Through expanding production capacity at its Charleston factory and implementing efficient inventory management strategies, Boeing aims to address issues with high demand, long lead times, and a large backlog. The key recommendations are:
1) Prioritizing production of planes for a new contract with high delinquency fees to avoid accumulating penalty payments.
2) Expanding the Charleston factory's production capacity by adding a second shift, which would increase annual output by 7 planes while leveraging lower labor costs.
3) Managing inventory through Just-in-Time and Just-in-Case strategies to reduce carrying costs while ensuring part availability for smooth production.
These solutions aim to fulfill the new contract on time, increase total supply to
RE Capital's Visionary Leadership under Newman Leech
Boeing's Chinooks Propose Solutions to Address Backlog
1. CHINOOKS February 10, 2017Boeing Business Case Competition
BOEING BUSINESS CASE COMPETITION
TEAM CHINOOKS
AIMEE XU | ANAV SHARMA | CHRISTOPHER SCHUMACHER | NICHOLAS PIETROW |
SHARON WANG
2. CHINOOKS February 10, 2017Boeing Business Case Competition
Agenda
I. Overview
II. Demand Prioritization
III. Expanded Production Capacity
IV.Efficient Inventory Management
V. Appendix
4. CHINOOKS February 10, 2017Boeing Business Case Competition
Overview of Issues
Demand Prioritization
Issues Solutions
New Contract
Current Backlog
Long Lead Times
High Delinquency Rate at 3% Per Month
Rigid Expectations of 20 Planes Per Year
Heavy Backlog of Approximately 800
Aircrafts
Growing Demand at 6% Per Year
12 to 15 Month Lead Times Varying
Supply Chain Limitations
Expanded Production Capacity
Efficient Inventory Management
5. CHINOOKS February 10, 2017Boeing Business Case Competition
Potential Approaches: Renegotiate or
Prioritize
Demand prioritization overcomes the risks of renegotiating but retains core benefits.
• Potential damages to customer relations
• Delayed revenue realization
• Risk customer says ‘no’
• Does not address backlog
• Unforeseeable outcomes with lack of
guarantee
Renegotiate Prioritize
RisksOpportunities
• Could lower delinquency rates
• Less pressure on backlog
• Common industry practice
• Could decrease backlog customer
satisfaction
• Perverse incentive to increase
delinquency rates for customers to
receive priority
• Eliminates delinquency rates
• Maintains customer relations
• Control on outcomes
Short Term,
Singular Benefit
Renegotiation of
Current Contract
Long Term
Precedent
Demand Prioritization
of Current Contract
7. CHINOOKS February 10, 2017Boeing Business Case Competition
Demand Prioritization Rationale
The high delinquency rate of the new contract incentivize producing planes for this customer with priority.
Reasons Evidence
• Escalating delinquency fees necessitate
prioritizing the new contract
• Failure to do so will result in the accumulation of
nearly 80 billion dollars in penalty payments over
11 years
Unfavorable Delinquency Rate
• Terms of the contract do not align with industry
standards
• A late fee of $4.8mm per plane per month is
significantly above average
“Boeing 787 delivery
penalties reach $5.1
billion” after 2.5
years of delay on 83
planes
-- Aviation Daily
“Supplier agrees to
pay $5,000 for each
day of delay subject
to a max of 25% of
price”
-- Skift News
High Delinquency Payments
8. CHINOOKS February 10, 2017Boeing Business Case Competition
Risks of Demand Prioritization
Through increased inventory management, Boeing can maintain and ensure positive customer
relationships.
More Efficient
Manufacturing
Risk 1: Increased Wait Times
Risk 2: Adverse Impact on Corporate Image
Mitigation:
• Increase organization of
prioritization strategy to ensure that
customer orders are filled in
financially efficient order
• Improve efficiency through Just-In-
Time inventory management
Mitigation:
• Limit visibility into internal
operations
• Seek opportunities to further
increase efficiency to limit late
fulfillment
Potential Impact:
Customer dissatisfaction due to increased wait
times
• Risk of customers increasing delinquency rates
to gain prioritization
• Damage to existing relationships
• Possibility of further increased wait times from
supplier delays due to projected increase in
production from Charleston factory
Potential Impact:
Decrease in future customer contracts
• Frustration due to potential increase in wait
times
• Questioning of prioritization of contracts with
higher delinquency rates
10. CHINOOKS February 10, 2017Boeing Business Case Competition
Examining Production Capacity Alternatives
A second shift in Charleston proved to be significantly more beneficial with positive financial impacts.
Third Shift in Seattle Second Shift in Charleston
Strategic Considerations:
• Easier access to skilled workers
• Existing significant manufacturing
presence in region
• Physical capacity to increase production
if requiring additional space
Financial Considerations:
• Higher labor costs due to higher cost of
living in Seattle
• Diminishing marginal returns
• Employee wages for more hours than
actual productivity given nature of third
shift
Strategic Considerations:
• Hiring challenges due to smaller
presence in Charleston
• Smaller production facility
• Potential difficulty in initiation of
production of 787
Financial Considerations:
• Significantly lower labor costs
• Financial efficiency in full utilization of
second shift
11. CHINOOKS February 10, 2017Boeing Business Case Competition
Expansion Through Charleston Factory
By leveraging talent at nearby technical institutes, Charleston can successfully expand its production
capacity.
2015 2016 2017 2018
Action Items:
Begin sourcing labor
from technical
institutes for
additional shift
Train new
employees in
Boeing’s production
methods
Commence use of
2nd shift in
Charleston
Refine
manufacturing
processes
continually
Timeline
Increased Supply Strategy
• Offer hiring incentives
such as insurance
benefits
• Advertise employees are
paid during training
• Create channels for
upward mobility
Hiring Strategy
• Leverage current relationships with
suppliers for parts required for increased
production
• Reduces risks of unreliability from seeking
new suppliers
• Lower opportunity cost due to trust
established within current supplier
relationships
12. CHINOOKS February 10, 2017Boeing Business Case Competition
Output Timeline
By fulfilling the minimum yearly production requirement, Boeing can avoid delinquency payments.
Dec. 2018 Jun. 2019
Dec. 2015 Mar. 2016 Dec. 2016 Dec. 2017
Jun. 2018
Year 1
48 planes delivered
First parts for Charleston
production are ordered
Year 3
48 planes delivered
Charleston production begins
20 planes delivered to prioritized
customer every June forward
Year 2
48 planes delivered
55 additional planes delivered
throughout each year moving
forward to other customers
Second 20 planes delivered
to prioritized customer
Dec. 2020
55 additional planes are
delivered
Production cycle continues
Production Output Timeline
Current Seattle Output:
48 planes/year
Charleston First
Shift Output:
20 planes/year
Additional Charleston
Second Shift Output:
7 planes/year
13. CHINOOKS February 10, 2017Boeing Business Case Competition
Financial Implications
The second shift at Charleston will provide significant improvements to gross profit.
Without Additional Shift Additional Shift at Charleston Improvements
CurrentBacklog
Completion in
December 2029
Completion in
November 2028
13 month
advance completion
of current backlog
FinancialAnalysis
NPV of 10 Years
Of Production
$7.71bn
NPV of 10 Years
Of Production
$8.28bn
Increase in NPV
$570mm
7.4% increase
Annual Gross
Profit by 2018
$1.44bn
Annual Gross
Profit by 2018
$1.59bn
Increase in
Annual Gross Profit
$150mm
10.4% increase
15. CHINOOKS February 10, 2017Boeing Business Case Competition
Outsourcing Considerations
Outsourcing provides potential for some benefits, but would not be optimal for major aircraft sections.
Outsourcing Considerations for Major Aircraft Sections
Risks Benefits
• Vulnerability to supply disruptions
• Potential for decreased quality
• Subcontracting
• Union strikes
• IP concerns
• Diminishing returns
• Potential for cost savings
• Reduced lead times
Current Boeing Outsourcing
Assembly Work
Outsourcing Insourcing
20
Operations:
• Current Lead Time: 15 mo.
• 20% assembly work outsourced
• 787 aircraft: 30% outsourced
LEAN and AGILE:
• Strategic need for
optimization
• Minimize excess inventory
but maintain flexibility of
operations
16. CHINOOKS February 10, 2017Boeing Business Case Competition
Just-In-Time and Just-In-Case Inventory
A combination of Just-In-Time and Just-In-Case inventory management will bridge the LEAN and AGILE
strategies.
• Order parts only as needed
• Minimize carrying costs
• Ship finalized products immediately
• Requires active management of supply
procurement
Just-In-Time Inventory: LEAN Strategy
Just-In-Case Inventory: AGILE Strategy
• Maintain excess inventory to ensure
flexibility
• Increase in carrying costs
• Mitigates risk of supply chain delays
Combined Strategy
• Maintain minimum inventory of parts for
two planes to ensure some degree of
flexibility
• Minimize excess inventory on hand
18. CHINOOKS February 10, 2017Boeing Business Case Competition
Summary of Recommendations
Through demand prioritization, expanded production capacity and efficient inventory management, Boeing
can fulfill the new contract and address the current backlog as well as growing demand.
Solutions Implications
Decreased Risk of Delinquency Payments
Demand Prioritization of Contract with
Higher Delinquency Rate
Ensuring Completion of New Contract
Increased Production to Address Demand
Expanded Production Capacity through
Second Shift at Charleston Factory Expanding Presence around Charleston
Factory
Minimizes Carrying Costs
Efficient Inventory Management through
Just-In-Time and Just-In-Case Strategies
Ensures Part Availability for Production
20. CHINOOKS February 10, 2017Boeing Business Case Competition
Appendix Table of Contents
I. Supply and Demand Forecast Methodology
II. Charleston Capacity Forecast Methodology
III. Production Forecast: Without Second Charleston Shift
IV. Production Forecast: With Second Charleston Shift
V. Partial Pro Forma Income Statements
21. CHINOOKS February 10, 2017Boeing Business Case Competition
Supply and Demand Forecast Methodology
Projecting Cumulative Demand Projecting Cumulative Supply
Utilize the existing backlog of 640 as a base
Add 60 orders to demand for 2016
Compound prior year’s cumulative demand
6% annually
Project until 2040
Utilize the existing capacity of 48 planes per
year as a base
Add 20 more planes to supply in 2018 to
account for Charleston plant opening
Include impact of new shift through
expanding supply by 7 planes per year
Project until 2040
Return to Appendix Table of Contents
22. CHINOOKS February 10, 2017Boeing Business Case Competition
Charleston Capacity Forecast Methodology
Step Outcome
Find ratio of production workers in
Seattle’s Second to First Shift
200
second shift
600
first shift
.33
ratio
Multiply ratio by number of production
workers in Charleston’s First Shift
.33
ratio
375
first shift
125
second shift
Find ratio of aircrafts produced to total
production workers in Seattle
48
planes
800
workers
.06
ratio
Apply ratio to production workers in
Charleston’s Second Shift
.06
ratio
125
second shift
~7
planes
Return to Appendix Table of Contents