Personal privacy is no longer a guarantee in today’s society, but libraries are still seen as a safe haven for the public. While libraries change to keep up with technical needs, there are times we are swept up with whether or not we can, we never stop to ask if we should. With some libraries sharing full patron records with school administrations and others being tempted to bring in facial recognition into their spaces, it’s still a professional duty to respect and promote privacy. In this talk we will cover the ALA Privacy Subcommittee’s work, and what libraries can do to get involved.