This report analyzes the wooden furniture market in China. It discusses the size of the Chinese wooden furniture market and changes over time. It identifies hot areas for wooden furniture production and the top 10 companies in the industry. It also examines the market share and structure, including shares held by different types of enterprises and imports. Key statistics on the industry are summarized.

2. CHINA WOODEN
FURNITURE MARKET
REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the wooden furniture market in China mainly from the
following sections.
- Size of Wooden Furniture Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
wooden furniture market size, industry sales revenue and domestic wooden
furniture output in 2008 - 2010, this report presents a picture of the real
development of wooden furniture market in China and changes in the overall
market size.
- Hot Areas of China Wooden Furniture Market
Based on the comparison and analysis on China's wooden furniture
production and import in different provinces or cities, this report points out
those hot areas in China for wooden furniture market deserve most attention.
- Top 10 Enterprises in China Wooden Furniture Industry
Based on the comparison and analysis on top 10 leading enterprises in China
wooden furniture industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the wooden
furniture market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Wooden Furniture
Market
This report analyzes the wooden furniture market share distribution in China
by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of wooden
furniture product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported wooden
furniture products, foreign enterprises and enterprises in other forms. It also
offers a comparison of profitability by forms of enterprise ownership, presents

4. a picture of the market share of leading enterprises and the distribution of
major regional markets in China. In addition, the report figures out the
structure and concentration ratio of the current wooden furniture market in
China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Wooden Furniture Products
In this section, the report includes the main source countries / regions of
imported wooden furniture products for China and their market shares, the
domestic destinations of imported wooden furniture products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced wooden furniture products and shares of these
destinations, major origins of the exported wooden furniture products and
their shares.
- Wooden Furniture Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning wooden furniture products generally accepted in the wooden
furniture industry in China, including standard names both in Chinese and
English as well as their unified code numbers.
- Major Wooden Furniture Importers in China
The report lists 10 major importers for wooden furniture products in China
and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Wooden Furniture Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Wooden Furniture
Market Report presents the current situation, the growth rate and profitability
of the wooden furniture industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE WOODEN FURNITURE MARKET SIZE ................3
2.2 ANALYSIS ON THE CHANGES IN WOODEN FURNITURE
PRODUCTION VOLUME IN RECENT YEARS ................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR WOODEN FURNITURE PRODUCTS
ACROSS CHINA .....................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF WOODEN
FURNITURE PRODUCTS ...................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED WOODEN FURNITURE PRODUCTS......................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................27
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 DALIAN HUAFENG FURNITURE GROUP CO., LTD............................38
7.2 SHENYANG DAPAN FURNITURE CO., LTD..........................................38
7.3 CHENGDU SUNHOO INDUSTRY CO., LTD. ..........................................39
7.4 QINGDAO LIANGMU GROUP CO., LTD.................................................40
7.5 SHENZHEN TIANCHENG FURNITURE CO., LTD. ...............................40
7.6 SHANDONG SINOER OVEMAR FURNITURE CO., LTD......................41
7.7 WANBAOLI FURNITURE CO., LTD. .........................................................42
7.8 DALIAN IRIS DAILY NECESSITIES CO., LTD. ........................................42
7.9 CHENGFENG FURNITURE (CHINA) CO., LTD......................................43
7.10 MANWAH FURNITURE (HUIZHOU) CO., LTD...................................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR WOODEN
FURNITURE PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of wooden furniture mfg. enterprises above
designated size across China
Heilongjiang
63
Jilin
62
Inner Mongolia
10 Liaoning
Xinjian 226
Hebei Beijing
5
102
59 Tianjin
Shanxi 41
Ningxia Shandong
9 7
Qinghai 4 586
<4
Gansu Henan Jiangsu
4 Shaanxi 148 Anhui 198
Tibet Shanghai
Hubei 131 182
Sichuan 72 Zhejiang
147 50 441
Chongqing Jiangxi
Hunan
60 Fujian
Guizhou 91
<4 198
1-3 1
4-9 Yunnan Guangdong 4
<4 Guangxi
762
10-59 31 10
60-129 60
130-399 130
Hainan
400+ 6 400
Guangdong, Shandong and Zhejiang are the major production bases for
wooden furniture in China. From Jan. to Nov. 2010, enterprises engaged in
wooden furniture production above designated size in the above three areas
Beijing Zeefer Consulting Ltd. 10
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign wooden furniture mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 3701
of
全国 2763 3395
in term s of the num ber of num bers of foreign-funded
oreign-funded 789 833 812
enterprises in 2010 enterprises
e of ownership 2889
Private 1541 15% 1996 16% 14%
2325rivate
1% 1%
oreign-funded 789 833 1% 812 nded
Joint-equity 26 3025% 22%36
21.94% 29%
Others 407 536 528
Private 56% 59% 63%
oreign-funded 78.06% 29% 25% 22%
Joint-equity 1% 56% 1%59% 63%1%
Others 15% 16% 14%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 3,701 wooden furniture mfg. enterprises above designated
size across China, 812 are foreign enterprises, accounting for about a share of
Beijing Zeefer Consulting Ltd. 30
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