Michael Eagar, Internet Entrepreneur , goes over the proper tactics in choosing a Domain for your Internet Business

1. April 8, 2011 at 12pm MDT
Presenter: Michael Eagar

2.  Michael Eagar – Internet Entrepreneur
◦ Internet Entrepreneur
 Building & Consulting Internet Businesses for
6 years
 Founder at Utah Labs
 Founder at Young Entrepreneurs
◦ Background
 Extensive experience as an entrepreneur,
manager and consultant for various internet
start-up ventures. Most recently Michael was
Chief Operations Officer at OrangeSoda.com.
Today Michael specializes in creating internet
businesses.

3. Overview
Domain Basics
Evaluating Domains
Domains & SEO
Best Practices
6 Simple Steps to Choosing
Review
My Commitment
Questions

4. Domain Basics

5.  www.domainname.com
 www = subdomain
 domainname = the
domain name
 .com = the extension

6. Evaluating Domains

7.  www.sitepointmarket.com/for-sale/domain-names
 www.dnscoop.com/
 https://auctions.godaddy.com/trpHome.aspx
 http://shop.ebay.com/i.html?_nkw=domain+name&_
armrs=1&_from=R40&_ipg=&_trksid=m37
 http://www.swiftappraisal.com/
 www.sedo.com/us/home/getting-
started/?tracked=&partnerid=&language=us

8. Domains & SEO

9.  Keyword rich
domains
 Local or national
consideration
 Type-in traffic
 (exact match)
 Blacklisted
(spammed)?

10. Domain Best Practices

11.  Shorter is better
 Easy to remember
 Avoid dashes, underscores
 Avoid hard to spell words
 Meaning is clear
 Make sure you love it
 Avoid numbers or digits
 Availability

12.  Stick with .com
 Commercial appeal
 Keyword rich?
 Protect your brand with
multiple extensions
 Purchase domain for x
years
 Research variations of
words (thesaurus)

13.  Never let someone
else buy your
domain
 Avoid copyright
infringement
 Choose a reliable
domain registrar
 Use automatic
renewals

14. 6 Simple Steps

15. What is the core
purpose of the
website:
A company?
A product?
Information?

16.  Start with 1 or 2
words that sum up
your website
purpose
 Go to Google’s
kewyord tool
 Get lots of ideas

19.  Go to google.com first
and do a search
 Try to go directly to the
website
 Then go to
domaintools.com
 Then go to godaddy
and be prepared to buy
if it is available!

20.  Buy the domain for 2
years or more
 Set domain to
autorenew
 Consider privacy of
your domain
 Make sure your
contact information is
what you want (right
the 1st time)

21. Overview
Domain Basics
Evaluating Domains
Domains & SEO
Best Practices
6 Simple Steps to Choosing
Review
My Commitment
Questions

22.  Who is going to be
there for you?
 Who can you count
on for advice

23.  Mentor
 48 hour business setup
 Includes:
 Website, Domain,
Hosting, Phone #, Email,
Social Media Accounts,
Analytics, SEO Video
Trainings, Social Media
Training, Sales &
Marketing Strategy, etc.
 $8000 Coaching
Program
 $600 - (Today Only!)

24.  Starting at
$100/mo.
 Best Quality / Best
Price
 80%+ of all
websites have Top
10 rankings in less Link Building Service
than 3 months

25. Thank You!

26. Mentoring Link Building Service
QUESTIONS