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China’s Influence in Today’s World Series
        Aubrey Kuan Roderick
    Associate Faculty of Chinese
                       of Chinese
        MiraCosta College
Today s Learning Objectives
  Today’s Learning Objectives
•The Emerge of the New China and 
      its two iconic leaders
•5th Generation Chinese movie
 PRESENTATION  NAME
 PRESENTATION NAME
 5 Generation Chinese movie 
      makers & the popular 
      cultural phenomena
      cultural phenomena
         Company Name
•Critical social issues facing China 
      today
Singers or Calligraphers wanted?
Singers or Calligraphers wanted?
   The Beijing Opera or Chinese calligraphy 
   has recently become one of the 
   compulsory courses for primary and 
  PRESENTATION  NAME
  PRESENTATIONi NAMEi
   secondary students in 10 provinces of 
         d     t d t     10             f
   China.

          Company Name
Singers wanted!
Singers wanted!

http://www.youtube.com/watch?v=mN9iXlfxpxI

  PRESENTATION  NAME
  PRESENTATION NAME

            Company Name
Coca cola or Starbucks needs 
Coca‐cola or Starbucks needs
some Chinese healing?
This American business has recently announced 
to launch research on adding Chinese herbal 
  PRESENTATION  NAME
  PRESENTATION NAME
medicine to their current formula.  


           Company Name
Coke is the one!
Coke is the one!

http://www.youtube.com/watch?v=14kkD4edz58

  PRESENTATION  NAME
  PRESENTATION NAME

           Company Name
Who Acquired the Little Sheep?
Who Acquired the Little Sheep?
 Which of the following American food 
 enterprises has just recently acquired 20% share 
          i   h j           l       i d 20% h
 (64 millions) of the Chinese restaurant chain 
 Little Fat Sheep?
   PRESENTATION  NAME
   PRESENTATION NAME
 Yum! Brand which is the parent company of KFC.
                          McDonald s
                          McDonald’s
             Company Name
KFC Won!
KFC Won!

http://www.youtube.com/watch?v=5peC9wFu64w

  PRESENTATION  NAME
  PRESENTATION NAME

           Company Name
WSJ or Time Magazine
WSJ or Time Magazine
Which magazine in January 2011 designated a 
series on Feng Sh i to educate the general public 
   i      F    Shui     d       h        l bli
about this ancient Chinese practice?
  PRESENTATION  NAME
  PRESENTATION NAME

            Company Name
WSJ had it!
WSJ had it!

http://online.wsj.com/video/using-feng-shui-to-lure-
apartment-buyers/95C5BD64-3260-40DF-9A56-
   PRESENTATION  NAME
   PRESENTATION NAME
D86C0B62CDEC.html
D86C0B62CDEC html



             Company Name
Two Influential Leaders
 Two Influential Leaders


PRESENTATION  NAME
PRESENTATION NAME

      Company Name



 Mao, 1893 1976
 Mao 1893-1976       Deng, 1904 1997
                     Deng 1904-1997
Mao Zedong
           Mao Zedong
•Leader of the Chinese Communist
Party (1943-1976)
•Led two social movements
PRESENTATION  NAME
PRESENTATION NAME
  •Great Leap Forward (1958-
  1961) )
      Company Name
  •Cultural Revolution (1966-1976)


   http://www.youtube.com/watch?v 0XeegyVkGm0
   http://www youtube com/watch?v=0XeegyVkGm0
Deng Xiaoping
        Deng Xiaoping
 •First leader who created China
 towards the Market Economy.
PRESENTATION NAME early
 •Led China from 1978 to
PRESENTATION  NAME            y
 1990.

       Company Name



   http://www.youtube.com/watch?v JBT3rWFoU3w
   http://www youtube com/watch?v=JBT3rWFoU3w
Pop Quiz: Mao or Deng?
 1) It does not matter
 whether the cat is black or
           the cat is black or 
 white as long as it can catch 
 the mouse. 

 2)Women hold up half of 
 the sky.
  h k
China s Economic Reform
   China’s Economic Reform
•Socialism with Chinese characteristics
   •One country with two policies
   •Ranging from mid-70s to the 90’s
  PRESENTATION  NAME
  PRESENTATION NAME
•Step-by-step process
   •Privatized agricultural plots
    Privatized
         Company Name
   •SEZ (Special Economic Zones)
   •Decentralization of centralized
   industry to provincial government
PRESENTATION  NAME
             PRESENTATION NAME

                        Company Name




Source: http://en.wikipedia.org/wiki/Chinese_economic_reform
Ten‐year Research by the 
 Ten‐year Research by the
 Gallup Organization
What Urban and Affluent Chinese Consumers Want (2004)


PRESENTATION  NAME
PRESENTATIONh NAME
         Among those living 
         A           li i
                             Among those 
                 in the big three 
 Plan to buy in the                  making 30,000 
                 cities (Beijing, 
 next two years:                     RMB ($3,800) or 
                 Guangzhou, and 
                       g      ,
                                     more a year
           Company Name
                 Shanghai)
 TV                    27 percent    34 percent
 Refrigerator          21 percent
                       21 percent    24 percent
                                     24 percent
 Air conditioner       23 percent    26 percent
 Microwave oven        17 percent    23 percent
2010 Annual Chinese 
Consumer Study by McKinsey

 PRESENTATION  NAME
 PRESENTATION NAME
 Category 2
 Category 2                                            France
                                                       U.S.
 Category 1                                            China

              Company Name
              0         20          40           60


    Category 1: Shopping is one of my favorite leisure
    activities
    Category 2: Shopping with my family is one of the best
    ways to spend time with them
What about Other Booming 
Industries 
•The size of the entertainment
industry will be double by 2015 to
PRESENTATION  NAME
PRESENTATION NAME
$460 billion.

      Company Name
•The energy efficiency industry
continues to grow (expects to
spend $300 billion in the next 5
years).
The Chinese Film Era
1st‐4th Generations
•1905-32 (after the republic era)
•1932-49 (after the Sino-Japan war)
  PRESENTATION NAMEp
           (
  PRESENTATION  NAME              )
•1950-1960 (after the Civil war)
•1960-1980 (during cultural
             (     g
         Company Name
revolution)
5th Generation Chinese Films
 •Who: 100 students graduated from
  Who:
 Beijing Film Academy
 •When: 1982
  When:
 PRESENTATION  NAME
 PRESENTATION NAME
 •Common themes:
   •Village as a microcosm o c a
         age        c ocos of china
         Company Name
   •Women are presented as strong
   a d d dua s c
   and individualistic
   •The Cultural Revolution and its
   impact on p p
       p       people’s lives
Video Presentation
Video Presentation

http://www.youtube.com/watch?v=C
  83tG2lvxfY&feature=related

Title:  Not One Less (1993)
                     (    )
Directed by Zhang Yimou
Discussion I

• What is your impression of the clips?
  What is your impression of the clips?
• What are the social or political issues presented 
  in this scene?
  i hi         ?
Video Presentation
PRESENTATION  NAME
       Company Name
 Title: The Blue Kite (1993)
 Directed by: Tian Zhuang Zhuang

 http://www.youtube.com/watch?v=Oc-
 hVW5BDyk
 hVW5BD k

  http://www.youtube.com/watch?v=w-m3flVp9Aw
Discussion II
                Discussion II
• What is your impression of this scene?
  What is your impression of this scene?
• What are the social or political issues 
  presented in this scene?
  presented in this scene?
• Can you relate to any of the characters in this 
  scene?
       ?
Video Presentation
PRESENTATION  NAME
      Company Name

Title: If You Are the One (2009)
Directed by: Feng, Xiaogang
Discussion III
                Discussion III
• What is your impression on this scene?
  What is your impression on this scene?
• What are the social or political issues 
  presented in this scene?
  presented in this scene?
• Can you relate to any of the characters in this 
  scene?
       ?
China s
China’s Critical Social Issues
 PRESENTATION  NAME
     g Company Name
  •Regional imbalances 
  between coast and inland
  •Overpopulation 
  •Overpopulation
 (1,339,724,852 )
  G d i b l           d t
 •Gender imbalance due to 
 One Child Policyy
 •Lack of Social safety net
 http://www.youtube.com/watch?v=gK4icuyuIzg&feature=relmfu
 http://www youtube com/watch?v=gK4icuyuIzg&feature=relmfu
China s
China’s Critical Social Issues
 PRESENTATION  NAME
  •Environmental issues
      Company Name
  •Human Rights issues
  •Human Migration
  •Human Migration

http://www.youtube.com/watch?v=P0yfNOkBClI&feature=related
What are Radicals?
           What are Radicals?




Source: filipspagnoli.wordpress.com
China in 2020
PRESENTATION  NAME
     Company Name
• GDP s rpasses USA
       surpasses
• World #1 consumers
• World #1 producers
• 756 million middle-class
  population
• Costal Wealth spreads to inland
Authentic Chinese restaurants in SD
    PRESENTATION  NAME
•           Company Name
    Hotpot—Little Fat Sheep
                   4718 Clairemont Mesa Blvd
                  San Diego, CA 92117
•   Guangdong “Dim Sum” style—Jasmine
                4609 Convoy St
                           y
                San Diego, 92111
•   Shandong style—Dumpling Inn
                   4619 Convoy St
                   San Diego, 92111
•   Shanghai style—Shanghai City Restaurant
                   3860 Convoy St
                   Ste 105
                   San Diego, CA 92111
•   Sichuan style—Spicy City
                  4690 Convoy St
                  San Diego, 92111
Save the Date
Save the Date
  MiraCosta College Chinese Club hosts the
  San Diego Asian Film Festival preview
  show:

  Date: Wednesday, October 5, 2011
  Time: 3:00-5:00pm
  Location: Oceanside Campus

  Ticket for sale: September 1, 2011
  Contact: Aubrey Kuan Roderick
            akuan@miracosta.edu
            akuan@miracosta edu
            760-757-2121 ext 6377

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CACJapan - GROUP Presentation 1- Wk 4.pdf
 

Chinese Popular Culture

  • 1. China’s Influence in Today’s World Series Aubrey Kuan Roderick Associate Faculty of Chinese of Chinese MiraCosta College
  • 2. Today s Learning Objectives Today’s Learning Objectives •The Emerge of the New China and  its two iconic leaders •5th Generation Chinese movie PRESENTATION  NAME PRESENTATION NAME 5 Generation Chinese movie  makers & the popular  cultural phenomena cultural phenomena Company Name •Critical social issues facing China  today
  • 3. Singers or Calligraphers wanted? Singers or Calligraphers wanted? The Beijing Opera or Chinese calligraphy  has recently become one of the  compulsory courses for primary and  PRESENTATION  NAME PRESENTATIONi NAMEi secondary students in 10 provinces of  d t d t 10 f China. Company Name
  • 4. Singers wanted! Singers wanted! http://www.youtube.com/watch?v=mN9iXlfxpxI PRESENTATION  NAME PRESENTATION NAME Company Name
  • 5. Coca cola or Starbucks needs  Coca‐cola or Starbucks needs some Chinese healing? This American business has recently announced  to launch research on adding Chinese herbal  PRESENTATION  NAME PRESENTATION NAME medicine to their current formula.   Company Name
  • 6. Coke is the one! Coke is the one! http://www.youtube.com/watch?v=14kkD4edz58 PRESENTATION  NAME PRESENTATION NAME Company Name
  • 7. Who Acquired the Little Sheep? Who Acquired the Little Sheep? Which of the following American food  enterprises has just recently acquired 20% share  i h j l i d 20% h (64 millions) of the Chinese restaurant chain  Little Fat Sheep? PRESENTATION  NAME PRESENTATION NAME Yum! Brand which is the parent company of KFC. McDonald s McDonald’s Company Name
  • 8. KFC Won! KFC Won! http://www.youtube.com/watch?v=5peC9wFu64w PRESENTATION  NAME PRESENTATION NAME Company Name
  • 9. WSJ or Time Magazine WSJ or Time Magazine Which magazine in January 2011 designated a  series on Feng Sh i to educate the general public  i F Shui d h l bli about this ancient Chinese practice? PRESENTATION  NAME PRESENTATION NAME Company Name
  • 10. WSJ had it! WSJ had it! http://online.wsj.com/video/using-feng-shui-to-lure- apartment-buyers/95C5BD64-3260-40DF-9A56- PRESENTATION  NAME PRESENTATION NAME D86C0B62CDEC.html D86C0B62CDEC html Company Name
  • 11. Two Influential Leaders Two Influential Leaders PRESENTATION  NAME PRESENTATION NAME Company Name Mao, 1893 1976 Mao 1893-1976 Deng, 1904 1997 Deng 1904-1997
  • 12. Mao Zedong Mao Zedong •Leader of the Chinese Communist Party (1943-1976) •Led two social movements PRESENTATION  NAME PRESENTATION NAME •Great Leap Forward (1958- 1961) ) Company Name •Cultural Revolution (1966-1976) http://www.youtube.com/watch?v 0XeegyVkGm0 http://www youtube com/watch?v=0XeegyVkGm0
  • 13. Deng Xiaoping Deng Xiaoping •First leader who created China towards the Market Economy. PRESENTATION NAME early •Led China from 1978 to PRESENTATION  NAME y 1990. Company Name http://www.youtube.com/watch?v JBT3rWFoU3w http://www youtube com/watch?v=JBT3rWFoU3w
  • 14. Pop Quiz: Mao or Deng? 1) It does not matter whether the cat is black or the cat is black or  white as long as it can catch  the mouse.  2)Women hold up half of  the sky. h k
  • 15. China s Economic Reform China’s Economic Reform •Socialism with Chinese characteristics •One country with two policies •Ranging from mid-70s to the 90’s PRESENTATION  NAME PRESENTATION NAME •Step-by-step process •Privatized agricultural plots Privatized Company Name •SEZ (Special Economic Zones) •Decentralization of centralized industry to provincial government
  • 16. PRESENTATION  NAME PRESENTATION NAME Company Name Source: http://en.wikipedia.org/wiki/Chinese_economic_reform
  • 17. Ten‐year Research by the  Ten‐year Research by the Gallup Organization What Urban and Affluent Chinese Consumers Want (2004) PRESENTATION  NAME PRESENTATIONh NAME Among those living  A li i Among those  in the big three  Plan to buy in the  making 30,000  cities (Beijing,  next two years: RMB ($3,800) or  Guangzhou, and  g , more a year Company Name Shanghai) TV 27 percent 34 percent Refrigerator 21 percent 21 percent 24 percent 24 percent Air conditioner 23 percent 26 percent Microwave oven 17 percent 23 percent
  • 18. 2010 Annual Chinese  Consumer Study by McKinsey PRESENTATION  NAME PRESENTATION NAME Category 2 Category 2 France U.S. Category 1 China Company Name 0 20 40 60 Category 1: Shopping is one of my favorite leisure activities Category 2: Shopping with my family is one of the best ways to spend time with them
  • 19. What about Other Booming  Industries  •The size of the entertainment industry will be double by 2015 to PRESENTATION  NAME PRESENTATION NAME $460 billion. Company Name •The energy efficiency industry continues to grow (expects to spend $300 billion in the next 5 years).
  • 20. The Chinese Film Era 1st‐4th Generations •1905-32 (after the republic era) •1932-49 (after the Sino-Japan war) PRESENTATION NAMEp ( PRESENTATION  NAME ) •1950-1960 (after the Civil war) •1960-1980 (during cultural ( g Company Name revolution)
  • 21. 5th Generation Chinese Films •Who: 100 students graduated from Who: Beijing Film Academy •When: 1982 When: PRESENTATION  NAME PRESENTATION NAME •Common themes: •Village as a microcosm o c a age c ocos of china Company Name •Women are presented as strong a d d dua s c and individualistic •The Cultural Revolution and its impact on p p p people’s lives
  • 22. Video Presentation Video Presentation http://www.youtube.com/watch?v=C 83tG2lvxfY&feature=related Title:  Not One Less (1993) ( ) Directed by Zhang Yimou
  • 23. Discussion I • What is your impression of the clips? What is your impression of the clips? • What are the social or political issues presented  in this scene? i hi ?
  • 24. Video Presentation PRESENTATION  NAME Company Name Title: The Blue Kite (1993) Directed by: Tian Zhuang Zhuang http://www.youtube.com/watch?v=Oc- hVW5BDyk hVW5BD k http://www.youtube.com/watch?v=w-m3flVp9Aw
  • 25. Discussion II Discussion II • What is your impression of this scene? What is your impression of this scene? • What are the social or political issues  presented in this scene? presented in this scene? • Can you relate to any of the characters in this  scene? ?
  • 26. Video Presentation PRESENTATION  NAME Company Name Title: If You Are the One (2009) Directed by: Feng, Xiaogang
  • 27. Discussion III Discussion III • What is your impression on this scene? What is your impression on this scene? • What are the social or political issues  presented in this scene? presented in this scene? • Can you relate to any of the characters in this  scene? ?
  • 28.
  • 29. China s China’s Critical Social Issues PRESENTATION  NAME g Company Name •Regional imbalances  between coast and inland •Overpopulation  •Overpopulation (1,339,724,852 ) G d i b l d t •Gender imbalance due to  One Child Policyy •Lack of Social safety net http://www.youtube.com/watch?v=gK4icuyuIzg&feature=relmfu http://www youtube com/watch?v=gK4icuyuIzg&feature=relmfu
  • 30. China s China’s Critical Social Issues PRESENTATION  NAME •Environmental issues Company Name •Human Rights issues •Human Migration •Human Migration http://www.youtube.com/watch?v=P0yfNOkBClI&feature=related
  • 31. What are Radicals? What are Radicals? Source: filipspagnoli.wordpress.com
  • 32. China in 2020 PRESENTATION  NAME Company Name • GDP s rpasses USA surpasses • World #1 consumers • World #1 producers • 756 million middle-class population • Costal Wealth spreads to inland
  • 33. Authentic Chinese restaurants in SD PRESENTATION  NAME • Company Name Hotpot—Little Fat Sheep 4718 Clairemont Mesa Blvd San Diego, CA 92117 • Guangdong “Dim Sum” style—Jasmine 4609 Convoy St y San Diego, 92111 • Shandong style—Dumpling Inn 4619 Convoy St San Diego, 92111 • Shanghai style—Shanghai City Restaurant 3860 Convoy St Ste 105 San Diego, CA 92111 • Sichuan style—Spicy City 4690 Convoy St San Diego, 92111
  • 34. Save the Date Save the Date MiraCosta College Chinese Club hosts the San Diego Asian Film Festival preview show: Date: Wednesday, October 5, 2011 Time: 3:00-5:00pm Location: Oceanside Campus Ticket for sale: September 1, 2011 Contact: Aubrey Kuan Roderick akuan@miracosta.edu akuan@miracosta edu 760-757-2121 ext 6377