Chipotle focuses on using high-quality, sustainably and ethically sourced ingredients in its food. This includes naturally raised meats from animals that are given more space and vegetarian feed without antibiotics or added hormones. A large percentage of its ingredients, like beans and dairy, are organic or free of synthetic additives. The founder started Chipotle to apply culinary skills to make great tacos and burritos, not as a political statement, but the focus on integrity in sourcing has grown over time.