This document discusses Choice Hotels International, a major hotel franchisor. It provides background on Choice Hotels, noting its founding in 1941 and current portfolio of over 490,000 rooms and 6,100 hotels globally. The document examines Choice Hotels' mission, vision, strengths, weaknesses, opportunities, and threats. A key weakness identified is a lack of direct communication with franchise owners that can lead to misinformation; the document proposes solutions like incorporating two-way communication processes and providing online support to address issues of miscommunication.

1. Cliff Chehedeh
Luis Calvillo
Judith Barragan
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2. Back in 1941…
-Founding of Quality Courts United
-Trend-Setter
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3. …NOW
490,000 Rooms
6,100 Hotels
Nationally & Internationally
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4. mission
To deliver a franchise success system of strong
brands, exceptional services, vast consumer reach and
size, scale and distribution that delivers guests,
satisfies guests and reduces cost for hotel owners.
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5. VISION
To generate the highest
return on investment of
any hotel franchise.
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6. OUR PASSION IS SIMPLE:
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7. Strengths
-Recognition & Trust
both Nationally & Internationally
-Award Winner in Customer Service
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8. WEAKNESSES
No direct communicationMisinformed franchise owners
WHY?
Information flows from bottom up only
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9. OPPORTUNITIES
Forming affiliations can lead to innovating
and sharing ideas
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10. THREATS
Risk of Auditing
Missing Deadlines
Misrepresentation of Choice Hotels
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11. One-way only
-New ways of communicating have not emerged
-No formal or structure sense of communication
-Franchise owners are given the run-around
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12. miscommunication
Lack of distributed information
Working relationships are being affected
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13. Solution
-Incorporating a two-way communication process
-Use of a technology processes
-Access to online support
-Providing information at your fingertips
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14. Thank you
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