract)
September2005 – October 2009, Events,Media& PublishingOfficer
Ambulance Victoria
Ambulance Victoriaprovideshighqualitypre-hospital emergencycare andpatienttransportto
residentsof Victoria,over5 millionpeople.The Corporate Communicationsdepartmentis
responsible forinternal andexternal communications,events,issuesmanagementandmedia
liaison.
Achievementsinclude:
• Plannedandmanagednumerouslarge scale eventsincludingCommunityHeroAwardsand
Staff Service Awardsresultinginpositive mediacoverage andpositive feedbackfrom
participants
• The CommunityHeroAwardceremonywill celebrateits10th anniversarythisyear.Ihave
managedthe eventsince 2005 and have ‘grown’itto coverthe entire state andgain
national mediacoverage
• Implementedandcoordinatedofficial eventsforthe MinisterforHealth,frombranch
openingstoequipmentlaunches,includingthe communityopendayinWarrnambool
celebratingthe official launchof the new airambulance service
• Researchedeventoptionsandplannedone off special eventssuchasthe 21st anniversary
for female paramedics(2008)
• Conducteddailymedialiaisonandmediamonitoringinahighdemandenvironment
resultingineffectiveissuesmanagementof potential issues
• Preparedmediareleasesforstate andlocal papersresultinginasteadyincrease inthe
amountof positive mediaexposureforAmbulance Victoria

4. • Sourced,wrote andeditednumerousarticlesforpublicationininternal andexternal
publications
• Preparedcommunicationstrategiesfornumerousprojects
• Providedreal time mediatrainingtoparamedics,resultinginmore operational
spokespeopleprovidingaccurate andappropriate informationtothe media
EDUCATION
2006, RMIT - Copy Editing (ShortCourse)
All aspectsof editingincluding,productionprocesses,proofreadingandeditingbasics,manuscript
presentation,copyeditingtechniques
2004-2005, Box Hill Institute,‘Global Educators’ - Advanced Diploma of Business(PublicRelations)
Subjectscoveredinclude:eventmanagement,appliedwriting,fundraising,marketing,issues
management,research,leading&visioning,marketinglaw,publicrelations,informationtechnology,
managinginambiguity&change and crisiscommunication
Short-listedinBox Hill InstituteandBridgesPRMediaKitCompetition,September2005
1999-2001, RMIT - Bachelor of AppliedScience (Intellectual DisabilityStudies)
Subjectscoveredinclude:professionalconduct,psychology,research,mentoring,ethics,team
dynamics,instructionaldesign,skill developmentandhumanrelations
REFERENCES
Professionalandpersonal referencesavailable onrequest